--- title: "Ventrata Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Ventrata the right Ticketing solution for you? Explore 18 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/198239/Ventrata/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Ventrata 4.8 (18) [View alternatives](https://www.capterra.com/p/198239/Ventrata/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of Ventrata Ease of use 4.9 Customer Service 4.9 ## Showing most helpful reviews Showing 1-18 of 18 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use R Reviewer Head of Marketing Used the software for: 1-3 years ### "A Game-changer for tour and attraction management" November 24, 2025 4.0 Overall, our experience with Ventrata has been very positive. The platform is robust, well-suited for managing high volumes of bookings, and has significantly streamlined our sales processes. While there was a bit of a learning curve initially, the support team was responsive and helpful throughout. Once we got comfortable, we were able to unlock a lot of value, especially with channel management and real-time availability. Pros What I liked most about Ventrata is how it centralizes all our sales - online, on-site, and through resellers - into one platform. It saves time and gives us clear visibility of our performance. Cons The initial onboarding was a bit overwhelming due to the number of features. It took time to understand how everything worked together. Review Source R Reviewer Operations Team Lead Used the software for: Less than 1 year ### "A Game-Changer for Our Tour Operations" November 24, 2025 5.0 We have not regretted switching to Ventrata for a moment. It’s been a reliable, future-forward platform backed by a team that genuinely listens and innovates. Each month, we discover new features within the system that continue to elevate our operations. We see Ventrata not just as a provider, but as a long-term partner. Pros Ventrata has exceeded our expectations with its all-in-one solution tailored for tour operators. The onboarding process was seamless, supported by an in-depth discovery phase that addressed many of our concerns early on. Their customer success team is highly responsive and knowledgeable, offering proactive guidance through regular calls and chat support. We especially appreciate their continuous development approach, openness to feedback, and community-building efforts such as hosting Ventrata Open. Their industry leadership, particularly in connectivity, enables smooth integration with our key partners, enhancing efficiency and reducing manual work. Cons Due to the solution's extensive functionality, it is challenging to utilize its full potential right from the start. Learning to adapt workflows takes time, and we've had to rethink some internal processes. While feature requests are possible, they can take time to be addressed, which is understandable given Ventrata’s wide customer base, but occasionally frustrating when custom needs arise. Review Source R Reviewer Sales And Marketing Associate Used the software for: Less than 1 year ### "Great All-In-One ticketing and booking platform for tours and attractions" April 15, 2023 4.0 Pros This software is great in providing a comprehensive range of tools including modules for ticketing, reservations, payments, and customer management, among others. It is scalable, making it easy for businesses to add new products or locations to their system. Also, the platform is user-friendly, with a simple booking process that makes it easy for customers to book and manage their reservations. Cons I have seen that it may not integrate with all the software that we are using, despite offering integrations with popular tools, but still, this is a great and helpful app to use for me. Review Source R Reviewer Bookings and Ticketing Manager Used the software for: Less than 1 year ### "New customer review" July 30, 2025 4.0 We are fairly new in our ticketing journey with Ventrata as we have been onboarded in April 2025, there is also two thirds of our audiences that still need to be onboarded, which will happen in November 2025, but our experience so far has been really positive. Ventrata have met our numerous and various nuances and challenges with lots of really useful discussions and understanding, which has resulted in most cases in a really good step forward. On some of our niche requirements it has been invaluable to hear what our competitors are doing to resolve problems that they face in their ticketing. Pros How agile and intuitive the system is. It is really easy to use and to get some really great insight. Our technical support is also really responsive and helpful in getting issues resolved. The instant chat is also super helpful and they are great at directing you to where you need to be. We are fairly new to Ventrata but our ticketing has developed considerably driving visitors and revenue for our business. Cons Not really a con for the system, our business is very nuanced and Ventrata has worked so hard to meet our requirements, but something that is symptomatic of a project of our size, that we haven't got our BAU meetings in the diary and we have been in BAU phase for three months. We are also very heavily nuanced in our business type so I know once all of our audiences are on Ventrata that we will have some cons. Review Source R Reviewer Managing Director - Geschäftsführer Used the software for: 3-5 years ### "Fantastic Booking System" August 4, 2025 5.0 Great experience. The product and team are both top-notch - I can't say enough. I've been working in tourism (city bike tours) for two decades, and Ventrata has been the best booking system I have seen and worked with. Pros Functionality - specifically around resource management Customer Support - very, very strong. Extremely responsive and helpful Value for Money Communication - Nothing but professional. They always send timely notifications, and reply to email quickly. Their team has been great to partner with. Cons Very little. We had issues with adding multiple products to our cart with our checkout widget. Other than that, the learning curve was a little steep, but we had it down after a week. Review Source R Reviewer Officer Used the software for: 1-3 years ### "All the Features - for All the Clients! " July 11, 2025 5.0 Pros All the Features, for All the Clients. Ideas we weren't envisioning, available by surprise. We're often notified with by the company about new options we can turn on, and it's delightful. Gift Cards? Booking Insurance? Extras? All options for incremental revenue, with very little effort. Cons Many available attributes and settings does necessitate time and practice to understand fully. We have learned our lesson a few times with mistakes made during set up, but on the other hand, Venny the AI chat support is pretty much always on point. Review Source R Reviewer Director Used the software for: 1-3 years ### "Highly Recommend! Great Tech, Even Greater Team & Visionary Leaders Shaping the Future of Ticketing" July 23, 2025 5.0 Very happy so far! we’ve already seen a boost in ticket sales. There’s still lots more to implement, so we’re excited to see even greater results in the coming months. It’s opened up so many new and exciting possibilities for our business. Pros Powerful system with seamless API connectivity, responsive and tailored support from our dedicated Success Manager, and a forward-thinking team that genuinely listens, innovates, and evolves. Cons It takes time to fully learn and configure the system to your needs. Help articles are helpful, but not always easy to navigate without knowing the right search terms. Review Source R Reviewer Group Applications Manager Used the software for: 3-5 years ### "Amazing experience" July 11, 2025 5.0 Multiple destinations business operating on Ventrata, we are very satisfied with this ticketing system. Pros Easy to set up, Easy to use. Constant improvement. Ventrata team always available to assist. API, webchekout, onsite sales, ... all are great Cons There is still room for improvment regarding the communication between Ventrata and Users regarding the releases of new version or features. Review Source R Reviewer Owner Used the software for: 1-3 years ### "Happy Customer ! " July 24, 2025 5.0 It’s been a steep learning curve but I’ve had support from Ventrata (\[sensitive content hidden\]) all the way and it is on going support. Pros Allows easy API connection with my partners and has greatly increased my sales due to last minute availability plus selling products that without API is impossible. Cons With any new booking system, there are always issues - However, Anything that is an issue is swiftly dealt with by my Ventrata contact, \[sensitive content hidden\]. Review Source R Reviewer CEO Used the software for: 1-3 years ### "Cutting edge reservation software for activity companies" January 15, 2021 5.0 We switched systems during Covid which was a blessing and a curse. After being with our previous system for over 15 years it was a big project to switch systems. The Ventrata team were open and approachable during the switch. We are happy with our new system and look forward to the return of business levels to truly appreciate all its features. Pros Responsiveness of the team for development features. Analytics the system provided. Ease of use. Adaptability of the system. Cons User manuals and training could be improved. Communication with customers on system changes needs to be more frequent. Review Source R Reviewer Head of product and customer experience Used the software for: 1-3 years ### "Ventrata for life " July 29, 2025 5.0 Great onboarding, a system capable of handling large-scale, complex operations, and staying stable. Feels alive, evolving, and improving. Pros Support and team respond fast, take feedback, and we receive guidance or see the fixes land. Dynamic pricing helps us automatically adjust price points based on occupancy/vacancy, lead time, and other functional variables. OTA integration is great, both on availability/pricing & content. Packages, let us reuse core products across different setups without rebuilding availability and pricing. Easy to use, new staff get productive quickly. Cons Minor cosmetic and workflow changes: the availability calendar color scheme needs more signaling, limited filters on the rates table, and more information needs to be preserved during product duplication. Review Source R Reviewer Trade Marketing Director Used the software for: 3-5 years ### "We found the right company after searching for a long time" July 15, 2025 5.0 I’m happy overall. The most important thing is that the system is solid and robust. That said, I’d like to continue learning about what Ventrata offers, especially its new functionalities. I would appreciate it if Ventrata could organise regular learning sessions to support this. Also organise the session based on the level of the user knowledge. Pros Good customer service team who is always available for us. The system is good & flexible. I love their reporting system. Cons I want to see better ways so that users can learn new functionalities. I suggest having a monthly session to learn new thing would be beneficial to all. Review Source VR Verified Reviewer Salesmanager Used the software for: 1-3 years ### "Great experience to work with Ventrata" July 14, 2025 5.0 Ventrata helps us to boost our ticket sales, and as a result, we’ve also become more user-friendly for our guests Pros The usability of the system, the communication with the Ventrata-team and the platform offers great possibilities to suggest and implement improvements Cons You can easily create API-connections with partners, and Ventrata gives you more insight into your ticket sales. Review Source R Reviewer Director Used the software for: Less than 1 year ### "Sucess implementation" July 18, 2025 5.0 A real challenge: in 3 months we have implemented this ticketing software; it seemed to be impossible due to the business complexity and variaty of products, but we did it with sucess!!! Pros Friendly user platform Wide range of functionalities Quick response Very professional Team Continuous improvement Cons 2 points: it is not very flexible to specific needs and new developments take too long to go live... Review Source R Reviewer Director of Project Mangement Used the software for: 1-3 years ### "Functionality + Customer Support" June 23, 2021 5.0 Ventrata offers high level functionality with speedy customer support. My experience using the software for a little over a year has made financial reporting, customer service management, scheduling and reseller management incredibly easy and it has no doubt saved our company time and money. It's a bonus to see Ventrata's bi-weekly product update, monthly webinars, and have daily access to their agents to get issues sorted quickly. There are improvements to be made, and we have seen Ventrata actively tackling these one by one. We've appreciated the basic, easy-to-use platform that Ventrata offers along with more in-depth functionalities and their willingness to hear our suggestions on improvements. Pros Ventrata is extremely easy to learn. Many of the fields/tabs are self-explanatory and there are support articles online for every aspect of the software. When I wasn't able to find an answer, I had the option of a live chat where agents would assist within a minute. The reseller API connections are optimal; controlling the mapping of GYG, Expedia, and Viator from our end saves time. New connections are easily established as long as the other party is willing. The website is easy to use and produces a professional-looking site. Media resizing and optimization is especially appreciated, as is the use of the custom html field to embed a number of attributes. The bookings tab allows for custom views/agent and includes a reporting feature on all fields. This is extremely practical for all departments. The configuration of a specific product accounts for a wide array of options beyond your typical passenger type, time of day, etc. The ability to configure dynamic pricing, add in promotions + packages, and set up cost variants is well beyond the functionality of other systems that we looked at. It makes for easier business decisions, and allows us to be proactive in our industry. Cons The customer support/live chat option versus submitting a ticket for an issue/bug is still confusing. I'll often start a conversation with a chat agent who asks me to submit a ticket, and sometimes when I submit a ticket, I'll be asked to reach out to the chat agents. The email templates leave something to be desired, but the integration with MailJet allows us to send professional looking emails, be that confirmation emails or marketing. I wish that we could go one step further and integrate dynamic emails so as to retarget guests for new tours who have already toured with us. The website is lacking SEO optimizations like tags and standard header/footers that aren't duplicated across pages/urls. Review Source R Reviewer Manager Used the software for: 1-3 years ### "Solid solution that does everything you want in the way you expect" June 23, 2021 5.0 Overwhelming positive. It's good software that was put together with thought. Everything just works. Pros Steps to complete bookings over the counter make sense and are easy to train to new colleagues. Booking information is provided in a clear way that makes it easy to give quick simple answers to customer queries. I especially like the multiple ways that customers can be contacted from within their booking screen. The Calendar screen is clear and availabilities are very flexible. Cons It would be nice if it had a solid, out of the box, integration with one of the leading review companies. Some of the CSS on the calendar screen is a bit broken (when you're in eight week view). Also it would be nice to have some frozen row headers in the column screen also. These are obviously just small, day to day things, I really cant think of any big problems. Availabilities scare me sometimes since there are so many different places that they can be configured that I worry that some people might get tangled up in it and cause themselves problems. But in the end, it does always make sense and there is always a logical answer. Review Source R Reviewer General Manager Used the software for: 1-3 years ### "Fast and adaptable software for day excursions and single ticket experiences" June 22, 2021 5.0 Pros The system is fast, and adaptable. Development requests are handled quickly, reporting is robust, fast and customizable which allows us to get business intelligence when we need it. the customizable dashboard is fantastic in this regard. Activities are complex and the system accounts for most of the oddities about setting up the variety of owned tours and activities we have, and the large assortment of resold activities and attractions we resell. The system is easy on the eyes and has a modern app. feel to the dashboard and different menu items that make it easy for our younger team members to adopt. There are countless parts of the system that we still are not using because they don't apply to our business model, or we simply have not had time to investigate them yet. There is something for every day tour company or attraction on this platform. Cons Charter services, a significant part of our business, are still cumbersome. The breadth of our charter service is big, and has lots of variables that include day tours/transfers, multi day tours, departure times, and vehicle size. In addition we also offer multi day tours. All of these create a huge matrix for the system to manage that I would like to be more transparent the end consumer. Once this area is dialled in, this software will be unstoppable. Review Source R Reviewer General Manager - Italy Used the software for: 1-3 years ### "Easy to use, great interface" June 23, 2021 5.0 Easy to use, easy to train staff on, even unfamiliar functions and features are intuitive. Pros The layout of the dashboard and the ease of use Cons Only very small issues like you cannot set the dashboard to remember your preference for weekly view Review Source Similar Products Featured