# Ventrata Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Ventrata the right Ticketing solution for you? Explore 18 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/198239/Ventrata/reviews

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Ventrata

4.8 (18)

[View alternatives](https://www.capterra.com/p/198239/Ventrata/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Ventrata

Ease of use

4.9

Customer Service

4.9

## Showing most helpful reviews

Showing 1-18 of 18 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Kentall S.  
Sales And Marketing Associate  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great All-In-One ticketing and booking platform for tours and attractions"

April 12, 2023

4.0

Pros

This software is great in providing a comprehensive range of tools including modules for ticketing, reservations, payments, and customer management, among others. It is scalable, making it easy for businesses to add new products or locations to their system. Also, the platform is user-friendly, with a simple booking process that makes it easy for customers to book and manage their reservations.

Cons

I have seen that it may not integrate with all the software that we are using, despite offering integrations with popular tools, but still, this is a great and helpful app to use for me.

Review Source

Response from Ventrata

July 14, 2025

Hi Kentall, Thank you for taking the time to leave such a thoughtful review. We're glad to hear that Ventrata's all-in-one platform has been a helpful solution for your team — especially when it comes to simplifying bookings and scaling operations across products and locations. We appreciate you highlighting both the strengths and the integration limitations. Expanding our compatibility with more tools is something we're actively working on, and feedback like yours helps shape that roadmap. If there are specific systems you're looking to integrate with, feel free to reach out — we’re always happy to explore new connections. Thanks again for choosing Ventrata! — The Ventrata Team

AW

Amanda W.  
Operations Team Lead  
Leisure, Travel & Tourism  
Used the software for: 6-12 months

### "A Game-Changer for Our Tour Operations"

July 22, 2025

5.0

We have not regretted switching to Ventrata for a moment. It’s been a reliable, future-forward platform backed by a team that genuinely listens and innovates. Each month, we discover new features within the system that continue to elevate our operations. We see Ventrata not just as a provider, but as a long-term partner.

Pros

Ventrata has exceeded our expectations with its all-in-one solution tailored for tour operators. The onboarding process was seamless, supported by an in-depth discovery phase that addressed many of our concerns early on. Their customer success team is highly responsive and knowledgeable, offering proactive guidance through regular calls and chat support. We especially appreciate their continuous development approach, openness to feedback, and community-building efforts such as hosting Ventrata Open. Their industry leadership, particularly in connectivity, enables smooth integration with our key partners, enhancing efficiency and reducing manual work.

Cons

Due to the solution's extensive functionality, it is challenging to utilize its full potential right from the start. Learning to adapt workflows takes time, and we've had to rethink some internal processes. While feature requests are possible, they can take time to be addressed, which is understandable given Ventrata’s wide customer base, but occasionally frustrating when custom needs arise.

Switched from

[TrekkSoft](https://www.capterra.com/p/126665/Tour-Activity-Booking-System/)

With an increasing number of guests and ever more complex structures, we had to switch to a more flexible and at the same time more stable booking system.

Review Source

Response from Ventrata

November 24, 2025

Amanda, thank you for such a thoughtful and detailed review. It’s incredibly rewarding to hear that Ventrata has become a reliable, future-forward platform for your team. We’re especially happy that the onboarding process, ongoing support, and connectivity have made a real difference in your operations. We completely understand that adapting to a system with this much depth takes time, and we truly appreciate your patience and openness as we continue to improve. Feedback like yours helps us stay focused on what matters most to operators. It means a lot to be seen not just as a provider, but as a partner. We're excited to keep building alongside you. The Ventrata Team

HS

Harriet S.  
Bookings and Ticketing Manager  
Museums and Institutions  
Used the software for: Less than 6 months

### "New customer review"

July 29, 2025

4.0

We are fairly new in our ticketing journey with Ventrata as we have been onboarded in April 2025, there is also two thirds of our audiences that still need to be onboarded, which will happen in November 2025, but our experience so far has been really positive. Ventrata have met our numerous and various nuances and challenges with lots of really useful discussions and understanding, which has resulted in most cases in a really good step forward. On some of our niche requirements it has been invaluable to hear what our competitors are doing to resolve problems that they face in their ticketing.

Pros

How agile and intuitive the system is. It is really easy to use and to get some really great insight. Our technical support is also really responsive and helpful in getting issues resolved. The instant chat is also super helpful and they are great at directing you to where you need to be. We are fairly new to Ventrata but our ticketing has developed considerably driving visitors and revenue for our business.

Cons

Not really a con for the system, our business is very nuanced and Ventrata has worked so hard to meet our requirements, but something that is symptomatic of a project of our size, that we haven't got our BAU meetings in the diary and we have been in BAU phase for three months. We are also very heavily nuanced in our business type so I know once all of our audiences are on Ventrata that we will have some cons.

Reason for choosing Ventrata

Expian, Gateway/galaxy ticketing solutions. We chose Ventrata because it provided the best functionality that we needed to service our audiences.

Review Source

Response from Ventrata

November 25, 2025

Harriet, thank you for such a generous and insightful review. We’re really glad to hear the system is already helping drive both visitors and revenue, and that it feels intuitive and agile for your team. It’s been a rewarding challenge to support such a complex and nuanced operation, and we truly appreciate the open collaboration throughout. Your input has been key in shaping some of the solutions we’ve built together, and we’re excited to see the final onboarding phase this November bring everything under one roof. Thanks again for your trust and partnership. — The Ventrata Team

MP

Marianna P.  
Head of Marketing  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "A Game-changer for tour and attraction management"

July 16, 2025

4.0

Overall, our experience with Ventrata has been very positive. The platform is robust, well-suited for managing high volumes of bookings, and has significantly streamlined our sales processes. While there was a bit of a learning curve initially, the support team was responsive and helpful throughout. Once we got comfortable, we were able to unlock a lot of value, especially with channel management and real-time availability.

Pros

What I liked most about Ventrata is how it centralizes all our sales - online, on-site, and through resellers - into one platform. It saves time and gives us clear visibility of our performance.

Cons

The initial onboarding was a bit overwhelming due to the number of features. It took time to understand how everything worked together.

Switched from

[TrekkSoft](https://www.capterra.com/p/126665/Tour-Activity-Booking-System/)

As our business grew, our previous system couldn’t keep up. Ventrata’s scalability, real-time inventory control, and integrations with key OTAs allowed us to expand without worrying about backend limitations.

Review Source

Response from Ventrata

November 25, 2025

Marianna, thank you for the great feedback, it’s fantastic to hear that centralizing all your sales through Ventrata has made such a strong impact. Helping operators save time and get full visibility is exactly what we’re here for. We completely understand that the onboarding phase can feel like a lot, and we’re glad our team was able to support you through it. It’s great to know that once things clicked, the platform started delivering real value, especially around real-time availability and channel management. We’re excited to keep supporting your growth! — The Ventrata Team

JT

Jess T.  
Managing Director - Geschäftsführer  
Hospitality  
Used the software for: 2+ years

### "Fantastic Booking System"

July 31, 2025

5.0

Great experience. The product and team are both top-notch - I can't say enough. I've been working in tourism (city bike tours) for two decades, and Ventrata has been the best booking system I have seen and worked with.

Pros

Functionality - specifically around resource management Customer Support - very, very strong. Extremely responsive and helpful Value for Money Communication - Nothing but professional. They always send timely notifications, and reply to email quickly. Their team has been great to partner with.

Cons

Very little. We had issues with adding multiple products to our cart with our checkout widget. Other than that, the learning curve was a little steep, but we had it down after a week.

Alternatives considered

[bookingkit](https://www.capterra.com/p/148805/Booking-System-for-Leisure-Activity-Providers/)[FareHarbor](https://www.capterra.com/p/135106/FareHarbor/)

Reason for choosing Ventrata

Ventrata felt like the best fit. The interaction with the team while discussing the switch, and then working with them made it pretty easy. As mention earlier, the customer support has been fantastic as well, which is what we expected. We could tell that it was a solid team of people that were interested in growing and improving their product.

Switched from

[Zaui](https://www.capterra.com/p/74193/Zaui-Software/)

Ventrata had a lot of energy and good ideas when we switched. If I'm not mistake we were one of the earlier tour operators and they were very open to learning about the needs of operators. Ventrata was offering functionality that Zaui always promised, but never provided.

Review Source

Response from Ventrata

August 4, 2025

Jess, thank you so much for this thoughtful review, it really means a lot coming from someone with such deep experience in the industry! We’re proud to hear that Ventrata has been the best system you’ve worked with. We’re also glad the support team has been so helpful, that kind of partnership is exactly what we aim for. Thanks for flagging the early checkout widget issue and learning curve as well, we’ve made some improvements since, and your feedback helps us keep pushing forward. It’s been a pleasure working with you since the early days. Thanks again for the trust and collaboration. — The Ventrata Team

EV

Emily V.  
Officer  
Hospitality  
Used the software for: 1-2 years

### "All the Features - for All the Clients! "

July 10, 2025

5.0

Pros

All the Features, for All the Clients. Ideas we weren't envisioning, available by surprise. We're often notified with by the company about new options we can turn on, and it's delightful. Gift Cards? Booking Insurance? Extras? All options for incremental revenue, with very little effort.

Cons

Many available attributes and settings does necessitate time and practice to understand fully. We have learned our lesson a few times with mistakes made during set up, but on the other hand, Venny the AI chat support is pretty much always on point.

Alternatives considered

[Peek Pro](https://www.capterra.com/p/142459/Peek-PRO-Tour-Operator-Software/)[FareHarbor](https://www.capterra.com/p/135106/FareHarbor/)[Prioticket](https://www.capterra.com/p/190236/PrioTicket-Platform/)

Reason for choosing Ventrata

Ventrata was the All In One solution for our current needs. We were and are confident that they have a bright future ahead.

Review Source

Response from Ventrata

July 11, 2025

Thank you, Emily — we’re thrilled to hear this! It’s great to know that features like gift cards, booking insurance, and upsell extras are helping unlock new revenue streams for City Sightseeing New Orleans and Valentino Hospitality. We’re especially glad the surprise-and-delight factor is landing — that’s exactly what we aim for with each rollout. You're absolutely right — with all the flexibility comes a bit of a learning curve, and we really appreciate your team’s hands-on approach. And yes — Venny, our AI support agent, is always ready to assist alongside our support team. Glad to hear it’s making a difference! Thanks again for the trust — we’re excited to keep growing with you. — The Ventrata Team

GH

Gemma H.  
Director  
Hospitality  
Used the software for: 1-2 years

### "Highly Recommend! Great Tech, Even Greater Team & Visionary Leaders Shaping the Future of Ticketing"

July 22, 2025

5.0

Very happy so far! we’ve already seen a boost in ticket sales. There’s still lots more to implement, so we’re excited to see even greater results in the coming months. It’s opened up so many new and exciting possibilities for our business.

Pros

Powerful system with seamless API connectivity, responsive and tailored support from our dedicated Success Manager, and a forward-thinking team that genuinely listens, innovates, and evolves.

Cons

It takes time to fully learn and configure the system to your needs. Help articles are helpful, but not always easy to navigate without knowing the right search terms.

Alternatives considered

[Rezdy](https://www.capterra.com/p/122690/Rezdy/)[FareHarbor](https://www.capterra.com/p/135106/FareHarbor/)

Reason for choosing Ventrata

Was recommended by one of our operators and seemed a better overall fit for us.

Switched from

[Checkfront](https://www.capterra.com/p/99249/Checkfront/)

Needed API connection which at the time Checkfront did not offer

Review Source

Response from Ventrata

July 23, 2025

Hi Gemma, Thank you for the fantastic review — we’re so glad to hear Ventrata is already helping boost your ticket sales and open new possibilities! It’s great to know that your Success Manager’s support and our API capabilities are making a real difference. We appreciate the feedback on the help articles too — we’re actively working on making them easier to navigate. Excited to see what we’ll build together next!— The Ventrata Team

YV

Yohann V.  
Group Applications Manager  
Entertainment  
Used the software for: 2+ years

### "Amazing experience"

July 10, 2025

5.0

Multiple destinations business operating on Ventrata, we are very satisfied with this ticketing system.

Pros

Easy to set up, Easy to use. Constant improvement. Ventrata team always available to assist. API, webchekout, onsite sales, ... all are great

Cons

There is still room for improvment regarding the communication between Ventrata and Users regarding the releases of new version or features.

Switched from

[Vivaticket](https://www.capterra.com/p/219812/Vivaticket/)

Old system, slow, hard to get features, it was time for a change

Review Source

Response from Ventrata

July 11, 2025

Thank you, Yohann — we really appreciate your detailed feedback. Your team at Magnicity operates across some truly iconic attractions: Montparnasse Tower in Paris, the Berlin TV Tower, 360 Chicago, Euromast and Celest in Rotterdam, and soon Highline in Warsaw. These are complex attractions, and exactly the kind of operational challenges we enjoy tackling. We completely agree on the release and product update communication — it’s an area we’re actively improving, with better visibility and more updates planned for later this year. Thanks again for the collaboration — we're looking forward to what we’ll build together next. — The Ventrata Team

MH

Mark H.  
Owner  
Retail  
Used the software for: 1-2 years

### "Happy Customer ! "

July 23, 2025

5.0

It’s been a steep learning curve but I’ve had support from Ventrata (\[sensitive content hidden\]) all the way and it is on going support.

Pros

Allows easy API connection with my partners and has greatly increased my sales due to last minute availability plus selling products that without API is impossible.

Cons

With any new booking system, there are always issues - However, Anything that is an issue is swiftly dealt with by my Ventrata contact, \[sensitive content hidden\].

Switched from

[Checkfront](https://www.capterra.com/p/99249/Checkfront/)

Increase in Checkfront charges and lack of API

Review Source

Response from Ventrata

July 24, 2025

Mark, thanks so much for the great feedback! We’re really glad to hear the API connection has helped unlock new sales opportunities — that’s exactly what we aim for. It’s great to know our team has had your back through the learning curve. We know no system switch is ever 100% smooth, so we truly appreciate your trust and partnership. Looking forward to continuing the journey and helping your business grow even further! — The Ventrata Team

JW

Jonathan W.  
CEO  
Recreational Facilities and Services  
Used the software for: 1-2 years

### "Cutting edge reservation software for activity companies"

January 14, 2021

5.0

We switched systems during Covid which was a blessing and a curse. After being with our previous system for over 15 years it was a big project to switch systems. The Ventrata team were open and approachable during the switch. We are happy with our new system and look forward to the return of business levels to truly appreciate all its features.

Pros

Responsiveness of the team for development features. Analytics the system provided. Ease of use. Adaptability of the system.

Cons

User manuals and training could be improved. Communication with customers on system changes needs to be more frequent.

Alternatives considered

[Peek Pro](https://www.capterra.com/p/142459/Peek-PRO-Tour-Operator-Software/)

Reason for choosing Ventrata

flexibility of the system and reputation of their team.

Switched from

[Zaui](https://www.capterra.com/p/74193/Zaui-Software/)

Needed to find a cutting edge software solution that would provide us with analytics as well as all the usual features of a reservation system

Review Source

Response from Ventrata

July 14, 2025

Hi Jonathan, Thank you for the generous review and for trusting Ventrata during such a pivotal time. Making a switch after 15 years — especially during Covid — is no small move, and we’re proud to have earned that confidence. It’s great to hear the flexibility, analytics, and ease of use are delivering value, and we’re especially glad the transition felt supported by our team. Your feedback on user manuals and communication is well taken — both are areas we’re actively improving as we scale. We’re excited for what’s ahead and look forward to supporting you as business continues to rebound. — The Ventrata Team

SD

Sara D.  
Head of product and customer experience  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "Ventrata for life "

July 24, 2025

5.0

Great onboarding, a system capable of handling large-scale, complex operations, and staying stable. Feels alive, evolving, and improving.

Pros

Support and team respond fast, take feedback, and we receive guidance or see the fixes land. Dynamic pricing helps us automatically adjust price points based on occupancy/vacancy, lead time, and other functional variables. OTA integration is great, both on availability/pricing & content. Packages, let us reuse core products across different setups without rebuilding availability and pricing. Easy to use, new staff get productive quickly.

Cons

Minor cosmetic and workflow changes: the availability calendar color scheme needs more signaling, limited filters on the rates table, and more information needs to be preserved during product duplication.

Review Source

Response from Ventrata

July 29, 2025

Thanks so much for the detailed feedback - it means a lot to hear how our platform and team are supporting your operations at scale. We're especially glad dynamic pricing and OTA integration are delivering real value, and that onboarding helped your team hit the ground running. Noted on the calendar signalling, rate filters, and product duplication - thank you for sharing this so we can improve even more 🙌🏻 It’s great to hear the system feels “alive” - that’s exactly the direction we’re aiming for. Appreciate the partnership - and the insight that helps us keep improving! - The Ventrata Team

KM

Kimi M.  
Trade Marketing Director  
Hospitality  
Used the software for: 2+ years

### "We found the right company after searching for a long time"

July 14, 2025

5.0

I’m happy overall. The most important thing is that the system is solid and robust. That said, I’d like to continue learning about what Ventrata offers, especially its new functionalities. I would appreciate it if Ventrata could organise regular learning sessions to support this. Also organise the session based on the level of the user knowledge.

Pros

Good customer service team who is always available for us. The system is good & flexible. I love their reporting system.

Cons

I want to see better ways so that users can learn new functionalities. I suggest having a monthly session to learn new thing would be beneficial to all.

Review Source

Response from Ventrata

July 15, 2025

Hi Kimi, Thank you for the fantastic review — it means a lot coming from a true power user and advocate like Premium Tours. You're absolutely right: learning and knowledge sharing need to be better. We hear you. That’s why we’re doubling down on key initiatives — a revamped Support Help Center, our new AI assistant Venny, educational events like Ventrata Open, and an upcoming product webinar series. We’re committed to making it easier for you and your team to stay ahead of what’s possible with Ventrata. Thanks again for the trust and feedback — it drives us. — Team Ventrata

VR

Verified Reviewer  
Salesmanager  
Hospitality  
Used the software for: 1-2 years

### "Great experience to work with Ventrata"

July 11, 2025

5.0

Ventrata helps us to boost our ticket sales, and as a result, we’ve also become more user-friendly for our guests

Pros

The usability of the system, the communication with the Ventrata-team and the platform offers great possibilities to suggest and implement improvements

Cons

You can easily create API-connections with partners, and Ventrata gives you more insight into your ticket sales.

Review Source

Response from Ventrata

July 14, 2025

Thank you for the kind words and for highlighting the collaboration and flexibility of the Ventrata platform. We’re glad to hear that the system has helped boost your ticket sales and improve the guest experience. Your feedback on API connectivity and usability means a lot to us — and we’ll keep pushing to make it even better. Appreciate the partnership! — The Ventrata Team

MB

Marta B.  
Director  
Museums and Institutions  
Used the software for: Less than 6 months

### "Sucess implementation"

July 17, 2025

5.0

A real challenge: in 3 months we have implemented this ticketing software; it seemed to be impossible due to the business complexity and variaty of products, but we did it with sucess!!!

Pros

Friendly user platform Wide range of functionalities Quick response Very professional Team Continuous improvement

Cons

2 points: it is not very flexible to specific needs and new developments take too long to go live...

Review Source

Response from Ventrata

July 18, 2025

Hi Marta, Thanks for the great review — we really appreciate your feedback. WOW Porto is a landmark operation in the city, and a perfect match for Ventrata. The complexity and scale of what you do make it an exciting challenge for us, and we’re proud to support your team. We aim to prioritise quality in both onboarding and delivery, so it's great to hear the rollout felt fast despite the depth of the setup. On new developments — we hear you. While it can sometimes take time, we believe getting it right is worth it, and your input helps guide our priorities. Looking forward to what we build together next. Best, The Ventrata Team

SS

Sadie S.  
Director of Project Mangement  
Entertainment  
Used the software for: 1-2 years

### "Functionality + Customer Support"

June 22, 2021

5.0

Ventrata offers high level functionality with speedy customer support. My experience using the software for a little over a year has made financial reporting, customer service management, scheduling and reseller management incredibly easy and it has no doubt saved our company time and money. It's a bonus to see Ventrata's bi-weekly product update, monthly webinars, and have daily access to their agents to get issues sorted quickly. There are improvements to be made, and we have seen Ventrata actively tackling these one by one. We've appreciated the basic, easy-to-use platform that Ventrata offers along with more in-depth functionalities and their willingness to hear our suggestions on improvements.

Pros

Ventrata is extremely easy to learn. Many of the fields/tabs are self-explanatory and there are support articles online for every aspect of the software. When I wasn't able to find an answer, I had the option of a live chat where agents would assist within a minute. The reseller API connections are optimal; controlling the mapping of GYG, Expedia, and Viator from our end saves time. New connections are easily established as long as the other party is willing. The website is easy to use and produces a professional-looking site. Media resizing and optimization is especially appreciated, as is the use of the custom html field to embed a number of attributes. The bookings tab allows for custom views/agent and includes a reporting feature on all fields. This is extremely practical for all departments. The configuration of a specific product accounts for a wide array of options beyond your typical passenger type, time of day, etc. The ability to configure dynamic pricing, add in promotions + packages, and set up cost variants is well beyond the functionality of other systems that we looked at. It makes for easier business decisions, and allows us to be proactive in our industry.

Cons

The customer support/live chat option versus submitting a ticket for an issue/bug is still confusing. I'll often start a conversation with a chat agent who asks me to submit a ticket, and sometimes when I submit a ticket, I'll be asked to reach out to the chat agents. The email templates leave something to be desired, but the integration with MailJet allows us to send professional looking emails, be that confirmation emails or marketing. I wish that we could go one step further and integrate dynamic emails so as to retarget guests for new tours who have already toured with us. The website is lacking SEO optimizations like <h> tags and standard header/footers that aren't duplicated across pages/urls.

Review Source

Response from Ventrata

July 14, 2025

Hi Sadie, Thank you for such a detailed and thoughtful review. It’s clear you’ve really explored what Ventrata can do — and we’re thrilled to hear it’s made a measurable impact across financial reporting, scheduling, and reseller management. We especially appreciate the nod to our API flexibility and product configuration options — helping teams stay nimble and proactive is exactly the kind of value we aim to deliver. Your feedback on support workflows and email capabilities is equally valuable. We hear you on dynamic email and SEO controls — these are both areas on our radar as we continue to evolve. It’s been a pleasure working with a team as experienced and forward-thinking as yours. Thanks again for helping shape Ventrata. — The Ventrata Team

DH

Dan H.  
Manager  
Hospitality  
Used the software for: 1-2 years

### "Solid solution that does everything you want in the way you expect"

June 22, 2021

5.0

Overwhelming positive. It's good software that was put together with thought. Everything just works.

Pros

Steps to complete bookings over the counter make sense and are easy to train to new colleagues. Booking information is provided in a clear way that makes it easy to give quick simple answers to customer queries. I especially like the multiple ways that customers can be contacted from within their booking screen. The Calendar screen is clear and availabilities are very flexible.

Cons

It would be nice if it had a solid, out of the box, integration with one of the leading review companies. Some of the CSS on the calendar screen is a bit broken (when you're in eight week view). Also it would be nice to have some frozen row headers in the column screen also. These are obviously just small, day to day things, I really cant think of any big problems. Availabilities scare me sometimes since there are so many different places that they can be configured that I worry that some people might get tangled up in it and cause themselves problems. But in the end, it does always make sense and there is always a logical answer.

Review Source

Response from Ventrata

July 14, 2025

Hi Dan, Thank you for the detailed and generous review — we really appreciate you highlighting the thoughtfulness behind the platform. It's great to hear that your team finds the over-the-counter booking flow intuitive and the customer communication tools practical and efficient. We also appreciate your feedback on the calendar UI and review platform integrations. You're absolutely right — small touches like frozen headers and tighter visual polish can make a big difference in day-to-day operations. These points are noted and shared with our product team. Glad to hear everything "just works" — that’s exactly what we aim for. Thanks again for being part of the Ventrata community. — The Ventrata Team

DM

Daymon M.  
General Manager  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "Fast and adaptable software for day excursions and single ticket experiences"

June 21, 2021

5.0

Pros

The system is fast, and adaptable. Development requests are handled quickly, reporting is robust, fast and customizable which allows us to get business intelligence when we need it. the customizable dashboard is fantastic in this regard. Activities are complex and the system accounts for most of the oddities about setting up the variety of owned tours and activities we have, and the large assortment of resold activities and attractions we resell. The system is easy on the eyes and has a modern app. feel to the dashboard and different menu items that make it easy for our younger team members to adopt. There are countless parts of the system that we still are not using because they don't apply to our business model, or we simply have not had time to investigate them yet. There is something for every day tour company or attraction on this platform.

Cons

Charter services, a significant part of our business, are still cumbersome. The breadth of our charter service is big, and has lots of variables that include day tours/transfers, multi day tours, departure times, and vehicle size. In addition we also offer multi day tours. All of these create a huge matrix for the system to manage that I would like to be more transparent the end consumer. Once this area is dialled in, this software will be unstoppable.

Alternatives considered

[Peek Pro](https://www.capterra.com/p/142459/Peek-PRO-Tour-Operator-Software/)[FareHarbor](https://www.capterra.com/p/135106/FareHarbor/)

Review Source

Response from Ventrata

July 14, 2025

Hi Daymon, Thank you for such an insightful and comprehensive review. It’s clear your team is pushing Ventrata to its full potential — and we love seeing it in action at Discover Banff. Your point about the system adapting to the complexity of both owned and resold experiences is exactly what we’ve built for, and it’s great to hear the customizable dashboards and reporting are delivering real-time intelligence where it counts. We also hear you loud and clear on charter services — it’s a nuanced area, and your feedback helps guide where we go next. We’re committed to improving transparency and flexibility on that front so you and your guests have an even smoother experience. It’s a pleasure partnering with a team that truly pushes the boundaries of what’s possible. Thanks again for being such power users. — The Ventrata Team

LR

Liam R.  
General Manager - Italy  
Hospitality  
Used the software for: 1-2 years

### "Easy to use, great interface"

June 22, 2021

5.0

Easy to use, easy to train staff on, even unfamiliar functions and features are intuitive.

Pros

The layout of the dashboard and the ease of use

Cons

Only very small issues like you cannot set the dashboard to remember your preference for weekly view

Review Source

Response from Ventrata

July 14, 2025

Hi Liam, Thanks so much for the kind words and the 10/10 recommendation — we really appreciate it. Great to hear the dashboard layout and overall usability are making your day-to-day smoother, especially when it comes to training new staff. Noted on the weekly view preference — it's a small thing, but those details matter. We’ve shared it with the product team. Glad to have you on board and thanks again for the feedback. — The Ventrata Team

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