# Nexoya Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Nexoya Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/200924/nexoya/reviews/ --- # Nexoya Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Nexoya ## What is Nexoya? Nexoya is the AI platform for cross-channel attribution and ad budget optimization. It connects 40+ ad platforms — Google Ads, Meta, LinkedIn, TikTok, DV360, Microsoft Ads and more — giving marketing teams a unified view of performance and a single click to optimize budgets across every channel. What makes Nexoya different: Attribution: Privacy-safe, regression-based attribution at the campaign level no cookies needed. Delivers actionable insights in days, not months. Optimization: Each week, Nexoya's AI predicts campaign performance and automatically reallocates budgets to the highest-performing campaigns and channels. Apply proposals with one click. Scenario Simulation: Model budget changes before committing. Simulate questions like "What budget do I need for €200K revenue?" or "What happens if I cut spend by 15%?" Trusted by Zurich Insurance, Vodafone, Generali, Benetton, Unilever or Stroili. GDPR-compliant, Swiss-hosted data ## What is Nexoya used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Predictive Analytics](https://www.capterra.com/predictive-analytics-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Nexoya?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.nexoya.com&name=Nexoya) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Nexoya 5.0 (2) VS. [4.5 (390)](https://www.capterra.com/p/109731/Minitab-Statistical-Software/reviews/) Starting Price Contact vendor Starting Price $1851 Flat Rate, Per Year Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (2) Ease Of Use 4.2 (2,095) Value For Money 5.0 (2) Value For Money 4.2 (1,490) Customer Service 5.0 (2) Customer Service 4.2 (1,374) ## Nexoya alternatives [MATLAB](https://www.capterra.com/p/125813/MATLAB/) [4.6 (2,095)](https://www.capterra.com/p/125813/MATLAB/reviews/) Starting price $203.63 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/125813/MATLAB/) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,887)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176586/Power-BI/) [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,357)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) Highest Rated [RentSense](https://www.capterra.com/p/194517/RentSense/) [4.8 (19)](https://www.capterra.com/p/194517/RentSense/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/194517/RentSense/) ## FAQs about Nexoya Overview ### What company size and specific industries is Nexoya built for? Nexoya is designed for performance marketing teams at mid-sized and enterprise companies that manage cross-channel ad budgets across platforms such as Google, Meta, LinkedIn, and TikTok. It is a strong fit for retail, insurance, finance, and telecom organizations. Features and Usability ### What are the key features of Nexoya? Nexoya includes AI Copilot, AI/Machine Learning, and Predictive Analytics for analysis support, plus Dashboard, Data Visualization, and Reporting & Statistics for performance review. It also offers Campaign Analytics, Campaign Tracking, Multi-Channel Attribution, ROI Tracking, KPI Monitoring, and Website Analytics, along with Data Source Connectors and Third-Party Integrations. Integrations ### Which third-party tools and platforms does Nexoya integrate with? Nexoya connects natively to over 30 integrations, including Google Ads, Google Analytics 360, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Google Search Console, Google Marketing Platform, Adobe Analytics, Adobe Customer Journey Analytics, Criteo, HubSpot CRM, Meta for Business, LinkedIn for Business, Microsoft Advertising, Pinterest, Outbrain, MediaMath, Adform FLOW, and Google Trends. Getting Started and Support ### What training and onboarding options does Nexoya offer? Nexoya provides in-person training, live online sessions, webinars, documentation, and videos. In-person and live online formats support guided instruction, webinars offer group learning sessions, documentation gives written reference material, and videos provide visual, self-paced guidance for teams getting started. Getting Started and Support ### What customer support options does Nexoya offer? Nexoya provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. No reviewer feedback is available here to describe response times, helpfulness, or common frustrations, so the support experience cannot be assessed from user comments in this catalog data. ## Features AI summary Based on 2,720 Marketing Analytics reviews Capterra data shows that buyers of Marketing Analytics software rank the following features as their top priorities: - **Reporting & Statistics** (**42%** of reviewers rated this feature as critical) - **Performance Metrics** (**46%**) - **Conversion Tracking** (**42%**) Nexoya includes **Reporting & Statistics** and **Performance Metrics**, giving teams visibility into campaign results and ongoing marketing performance. However, it does not include **Conversion Tracking**. Instead, it offers **Data Visualization** (**38%**) and **ROI Tracking** (**44%**), which help businesses turn campaign data into clear insights and measure return on spend, allowing teams to make better budget decisions and improve marketing outcomes. Ad hoc Reporting Generate one-off reports that meet information requirements AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Campaign Analytics Track and interpret campaign performance metrics Campaign Tracking Track the performance of marketing campaigns across multiple channels. Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Nexoya 18 features Generate one-off reports that meet information requirements A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Software program that continuously adjusts its behavior based on observed data Track and interpret campaign performance metrics Track the performance of marketing campaigns across multiple channels. Assembly of graphs and charts for visualizing and tracking statistics/metrics Discover and connect variety of data sources to the application for analysis Connect to big data sources Graphical representation of data Tracking the status of previously identified performance measurements Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set up connections to third-party platforms to improve business processes Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.5 (2) 4.5 Based on 2 reviews ## Pricing Value for money 5.0 (2) Premium Starting at 1,540 It includes: - Analytics (Channels & Analytics platforms) - Central Reporting (40+ Channels) - AI-based Simulations - AI-based Optimizations - Automated Budget Changes - Monthly Reviews Premium Plus Starting at 2,800 It includes: - Everything in Premium, plus: - Analytics incl. Sales Uploads - Regression-Attribution - Continuous Learning (model improves weekly) Value for money 5.0 (2) 5.0 Based on 2 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 5.0 Based on 2 reviews Filter by rating 5(2) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JS jesse S. founder Environmental Services ### "Swapabee with Nexoya" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 21, 2020 Pros Great product and it makes calculating fyour pirate metrics or customer cost acquisition the easiest thing youve ever done. Cons So far so good, no problems as of yet.... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 11, 2021 Thank you Jesse for your feedback! ML Matias L. Digital Marketing Manager Telecommunications ### "I totally recommend Nexoy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 4, 2020 Thumbs up to the cooperation with Nexoya! :-) Pros Lot's of impactful features, that help you understand better the performance of your activities. Very fun and easy to use. Cons Nothing. The integration with our existing business process was pretty easy. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 9, 2020 Thank you so much for sharing your experience with us Matias. We really appreciate you taking the time to share your feedback ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.