# ProfitMetrics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ProfitMetrics the right PPC solution for you? Explore 16 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/206606/ProfitMetrics/reviews --- ProfitMetrics 5 (16) [View alternatives](https://www.capterra.com/p/206606/ProfitMetrics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 24th, 2025 # Reviews of ProfitMetrics Ease of use 4.6 Customer Service 5.0 ## Showing most helpful reviews Showing 1-16 of 16 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Heine Bager C. Marketingschef Retail Used the software for: 1-2 years ### "Focus on making money instead of revenue!" June 28, 2021 5.0 Pros The software is the corner stone for us to make money on every marketing channel we use. We have looked at revenue, ROI and ROAS before and a raise in revenue doesn't equal a raise in profit for us, so we only focus on POAS/profit now and make sure that we always make money on every order we ship. Cons That you really need to know your numbers and get the setup correct before you can rely on the numbers shown to you. Reason for choosing ProfitMetrics It was the only one focused on profit instead of revenue. Review Source NA Nicolai A. Marketing Manager Sports Used the software for: Less than 6 months ### "A must-have for every e-commerce store using paid marketing" June 24, 2021 5.0 Extremely easy to use and doesn't have any learning curve. It provides you with additional revenue-numbers and makes me wonder: Why the heck doesn't everybody has this kind of solution? Especially if it's a classic ecommerce business with ROI/ROAS targets and so on. Pros When it's up and running, it seemlessly integrates with the most popular paid marketing channels, such as facebook and Google ads. The main strength of PM is it's ability to show the Profit On Ad Spent easily within both analytics and directly in Google Ads and facebook. That helps me to know excactly how much money i actually earn in revenue through CPC marketing, and not just the turnover. Cons I would like even more CPC channels to be integrated in the solution and some further development on their own dashboard. Even though the dashboard is more nice-to-have, than need-to-have, it still has potential to be yet another daily routine with just a little bit of tweaks here and there. Alternatives considered [PriceShape](https://www.capterra.com/p/211519/PriceShape/) Reason for choosing ProfitMetrics Profit Metrics is simple, easy to use and didn't interfear with other parts of the business. And as Bob Barker says: "The price is right" Review Source SF Stefan F. E-commerce Manager Textiles Used the software for: 6-12 months ### "Transparency on ad spend " June 25, 2021 5.0 Pros ProfitMetrics provided us with an easy-to-read overview of ad spend and gave us a user-friendly tool to set up goals/targets to measure successful ads campaign. With POAS provided by ProfitMetrics, our collaboration with our Digital Agency is more transparent and we are on the same page when setting up new campaigns and measuring impact and earnings. Cons I'm missing ways to set up costs based on order qty and pieces. But I've been in dialogue with ProfitMetrics about this, and I'm confident, that this issue will be solved soon. Review Source AN Andreas N. CEO Marketing and Advertising Used the software for: 6-12 months ### "The best tool for making data-driven ad decisions" March 14, 2025 5.0 We no longer waste money on ads that look profitable based on ROAS but are actually losing money when margins are considered. Pros It gives us real-time insights into profitability, not just revenue, so we can make better ad spend decisions. The integration was straightforward, and once it was up and running, it immediately started providing valuable insights for us :) Cons Setting up all the cost inputs correctly took some minutes, but once it was dialed in, it worked flawlessly. Review Source Tobias Svend R. Partner Sporting Goods Used the software for: 6-12 months ### "Crucial tool" June 30, 2021 5.0 If I became responsible for another e-commerce brand this would be the first tool I would implant. I see no reason to get involved with its marketing, so it's important to get the tool on from the start. so we can quickly track down a business that makes money Pros the implantation of the tool was quick and easy and we could quickly get an overview of how our brand is performing. Dashboard is definitely the most important tool as it quickly provides insight into how business is going right now. Cons I had a single challenge where the product did not quite live up to my expectations. I contacted their support and they quickly got what I was missing Review Source AO Asger O. Owner Marketing and Advertising Used the software for: 6-12 months ### "A great software for advertisers" June 29, 2021 5.0 I use Profitmetrics daily, and use it on all of my clients - I almost see it as a necessity in today's age of advertising, in order to see what you are actually making on your shop and to ensure that what is being spent is also being earned - especially with double attribution on platforms. Pros The best feature about Profitmetrics is that you get your profit inside the advertising platforms. To be able to see profit on campaigns, ad sets and ads make it way easier to calculate what is profitable and what is not, especially if you have a wide range of products with different margins. I mostly use Profitmetrics own software for comparing data, look at the overall profit on the shop based on all of the marketing effort online - compare adspend, and set benchmarks for when we are scaling, so we keep an overall bottom line margin while scaling. Cons I really do not have any cons about it - the only thing I am looking forward to is attribution, which I know is coming soon. Review Source HK Henrik K. CEO Sporting Goods Used the software for: 1-2 years ### "True pocket margin" June 30, 2021 5.0 The most important to run a business is to earn money in a structured way, Profit Metric gives you a clear view of your expensive, when you have google and facebook ads, and different margin on your products. You can easly see how your bussines is running, can i adjust my google ads to get a better performernce. It really a pro tool to track your business for a good price. i love it Pros A good an perfect view how your business is running. Cons If you create manual orders it would nok be in the platform Review Source PMK Paw Møller K. CEO Retail Used the software for: 6-12 months ### "Profit instead of ROI" June 24, 2021 5.0 I am very happy with the tool, and will be using it on a daily basic from now on and forth. Pros ProfitMetrics gives you a very detailed view of how your company is performing on a profitability scale instead of what one typically would look at conversions, revenue, ROI. ProfitMetrics makes it easy for a ecommecer to see exactly when and where you are earning profits, and that makes the tool worth all the money! Cons The tool is based on a fee commison and that makes it a bit hard to see how high/low the price pr. month is. Review Source TJ Thomas J. CEO Wholesale Used the software for: 1-2 years ### "The most important tool for a profitable " June 24, 2021 5.0 The most important tool for a profitable Pros Is easy to see what's going on in the business and see how it goes Cons Still missing some alerts if we are loosing money on a products, but is on the way Review Source Response from ProfitMetrics.io June 26, 2021 Thanks you so much Thomas Martin H. Live Experience Manager Food & Beverages Used the software for: Less than 6 months ### "Great software" June 24, 2021 5.0 Just great! Pros Really an eyeopener to see profit instead of revenue. My picture has changed dramatically after starten using ProfitMetrics Cons Nothing really, I think it works really great both the dashboard and the integrations in Analytics Review Source JA Jens A. Owner Wholesale Used the software for: 6-12 months ### "Great software and support" June 24, 2021 5.0 Pros We have a one place to go, to see the performance of our shop. Beside this we get great support to increase our digital performance. Cons Nothing, it work super good. The only think is it could be great if it was a little better on mobile devices :) Review Source JR Jesper R. CEO Food & Beverages Used the software for: Less than 6 months ### "No-brainer software" June 24, 2021 5.0 As a business owner with 1000's things to do each day, it gives me a great and quick overview of my business economic status Pros It gives me a great and quick overview of my profit for each order/day/week/month/etc. and the possibility to scale ads with good profit. Cons Better (pdf) export possibilities in the Profitmetric dashboard for like the operating budget. Review Source NØ Nicolai Ø. Owner Furniture Used the software for: Less than 6 months ### "Very good software" June 25, 2021 5.0 Pros Helps us optimize for POAS instead of ROAS in an easy way. Easy to set up and a price structure that fits very well to us. Cons More advanced rules for setting up freight prices to end customer (using freight schemes) Reason for choosing ProfitMetrics It was recommended. Review Source TN Thomas N. E-commerce manager Marketing and Advertising Used the software for: Less than 6 months ### "Must have for ecommercers" June 24, 2021 5.0 Pros Easy to implement, great service and you start earning money! Cons Its a con that we didn't start use it earlier Review Source MH Mikael H. Owner Apparel & Fashion Used the software for: I used a free trial ### "Great and accurate overview" June 28, 2021 5.0 Easy, good and really crusial for my business Pros The fact that Profitmetrics gives me the correct numbers in order to scale an ad campaign and pause another Cons The need to see every channel single wise- it is coming in future upgrades, but to see from the Profimetrics interface which channel performs the best, instead of logging in to every channel to find out. Review Source AV Anders V. Head of Ecommerce Apparel & Fashion Used the software for: Less than 6 months ### "Big thumbs up!" June 28, 2021 5.0 It makes great value for our shop. Pros Profit is the new black in ecommerce. Hopefully it will help is getting better in all aspects of marketing. Cons It is a little complicated to understand all data and also a little difficult to add correct data regarding expsenses of an order. Review Source Similar Products Featured