# SegMetrics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SegMetrics the right Marketing Attribution solution for you? Explore 8 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/206769/SegMetrics/reviews --- SegMetrics 4.8 (8) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of SegMetrics Ease of use 4.6 Customer Service 4.3 ## Showing most helpful reviews Showing 1-8 of 8 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rui Zhi D. CEO Online Media Used the software for: 1-2 years ### "An essential attribution software for all marketers" January 5, 2021 5.0 Great experience and provided the insights I've needed for making advertising decisions -- it's an indispensable tool for anyone that's spending money on online advertising. Their team is clearly dedicated to their customer success. Easy set up process. Pros helps provide a much clearer picture on which ad platforms are actually making sales. It's allowed me to see which leads are the most profitable and have the highest LTV. Cons I think that the User Interface could look better. Review Source GZ Gabriel Z. Owner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Great experience! " June 17, 2024 5.0 Pros Really appreciate the marketing attribution abilities using . Simple to see where high quality leads are coming from and how to scale media buying in a streamlined way. Definitely recommend over other options in the market! Cons Nothing - enjoy the entire experience so far Review Source BE Bryce E. Founder Marketing and Advertising Used the software for: 6-12 months ### "Endless Billing After Cancellation" May 2, 2024 3.0 Horrible, I do not trust them at all with holding credit card details. Pros Not much, it helped our ad tracking however it was expensive and convoluted. Cons This is by far the worst experience that I've had with a service. It didn't end up working for us and for a ton of our clients, we continued to be charged after cancelling. One client was continuing to use it and after they cancelled, they were continuously charged for an add-on that wasn't removed. Once I discovered this, they refunded it and supposedly cancelled and then today it was charged AGAIN and I only found out by receiving the refund notice. Review Source JR Jacob R. Founder Health, Wellness and Fitness Used the software for: I used a free trial ### " A great product that enable us to maximise ROI and know what products to develop" April 28, 2023 5.0 solving which ££ is most effective Pros It's built by people who really know what they are doing Cons a bit fiddly to integrate some third party forms but not a fault of Reason for choosing SegMetrics Better fit and more affordable Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) GA was a nightmare to use Review Source SQ Scott Q. Director of Digital Marketing Building Materials Used the software for: 6-12 months ### "Most Comprehensive Attribution Tool Available" January 4, 2021 5.0 My experience has been excellent. I am able to solve my attribution reporting problems in a much better fashion than I could using Salesforce reporting. Pros I like that I can tie every leads and opportunity out to a NAMED person. Even though they are tracking the anonymous events like everyone else, they can tell me with specificity who is included in the reports. This makes the tool ultimately more trustworthy. Unlike some other tools in the space, allows for reporting and tracking throughout the entire funnel. Cons You can build what ever you want from a modeling and reporting perspective which allows for tremendous flexibility but it requires a real understanding of the data. They have made improvements in this area and I am told more is on the way. In the end it would just speed up seeing the value in the tool. Reason for choosing SegMetrics had better down funnel reporting capabilities than others in the space. We have a long sales cycle and the other tools just fall short. Review Source MB Mitch B. Systems Admin Fine Art Used the software for: 1-2 years ### "Simple insights into online business performance" June 22, 2021 5.0 I love that I get clear insights on the important metrics in my business and I can make good decisions Pros Setup was a total breeze, but what I like most is that is very friendly and straightforward to use vs other solutions which have too many options and it's difficult to find the data you need. Cons It would have been great to have a more in-depth onboarding and tutorial or course that I could go through and revisit to really get the most out of the tool. Reason for choosing SegMetrics The pricing for made more sense for our business and as we were evaluating the two products, at the time we found that Segmetrics had superior tracking. Review Source TB Troy B. CEO Computer Software Used the software for: 6-12 months ### "It works and saves us lots of $$$" April 28, 2023 5.0 We are very satisfied and compared it to the other competitors. Pros I like how simple it is to set up and it gives us immediate insights into the ROI of our ad campaigns based on a longer sales cycle that ad platforms can't track. Cons The product is a little bloated for our use case. Review Source AM Andrew M. President Computer Software Used the software for: 6-12 months ### "SegMetrics pulls together all of our marketing data" February 1, 2021 5.0 Good overall experience. Support is great. Pros allows us to see the relationships between the various marketing channels we use. Attribution has always been a challenge, but SegMetrics helps with this tremendously. Cons Until you understand the breadth of what it does, it can be a little tricky getting it set up. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.