# SMSGlobal Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is SMSGlobal the right SMS Marketing solution for you? Explore 23 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/2510/SMSGlobal/reviews

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SMSGlobal

4.5 (23)

[View alternatives](https://www.capterra.com/p/2510/SMSGlobal/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of SMSGlobal

Ease of use

4.5

Customer Service

4.3

## Pros and Cons in Reviews

RQ

Richard Q

Senior CRM ManagerLeisure, Travel & Tourism, 201 - 500 employeesUsed the software for: 1-2 years.

“A number of rival firms have tried to present their products to us and they don't seem to be able to come anywhere near SMS Global in terms of unit pricing in GCC markets. and this is the most significant factor: The customer service and account management has been fantastic.“

June 14, 2020

John D

Executive DirectorInformation Technology and Services, 201 - 500 employeesUsed the software for: More than 2 years.

“Following up users to complete activities on business systems like timesheeting is difficult if you do it via email which is already congested.“

July 16, 2020

DH

Dylan H

LicenseeReal Estate, 51 - 200 employeesUsed the software for: 6-12 months.

“SMS Global has a great integration into our CRM system so it's easy to use“

July 16, 2020

DG

Derek G

ProgrammerInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years.

“Any message that is sent costs us - whether the message arrives or not.“

July 16, 2020

RJ

ROMA J

Marketing ManagerReal Estate, 51 - 200 employeesUsed the software for: 1-2 years.

“it is a very easy to use software and campaigns can be scheduled in less than 2mins“

July 8, 2020

## Showing most helpful reviews

Showing 1-23 of 23 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

USMAN ZAFAR M.  
Lecturer Mathematics  
Education Management  
Used the software for: 6-12 months

### "One of the best cloud sms marketing - Digital Marketing Tool"

October 4, 2021

5.0

Pros

I'm very excited to share my opinion or comment about SmsGlobal. It's a very nice tool to reach your audience and get sales or you can do any type of marketing with SmsGlobal. This sms gateway has a great features like, bulk sms, dedicated virtual numbers, MXT Sms gateway, One time passwords etc. You can send bulk sms to your audience with in a couple of minutes, you can send and receive sms using gmail, outlook etc, you can bring sms functionality to your favorite applications and softwares, send custom text messages to your audience, and can also set sms campaigns for your audience with a lot of features offered by SmsGlobal. We are using this platform for our educational institutions also and it's best and fast for our purposes. The best thing is that they are offering sms templates, you can use easily according to your need. SmsGlobal is also offering free trial for their customers, you can check the taste of the platform but the thing is they have very low rates for your campaigns they are offering bulk sms rates, you will be happy with the pricing packages. One can easily set campaigns for any business and there is no headache, it's very simple interface anyone can easily use this tool. We are a lot happy with such a nice platform called SmsGlobal. Thank you SmsGlobal team and the officials, you are really offering great servicesfor your customers.

Cons

According to our experience, we are not facing any problem using SmsGlobal platform. They are really offering a fast and great services. We are achieving great results according to our needs. Again, Thank you SmsGlobal team.

Review Source

DG

Derek G.  
Programmer  
Information Technology and Services  
Used the software for: 2+ years

### "SMSGlobal's SMS Service"

July 16, 2020

4.0

SMSGlobal allows us to notify people of emergencies in the quickest time. People are willing to pay for this. Without it we wouldn't have a business.

Pros

We send emergency alerts to people in the areas affected. We were given the specifics of the API and built it into our online system. It works well, and recently SMSGlobal showed us how to send batches of SMSs which has sped thing up!

Cons

We sometimes have an error when a batch of SMS messages have been sent. We don't get told what the issue is. Any message that is sent costs us - whether the message arrives or not.

Alternatives considered

[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)

Reason for choosing SMSGlobal

It was cheaper per SMS, and the API was simpler.

Review Source

AA

Amiruddin A.  
Technical Lead  
Furniture  
Used the software for: 6-12 months

### "Worst SMS service provider in UAE"

February 7, 2024

1.0

We are using their service for OTP but their delivery rate is worst and their customer service team literally ignore you when you will try to reach out to them. They just receive the call and put aside. I tried this more than 10 times but no response. If you will send an email in emergency, they will reply after 2 days.

Pros

Nothing actually. Worst Service Provider in UAE

Cons

\-Worst customer service in UAE. -Most of the time the OTP failed to deliver

Review Source

RQ

Richard Q.  
Senior CRM Manager  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "Outstanding customer care"

June 14, 2020

5.0

My overall experience with SMS Global has been excellent. There are two factors that set them apart for us as a Business: 1. The very competitive pricing. A number of rival firms have tried to present their products to us and they don't seem to be able to come anywhere near SMS Global in terms of unit pricing in GCC markets. 2. and this is the most significant factor: The customer service and account management has been fantastic. \[SENSITIVE CONTENT HIDDEN\] have been incredibly supportive, helpful and flexible. They are always available to advise and offer tips for campaigns as well as ensuring that we are always compliant with local legislation across all of our markets. I cannot speak highly enough of the way our relationship has been managed.

Pros

The software is easy to use and quick to run with.

Cons

No issues with the tool at all. I find it does it's job well.

Alternatives considered

[Mitto](https://www.capterra.com/p/187720/SMS-Messaging/)

Reason for choosing SMSGlobal

Again, the commercials, and the fact that I could regularly speak face to face with a locally-based customer support team, who really know and understand SMS in the Middle East.

Review Source

VR

Verified Reviewer  
Executive Director  
Information Technology and Services  
Used the software for: 2+ years

### "Good value email to SMS functionality for broadcast messaging"

July 16, 2020

5.0

Following up users to complete activities on business systems like timesheeting is difficult if you do it via email which is already congested. SMS is a great reminder mechanism and it is personal to the user as opposed to a broadcast email.

Pros

Good value for money email to SMS functionality that can be used by any application to broadcast messages to our users. No lock in contracts, just pay for what you consume.

Cons

Would be great if you could brand the FROM field on broadcasts for different messages. Currently supports on label.

Review Source

DH

Daniel H.  
Director  
Veterinary  
Used the software for: 1-2 years

### "Does what is needed"

February 11, 2020

5.0

It does what is needed and it works well but could have much better dashboard

Pros

It allowed delayed sms to be sent when needed for appointment reminders. It has a basic dashboard to see what is scheduled and sent previously

Cons

Dashboard could be better as when looking for scheduled sms it's very long winded if it's not scheduled in the next few days. No api to get this data either.

Alternatives considered

[Trello](https://www.capterra.com/p/211559/Trello/)

Review Source

MM

Meta M.  
Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "SMSGlobal SMS API not working as advertised!"

August 1, 2022

2.0

Pros

They offered cheap price but I found out the service they provide actually doesn't work.

Cons

Their service doesn't work as advertised, it says message delivered, but the messages are never delivered, this is the case for SMS going to Africa. SMSGlobal is aware of this issue, but they will not issue any refund or reply to any requests for refund.

Review Source

Response from SMSGlobal

August 7, 2022

Thank you for your feedback. We are always looking at ways to improve our global coverage better and welcome any feedback sent directly to support@smsglobal.com - Andre Alexopoulos COO

CN

Cindy N.  
Administrative Assistant  
Education Management  
Used the software for: 2+ years

### "SMS Global review - TAFE Digital"

June 15, 2020

5.0

I have been dealing with \[SENSITIVE CONTENT HIDDEN\] and have found her to be very accommodating and extra helpful when I need help. Thank you \[SENSITIVE CONTENT HIDDEN\] for always understanding and looking into my sometimes complex queries.

Pros

easy transferring of monies to sub accounts

Cons

Yes when you go to search a sub account and you have so many off them, it doesn't sort in Alphabetical order, you can view page one then page 2 will be different if you access any other feature within the account, is a little annoying but other than that great!

Review Source

BA

Benjamin A.  
CEO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great SMS platform and API"

July 16, 2020

5.0

Good, I'm using them to verify phone numbers though sending a SMS validation number

Pros

Ease of use, and ease of integration with the API

Cons

Can't go further back than 3 months in the outgoing SMS report, that's a bit annoying.

Switched from

[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)

Pricing and reliability

Review Source

Ahmad A.  
Sales Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Astonishing service "

June 15, 2020

4.0

through the last few years I have used multiple SMS Marketing services and software from multiple providers , and by far SMS Global did provide the best service and prices , their team is extremely helpful and supportive . SMS Global had provided us with a service level beyond our expectations .

Pros

\- After sales service - Technical support - Value for money

Cons

their prices are average . however they provide you the best value for your money .

Review Source

DH

Dylan H.  
Licensee  
Real Estate  
Used the software for: 6-12 months

### "So easy!"

July 16, 2020

5.0

SMS Global has a great integration into our CRM system so it's easy to use

Pros

Good reporting, easy to use, linked to our CRM system

Cons

Whilst the reporting is good and we can work off the CSV files, it would be good to have a few more filters or custom report options

Reason for choosing SMSGlobal

integration into our system and price was decent

Review Source

VK

Viral K.  
Brand Marketing Associate  
Retail  
Used the software for: 6-12 months

### "Easy Access and Service"

June 14, 2020

5.0

During EId month there might be a couple of times I must have called my account holder \[SENSITIVE CONTENT HIDDEN\] even in the night and he was there to guide me.

Pros

SmsGlobal website is really easy to understand and more comfortable than other SMS service portal, as a user my experience is quite comfortable with the portal, and service from smsglobal is really good.

Cons

It's not cons but just a suggestion to smsglobal team to add daily reports instead of per SMS report because that will help the customer better to understand his campaign and report.

Reason for choosing SMSGlobal

Price and consultant was more professional (response on each query are responded more quickly)

Review Source

JR

Jade R.  
Sales and Marketing Coordinator  
Media Production  
Used the software for: 1-2 years

### "API plugin with XPlan has been helpful"

July 6, 2020

5.0

Pros

Easy integration with my current software so I can send messages from there

Cons

Nothing really. Does what it says it does.

Review Source

JG

Jay G.  
Regional, Director of Information Systems  
Hospital & Health Care  
Used the software for: 6-12 months

### "Whittier"

July 16, 2020

5.0

Excellent. great customer service. Ticket system is outstanding.

Pros

The email to SMS feature. Very easy to use and program into our current system.

Cons

We only use one product and it works perfectly. Would be nice to not be charged for rejected items.

Review Source

SW

Stephen W.  
Senior Systems Engineer  
Mechanical or Industrial Engineering  
Used the software for: 6-12 months

### "Simple text messaging service"

July 16, 2020

5.0

We send text messages to our customers for various reasons and this works flawlessly

Pros

Easy to use and reliable, you can log in and view the status of each message on a daily basis

Cons

I Can't find fault with this systemt really

Review Source

DD

Dmitry D.  
CTO  
Computer Software  
Used the software for: Less than 6 months

### "Good luck get the accurate pricing"

December 19, 2022

5.0

Hard to get actual pricing per SMS. Pay attention to what you see on their site, it is "from" and goog luck getting the actual pricing upfront from them.

Pros

Easy to integrate via API. SMS delivery seem to be OK.

Cons

Website advertised pricing is false. When talking to their sales, could not get the streight anwer about pricing structure. To get website pricing someone need to buy 1 million of SMS credits (could not figure out what the credit is)

Review Source

MA

Michael A.  
Manager  
Computer Software  
Used the software for: 1-2 years

### "SMS Global is good"

July 16, 2020

3.0

Pros

SMS Global is good just that some of us from Ghana don't have access to all features and also we can not because reseller of the product We are hopping we can benefit from all features very soon

Cons

The MXT platform is easy to Use SMS to email, WhatsApp to sms, And other features but as I said we can not explore all the features here in Ghana

Reason for choosing SMSGlobal

Good product but just that I can not access allow from Ghana

Switched from

[Infobip](https://www.capterra.com/p/127997/Infobip/)

Personal

Review Source

LC

Luciano C.  
Facilitator  
Information Technology and Services  
Used the software for: 1-2 years

### "Great overall product, great support"

June 14, 2020

5.0

Pros

It has the features our company needs for promotional messaging. The support is very good considering we have an account manager that readily answers and acts.

Cons

I'd say it's time for the dashboard to be redesigned, to allow easier onboarding of new users.

Review Source

RJ

ROMA J.  
Marketing Manager  
Real Estate  
Used the software for: 1-2 years

### "Super Happy with our account manager - Cannon"

July 8, 2020

5.0

Pros

it is a very easy to use software and campaigns can be scheduled in less than 2mins

Cons

Keeps logging out again and again if we haven't used the system for a while in a day

Review Source

HP

Harry P.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Simple user interface, lots of functionality. "

July 6, 2020

5.0

Pros

Easy to navigate around the platform. Very user friendly and lots of helpful tips, tricks for getting started.

Cons

No real cons. One thing would be lack of visibility around how many credits are left in the account, currently only shows monetary value. Would be nice to have equivalent in SMS credits.

Review Source

KO

Kelly O.  
Recruitment  
Medical Practice  
Used the software for: 6-12 months

### "Easy to use "

July 16, 2020

4.0

Pros

Easy system to use. I can upload contact lists and send bulk sms and manage the replies in my email. Staff were really friendly and helpful when I first signed up

Cons

Sometimes the website goes blank when I try to log in but doesn’t happen often.

Review Source

JB

Jazy B.  
Sales Progression Officer  
Real Estate  
Used the software for: 6-12 months

### "Excellent Product"

June 16, 2020

5.0

Very happy, satisfied. Big shout out to \[SENSITIVE CONTENT HIDDEN\] for the training and always able to help. I would highly recommend his services to others. Well done!

Pros

User-friendly. Straightforward. There is a guaranteed response of audience target

Cons

Nothing in particular. Everything is easy to use.

Review Source

DO

Daniel O.  
Manager  
Entertainment  
Used the software for: Less than 6 months

### "Easy to Use, Prompt Customer Care"

July 16, 2020

5.0

Pros

Easy to assign message ID, no cancel subscription requirement, msgs are instant

Cons

Too many conditions to abide by in Australia

Review Source

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