# iPost Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is iPost the right Email Marketing solution for you? Explore 26 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/31511/iMM/reviews

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iPost

4.5 (26)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of iPost

Ease of use

4.4

Customer Service

4.9

## Pros and Cons in Reviews

AK

Amy K

SVP/GMRetail, 5,001 - 10,000 employeesUsed the software for: 6-12 months.

“We were able to integrate a range of partners to ensure our emails were robust and right for our customer - from ratings and reviews to feeds from our social content, iPost helped us drive click thrus.“

May 14, 2020

KM

Kevin M

CEOOnline Media, 2 - 10 employeesUsed the software for: Less than 6 months.

“From redesigning our Preference form, integration with our website, to keeping us continuously updated throughout the entire process (training too!)“

September 4, 2020

RD

Robert D

Co-FounderOnline Media, 11 - 50 employeesUsed the software for: 1-2 years.

“Just add Zapier to their integration deck which will allow users to integrate to hundreds of web applications.“

April 29, 2020

RD

Robert D

Co-FounderOnline Media, 11 - 50 employeesUsed the software for: 1-2 years.

“Ease of use, highly customizable drag and drop journey builder, UI is feature rich without being too cluttered, excellent API and top notch customer service make iPost the ESP to beat.“

April 29, 2020

## Showing most helpful reviews

Showing 1-25 of 26 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Courtney C.  
Digital Marketing Manager  
Hospitality  
Used the software for: 6-12 months

### "Great Tool for Emails "

March 28, 2024

5.0

Great customer service, the team is willing to explain things in detail, creating emails (design) is also very straightforward and not overly complicated. Also love how easy it is to duplicate emails and set up brand guidelines.

Pros

I find iPost to be very user friendly. I can figure most things out because it is very straight forward when sending typical emails. If I do have a question, they have real time chat which is very helpful!

Cons

iPost does offer some more complex features that require a lot of time to set up and work through to make sure they are working correctly. With that being said, these are more "optional" and does not impact how fast I was able to start sending "typical" emails.

Switched from

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

I found Salesforce to be very complicated even for the simplest of tasks.

Review Source

AB

April B.  
Email Marketing Coordinator  
Retail  
Used the software for: 2+ years

### "Great Foundation"

May 18, 2020

4.0

Overall we like iPost, it has helped us accomplish our goals as we've grown the past few years, more than our last ESP was able to. However, as we continue to grow and look toward the future, it's unsure that iPost will be able to keep up with our needs. But we've been informed there are new services/recommendations being made available to us so we are definitely looking forward to seeing what new type of partnership we can develop with iPost in the additional year we signed on for.

Pros

The frontend usability. Our last ESP was more backend, meaning everything we needed to set up had to be done through them. The go-between time and annoyance of not having control over our own data was irritating. With iPost though, we are able to do almost everything ourselves and what we can't, we can ask for assistance. iPost is much more user-friendly.

Cons

While reporting has come a long way in iPost it is still lacking in customization and ease of use. Pulling data takes a long time, especially because our brands are set up separately, we often have to set up tables or export data multiple times and then compile it together. We also would like a more robust way to view our segmentation. i.e. to be able to only code one email but report on the customer level of what segment they are part of versus just the campaign level.

Reason for choosing iPost

User-friendly interface, customer service rep/ account manager assistance, functionalities we didn't have, and additional functionalities in development. Customizable to our needs and at a manageable price point.

Review Source

JT

Joseph T.  
Product Manager  
Online Media  
Used the software for: 6-12 months

### "Flexible implementation and great customer support hamstrung by slow UI and limited default reports"

October 28, 2020

3.0

Pros

The implementation of iPost can be customized to meet business specific needs. We really like that we were able to figure out a way to bring over our existing sending IPs and Domains with their quality reputations and that we did not have to warm new IPs or use shared IPs.

Cons

The reporting interface needs a lot of work. The UI can be really slow to load. There should be more out of the box reporting standard. There is a heavy dependence on one-off customizations. Please add support for seed lists.

Alternatives considered

[Sailthru](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Dotdigital](https://www.capterra.com/p/151213/dotmailer/)[Ongage](https://www.capterra.com/p/131900/OngageConnect/)

Reason for choosing iPost

iPost had a more compelling feature set and more flexibility. They were also more willing to help us customize our implementation than other vendors.

Switched from

[Sailthru](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/)

Cost and customer support.

Review Source

AK

Amy K.  
SVP/GM  
Retail  
Used the software for: 6-12 months

### "Easiest Implementation"

May 14, 2020

4.0

We were thrilled with the relative ease of migration and integration across the various platforms. Service was strong, deliverability improved, and business results were there.

Pros

My team applauded iPost for dedicated attention to migration from another platform. The transition was easy and set us up for a strong partnership. We were able to integrate a range of partners to ensure our emails were robust and right for our customer - from ratings and reviews to feeds from our social content, iPost helped us drive click thrus. iPost also integrated with our data warehouse and paid marketing platforms to ensure we captured all customer data and new email names from paid campaigns. They ROCKED IT! iPost also did a great job with deliverability and actually improved over our prior vendor.

Cons

We had high expectations for data visualization in our reporting, which was very slow to be produced post-migration.

Reason for choosing iPost

Iterable was too self-serve. We needed more service. Same with Blue Core.

Switched from

[Listrak](https://www.capterra.com/p/64230/Listrak/)

We needed an email platform that would integrate into our exisiting Data Warehouse. Listrak would not do that at the time. Also, we were looking for a less expensive solution. Listrak charged a la carte, so licensing fees for every triggered campaign. IPost, working with Smarter HQ offered simpler and better pricing.

Review Source

Tony B.  
Director of Interactive  
Marketing and Advertising  
Used the software for: 1-2 years

### "Full featured and great support"

December 27, 2019

5.0

The iPost team has been tremendous in helping us to make the most of our email marketing campaigns and use the tool in ways we never would have thought of. They've also been able to help us with custom solutions to meet business needs in ways no other ESP can.

Pros

We love how customizable iPost is — particularly the organization of subaccounts and conversion tracking. We're able to get immediate visibility into the performance of our eCommerce campaigns, beyond opens and clicks. The conversion tracking is also very customizable and we're able to pass in custom variables to see if we're selling more from mobile or desktop, etc.

Cons

I would like to be able to do more with historic reports across subaccounts.

Switched from

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)

While we enjoyed Campaign Monitor, it simply was not flexible enough to meet the needs of our clients.

Review Source

DH

Diogenes H.  
Marketing assistant  
Marketing and Advertising  
Used the software for: 2+ years

### "Good software overall with room for improvement"

April 29, 2020

4.0

Pros

I like the customization of the processes, the automation feature, the data tables and query features and all the extra features it includes, and good API for integrations if you got a developer team.

Cons

I had experience some servive down time in the past and some automation errors.

Switched from

[NetAtlantic](https://www.capterra.com/p/62188/Email-Marketing/)

we were looking for a more robust software that allows us to be more creative with daily mailings, segmenting and overall software performance and that also allows integrations with different other third party softwares.

Review Source

KM

Kevin M.  
CEO  
Online Media  
Used the software for: Less than 6 months

### "Overall an excellent ESP - Awesome Service too!!"

September 4, 2020

5.0

Excellent experience from start to finish. They built several custom feature sets that were required to integrate with Salesforce. Our business runs as efficiently as can be! We added Zapier to complete the integration and that could not have gone better. From redesigning our Preference form, integration with our website, to keeping us continuously updated throughout the entire process (training too!) \[SENSITIVE CONTENT HIDDEN\] were are very knowledgeable and professional. I wholeheartedly recommend them, no reservations!!

Pros

Integration, ease of use, service and training. Integration with Salesforce and Zapier was very easy!

Cons

Nothing thus far, no complaints, everything works well!!

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Reason for choosing iPost

For our use case it was the best solution. Pricing was very fair, we really liked \[SENSITIVE CONTENT HIDDEN\] but didn't know just how great \[SENSITIVE CONTENT HIDDEN\] were going to be (customer service and implementation)

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Constant Contact was expensive and was too limited in its features

Review Source

CC

Cleo C.  
Product growth manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Easy to use tool if you want to manage & build email campaigns for an organization of any size. "

August 3, 2021

4.0

Overall enjoy using the product daily. It helps accomplish the goals we need, the templates are easy to use and contacts are easy to manage. With some of the features under-utilized, I feel like iPost will suit our needs in the future as well. Implementation has been easy & the delivery is stable.

Pros

\- The drag & drop email creation templates are so easy to use and allows us to embed our themes and create emails easily and dynamically. - Higher delivery rate than other emails tools used before, larger delivery rates. - API easily integrated to our other tools, iPost is used as our sending domain and we haven't had any issues in setting this up. - Fast support that will usually help and solve our issue in a timely manner.

Cons

\- A lot of difficultly in setting up FTP integration with our internal system, but this is an internal issue we are trying to solve but wished there was a workaround. - Sometimes the drafts do not allow you to save and the screen glitches, forcing you to start over. - There have been times when the system is slow and loading time is rather long.

Reason for choosing iPost

\- Cost - Ease of use - Good referral from senior user within the company that used the product previously

Review Source

BM

Briana M.  
Email Developer/Project Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "iPost is a great product with unique customizable features "

August 30, 2022

5.0

Fantastic! The customer service is quick to respond and email builder is fantastic!

Pros

The thing I like most about iPost are the customizable features and endless possibilities.

Cons

What I like least about this product is the random nuances that differ from other ESP's but that is to be expected.

Reason for choosing iPost

It's unique functionality and unlimited options for customization.

Review Source

EH

Eric H.  
Marketing Manager  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "Great Customer Support!"

April 29, 2020

4.0

coming from Klaviyo, I really like the fact that is is extremely easy to use, and you’re getting great value for the price. Anytime there was an issue no matter how small account management and support was there to help and responded promptly.

Pros

Account structure, UX, ease of use, support

Cons

When switching initially, migration was slower than expected but this was not due to Ipost, we were having issues internally and Ipost helped us by walking us through the correct procedure and processes.

Alternatives considered

[Emarsys](https://www.capterra.com/p/250553/Emarsys/)

Reason for choosing iPost

Account structure, ease of use, and pricing

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Pricing, better fit for our immediate needs

Review Source

DH

David H.  
CEO  
Fund-Raising  
Used the software for: 6-12 months

### "Ipost is fantastic"

May 15, 2020

5.0

I've been able to put multiple clients on this software for fundraising purposes and result in a high amount of success. It's a great service to use, and I recommend to all looking for a cheap software.

Pros

I love the usability of the software, the UI is incredibly simple and straightforward. The pathways are the best part---super easy to use and much more streamlined to let users set up campaigns fast and easy to see the metrics they want.

Cons

I just wish the set up was only a little quicker. Aside from that its great!

Review Source

RD

Robert D.  
Co-Founder  
Online Media  
Used the software for: 1-2 years

### "Top quality ESP"

April 29, 2020

5.0

Excellent experience to date. They will even custom build a feature set that may be required to make your business run as efficiently as possible. Just add Zapier to their integration deck which will allow users to integrate to hundreds of web applications.

Pros

Ease of use, highly customizable drag and drop journey builder, UI is feature rich without being too cluttered, excellent API and top notch customer service make iPost the ESP to beat.

Cons

When we first started working with iPost 2 years ago prior to the new Enterprise system being built out, the customer service was average at best. Since their restructure about 6 months ago, I would now rate their customer service a plus.

Alternatives considered

[Mapp Marketing Cloud](https://www.capterra.com/p/181614/Mapp-Cloud/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[Emarsys](https://www.capterra.com/p/250553/Emarsys/)

Review Source

DK

David K.  
Technical Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "Overall positive, with some caveats"

December 16, 2019

4.0

Overall positive experience. But a lot of major problems that we're hoping they'll fix.

Pros

This is a developer friendly platform. You write your own SQL queries to manage lists. Their API is EXTREMELY well-documented and easy to integrate.

Cons

Open/click data lags about 12-24 hours behind. If you need to leverage that data more quickly, you're SOL. Mailings are often delayed--sometimes one or two hours to finish mailing after the time you schedule (usually better). The dynamic data tables often don't work, so we've had to rely on the SQL platform to build our lists.

Review Source

AR

Andy R.  
VP Marketing  
Information Technology and Services  
Used the software for: 2+ years

### "iPost Experience"

October 27, 2020

5.0

The folks we have worked with there have been excellent at solving problems, fixing technical issues and making us aware of upgrades/options. I have been most please with the value and service received.

Pros

The IMM platform is easy to use and the reporting is very helpful in understanding delivery statics and retargeting.

Cons

As a non-technical user, I don't use the platform from that perspective. As a user, I would say some of the opt-out, spam report or undeliverable download reports are trick to use. I would like an option where only unique email address, as opposed to every failure, was downloaded. They can be quite large.

Review Source

VR

Verified Reviewer  
CEO  
Computer Software  
Used the software for: Less than 6 months

### "Great customer support"

March 29, 2022

4.0

Pros

Our account manager was great to work with. If you work with iPost, I'd highly recommend working with \[SENSITIVE CONTENT\] She was responsive, followed up promptly, gave feedback and advice. They do provide good hands on support w/ deliverability and are on top of it to make sure everything is being delivered and if there's issues that arise, they'll look into that and handle that right away.

Cons

Outdated UX - harder to use the template formatter and harder to set up drip campaigns, etc.

Review Source

DG

David G.  
Sr Digital Marketing Manager  
Food & Beverages  
Used the software for: Less than 6 months

### "By far the best email marketing software I have used."

December 11, 2019

5.0

Overall I really couldn't be happier. While they might not be well known, I would say in terms of just about everything they are superior to all of the big players (I've tried a bunch).

Pros

For virtually anything and everything you would want to do with emails, iPost provides an easy solution. They seem to have taken the best of other platforms and rolled it into a single place. From setting up flows to reporting, everything is there and again, easy to use.

Cons

The only improvement I can think of is a Zapier integration, which I think they are working on.

Reason for choosing iPost

Better feature set, easier to use, customer service, price.

Switched from

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Too few options for the cost.

Review Source

JL

Jared L.  
VP Ecommerce  
Retail  
Used the software for: Less than 6 months

### "Happy With Our Ipost Experience"

April 2, 2021

5.0

Ipost has been a great partner for us. They provide a solid platform and have A+ customer service. They respond quickly and help fix any issues that come up.

Pros

Ease of use Customization Automation of emails

Cons

We had a few issues with repeating scheduled events (i.e. birthday emails) but we are working on getting this figured out

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Cost savings and to find a partner who worked more directly with our team

Review Source

AH

Angelee H.  
Sr. Graphic Designer  
Marketing and Advertising  
Used the software for: 1-2 years

### "I-Post Weekly use for Free Play to Guest at our gaming facility"

October 27, 2020

5.0

I-Post is great. It was a little confusing at first, but once I got the hang of it, everything was smooth sailing.

Pros

Organization, Easy to learn to use, Reports of what emails go out

Cons

Can't say I have anything I do not like now that I know how to use it. Only thing I have is the preview part when previewing code sometimes does not load content. I then would have to send myself a test to verify the content looks the way it should. Other than that, everything is great.

Review Source

KM

Karen M.  
Account Manager  
Computer Networking  
Used the software for: 6-12 months

### "iPost fun but sometimes frustrating process! "

October 27, 2020

4.0

I always get the help I need to fulfill my clients expectations. Thoughtful training is provided whenever our team requests it and the iPost teams always seem happy to talk to us.

Pros

I love the ability to pull reports for campaign review.

Cons

The system feels a bit clunky at times and often runs very slow. Creating reports within the Email Ticket is incredibly frustrating. When making more than one or two lists, it's not easy to figure out which list is which as the naming convention is not intuitive at all. It would be nice if the new list was named similar to the list that you created it from. This would take the guess work out. When an error happens it would be nice to have a list of "possible" things to troubleshoot.

Review Source

MR

Mel R.  
Marketing & Communications Specialist  
Farming  
Used the software for: 6-12 months

### "Overall not bad"

August 24, 2022

3.0

There are some limitations with iPost & some things are tough to understand (journeys in particular), but overall it's good value for the money and the customer service is excellent.

Pros

The drag & drop functionality is great for putting emails together.

Cons

Creating lists & journeys is tough to understand.

Reason for choosing iPost

Price

Review Source

FN

Filomena N.  
Digital Marketing Operations Manager  
Museums and Institutions  
Used the software for: Less than 6 months

### "Amazing ESP and Partner"

April 17, 2020

5.0

iPost has been an amazing partner. The migration from our old ESP was seamless. Our Customer Success Manager is fantastic - very responsive, attentive, and insightful. We are very happy with our decision to be an iPost client.

Pros

The platform is very easy to use and navigate. Set-up was simple - and the team we engaged with was very helpful.

Cons

None to note at this point in our relationship.

Review Source

PK

Peter K.  
CEO  
Hospital & Health Care  
Used the software for: 1-2 years

### "Great application! Highly recommended"

April 17, 2020

5.0

Excellent company to work with

Pros

Great support. Easy to use even with advanced features.

Cons

This software works great for our needs. No cons that I can think of.

Review Source

LP

Lewis P.  
VP Programming  
Market Research  
Used the software for: 2+ years

### "Great and Easy to use"

November 18, 2020

5.0

Excellent. Have been able to use it for a couple years now and we have improved the email sending tasks with it.

Pros

Love the statistics and test we can use when sending emails out

Cons

Would love to have an easy way to send emails to a subset of a list then send to everyone on list or the complement of the list.

Review Source

JC

Jeffrey C.  
Of Counsel  
Law Practice  
Used the software for: 1-2 years

### "Effective, Results Delivered"

October 27, 2020

5.0

excellent

Pros

Mailings are quick, stylistically superior and effective at reaching my target audience. I can quickly set up and deploy a message and get to my audience with great ease and also have a treasure trove of useful data.

Cons

I very much like it as is. I wouldn't change a thing about it.

Review Source

RF

Renee F.  
Content Marketing Manager  
Marketing and Advertising  
Used the software for: I used a free trial

### "The Customer Support Was Great!"

November 9, 2020

4.0

While it was disappointing to not be able to use the software as intended, the support staff was pretty responsive and did their best to help resolve the issue.

Pros

Initially, we were very excited about this product. It has a lot of functionality and possibilities. Primarily with split testing and targeting.

Cons

Unfortunately, there was a delegation/subdomain issue that prevented our links from working. We needed the software to work for multiple clients and just weren't able to resolve this.

Review Source

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