---
title: "The Magazine Manager Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is The Magazine Manager the right Lead Management solution for you? Explore 352 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/"
page_type: "reviews"
language: "en"
---

The Magazine Manager

4.8 (352)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated August 3rd, 2026

# Reviews of The Magazine Manager

Ease of use

4.6

Customer Service

4.8

## Pros and Cons in Reviews

Michelle W

Account managerPublishing, 11 - 50 employeesUsed the software for: More than 2 years.

“The live chat is a lifesaver and the production workflow tracking saves me so much time over how I used to do it.“

May 1, 2026

RM

Ryan M

Associate PublisherPublishing, 51 - 200 employeesUsed the software for: More than 2 years.

“I can go the client page to find the agency, but unable find the client on the agency page.“

December 13, 2024

MV

Mark V

Owner, PublisherPublishing, 2 - 10 employeesUsed the software for: 1-2 years.

“It handles everything for me, proposals, billing, circulation, eblasts, newsletters, marketing etc... Also, you can automate a lot of thing so it says time and is even more efficient than if I hired someone to do some of those tasks.“

June 27, 2025

JS

James S

AdministratorDairy, 2 - 10 employeesUsed the software for: 1-2 years.

“Those two areas are not as connected as I'd like.“

December 30, 2025

JH

Jeni H

Account ExecutivePublishing, 2 - 10 employeesUsed the software for: 1-2 years.

“The Magazine Manager helps efficiently streamline the sales process - it combines your address book, calendar, and reminder apps all in one, and has the added benefit of AI.“

November 8, 2024

SM

Scott M

Director of SalesPublishing, 11 - 50 employeesUsed the software for: More than 2 years.

“The forever & a day order entry for multiple zones, multiple issues elsewhere is frustrating compared to creating an order with easy & copying it instantly with MM.“

June 28, 2024

JR

Jennifer R

VP of Finance and OperationsPublishing, 11 - 50 employeesUsed the software for: Less than 6 months.

“We also opted to have Marketing Manager which has been helpful to have the email interactions recorded in our CRM.“

May 29, 2026

BF

Brett F

PublisherMedia Production, 11 - 50 employeesUsed the software for: 6-12 months.

“We have one small but annoying issue that we've been nagging them about since we joined and I just don't know where they are in addressing it and why it's taking so long.“

June 6, 2025

## Showing most helpful reviews

Showing 1-25 of 352 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Adeina M.  
Sales and Marketing Coordinator  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Not just another CRM"

December 12, 2025

5.0

The Magazine Manager feels like a system built by people who actually understand how publishing, sales, and operations collide in real life. It’s flexible without being flimsy, structured without being restrictive. Once dialed in, it streamlines communication, workflow management, and customer relationships in a way that supports growth instead of slowing it down. It’s especially strong for teams that want control, customization, and room to evolve.

Pros

The level of customization sets it apart. Magazine Manager allows you to shape the system around how your team actually works, rather than forcing you into rigid workflows. The built in AI tools are genuinely useful, helping streamline communication and refine brand voice, while the overall platform supports organization, scalability, and long term growth.

Cons

Because it’s so customizable, there is a learning curve. Especially for teams that want to jump in fast without configuring workflows first. Some features aren’t immediately intuitive, but once you understand the system logic, it becomes much more powerful.

Review Source

Response from Mirabel Technologies

January 21, 2026

Thanks for the awesome review, Adeina! We appreciate you!

JR

Jennifer R.  
VP of Finance and Operations  
Publishing  
Used the software for: Less than 6 months

### "Great Publishing Software! Great Value for the Investment!"

May 29, 2026

5.0

Everyone of the account managers that we have had for training have been great. Everyone is friendly and helpful. The chat is amazing! The person who mainly runs the board is spot on and helpful. Even the after hours chat bot has been really helpful for us. \[sensitive content hidden\] have been fantastic and Matt has done a great job helping us out with our one off questions!

Pros

We recently switched from another publishing software and we have been very impressed with what MM has to offer. In addition, they continue to make updates every week and listen to the suggestions of their clients. They have been more than helpful in getting us acclimated to the software. We also opted to have Marketing Manager which has been helpful to have the email interactions recorded in our CRM. We are still learning, but so far it has been a great experience, and we are looking forward to future updates. It was worth taking the leap and a good value for the investment!

Cons

The conversion over - which was not there fault per se, but anyone converting I suggest they talk to some at MM and request an account manager that has experience with a conversion from the platform you previously were on. We found that person a little ate in the game and I think planning with that person woul dhave made our conversion a little smoother. Improvements can be made ont he Marketing Manager side as it relates to creating segments and workflows - it seems we should be able to click on groups in Magazine Manager and send vs. having to make that a segment first, name it, then send. Too many steps, but the connection to the CRM and the recording of the interaction for the reps make this worth the extra steps. Also, being able to update a billing contact after it has been invoiced would be extremely helpful.

Switched from

[LaunchPad Media Management](https://www.capterra.com/p/178968/LaunchPad-Media-Management/)

LaundPad was antiquated. Email system from CRM was clunky and hard to deal with. Could not do top level marketing sends effectively. Reporting also was difficult and custom reporting always would time out after running or when slicing the data would fail during a refresh/update.

Review Source

Response from Mirabel Technologies

June 2, 2026

Thanks for leaving such a great review, Jennifer! We appreciate you!

VR

Verified Reviewer  
Owner  
  
Used the software for: 2+ years

### "A solid product that can do it all, if you can figure out how to use it."

April 15, 2018

3.0

Pros

We were managing our printed magazine with a series of spreadsheets on Google until we jumped to Magazine Manager. Now our team has real-time access to billing, contracts, pagination and flatplanning. It hasn't been easy and continues to present difficulties, but overall I'd say using Magazine Manager has been a benefit for our company.

Cons

Though they've tried facelift after facelift, I feel that the product is just so complex and has so much "technical debt" at this point in time that it needs a complete rewrite from the ground up in order to feel like a modern product. It is complex software designed to manage complex businesses, but it just doesn't meet the user interface and usability we're accustomed to in 2018.

Review Source

VR

Verified Reviewer  
Account manager  
Publishing  
Used the software for: 2+ years

### "2 thumbs up!"

May 1, 2026

5.0

My overall experience has been great. The live chat is a lifesaver and the production workflow tracking saves me so much time over how I used to do it.

Pros

Huge number of ways to pull data. Production work flow is easily tracked and quick to update. Requests for changes in the MM system are welcome and seriously considered when they do updates. Excellent customer service and live chat.

Cons

Since there are so many options, there is a moderate learning curve to master everything. We continue to have a glitch with our emails and are not able to link outbound client/prospecting emails to the MM account.

Switched from

[LaunchPad](https://www.capterra.com/p/10038300/LaunchPad/)

Management decision based on cost and features.

Review Source

MP

Mary P.  
Media Advisor  
Publishing  
Used the software for: 2+ years

### "MM Review 2026"

January 5, 2026

5.0

The quality of Magazine Manager is excellent for sales and publications. The team does their best to respond to issues quickly, and I really appreciate the ongoing support. If I ever miss something new, they always send a training link that I can watch at my convenience—super helpful and easy to fit into my schedule.

Pros

Magazine Manager has been a great addition to my workflow. I really like the platform—it’s intuitive, keeps me organized, and makes it easy to stay on top of priorities. The client tracking and goal-setting tools are especially helpful, and I love having the ability to monitor performance and quickly reference customer history in one place. I’m also looking forward to using more of the production applications as I continue working in the system. Overall, it’s a well-built platform that supports day-to-day efficiency and better long-term planning.

Cons

I do wish there were a way to copy and paste proposals even after they’ve passed the close date, with the ability to update and refresh them as needed.

Switched from

[Act!](https://www.capterra.com/p/175860/Act/)

The company made the switch in 2012, and it’s been very helpful ever since.

Review Source

Response from Mirabel Technologies

February 26, 2026

Thanks for the great review, Mary! We appreciate you!

JS

James S.  
Administrator  
Dairy  
Used the software for: 1-2 years

### "Great software for publications!"

December 30, 2025

5.0

It works great for us. The support in getting it set up and learning it was great. Also really good training each time we hire someone new.

Pros

Magazine manager was made for publications so it is great for managing both the advertising side and the circulation side. It also helps us do more with our data.

Cons

The one thing I don't like is that you can't map email addresses input through the email upload back to contacts in the CRM. Those two areas are not as connected as I'd like.

Alternatives considered

[MediaOS](https://www.capterra.com/p/168091/Ad-Sales-Genius/)

Reason for choosing The Magazine Manager

The other product had a ton of features that we wouldn't use but would pay for. This fit us just right.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

The old system couldn't keep up with what we needed to do for ads, much less managing circulation.

Review Source

Response from Mirabel Technologies

January 9, 2026

Thanks for the great review, James! We appreciate you!

SS

Sarah S.  
Controller  
Publishing  
Used the software for: 2+ years

### "Great company and product"

April 27, 2026

5.0

I think we've been with them for 15 years and they have always been easy and great to work with. We really like them as a company.

Pros

Well organized, great customer support, Good value, fast and reliable. I'm comfortable with the CRM and know our data is safe and it's easy to get help and training when I need it.

Cons

There are too many options on the menus, it's hard to remember where a certain report or option lives.

Alternatives considered

[Tableau](https://www.capterra.com/p/208764/Tableau/)

Reason for choosing The Magazine Manager

The company and better for publishing and printing

Switched from

[Microsoft Excel](https://www.capterra.com/p/176574/Excel/)

Needed a new CRM for a publishing company

Review Source

Response from Mirabel Technologies

April 29, 2026

Thank you for the review, Sarah! We appreciate you!

CB

Charles B.  
Vice President of Sales  
Publishing  
Used the software for: 2+ years

### "The Best Magazine Publishing CRM Out There, Hands Down"

June 27, 2025

5.0

Outstanding. I have used multiple CRM platforms and have found the experience with The Magazine Manager second-to-none.

Pros

Hands down, the best CRM platform for a magazine publisher. The team at Mirabel Technologies is investing heavily in technology (think AI), and the customer support is second to none. If you are considering a switch and want to improve your team's productivity significantly, I highly recommend taking a close look at The Magazine Manager. It seamlessly integrates everything from CRM to production, to accounting, and they are even working on editorial integrations.

Cons

It's challenging to identify a downside to The Magazine Manager, so I have to dig deeper. Sometimes it is like drinking out of a firehose? That can be a good thing—rapid advancements and constantly improving. Minor improvements would be to simplify the ability to merge active accounts without tech support, and create a template to easily create a sales-to-goals dashboard by product for management (team individually).

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing The Magazine Manager

Custom solutions for magazine publishers. Salesforce-like efficiencies, but tailored for publishers.

Switched from

[LaunchPad Media Management](https://www.capterra.com/p/178968/LaunchPad-Media-Management/)

The Magazine Manager was a massive upgrade in functionality and efficiencies.

Review Source

Response from Mirabel Technologies

July 13, 2025

Thank you for the outstanding review, Charles! We're so happy to have you as part of the Mirabel family! 

JS

Jen S.  
AR and Logistics Manager  
Publishing  
Used the software for: 2+ years

### "Looking forward to the future"

June 6, 2025

4.0

Overall - it's been great! MM listens to their customers. MM has taken some of my suggestions/complaints over the years and have made updates. Customer Service is above a 5 star rating - \[sensitive content hidden\] (our 1st consultant), \[sensitive content hidden\] (our consultant now), \[sensitive content hidden\] ! They are amazing and always up for the challenge of my questions and quick to find a solution.

Pros

The automations that have been added. Like the auto convert of proposals and signed copy to client files. Love having a complete system - from orders, production and layout, Marketing emails, comp subscriptions, etc.

Cons

Some of the "accounting" functions. Could be more Accounting friendly. The access to customer portal. We have customers that have issues and are unable to help them unless they give us their password - not sure how that is more secure.

Alternatives considered

[N-central](https://www.capterra.com/p/13803/N-central/)

Reason for choosing The Magazine Manager

To the question above - I don't remember what other companies were in the running. It was over 10 years ago. It was the cost, the web flexibility, and the customer service from MM assisting with the transition that ultimately made our decision to MM

Review Source

Response from Mirabel Technologies

June 9, 2025

Thanks for the amazing review, Jen! We appreciate you!

LC

Linda C.  
Director of Sales  
Publishing  
Used the software for: 2+ years

### "I always volunteer to be a reference"

February 21, 2025

5.0

We've partnered with Magazine Manager for almost 10 years now, and my publisher knows not to even bother to suggest changing to another CRM. I can quantify (and assign revenue to) ways Magazine Manager and Marketing Manager have made us more efficient and more successful. That is a rare thing and I am not about to give it up!

Pros

I have so many positive things to say about Magazine Manager, but when people ask me for a recommendation, I focus on the 3 most important reasons we love working with them--ease of use, responsive and knowledgeable customer service, and a commitment to continuous improvement. The customer service is what keeps us sold, and new features help us make more money. Win-win!

Cons

The only thing I don't like about Magazine Manager is the integration with Outlook. I am constantly telling people to "use their bcc!" because we are not gmail-based.

Review Source

Response from Mirabel Technologies

February 26, 2025

Thank you for the great review, Linda! We appreciate you!

MM

Mark M.  
Account Executive  
Broadcast Media  
Used the software for: Less than 6 months

### "Organizing My Clients"

August 28, 2024

5.0

I find it helpful to keep track of what I do all day and when I need to contact a client.

Pros

It is so easy to use and keep track of your work

Cons

Nothing - I cannot think of a thing this site cant do

Review Source

Response from Mirabel Technologies

September 3, 2024

Thanks for the great review, Mark! We appreciate you!

LB

Lisa B.  
Advertising Manager  
Legal Services  
Used the software for: 2+ years

### "This software changed our lives at work!"

October 1, 2020

5.0

Pros

Magazine Manager is specifically designed for those of us in the print and digital publishing industry and it is crucial to our sales success. It is extremely easy to learn and apply immediately. With this software, we are able to quickly and easily pull targeted email lists to generate sales, electronically invoice clients in literally minutes, take payments, and with a click of a button know what our clients' ad schedules are, what they have paid and what they owe. It is totally transparent - the reporting for a sales manager - and accounting - is outstanding. I receive as often as I wish emails listing calls by rep, meetings, sales booked, and more. The digital tearsheets are invaluable. Client portals allow customers to upload their own ads and pay electronically any time. It is so easy to create new reports. As a past Salesforce user, this is SO much easier to use and because it is made for ad sales, the company deeply understands the details of exactly what we need from this software. The support team and trainers are outstanding. There is abundant free training with your subscription and online videos available any time. And it is surprisingly affordable! Magazine Manager is a vital tool to managing our operation and achieving our advertising sales success. We switched two years ago. Many times a day, every day, as we work in the software to serve our clients and achieve our goals, we marvel at how easy it is to do what we need and how much we love this software.

Cons

There is coordination with accounting required to set this up, but the accounting team also loves the software. It is important to visualize your publishing organization and the hierarchy of products and business units in order to structure the software best for you, but once you determine that, it is easy to set it up the way you need.

Alternatives considered

[Ad Orbit](https://www.capterra.com/p/139955/MagHub/)

Reason for choosing The Magazine Manager

The competitor did not seem as sophisticated and robust as Magazine Manager. The competitor did not seem to have the stability and history of working in the publishing industry with hundreds of publishers - we wanted the benefit of that depth and breadth of experience that Magazine Manager brought to the table.

Switched from

[P2P Publication Management](https://www.capterra.com/p/123152/P2P-Publication-Management/)

We were not able to do many things in P2P - it seemed antiquated and clunky as far as client management. Accounting did not like the software. We needed something more robust and flexible.

Review Source

Response from Mirabel Technologies

October 14, 2020

Thank you for the incredible review, Lisa! We greatly appreciate you.

LL

LeAnn L.  
City Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Stop Shopping - you have just found the best CRM for your Sales Team"

July 22, 2022

5.0

its been a great experience. The training that your team provides with the support/help desk allows our company to do what we do best, SALES. I don't have to put a training module together for new hires, you've done that for me. And I know that if I need anything your a point/click away with help - love that~

Pros

The product is SUPER easy to use. Not every person thinks the same and in Magman there are several ways to do the same task, I like that. When I train new users on how to use the software, I can tell them how I like to do a search for a contact (for example) and give them other options as well. Its fun to see the 'ah-ha' looks on their faces when you've found a way to do a task that fits how their brain functions.

Cons

The only con I can think of right now is that Magman calendar doesn't sync with Microsoft Outlook. I understand that is a 'Microsoft' issue but ultimately to have our email calendars/Microsoft teams sync with the Magman calendar would be Phenomenal!

Review Source

Response from Mirabel Technologies

July 29, 2022

Thank you for the amazing review, LeAnn. We appreciate you! Regarding an integration with Microsoft Outlook Calendar, that item is currently on our agenda. We hope to have that released within the next month or so.

CH

Chris H.  
Account manager  
Media Production  
Used the software for: 1-2 years

### "Very Happy with Magazine Manager"

July 3, 2025

5.0

Overall I am very happy. It is a great sales tool. I really like I can reference it quickly in the car on sales calls

Pros

very user friendly. Order entry and entering notes is very easy. Mobile app is easy to use. Overall it is very good.

Cons

I do wish I could enter an order on the mobile app. Otherwise I have no complaints. Order entry on the laptop is very smooth.

Review Source

Response from Mirabel Technologies

July 22, 2025

Thank you for the great review, Chris! We appreciate you!

RM

Ryan M.  
Associate Publisher  
Publishing  
Used the software for: 2+ years

### "Holiday Review"

December 13, 2024

5.0

Very easy to create proposals, copy proposals and send for reveiw

Pros

The ability to copy proposals is advantageous.

Cons

Agencies are not connected to Clients. I can go the client page to find the agency, but unable find the client on the agency page.

Review Source

Response from Mirabel Technologies

December 19, 2024

Thank you for the great review! Regarding your comment about Agency records, users can see associated Contact records in the 'Ad Agency Company List' section on the Agency record. If you do not see this section, it can enabled through the Page Layout settings available in the Action Panel on an Agency Record. Should you need assistance or have any further questions, you can reach out to your software consultant, and they would be more than happy to help you!

KC

Karen C.  
Office Manager  
Food & Beverages  
Used the software for: 2+ years

### "Full Service program for management of operations"

November 1, 2024

5.0

Extremely positive. Customer service has been great with assisting on training issues

Pros

The integration with all the different options when utilized. Ease of transferring data to the accounting program. Quick response when issues arise where assistance is needed.

Cons

Inability to customize reports "on the fly".

Review Source

Response from Mirabel Technologies

November 8, 2024

Thanks for the great review, Karen. We appreciate you!

ER

Emily R.  
Office manager  
Publishing  
Used the software for: 6-12 months

### "All's well for this newbie"

October 23, 2024

5.0

Everything has been great. \[sensitive content hidden\] is absolutely fantastic to work with. The IT Team was a little hard to deal with.

Pros

The ease of use. It is very user friendly.

Cons

There's so many different way to pull reports. When you are new to the system it gets very over whelming.

Review Source

Response from Mirabel Technologies

October 28, 2024

Thanks for the great review, Emily. We appreciate you!

DA

Daniel A.  
Ae  
Marketing and Advertising  
Used the software for: 6-12 months

### "It’s amazing "

November 1, 2024

5.0

Pros

The software is user-friendly and highly flexible, allowing seamless use across a variety of devices.

Cons

Can’t think of and issue worth mentioning

Review Source

Response from Mirabel Technologies

November 8, 2024

Thank you for the awesome review, Daniel! We appreciate you!

KS

Katie S.  
Owner/Publisher  
Media Production  
Used the software for: 1-2 years

### "Happy customer's only wish was to have used Magazine Manager years ago"

March 31, 2023

5.0

Magazine Manager has given me much more control and understanding of aspects of my business I had delegated out to others before, which is an adaptive advantage. It allows me to use my time effectively and that of my team. Integrating email marketing and e-commerce further added to the efficiencies compared to when we used multiple platforms for these functions. The customer support and training opportunities continue to help me grow as a business owner. I appreciate that these and the continuous improvements to the platform are expensive. In my direct experience, they are worth what I am paying. At the same time for a business as small and lean as mine, I continue to require the best possible value in comparison what other companies offer out there. Lastly, the cordial (fun!,) positive and attentive support from \[sensitive content hidden\] continue to be remarkable, literally helping me create an effective and dynamic platform for my business by empowering me. For that I am grateful and regularly sing your praises to colleagues.

Pros

Integration into my business was so smooth with the excellence of the platform itself, but most notably with the customer support and ongoing training webinars available. I also greatly appreciate how the MM team is always working to improve all aspects of platform; the differences have been notable just in my short time as a customer.

Cons

I would love tasks and calls made in Magazine Manager to show in my Google Calendar. I'd like emails to allow for multiple attachments and screenshots imbedded in the body of the email. I think the Template system could be made easier to access and use; also it can be more clear that there are different kinds of templates (letters, proposals, marketing email designs) because right now they are all called the same thing. Notes/Call Notes in the CRM and design changes in Marketing Manager should auto-save very frequently.

Review Source

Response from Mirabel Technologies

April 3, 2023

Thank you for the amazing review, Katie. We appreciate you!

PN

Priscilla N.  
Accounting/Admin Manager  
Publishing  
Used the software for: 2+ years

### "Magazine Manager best customer service"

April 10, 2023

5.0

It has been great. I enjoy work with \[sensitive content hidden\] and the rest of the help staff.

Pros

As a person, who was put in the position of preparing contracts and maintaining the ad updates for our company with no experience at all in this process, I have found that Magazine Manager has the most knowledgeable and helpful customer support team around. No matter how small of an issue (but world ending to me) I can do the help chat and the person helps me out each and every time. I have been fortunate, that when I do use the help chat I usually get the same person, \[sensitive content hidden\] and he is fantastic. Helps me every time and never thinks I ask too many questions. \[sensitive content hidden\] is our main person and he is fantastic, also. If I have a major issue, I can contact him and schedule a training session with ease.

Cons

This may be in Magazine Manager and I just have not looked - but it would be nice if adding the next years schedules would be a little easier. For example: we run a weekly digital email and have a space for 1 banner ad and 4 block ads, I would like to set it up where for the Daily Emails the limits for those are posted so we do not oversell ads.

Review Source

Response from Mirabel Technologies

April 12, 2023

Thank you for the wonderful review, Priscilla! We appreciate you. If you have any questions regarding the software, please reach out to your software consultant. We'd be more than happy to work with you to address anything you may need.

TH

Travis H.  
Associate Publisher  
Marketing and Advertising  
Used the software for: 2+ years

### "Magazine Manager is a great tool."

September 9, 2022

5.0

The overall experience has been great. It has allowed us to use one system instead of multiple different systems. It has stream lined our overall workflow.

Pros

Ease of use and always updating new features.

Cons

I wish notifications could be set up for specific designers. Currently all notifications for ad changes go to all designers even if it's not a project that designer is working on. I wish the ad content that is in the order jacket would show up on the flat plan as the ad gets approved. It would help in the layout process if we could see the ad art as we are laying out the magazines. Currently we can only upload the pages after the fact. It would also be helpful if the order number would show up in the Insertion Info pop up on the Job Jacket in the Flat Plan. It would also be helpful if on the the main management page that I can look at the Goal Summary by Business unit and multiple business units. We currently have multiple teams using the system with all different goals and revenue. I would like to break that out on all the widgets on the main page.

Reason for choosing The Magazine Manager

It has the best fit for us.

Review Source

Response from Mirabel Technologies

September 20, 2022

Thanks so much for your awesome review. We appreciate you! Regarding your comment about ad content in the Job Jacket being pulled into the flat planning software, our development team is currently working on that feature. We are expecting to release it in the next few weeks.

AS

Amanda S.  
Office Manager  
Newspapers  
Used the software for: 2+ years

### "Learn it and you'll love it"

November 7, 2018

4.0

As a multi-product publishing company we've experienced a great deal of improvement and efficiency in our day-to-day operations thanks to The Magazine Manager. Although the up-front time and effort to learn and set up the software can feel overwhelming, it's ultimately worth it--which is why we've been such loyal customers for 5+ years. Once everything on the back end of the software is up and running, you'll be glad you chose The Magazine Manager. Gone are the days of handwritten paper tickets and missing customer information. Our sales staff, accounting staff, HR and production all utilize the software on a daily basis and it's become a staple of our company.

Pros

Convenient cloud-based program which allows access to all ad sales, contacts and production notes from any computer device with internet access. It's a central hub for sales, accounts receivable, production and even Human Resources, making it a very convenient tool in your publisher's toolbox. They also have an app for smartphones--though the app is somewhat limited in only allowing data to be viewed, not changed. They've stepped up their customer service in the last year and it's been great! They also have a fantastic database of instructional videos on how to use the software - topics are wide ranging and thorough.

Cons

The software requires a great deal of training and education to use in order to reap the full benefit. This is not a software for the easily distracted or completely tech illiterate. Nor should you expect to simply "hit the ground running" once you have an account. Plan for lots of training, which they'll do for you. In fact, they generally wont allow you to begin using the software without a minimum # of hours of training -- so be prepared. They do require quite a bit of behind the scenes setup from your admin(s) as well. For example, setting up rate cards, templates and publication schedules is something you or your admin(s) will need to learn how to do and it can be a little overwhelming at first. Lastly, the circulation side of Magazine Manager falls a bit short. It's there if you need it, but it's very clunky and quite limited in scope, at least for now. Perhaps that will be changing in the future.

Review Source

CO

Cindi O.  
Account Manager  
Publishing  
Used the software for: 2+ years

### "Magazine Manager CRM Review"

May 10, 2021

5.0

I've used many crms and in terms of usability and functionality for people who sell, this is by far the best one I've used. I am able to customize my experience to make it work very efficiently for me, so I'm not wasting my time fighting with my crm!

Pros

Magazine Manager offers excellent reporting tools for the sales team, and advanced search functions of the data allow me to get very detailed on the information I'm looking for. The company is always adding new features and refining and improving existing ones. I am amazed at how often new features roll out. It is quite impressive how much work is put into making this product better and better.

Cons

No cons that I can think of about the Magazine Manager. They will be offering a gmail integration soon that I have been wanting. And when that happens it will be awesome. I will be able to email up to 20 people at once and it will get logged into the system automatically.

Review Source

Response from Mirabel Technologies

May 18, 2021

Thanks for the awesome review, Cindi! We appreciate you.

AM

Anne M.  
Sr. Accountant  
Publishing  
Used the software for: 2+ years

### "Administrator review"

October 14, 2022

4.0

Pros

The things I like best about MM are the intuitiveness of the functions and relative ease of getting the data out to use for reports. I am in accounting so I don't use much of the sales functions, but do have to adjust orders, run reports and set up new products. Unlike other software that I've used, this software just makes sense so when you don't know how to do something, you can figure it out with relative ease. Any requests we've had have been answered thoroughly. The tutorials in the library are really helpful and our contacts at MM have been very responsive to my questions.

Cons

There were several specific to how we do business that MM didn't have in the software in the early days of implementation, but we brought those up to our rep and we were kept aware that they were in the process of developing fixes or updating their software so that all our issues (from my side of things) were eventually addressed.

Review Source

Response from Mirabel Technologies

October 19, 2022

Thank you for the great review, Anne. We appreciate you!

KB

Kathy B.  
Publisher  
Publishing  
Used the software for: 2+ years

### "Makes Your Workflow Easier"

September 29, 2023

5.0

We've been reliant upon MagazineManager for so many years that we wouldn't know how to operate without it at this point.

Pros

The integration of production, sales and accounting

Cons

The only con would be that the system is so powerful and dynamic that I often need a refresher to keep up with the frequent innovations.

Review Source

Response from Mirabel Technologies

October 10, 2023

Thank you for the great review, Kathy. We appreciate you!

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