# Best Sales Enablement Software 2026 | Capterra > Find the top Sales Enablement software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/sales-enablement-software --- # Best Sales Enablement Software Last updated on How to find the right Sales Enablement Software? Learn more from our team about Sales Enablement Software pricing features and benefits in our Sales Enablement Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is sales enablement software, and how do I choose the right one? Researched by: [Lauren Spiller](https://www.capterra.com/resources/author/lspiller/)and reviewed by: [Shep Hyken](https://www.capterra.com/resources/author/shep-hyken-guest-contributor/) Updated on NA Sales enablement software aligns sales with marketing to ensure the sales team receives the most up-to-date marketing materials Sales and marketing professionals typically use the software to create content that helps engage potential leads and boost conversions.  Most sales enablement software solutions on the market are priced on a “per month” basis, and an entry-level pricing plan is around $26 per month. Subscriptions for premium or advanced systems commonly cost about $91 per month. When acquiring this type of tool, in addition to evaluating price, users should also ask vendors the following questions: _Can this product integrate with the systems I already have in place?_ _How can this product help my sales team change their behavior to achieve goals?_ _How easily can team members collaborate using this platform?_ _How does this solution enable my sales enablement team to identify KPIs and learning gaps?_ _Does this tool integrate artificial intelligence (AI) into the sales enablement toolkit? If yes, how?_ For more information consult our [Sales Enablement Buyers Guide](#buyers-guide-content) Your filter returned 0 results.Please try broadening your search, or If you didn't see the product you expected, [please let us know!](mailto:gdmcatalogteam@gartner.com) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (0) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Activity Dashboard AI Copilot Alerts/Notifications Collaboration Tools Content Library Content Sharing Conversation Intelligence CRM Integration Email Management Engagement Tracking Gamification Generative AI Lead Scoring Meeting Management Microlearning Performance Management Prioritization Process/Workflow Automation Real-Time Data Sales Planning Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Table of Contents - [Essential sales enablement software buying information](#essential-sales-enablement-software-buying-information) - [What are the best sales enablement software systems?](#what-are-the-best-sales-enablement-software-systems) - [What is sales enablement software?](#what-is-sales-enablement-software) - [Sales enablement pricing](#sales-enablement-pricing) - [Sales enablement features](#sales-enablement-features) - [Top benefits of sales enablement software identified by users](#top-benefits-of-sales-enablement-software-identified-by-users) - [Common sales enablement challenges identified by users](#common-sales-enablement-challenges-identified-by-users) - [What is sales enablement software used for?](#what-is-sales-enablement-software-used-for) - [Who uses sales enablement software?](#who-uses-sales-enablement-software) - [Common sales enablement software integrations](#common-sales-enablement-software-integrations) - [Recent trends in sales enablement software](#recent-trends-in-sales-enablement-software) - [Learn more about how sales enablement software can help your business](#learn-more-about-how-sales-enablement-software-can-help-your-business) ## Essential sales enablement software buying information  Sales enablement software helps sales teams access marketing content, share it with potential customers, and track prospect engagement to boost overall sales performance. These solutions align sales with marketing to ensure the sales team receives the most up-to-date materials. They include presentation tools, gamification applications, and collaborative content editing and sharing solutions. Sales and marketing professionals typically use the software to create content that helps engage potential leads and boost conversions. Other common users include sales enablement leaders. Most sales enablement software solutions on the market are priced on a “per month” basis, and a typical entry-level pricing plan is around $26 per month. Subscriptions for premium or advanced systems, which include additional features such as advanced analytics, buyer intelligence, and customization options, commonly cost about $91 per month.\[[1](#sources)\] If you’re a first-time buyer, begin your software search with your budget, number of users, specific use cases, and necessary integrations in mind. Additionally, consult with stakeholders on a list of critical questions to ask providers to determine if an option fits your needs, such as: - Can this product integrate with the systems I already have in place? - Which option is better for my team: a cloud-based or on-premise solution? - How can this product help my sales team change their behavior to achieve goals? - How easily can marketers, sales team members, and their managers collaborate using this platform? - How does this solution enable my sales enablement team to identify KPIs and learning gaps? - Does this tool integrate artificial intelligence (AI) into the sales enablement toolkit? If yes, how? ## What are the best sales enablement software systems?  [Capterra Shortlist](https://www.capterra.com/sales-enablement-software/shortlist/) identifies the top sales enablement systems based on a proprietary blend of user ratings and popularity, helping small businesses find the most effective sales enablement tool for their needs.\[[2](#sources)\] Here are the five top products in our Capterra Shortlist for this category: **Product** **Overall score** **Popularity score** **Ratings score** [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) 96/100 49/50 47/50 [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) 93/100 45/50 48/50 [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) 93/100 46/50 47/50 [Consensus](https://www.capterra.com/p/141255/Consensus/) 89/100 39/50 50/50 [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) 83/100 35/50 48/50 These rankings are determined by combining verified user ratings and publicly available web search popularity data:  - **Popularity score:** Relative popularity of software based on web search trends, products’ web presence and product’s number and recency of reviews. - **Ratings score:** Relative score of the software based on average ratings (on a scale of 1-5) given by users on Capterra, normalized for number and recency of reviews. ## What is sales enablement software? Sales enablement software provides sales teams with the resources they need to target prospects effectively, close deals, and boost overall team potential. These resources typically include tools for better lead prospecting, buyer engagement, contact management, call and email management, and collaborative content editing and sharing. They also cover product education content, training modules, presentation templates, and sales playbooks that enable organizations to train and coach sellers on how to sell effectively. Capterra covers 859 sales enablement software products, and we published 6,299 reviews from software users in the past year.\[[3](#sources)\] ## Sales enablement pricing Most sales enablement software solutions on the market are priced on a “per month” basis, and a typical entry-level pricing plan is around $26 per month. Premium or advanced system subscriptions commonly cost about $91 per month.\[[1](#sources)\]  - Entry-level systems generally include sales content management, sales training modules, and content delivery features. - Premium or advanced plans usually provide additional features, including advanced analytics, agent coaching, buyer intelligence and reporting, content personalization, and customer relationship management (CRM) integration. First-time buyers should be aware that: - Initial setup, training, and data migration are common upfront costs. - Maintenance and customer support are common recurring costs. Free trials are often offered by sales enablement software providers, and some systems provide free versions. ## Sales enablement features All sales enablement tools include content management, reporting/analytics, and sales onboarding and training features, and most share a variety of common features such as alerts/notifications, collaboration, and contact management. ### Core sales enablement features - **Content management:** Create, manage, and publish enablement content. 84% rate this feature as critical or highly important. - **Reporting/analytics:** View and track pertinent metrics to find patterns and gain insights from data. - **Sales onboarding and training:** Process of training new hires by providing them with sales tools and knowledge needed to complete the job. ### Common sales enablement features - **Activity dashboard:** Dashboard to view the status of ongoing processes, identify current incidents and track past activities. - **Alerts/notifications:** Set alerts and notifications, such as pop-up messages, sounds, banners, or badges, to inform reps of their progress or outstanding tasks. - **Collaboration tools:** Provide a channel for team members to share media files, communicate, and work together. - **Email management:** Integrate the software with email tools such as Gmail, Outlook, and Yahoo. - **Engagement tracking:** Tracks metrics that provide insight into how a user interacts with any interface or product. - **Meeting management:** Manage the process of planning and scheduling meetings, including agenda creation. - **Performance management:** Organize and manage the accomplishments and development of employees or performance of applications or systems. - **Real-time data**: Receive data and information in real time. Buyers with more sophisticated needs might consider advanced features such as conversation intelligence, which uses AI to analyze sales calls. According to [customer experience thought leader](https://www.capterra.com/resources/ai-powered-customer-service/) Shep Hyken,\[[4](#sources)\] “AI can predict what customers are going to do by interpreting data and analyzing patterns. It can predict not only what they'll buy, but whether they'll call and what questions they’ll ask when they do.” This kind of functionality is especially useful when it comes to building customer loyalty, which puts reps in a better position to [boost sales](https://www.capterra.com/resources/upsell-vs-cross-sell/). As Hyken says, “Agents using AI-gathered data can ethically upsell, cross-sell and support that customer better than ever before.” [Learn more about how AI-powered sales tools can empower your sales reps.](https://www.capterra.com/resources/how-to-write-a-sales-email/) ## Top benefits of sales enablement software identified by users **Improved customer engagement:** A sales enablement tool allows sellers to engage prospects through personalized interactions and tailored marketing content, helping strengthen relationships with both current and potential customers.  _“Giving the sales team the ability to create personalized marketing at their fingertips has seen engagement skyrocket for the users who have adopted it.”_ –Jacob P., CRM director, financial services **Enhanced lead generation:** Sales enablement platforms help sellers understand which types of buyer personas and industries are the most compatible with their business. They also provide access to the most up-to-date data and resources, allowing sales reps to target leads with higher conversion chances. _“This tool has significantly enhanced our ability to convert leads into successful deals, making it an integral part of our sales strategy.”_ –Denis A., CTO assistant, IT services **Better team collaboration:** A sales enablement platform facilitates better team collaboration through dashboards and communication tools, making it easier to delegate tasks and monitor progress. _“Keeping everyone on the same page and allowing for remote work have both benefited greatly from the collaboration features.”_ –Sourabh B., director, alternative medicine ## Common sales enablement challenges identified by users For sales enablement tools, issue resolution and updates are the most frequently cited limitations cited in user reviews from the past year. To be proactive about these challenges, ask vendors: - What is your process for reporting bugs and glitches? - How long does it typically take you to respond to support requests? - What support channels are available to users? - What are your service-level agreements? - How frequently do you update your products, and how much downtime should users expect during updates? ## What is sales enablement software used for? We analyzed our extensive sales enablement software reviews and found that the most common use cases are: - **Taking notes:** Used mainly for sales calls, the note taking feature allows reps to focus on the customer conversation rather than taking notes manually. Once the call is complete, it summarizes the sales conversation, listing all pain points and action items discussed.  - **Searching information:** Sales enablement platforms centralize content, allowing salespeople to quickly search and find the assets or resources they need, such as call transcripts, case studies, sales decks, or past proposals. - **Staff training with video demos:** The software enhances sales coaching and training through valuable videos and demo boards. These video resources capture sales insights and best practices, allowing reps on-demand access to a library of video content. ## Who uses sales enablement software? Because of its versatility, sales enablement software is used by businesses across sizes and industries. It is typically geared toward customer-facing teams such as: - Sales  - Marketing - Customer success - Customer support - Client services Learning and development (L&D) departments also use the software to create sales training materials and provide resources that support sales efforts. Based on our analysis of verified sales enablement software reviews from the last year on Capterra, 36% of software buyers are from small to midsize businesses having 11-200 employees and 44% of buyers are from enterprise-grade companies having over 200 employees. ## Common sales enablement software integrations We analyzed our extensive reviews database, and based on that, we determined the three categories that most often integrate with sales enablement software are: - [CRM software](https://www.capterra.com/customer-relationship-management-software/): Integrating your sales enablement platform with a CRM gives your sales team access to prospect data, buying history, and other important information, which can improve efficiency and engagement with leads.  - [Email marketing software](https://www.capterra.com/email-marketing-software/): Integrating sales enablement tools with email marketing can improve collaboration between marketing and sales, provide better visibility into sales and marketing processes, and help ensure that sales and marketing initiatives align with overall strategy. - [Meeting software](https://www.capterra.com/meeting-software/): Integrating sales enablement software with meeting software keeps customer and sales information in one place so reps don’t have to navigate multiple tools. It also allows reps to send emails, manage leads, schedule appointments, and track customer interactions directly from the sales enablement platform, which can improve productivity. ## Recent trends in sales enablement software **Increasing tech-driven collaboration between sales and marketing:** Seventy-nine percent of marketers agree that software is necessary to support alignment and drive joint initiatives with sales, as per Capterra’s [2023 Team Alignment Feedback Survey](https://www.capterra.com/resources/how-sales-and-marketing-alignment-boosts-roi/). This collaboration can look like sharing a cloud-based [productivity](https://www.capterra.com/productivity-software/) or [project management](https://www.capterra.com/project-management-software/) platform or providing reps with a portal to submit requests. **Redefining the seller role:** Eighty-eight percent of chief sales officers (CSOs) agree that by 2027, sales organizations will have to find new ways of scaling sellers’ impact to meet revenue goals. To build a sales force that can withstand a demanding buying environment, Gartner suggests enablement leaders treat tech as a full-fledged sales team member and allow it to independently navigate the buying environment. Rather than giving salespeople more tech, give the tech more responsibility. They should also narrow the scope of the seller role to focus on the unique human behaviors that drive high-quality deals.\[[5](#sources)\] ## Learn more about how sales enablement software can help your business - [Top 10 Sales Tools for Small Businesses](https://www.capterra.com/resources/top-sales-tools-for-small-businesses/) - [How to Measure Sales Enablement](https://www.capterra.com/resources/how-to-measure-sales-enablement/) Sources 1. **Capterra software pricing data:** Only products with publicly available pricing information and qualified software products within the category are included in the pricing analysis. [Read the complete methodology.](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology) 2. **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. We featured the products with the most reviews at the time of Capterra Shortlist publication. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). 3. **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past one year as of the production date. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology). 4. [Shep Hyken](https://www.linkedin.com/in/shephyken/), LinkedIn 5. [The Seller Role of the Future](https://www.gartner.com/document/code/795007), Gartner