# 2025 Capterra Shortlist for Sales Force Automation | Capterra

> Discover the highest-rated & most popular Sales Force Automation Software of 2025. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/sales-force-automation-software/shortlist

---

# 2025 Capterra Shortlist for Sales Force Automation

-   [All Products](https://www.capterra.com/sales-force-automation-software/)
-   [Capterra Shortlist](https://www.capterra.com/sales-force-automation-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/135757/NetSuite/)

## [NetSuite](https://www.capterra.com/p/135757/NetSuite/)

[4.2 (2004)](https://www.capterra.com/p/135757/NetSuite/reviews/)[View all reviews](https://www.capterra.com/p/135757/NetSuite/reviews/)

[](https://www.capterra.com/p/135757/NetSuite/)

Web-based & AI-powered enterprise resource planning (ERP) tool that gives businesses the visibility & control needed to make decisions.

Overall Score

90/100

Popularity: 46/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.8

Features

4.2

Value for Money

3.9

Paid plans start at

Not provided by the vendor

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155928/Zoho-CRM/)

## [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[4.3 (6967)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Zoho CRM helps the sales force of 300,000+ global businesses with lead & pipeline management that boosts conversion rates by 300%.

Overall Score

90/100

Popularity: 44/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.1

Features

4.3

Value for Money

4.3

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

19/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152373/HubSpot-CRM/)

## [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

[4.5 (4453)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)[View all reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[](https://www.capterra.com/p/152373/HubSpot-CRM/)

Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers.

Overall Score

89/100

Popularity: 43/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

16/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135618/Odoo/)

## [Odoo](https://www.capterra.com/p/135618/Odoo/)

[4.2 (1296)](https://www.capterra.com/p/135618/Odoo/reviews/)[View all reviews](https://www.capterra.com/p/135618/Odoo/reviews/)

[](https://www.capterra.com/p/135618/Odoo/)

Odoo is an all-in-one open-source business platform for CRM, Sales, Accounting, Website, eCommerce, POS, Inventory, HR, and more.

Overall Score

88/100

Popularity: 44/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.9

Features

4.2

Value for Money

4.1

Paid plans start at

$31.10Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/131735/PandaDoc/)

## [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/)

[4.5 (1243)](https://www.capterra.com/p/131735/PandaDoc/reviews/)[View all reviews](https://www.capterra.com/p/131735/PandaDoc/reviews/)

[](https://www.capterra.com/p/131735/PandaDoc/)

PandaDoc is an all-in-one tool to create, edit, send, track, and eSign all your business documents quickly and easily.

Overall Score

88/100

Popularity: 41/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.3

Features

4.3

Value for Money

4.3

Paid plans start at

$19.00Per Month

Free Trial

Free Version

Category Features

13/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/61368/Salesforce/)

## [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

[4.4 (18769)](https://www.capterra.com/p/61368/Salesforce/reviews/)[View all reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)

[](https://www.capterra.com/p/61368/Salesforce/)

Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.

Overall Score

88/100

Popularity: 41/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.4

Value for Money

4.0

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/175860/Act/)

## [Act!](https://www.capterra.com/p/175860/Act/)

[3.9 (857)](https://www.capterra.com/p/175860/Act/reviews/)[View all reviews](https://www.capterra.com/p/175860/Act/reviews/)

[](https://www.capterra.com/p/175860/Act/)

Act! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.

Overall Score

86/100

Popularity: 40/50

Ratings: 46/50

Review Breakdown

Ease of Use

3.9

Customer Service

3.6

Features

3.9

Value for Money

3.8

Paid plans start at

$30.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/79367/ActiveCampaign/)

## [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)[View all reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[](https://www.capterra.com/p/79367/ActiveCampaign/)

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Overall Score

86/100

Popularity: 41/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.4

Features

4.5

Value for Money

4.3

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

18/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/132666/Pipedrive/)

## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[4.5 (3043)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[](https://www.capterra.com/p/132666/Pipedrive/)

Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.

Overall Score

86/100

Popularity: 41/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$19.00Per Month

Free Trial

Free Version

Category Features

19/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/144340/Nutshell/)

## [Nutshell](https://www.capterra.com/p/144340/Nutshell/)

[4.4 (620)](https://www.capterra.com/p/144340/Nutshell/reviews/)[View all reviews](https://www.capterra.com/p/144340/Nutshell/reviews/)

[](https://www.capterra.com/p/144340/Nutshell/)

Nutshell is a sales, marketing and engagement platform that helps B2B organizations work together to win more deals.

Overall Score

85/100

Popularity: 38/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.1

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/141255/Consensus/)

## [Consensus](https://www.capterra.com/p/141255/Consensus/)

[4.9 (321)](https://www.capterra.com/p/141255/Consensus/reviews/)[View all reviews](https://www.capterra.com/p/141255/Consensus/reviews/)

[](https://www.capterra.com/p/141255/Consensus/)

Consensus is a Product Experience Platform that transforms complex buyer’s journeys into easy, interactive product experiences.

Overall Score

82/100

Popularity: 33/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.8

Value for Money

4.8

Paid plans start at

Not provided by the vendor

Category Features

8/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

## [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

[4.7 (727)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Bigin helps small businesses move away from spreadsheets and get started with a CRM solution that is truly built for their needs.

Overall Score

81/100

Popularity: 33/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.5

Value for Money

4.7

Paid plans start at

$7.00Per Year

Free Trial

Free Version

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[](https://www.capterra.com/p/178819/EngageBay-Marketing/)

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Overall Score

81/100

Popularity: 33/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per Month

Free Trial

Free Version

Category Features

16/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/113540/Bitrix24/)

## [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

[4.2 (986)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Bitrix24 is a popular free sales force automation and sales team management solution used by over 15 million companies worldwide.

Overall Score

80/100

Popularity: 36/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.3

Value for Money

4.2

Paid plans start at

€61.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76768/Cloud-Predictive-Dialer/)

## [Convoso](https://www.capterra.com/p/76768/Cloud-Predictive-Dialer/)

[4.5 (386)](https://www.capterra.com/p/76768/Cloud-Predictive-Dialer/reviews/)[View all reviews](https://www.capterra.com/p/76768/Cloud-Predictive-Dialer/reviews/)

[](https://www.capterra.com/p/76768/Cloud-Predictive-Dialer/)

Customers using Convoso have experienced a 300% increase in contact rates and 30% revenue growth.

Overall Score

80/100

Popularity: 33/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.5

Value for Money

4.5

Paid plans start at

$90.00Per Month

Free Trial

Free Version

Category Features

9/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)

The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.

Overall Score

79/100

Popularity: 34/50

Ratings: 45/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Per Month

Free Trial

Free Version

Category Features

16/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/123032/Nimble/)

## [Nimble](https://www.capterra.com/p/123032/Nimble/)

[4.4 (1868)](https://www.capterra.com/p/123032/Nimble/reviews/)[View all reviews](https://www.capterra.com/p/123032/Nimble/reviews/)

[](https://www.capterra.com/p/123032/Nimble/)

Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.

Overall Score

79/100

Popularity: 33/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.3

Paid plans start at

$29.90Per Month

Free Trial

Free Version

Category Features

14/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/141642/Copper/)

## [Copper](https://www.capterra.com/p/141642/Copper/)

[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)[View all reviews](https://www.capterra.com/p/141642/Copper/reviews/)

[](https://www.capterra.com/p/141642/Copper/)

CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface.

Overall Score

77/100

Popularity: 31/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.1

Value for Money

4.1

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/245800/Monday-CRM/)

## [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)

[4.7 (453)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)[View all reviews](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

[](https://www.capterra.com/p/245800/Monday-CRM/)

monday CRM enables revenue teams to improve efficiency at every stage of the customer journey.

Overall Score

77/100

Popularity: 31/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

18/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/10012202/B2B-Rocket/)

## [B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/)

[4.8 (307)](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/)[View all reviews](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/)

[](https://www.capterra.com/p/10012202/B2B-Rocket/)

B2B Rocket is an advanced AI-powered platform that enhances B2B sales automation.

Overall Score

76/100

Popularity: 29/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.7

Features

4.7

Value for Money

4.6

Paid plans start at

Not provided by the vendor

Category Features

5/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

## [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

[4.5 (498)](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)[View all reviews](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)

HubSpot Sales Hub is AI-powered software that helps businesses manage leads, automate sales, and analyze data to boost revenue.

Overall Score

76/100

Popularity: 30/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/207290/Ploomes/)

## [Ploomes CRM](https://www.capterra.com/p/207290/Ploomes/)

[4.9 (420)](https://www.capterra.com/p/207290/Ploomes/reviews/)[View all reviews](https://www.capterra.com/p/207290/Ploomes/reviews/)

[](https://www.capterra.com/p/207290/Ploomes/)

Ploomes automates lead management, follow-ups, and reporting—boosting sales team productivity and driving consistent results.

Overall Score

76/100

Popularity: 26/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.7

Features

4.8

Value for Money

4.7

Paid plans start at

$22.00Per Month

Free Trial

Free Version

Category Features

13/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/130671/Insightly/)

## [Insightly](https://www.capterra.com/p/130671/Insightly/)

[4.0 (654)](https://www.capterra.com/p/130671/Insightly/reviews/)[View all reviews](https://www.capterra.com/p/130671/Insightly/reviews/)

[](https://www.capterra.com/p/130671/Insightly/)

Automate repetitive, manual tasks so your team can focus on what matters most. Eliminate the risk of human error.

Overall Score

75/100

Popularity: 30/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.8

Features

3.9

Value for Money

4.0

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/184326/Liine/)

## [Liine](https://www.capterra.com/p/184326/Liine/)

[4.9 (161)](https://www.capterra.com/p/184326/Liine/reviews/)[View all reviews](https://www.capterra.com/p/184326/Liine/reviews/)

[](https://www.capterra.com/p/184326/Liine/)

AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

Overall Score

75/100

Popularity: 27/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

5.0

Features

4.8

Value for Money

4.8

Paid plans start at

Not provided by the vendor

Category Features

16/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/157977/SalesLoft/)

## [SalesLoft](https://www.capterra.com/p/157977/SalesLoft/)

[4.3 (231)](https://www.capterra.com/p/157977/SalesLoft/reviews/)[View all reviews](https://www.capterra.com/p/157977/SalesLoft/reviews/)

[](https://www.capterra.com/p/157977/SalesLoft/)

The #1 platform to codify & automate dynamic sales plays, facilitate coaching, & deliver insights at every stage of the revenue cycle.

Overall Score

75/100

Popularity: 31/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.1

Features

4.2

Value for Money

4.1

Paid plans start at

$0.01

Free Trial

Free Version

Category Features

10/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Sales Force Automation Software](https://www.capterra.com/sales-force-automation-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:August 20, 2025