# 2025 Capterra Shortlist for SEO | Capterra

> Discover the highest-rated & most popular SEO Software of 2025. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/seo-software/shortlist

---

# 2025 Capterra Shortlist for SEO

-   [All Products](https://www.capterra.com/seo-software/)
-   [Capterra Shortlist](https://www.capterra.com/seo-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/151962/SEMrush/)

## [Semrush](https://www.capterra.com/p/151962/SEMrush/)

[4.6 (2316)](https://www.capterra.com/p/151962/SEMrush/reviews/)[View all reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

[](https://www.capterra.com/p/151962/SEMrush/)

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO

Overall Score

95/100

Popularity: 49/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.6

Value for Money

4.2

Paid plans start at

$139.95Per Month

Free Trial

Free Version

Category Features

15/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

## [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (254)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)[View all reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

[](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance.

Overall Score

92/100

Popularity: 45/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.4

Features

4.5

Value for Money

4.2

Paid plans start at

$125.00Per Month

Free Trial

Free Version

Category Features

13/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/176340/Ahrefs/)

## [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

[4.7 (581)](https://www.capterra.com/p/176340/Ahrefs/reviews/)[View all reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/)

[](https://www.capterra.com/p/176340/Ahrefs/)

Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond.

Overall Score

89/100

Popularity: 42/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.5

Features

4.7

Value for Money

4.2

Paid plans start at

Not provided by the vendor

Category Features

14/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/127616/SEO-PowerSuite/)

## [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)

[4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)[View all reviews](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

[](https://www.capterra.com/p/127616/SEO-PowerSuite/)

SEO PowerSuite is an SEO software that offers keyword research, rank tracking, on-page optimization, and backlink analysis tools.

Overall Score

86/100

Popularity: 38/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.6

Value for Money

4.5

Paid plans start at

$349.00Per Year

Free Trial

Free Version

Category Features

14/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/218703/Surfer/)

## [Surfer](https://www.capterra.com/p/218703/Surfer/)

[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)[View all reviews](https://www.capterra.com/p/218703/Surfer/reviews/)

[](https://www.capterra.com/p/218703/Surfer/)

Surfer is the all-in-one platform for AI Search Optimization. Show up on Google, in AI answers & beyond.

Overall Score

83/100

Popularity: 35/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.8

Value for Money

4.6

Paid plans start at

$182.00

Free Trial

Free Version

Category Features

13/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/149278/AccuRanker/)

## [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)

[4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)[View all reviews](https://www.capterra.com/p/149278/AccuRanker/reviews/)

[](https://www.capterra.com/p/149278/AccuRanker/)

SaaS solution that helps businesses manage SEO activities, track keyword ranking, analyze organic reach of websites, and more.

Overall Score

81/100

Popularity: 32/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$109.00Per Month

Free Trial

Free Version

Category Features

9/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/182621/BrightLocal/)

## [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)

[4.8 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)[View all reviews](https://www.capterra.com/p/182621/BrightLocal/reviews/)

[](https://www.capterra.com/p/182621/BrightLocal/)

BrightLocal gives you the tools to rank higher, improve your reputation, and generate more traffic and leads from local search.

Overall Score

81/100

Popularity: 33/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.9

Features

4.7

Value for Money

4.8

Paid plans start at

$39.00Per Month

Free Trial

Free Version

Category Features

13/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/198498/Searchatlas/)

## [SearchAtlas](https://www.capterra.com/p/198498/Searchatlas/)

[4.8 (75)](https://www.capterra.com/p/198498/Searchatlas/reviews/)[View all reviews](https://www.capterra.com/p/198498/Searchatlas/reviews/)

[](https://www.capterra.com/p/198498/Searchatlas/)

Supercharge your organic marketing with one powerful SEO platform!

Overall Score

80/100

Popularity: 32/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.8

Value for Money

4.8

Paid plans start at

$99.00Per Month

Free Trial

Free Version

Category Features

12/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/166377/Sitechecker/)

## [Sitechecker](https://www.capterra.com/p/166377/Sitechecker/)

[4.6 (365)](https://www.capterra.com/p/166377/Sitechecker/reviews/)[View all reviews](https://www.capterra.com/p/166377/Sitechecker/reviews/)

[](https://www.capterra.com/p/166377/Sitechecker/)

Sitechecker gives detailed tips how to improve the search visibility of your websites and helps to track your overall SEO progress.

Overall Score

80/100

Popularity: 32/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.4

Value for Money

4.4

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

13/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/160464/Siteguru/)

## [SiteGuru](https://www.capterra.com/p/160464/Siteguru/)

[4.8 (178)](https://www.capterra.com/p/160464/Siteguru/reviews/)[View all reviews](https://www.capterra.com/p/160464/Siteguru/reviews/)

[](https://www.capterra.com/p/160464/Siteguru/)

SiteGuru simplifies SEO with audits, content improvements, and keyword tracking—ideal for agencies and marketers of all levels.

Overall Score

79/100

Popularity: 30/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.6

Features

4.6

Value for Money

4.7

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

14/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/)

## [Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/)

[4.9 (133)](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/reviews/)[View all reviews](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/reviews/)

[](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/)

On-premise tool that lets users find broken links, analyze metadata, discover duplicate content, and more on a centralized platform.

Overall Score

78/100

Popularity: 30/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.5

Features

4.8

Value for Money

4.7

Paid plans start at

$259.00Per Year

Free Trial

Free Version

Category Features

6/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/187472/Page-Optimizer-Pro/)

## [PageOptimizer Pro](https://www.capterra.com/p/187472/Page-Optimizer-Pro/)

[5.0 (71)](https://www.capterra.com/p/187472/Page-Optimizer-Pro/reviews/)[View all reviews](https://www.capterra.com/p/187472/Page-Optimizer-Pro/reviews/)

[](https://www.capterra.com/p/187472/Page-Optimizer-Pro/)

A powerful suite of tools for SEOs and content teams to help create, optimize and maintain high performing content for Google.

Overall Score

77/100

Popularity: 27/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.9

Features

4.9

Value for Money

4.8

Paid plans start at

$40.00Per Month

Free Trial

Free Version

Category Features

4/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/168644/Mangools/)

## [mangools](https://www.capterra.com/p/168644/Mangools/)

[4.8 (91)](https://www.capterra.com/p/168644/Mangools/reviews/)[View all reviews](https://www.capterra.com/p/168644/Mangools/reviews/)

[](https://www.capterra.com/p/168644/Mangools/)

Juicy SEO tools that make search engine optimization easy for everyone.

Overall Score

77/100

Popularity: 29/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.7

Features

4.5

Value for Money

4.7

Paid plans start at

$29.90Per Month

Free Trial

Free Version

Category Features

9/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/202420/Wincher/)

## [Wincher](https://www.capterra.com/p/202420/Wincher/)

[4.8 (109)](https://www.capterra.com/p/202420/Wincher/reviews/)[View all reviews](https://www.capterra.com/p/202420/Wincher/reviews/)

[](https://www.capterra.com/p/202420/Wincher/)

Keep track of your Google rankings, keep an eye on your competitors, perform end-to-end keyword research, and improve your on-page SEO

Overall Score

76/100

Popularity: 28/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.7

Value for Money

4.7

Paid plans start at

€49.00Per Month

Free Trial

Free Version

Category Features

7/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/10023107/Adaptify/)

## [Adaptify](https://www.capterra.com/p/10023107/Adaptify/)

[5.0 (61)](https://www.capterra.com/p/10023107/Adaptify/reviews/)[View all reviews](https://www.capterra.com/p/10023107/Adaptify/reviews/)

[](https://www.capterra.com/p/10023107/Adaptify/)

Adaptify is a cloud-based search engine optimization (SEO) tool that helps businesses manage backlinking and keyword strategy.

Overall Score

74/100

Popularity: 25/50

Ratings: 49/50

Review Breakdown

Ease of Use

5.0

Customer Service

5.0

Features

4.8

Value for Money

4.7

Paid plans start at

$999.00Per Month

Free Trial

Free Version

Category Features

15/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/212089/Semji/)

## [Semji](https://www.capterra.com/p/212089/Semji/)

[4.8 (54)](https://www.capterra.com/p/212089/Semji/reviews/)[View all reviews](https://www.capterra.com/p/212089/Semji/reviews/)

[](https://www.capterra.com/p/212089/Semji/)

Agentic AI solution for content excellence✧ Join the next generation of AI-driven content leaders and transform your marketing potentia

Overall Score

74/100

Popularity: 26/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.6

Value for Money

4.2

Paid plans start at

Not provided by the vendor

Category Features

12/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/182125/Seodity/)

## [Seodity](https://www.capterra.com/p/182125/Seodity/)

[4.7 (130)](https://www.capterra.com/p/182125/Seodity/reviews/)[View all reviews](https://www.capterra.com/p/182125/Seodity/reviews/)

[](https://www.capterra.com/p/182125/Seodity/)

SEO solution with Rank Tracker, On-site Analysis, Comparison of Competitors, Uptime Monitoring, and Backlinks Checker.

Overall Score

74/100

Popularity: 26/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.5

Value for Money

4.8

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

12/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/10023901/Ranklytics/)

## [Ranklytics](https://www.capterra.com/p/10023901/Ranklytics/)

[4.9 (37)](https://www.capterra.com/p/10023901/Ranklytics/reviews/)[View all reviews](https://www.capterra.com/p/10023901/Ranklytics/reviews/)

[](https://www.capterra.com/p/10023901/Ranklytics/)

Cloud-based and AI-enabled SEO software that helps conduct keyword research, audit websites, create content, and auto-schedule writing.

Overall Score

73/100

Popularity: 24/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.6

Features

4.7

Value for Money

4.9

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

0/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/266042/SEOcrawl/)

## [SEOcrawl](https://www.capterra.com/p/266042/SEOcrawl/)

[4.9 (35)](https://www.capterra.com/p/266042/SEOcrawl/reviews/)[View all reviews](https://www.capterra.com/p/266042/SEOcrawl/reviews/)

[](https://www.capterra.com/p/266042/SEOcrawl/)

Professional SEO software offering multiple tools including rank tracking, SEO cannibalization, SEO monitoring and reporting, and more.

Overall Score

71/100

Popularity: 23/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.9

Customer Service

5.0

Features

4.8

Value for Money

5.0

Paid plans start at

$9.00Per Month

Free Trial

Free Version

Category Features

12/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/209021/Screpy/)

## [Screpy](https://www.capterra.com/p/209021/Screpy/)

[4.8 (236)](https://www.capterra.com/p/209021/Screpy/reviews/)[View all reviews](https://www.capterra.com/p/209021/Screpy/reviews/)

[](https://www.capterra.com/p/209021/Screpy/)

Web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team.

Overall Score

68/100

Popularity: 20/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.7

Features

4.6

Value for Money

4.8

Paid plans start at

$5.00Per Month

Free Trial

Free Version

Category Features

9/18

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All SEO Software](https://www.capterra.com/seo-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:June 1, 2025