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Finch Brands

5.0 (9)
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Finance & Accounting
2 reviewers
25%
No Data to ShowReviewers haven't reported cost data for this provider yet
Chris Oehrle avatar
Chris OehrleVice President - Marketing
Overall Rating
5.0
Communication
5.0
Responsiveness
5.0
Accuracy of Timeline
Not rated
Expertise
5.0
Value for Money
4.9
Accuracy of Cost Estimates
Not rated
Finch Brands was a true partner in the evolution of our 265 year old brand which hadn't been touched in decades. They worked with us holistically by investing the necessary time to truly learn about our business - our corporate culture, our relationships with current and future distribution models, our ideal client profile, geographic considerations inside our 5 state footprint, the "client experience", how re-branding will impact our staff, etc. The thoroughness of their project assessment and deep engagement in learning about our company DNA was very helpful for both parties. We learned a bit more about ourselves in this process as they learned about how to leverage our core strengths to maximize the value of our newly refreshed branding elements. We felt a high level of confidence in their capabilities throughout the process and the final deliverable "product" certainly met our expectations, which frankly were quite high given the investment of our time and resources as a smaller company of only a bit over 100 employees. Bill and his team of talented teammates remain a part of our team, even though this project has been successfully completed. I never hesitate to reach out to Bill and others when I know their experience or expertise will be valuable. We have taken several of their recommendations of others for work they don't do and have been happy for the referrals to other high quality folks. Finch Brands is an exceptional business partner and we have no hesitation in recommending them highly to others who have a need for their professional services and advice.March 31, 2021

https://finchbrands.com

Philadelphia, PA

Founded 1998

11-50 Employees

Boutique branding company headquartered in Philadelphia

Finch Brands is a boutique brand consulting company based in Philadelphia, Pennsylvania, that helps brands blend insight, intuition, and creativity to shape brand strategy and drive people to action. They help companies strengthen, clarify, and activate the potential of their brands and businesses. Finch Brands turns fragmented data into insights that transform brands with qualitative market research, such as focus groups, in-depth interviews, ethnography, mystery shopping, secondary research, and brand laddering. They also provide quantitative research, including segmentation, MaxDiff/TURF analysis, concept testing, pricing research, product claims testing, and social listening. Finch Brands provides planning and strategy creation services, such as brand architecture, positioning, product or service design, brand stretch, target personas, strategic marketing plans, brand rollout plans, product launch, purpose, mission, values, customer experience, interim CMO role, and M&A branding. They also offer design services, including brand naming, logo design, tagline and copywriting, marketing collateral, creative campaigns, website and app design, signage, packaging, brand training, employee brand books, and environmental design.

Expertise

Services Offered
Branding|Design|Logo Design
Industries Served
IT & Software Development

Costs

Project CostProjects Starting at:
$10K each
7 reviewers reported project cost for this provider
Less than $1K
$1K - $2.5K
$2.5K - $5K
$5K - $10K
11%
$10K+
67%
No cost reported
22%
Retainer CostRetainers Starting at:
not provided by vendor
2 reviewers reported retainer cost for this provider
$250 - $500
$500 - $1K
$1K - $2K
$2K - $5K
$5K+
22%
No cost reported
78%

Finch Brands Reviews

Overall Rating

5.0

9 Reviews

Expertise
5.0
Value for Money
4.9
Accuracy of Cost Estimates
Not rated
Communication
5.0
Responsiveness
5.0
Accuracy of Timeline
Not rated

9 reviews

Recommended
Chris Oehrle avatar
Chris Oehrle
Vice President - Marketing
Insurance, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 31, 2021
Frequency: Single Project
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: Finch Brands was a true partner in the evolution of our 265 year old brand which hadn't been touched in decades. They worked with us holistically by investing the necessary time to truly learn about our business - our corporate culture, our relationships with current and future distribution models, our ideal client profile, geographic considerations inside our 5 state footprint, the "client experience", how re-branding will impact our staff, etc. The thoroughness of their project assessment and deep engagement in learning about our company DNA was very helpful for both parties. We learned a bit more about ourselves in this process as they learned about how to leverage our core strengths to maximize the value of our newly refreshed branding elements. We felt a high level of confidence in their capabilities throughout the process and the final deliverable "product" certainly met our expectations, which frankly were quite high given the investment of our time and resources as a smaller company of only a bit over 100 employees. Bill and his team of talented teammates remain a part of our team, even though this project has been successfully completed. I never hesitate to reach out to Bill and others when I know their experience or expertise will be valuable. We have taken several of their recommendations of others for work they don't do and have been happy for the referrals to other high quality folks. Finch Brands is an exceptional business partner and we have no hesitation in recommending them highly to others who have a need for their professional services and advice.
Other Contributing Factors: Technical Expertise, Reputation, Portfolio, Cost
Pamela Cummings avatar
Pamela Cummings
Director of Marketing & Operations
Hospital & Health Care, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 5, 2020
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: We initially engaged Finch to evolve the company logo, after years of living with an unsupported brand. We had an excellent experience during the process. The Finch Team went "all in" with us, learning our business and understanding what made the company special, both to our employees and our clients. The final product was amazing. It was not just a great design, but a design that really nailed the essence of our company. It was a no-brainer to continue the engagement as we evolved our Mission, Vision and Values. Again, fabulous experience. I think the key to their process is in their discovery process. The team really listens and digs deep. Again, could not have been happier with the result. We have continued the relationship with additional projects (web design, brand messaging, training, etc.) and feel like we have a true partner who is invested in our continued success.
Other Contributing Factors: Cost, Location, Reputation, Portfolio
K Bernard Tynes avatar
K Bernard Tynes
Senior Vice President, Marketing Director
Accounting, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 10, 2020
Frequency: Single Project
Cost Per Project: $10,000+
Overall Experience: We chose Finch Brands to participate in a rigorous RFP exercise to find an agency that possesses deep creative skill-sets and talents. Finch was 1 of 8 RFP participants. Without a doubt, Finch led the pack in the RFP exercise and were selected to help us achieve and execute a major strategic objective to re-positioned and clarify our brand. I was insistent in finding a creative partner and extension of my internal marketing organization, not just an agency and Finch delivered above expectation!
Other Contributing Factors: Portfolio, Specific Service Offering, Location, Reputation
Thuy LeDinh avatar
Thuy LeDinh
Director of Marketing
Information Technology and Services, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 3, 2020
Frequency: Single Project
Cost Per Project: $10,000+
Retainer: $5,000+ monthly
Overall Experience: Due to a joint venture, our company had the opportunity to become independent, which meant we needed a new brand. Finch as instrumental in creating a unique identity that conveys the key attributes of our products and services and how to most effectively communicate this to our target audience. An agency is only as good as the people who work there and we found topnotch talent at Finch.
Other Contributing Factors: Reputation, Specific Service Offering, Portfolio
Dan Hershberg avatar
Dan Hershberg
Chief Brand Officer, Co-Founder
Food & Beverages, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 31, 2021
Frequency: Single Project
Cost Per Project: $10,000+
Retainer: $5,000+ monthly
Overall Experience: From start to finish it was a true pleasure to work with Finch Brands. While they were relatively new to our industry, they dove in immediately and became well-versed quickly. They know the local market inside and out and have a great team of intelligent, flexible employees. Highly recommend!
Other Contributing Factors: Variety Of Services Offered, Location, Portfolio, Reputation
Jason Bannon avatar
Jason Bannon
VP, Marketing and Communications
Non-Profit Organization Management, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
July 8, 2020
Frequency: Single Project
Cost Per Project: $10,000+
Overall Experience: Our work with Finch was invaluable for understanding our customer's perception of our organization, and cutting new paths for positive brand growth.
Other Contributing Factors: Portfolio, Reputation, Specific Service Offering, Location, Industry Focus
Dan Rhoton avatar
Dan Rhoton
Executive Director
Information Technology and Services, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 6, 2020
Cost Per Project: $5,000 - $9,999
Overall Experience: Had a fantastic experience with Finch as they helped us rebrand and prepare for our next phase of growth!
Other Contributing Factors: Portfolio, Technical Expertise, Cost, Industry Focus, Reputation
David Schwartz avatar
David Schwartz
Sr. Director of Category Management, Market Research and Consumer Insights
Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
May 28, 2021
Frequency: Ongoing Service
Cost Per Project: Confidential
Retainer: Confidential
Overall Experience: After many years of sourcing research from large to small firms, Finch Brands is my go to. They are world class in action and results. What I love the most is that they have the flexibility to shift as needed. When engaged in a project it is comforting to know that I am working with a team that is very knowledgeable and diverse.
Other Contributing Factors: Variety Of Services Offered, Cost, Location, Reputation, Technical Expertise
S B
Director, National Marketing & Brand Strategy
Real Estate, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 16, 2020
Frequency: Single Project
Cost Per Project: Unspecified
Overall Experience: We worked with Finch for a company-wide branding project. Discovery lead to a logo redesign affecting everything from stationery and signage in the U.S. and the U.K. to the NYSE ticker. The Finch team is brilliant, dedicated, creative, agile, and comfortable collaborating with stakeholders at every level of an organization. Should another branding project arise, I'd work with them again knowing we'd be in capable hands.
Other Contributing Factors: Location, Portfolio, Reputation, Cost, Technical Expertise, Specific Service Offering, Variety Of Services Offered

Locations

Headquarters:
Philadelphia, PA