Guidea Reviews, Details & More 2024

Linda Biggs

CEO

Hospital & Health Care, Unspecified

Overall Rating: 5.0
Likelihood to Recommend: 100%
10/10

Pros:

They understood right away what we were trying to do (our vision) and believed in our impact. They felt like real partners.

Cons:

I really can't think of anything. They were upfront and transparent when they needed to be and they always provided a path forward.

Reviewer Source

Source: UpCity

March 1, 2024

Frequency: Single Project

Cost Per Project: $25,000 - $49,999

Retainer: Confidential

Overall Experience: Working with the team at guidea was a game changing experience for us at joni. We came into the project with an idea of a strategic direction for one of our channels and through lots of research, discussion and learnings, we now have a very clear path forward. This would not have been possible without the help of Nikki, Karin and the rest of the team at guidea. Them believing in us as founders and also our bigger vision through Femovate was one of the bigger impacts in our business. As a female founder in the women's health space, we often get overlooked or dismissed as a "niche" market. The reality is that with guidea's help, we can support over 26% of the population that manages a menstrual cycle through our tech enables commercial solutions. I cannot recommend them enough!

Other Contributing Factors: Portfolio, Reputation, Specific Service Offering, Technical Expertise, Variety Of Services Offered

Tina John

CEO

Retail, Unspecified

Overall Rating: 5.0
Likelihood to Recommend: 90%
9/10

Pros:

Guidea was top of class at customer centricity. They cared about our customers in a way that truly took weight off our shoulders.

Cons:

They are a premium service with premium cost. Knowing what decisions will be cemented at each stage will prevent redoing work in later stages.

Reviewer Source

Source: UpCity

April 5, 2024

Frequency: Single Project

Cost Per Project: $50,000 - $199,999

Retainer: $5,000+ monthly

Overall Experience: Working with Guidea was an education in UI/UX. They started and ended with our customers, getting deep into the minds and emotions of the mothers that are the center of our business. They quickly brought experts onto the team that provided value into the mission wholistically, adopting our goals and even adding to them. The user interface and experience became a symptom of the careful journey that was created for the user. And of course, in brand with their entire mission, they efficiently brought designs to validation with users across the nation.

Other Contributing Factors: Cost, Industry Focus, Portfolio, Technical Expertise

Shaun Adams

Sr Director, Design

Information Technology and Services, Unspecified

Overall Rating: 5.0

Reviewer Source

Source: UpCity

April 14, 2023

Frequency: Ongoing Service

Cost Per Project: $10,000+

Retainer: $5,000+ monthly

Overall Experience: Guidea's world-class design professionals show up humble and deliver personal attention. Their knowledge and expertise is as deep as it is diverse. Our partnership involved multiple programs, time horizons, and scales of scope and impact. Programs focused on immediate delivery rapidly transformed product, design, and technology working groups into cohesive teams. These teams were continuously delivering impacts drawn from user-centered approaches driven by Guidea within weeks of kickoff. Large-scale initiatives were equally successful. A deep research program was collaboratively planned, scoped, and delivered on time — with insights about our customers and their journeys not only influencing our go-forward product strategy and plans, but deep enough in its impact that the research itself and its outcomes were shared with our Board of Directors.

Other Contributing Factors: Cost, Industry Focus, Location, Portfolio, Reputation, Specific Service Offering, Technical Expertise, Variety Of Services Offered

Dr. Dupe Burgess

Founder & CEO

Information Technology and Services, Unspecified

Overall Rating: 5.0
Likelihood to Recommend: 90%
9/10

Pros:

Their deep domain expertise in UX design for healthtech—and in particular women's health.

Cons:

Nothing—the experience has been really good.

Reviewer Source

Source: UpCity

September 27, 2024

Frequency: Single Project

Cost Per Project: $25,000 - $49,999

Retainer: Confidential

Overall Experience: We had the absolute pleasure of working with Guidea on UX designs for our healthtech solution, as part of the Femovate programme. From the beginning, the process has been easy, straightforward and enjoyable. Theresa and Karin were incredibly supportive and highly professional at every stage of the partnership. We had a number of pivots in what we needed and they patiently guided us through this, helping us pin down our product strategy, UX design for key workflows, and design kits. They are deeply dedicated and experienced in this sector, and I am very much looking forward to working with them further in future.

Other Contributing Factors: Industry Focus, Specific Service Offering, Technical Expertise

Ashlee Wisdom, MPH

CEO

Hospital & Health Care, Unspecified

Overall Rating: 4.0
Likelihood to Recommend: 100%
10/10

Pros:

How in the weeds they get into the business to provide guidance that is is contextualized and not generic.

Cons:

I don't really have any cons at the moment.

Reviewer Source

Source: UpCity

August 30, 2024

Frequency: Single Project

Cost Per Project: $10,000 - $24,999

Retainer: Confidential

Overall Experience: Partnering with Guidea via our participation in their Femovate program has already made a noticeable difference in our Care Squads program. We’ve implemented their U/X design suggestions and can see the positive impact in how our members are connecting and engaging more smoothly. While the program is still ongoing, and we’re eager to see the full results, it’s clear that their insights are making a meaningful difference. Their dedication to our mission of health equity is evident in every step, and we’re excited to continue working together to support the women in our community."

Other Contributing Factors: Reputation, Specific Service Offering

Ian Casey

CEO/Founder

Think Tanks, Unspecified

Overall Rating: 5.0
Likelihood to Recommend: 100%
10/10

Pros:

Exceptionally organized, process orientated, detail orientated, efficient, upbeat positive & punctual.

Cons:

Zero. They held my hand from start to finish, answered every question, provided exceptional detail in the finish product. A dream come true as finding a digital design team who has bandwidth seemed impossible, I am beyond happy and grateful I was introduced to Guidea

Reviewer Source

Source: UpCity

November 3, 2023

Frequency: Ongoing Service

Cost Per Project: $10,000+

Retainer: Confidential

Overall Experience: An incredible "First class" experience from on-boarding to hand off. I engaged Guidea to build a vision deck with UX designs for an HRTech product. The team are experts in discovery, recruitment and design, always on time, never a surprise, caring, prepared & creative.

Other Contributing Factors: Reputation, Specific Service Offering, Technical Expertise, Variety Of Services Offered

Brittany Barreto, Ph.D.

Chief Innovation Officer

Unspecified

Overall Rating: 5.0
Likelihood to Recommend: 100%
10/10

Pros:

Their ability to not only listen well to what the client wants but to offer aligned suggestions to take the design to the next level.

Reviewer Source

Source: UpCity

August 18, 2023

Frequency: Ongoing Service

Cost Per Project: $10,000+

Retainer: $1,000-$2,000 monthly

Overall Experience: Theresa and her team have a talent and vision for software design that I've never experienced. I had a vision for what I wanted my B2B software to look like and they amplified it times 1000! They took my ideas and built upon them. The designs they produced were so professional we were able to get paid pre-orders before even launching! Highly recommend.

Other Contributing Factors: Industry Focus, Reputation, Specific Service Offering

Greg Braswell

Head of Product Development

Oil & Energy, Unspecified

Overall Rating: 5.0

Reviewer Source

Source: UpCity

March 24, 2023

Frequency: Single Project

Cost Per Project: $10,000+

Retainer: $2,000-$5,000 monthly

Overall Experience: Theresa is one of the most talented, highly skilled and pragmatic UX / Interactive designers that I've had the opportunity to work with. Her ability to spend time in Discovery allowed for uncovering and understanding the root cause of the problem we were trying to solve before progressing with any type of solutions. This process also stitched together cohesive Journeys that we were then able to validate prior to design and development. If you or your company is struggling to uncover value for your customers, I would highly recommend engaging Theresa and her team.

Other Contributing Factors: Reputation, Specific Service Offering

Verified Reviewer

technical team

Construction, 1-10 employees

Overall Rating: 4.0
Likelihood to Recommend: 60%
6/10

Pros:

There are no critical shortcomings, but there were occasional delays in communication, but this is not a program problem.

Cons:

Please make an effort to create a more user-friendly experience like this.

Reviewer Source

Source: Capterra

July 19, 2024

“Guidea that approaches familiarly”

Frequency: Single Project

Service Provided: User Experience Design

Cost Per Project: Less than $1,000

Retainer: Not Applicable

Project Summary: Customers feel familiar enough to consider Guidea a true partner. Guidea is the right tool to stay connected and communicate effectively. We take a close approach to customer research to guide design decisions and gain a comprehensive understanding of customer feedback.

Overall Experience: Guidea continues to receive positive feedback from customers. They excel at understanding their clients' vision, providing valuable insight and support, and maintaining effective communication. There were some minor issues, such as a few communication delays, but these did not detract from the overall positive experience.

Other Contributing Factors: Reputation, Variety Of Services Offered

Stephanie Lee

VP of Marketing

Hospital & Health Care, Unspecified

Overall Rating: 5.0
Likelihood to Recommend: 100%
10/10

Pros:

It was evident that they approached each aspect of the project with a deep understanding of usability principles and a passion for creating exceptional user experiences.

Cons:

I didn't have any concerns about my project or the final outcome.

Reviewer Source

Source: UpCity

March 8, 2024

Frequency: Single Project

Cost Per Project: Confidential

Retainer: Confidential

Overall Experience: I had the pleasure of collaborating with Guidea recently, and the experience exceeded all my expectations. From the initial consultation to the final product delivery, every process step was marked by professionalism, creativity, and a genuine commitment to excellence. One of the most impressive aspects of working with this team was their ability to truly understand and translate our vision into a visually stunning and highly intuitive user interface. They took the time to listen to our needs, understand our target audience, and incorporate our feedback every step of the way. I would recommend Guidea for all UIUX projects.

Other Contributing Factors: Specific Service Offering

Kelsey Mayo

Co-Founder & CEO

Hospital & Health Care, Unspecified

Overall Rating: 5.0

Reviewer Source

Source: UpCity

July 21, 2023

Frequency: Ongoing Service

Cost Per Project: $10,000+

Retainer: Confidential

Overall Experience: Theresa Neil and her team at Guidea are outstanding partners. The Guidea team brought their considerable experience in FemTech and MedTech to help us design our patient monitor UI. Their approach to design is creative, strategic, and centered around our users. They also went out of their way to point us to additional opportunities in their network to help us grow our brand and business. I highly recommend partnering with Guidea for their exceptional service and UX design!

Other Contributing Factors: Cost, Industry Focus, Portfolio, Reputation, Technical Expertise

Kim A. Smith, MHA, FACHE

Founder and CEO

Hospital & Health Care, Unspecified

Overall Rating: 5.0
Likelihood to Recommend: 100%
10/10

Pros:

Guidea has a solid team of experts to help you navigate through the UX research and design processes.

Cons:

I wish we had more time! So many Founders in the femtech space could benefit from their partnership.

Reviewer Source

Source: UpCity

December 13, 2024

Frequency: Single Project

Cost Per Project: $10,000 - $24,999

Retainer: Confidential

Overall Experience: The Femovate by Guide program truly prepared our team for a better user experience during our first pilot study. The team has the subject matter expertise that we needed for our digital health technology.

Other Contributing Factors: Industry Focus, Specific Service Offering, Technical Expertise

Cara Wessels Wells, PhD

CEO

Think Tanks, Unspecified

Overall Rating: 5.0
Likelihood to Recommend: 100%
10/10

Pros:

professionalism delivery speed thoughtfulness attention to detail communication

Cons:

none

Reviewer Source

Source: UpCity

August 4, 2023

Frequency: Ongoing Service

Cost Per Project: Confidential

Retainer: Confidential

Overall Experience: We had the opportunity to work with Theresa and the Guidea team when we won a sponsorship through the FEMOVATE 22 Program. The team was amazing to work with. With their help, we created a stylish and user friendly design for our app to evaluate embryo health. This was no small feat- there were lots of nuances and complexities which needed to be addressed. Throughout the process, the team was thoughtful, insightful and really took our users needs into consideration. They accelerated our company's launch and trajectory significantly! Their enthusiasm for "fem tech" and entrepreneurship is palpable and my team and I look forward to collaborating on future projects with Guidea together! I highly recommend!

Other Contributing Factors: Cost, Industry Focus, Location, Portfolio, Reputation, Specific Service Offering, Technical Expertise, Variety Of Services Offered

Abbas Yousafzai

Cofounder and CTO

Information Technology and Services, Unspecified

Overall Rating: 5.0

Reviewer Source

Source: UpCity

March 24, 2023

Frequency: Single Project

Cost Per Project: $10,000+

Retainer: $5,000+ monthly

Overall Experience: I have closely worked with Theresa and here team at Guidea twice on very challenging, category defining products. Both the times I was amazed at the excellent work delivered by her and team. The quality, attention to detail, communication and the overall thought process is top notch. I have worked with a number of design agencies across the globe and Theresa / Guidea is at the very top of my recommendation list.

Other Contributing Factors: Portfolio, Reputation, Technical Expertise

Margarita Koleva

Product Owner

Hospital & Health Care, Unspecified

Overall Rating: 5.0

Reviewer Source

Source: UpCity

March 20, 2023

Frequency: Single Project

Cost Per Project: $10,000+

Retainer: Confidential

Overall Experience: Working with Guidea has been so amazing. With their expertise, we feel we can create a product of high quality! Additionally, we feel supported and truly started to understand what UX design means, which will be of enormous help for future projects. Their experience has given us insights that we could not easily find elsewhere! The workshops are always productive and appreciated, with feelings of inspiration.

Other Contributing Factors: Industry Focus, Portfolio, Reputation, Technical Expertise

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