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Watson Creative

5.0 (30)
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Construction
4 reviewers
15%
PROJECT COST
$10K+per project15 reviewers | 50%
RETAINER COST
$2K - $5Kper month4 reviewers | 13%
Jana Panfilio avatar
Jana PanfilioCo-founder and President
Overall Rating
5.0
Communication
5.0
Responsiveness
5.0
Accuracy of Timeline
5.0
Expertise
5.0
Value for Money
5.0
Accuracy of Cost Estimates
5.0
After I retired from Nike in 2019, I started 6453 ALUMNI, a network for former Nike colleagues and retired Nike-sponsored athletes to connect from all over the world. Having worked at Nike with Matt Watson in the past, I was really interested in involving him and his agency in some of the events we were planning for 6453 ALUMNI. Watson quickly became experiential in our global sustainability organization. They were able to get people to understand that we needed to work as a team and come together to make our sustainability project possible. The innovation team, which was about creating the future of materials, was super involved from strategy to execution. It was done absolutely beautifully. Watson also helped bring our materials and innovation projects to life. They made a huge impact not only on our audience but also on our jobs as creators in sustainability. Through the visuals, through the copy. The way everything came together really showed the quality of creative and strategy Watson brings. Nike has a very high level of design integrity. They only hire the best of the best. So having a partner who knows what that looks and feels like, is like working with a friend. Matt has created an agency that is very aligned with that. He has been an important strategic thought-partner in creating our brand for Alumni. For these reasons, I highly recommend Watson Creative to anyone who is considering working with a creative agency. April 14, 2023

https://watsoncreative.com

Portland, OR

Founded 2008

11-50 Employees

Portland-based creative marketing & branding agency

Watson Creative is a branding and creative marketing agency that helps companies find and present their unique brand story to the world. Based in Portland, Oregon, their team of experienced strategists specialize in building comprehensive marketing strategies for clients across various verticals including sports, banking and finance, urban development, consumer goods, legal, construction and public service, among others. Watson Creative helps businesses achieve their goals through consistent messaging across all digital channels. Some other major services offered by the agency are content creation, campaign management, event marketing, product launch, UX/UI and more.

Expertise

Services Offered
Advertising|Branding|Content Marketing|Creative|Design|Digital Marketing|Email Marketing|Full Service Digital|Graphic Design|Logo Design|Mobile App Development|PPC|SEO|Social Media Marketing|User Experience Design|Video Production|Web Design|Web Development
Industries Served
Construction | Retail, Consumer Goods & Services | Arts & Entertainment | IT & Software Development | Legal

Costs

Project CostProjects Starting at:
$10K each
21 reviewers reported project cost for this provider
Less than $1K
$1K - $2.5K
3%
$2.5K - $5K
3%
$5K - $10K
13%
$10K+
50%
No cost reported
30%
Retainer CostRetainers Starting at:
$2K monthly
8 reviewers reported retainer cost for this provider
$250 - $500
3%
$500 - $1K
$1K - $2K
7%
$2K - $5K
13%
$5K+
3%
No cost reported
73%

Watson Creative Reviews

Overall Rating

5.0

30 Reviews

Expertise
5.0
Value for Money
5.0
Accuracy of Cost Estimates
5.0
Communication
5.0
Responsiveness
5.0
Accuracy of Timeline
5.0

Pros:

  • what I appreciate most about watson creative was their exceptional blend of creativity, technical expertise, and personalized service. I valued their : * Genuine interest in understanding our needs * Collaborative approach, making us feel like true partners * Empathetic and responsive communication watson creative's collaboration of human touch and professional excellence made our collaboration a truly enjoyable and succesful experience.

Cons:

  • The area of improvement is minor and do not detract from our positive experience with Watson Creative. We look forward to continued collaboration.

30 reviews

Recommended
Jana Panfilio avatar
Jana Panfilio
Co-founder and President
Non-Profit Organization Management, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 14, 2023
Frequency: Single Project
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: After I retired from Nike in 2019, I started 6453 ALUMNI, a network for former Nike colleagues and retired Nike-sponsored athletes to connect from all over the world. Having worked at Nike with Matt Watson in the past, I was really interested in involving him and his agency in some of the events we were planning for 6453 ALUMNI. Watson quickly became experiential in our global sustainability organization. They were able to get people to understand that we needed to work as a team and come together to make our sustainability project possible. The innovation team, which was about creating the future of materials, was super involved from strategy to execution. It was done absolutely beautifully. Watson also helped bring our materials and innovation projects to life. They made a huge impact not only on our audience but also on our jobs as creators in sustainability. Through the visuals, through the copy. The way everything came together really showed the quality of creative and strategy Watson brings. Nike has a very high level of design integrity. They only hire the best of the best. So having a partner who knows what that looks and feels like, is like working with a friend. Matt has created an agency that is very aligned with that. He has been an important strategic thought-partner in creating our brand for Alumni. For these reasons, I highly recommend Watson Creative to anyone who is considering working with a creative agency.
Other Contributing Factors: Reputation, Specific Service Offering, Variety Of Services Offered
Jeff Maggioncalda avatar
Jeff Maggioncalda
CEO
Education Management, Unspecified
Overall Rating
5.0
Likelihood to Recommend
10/10
Pros:
what I appreciate most about watson creative was their exceptional blend of creativity, technical expertise, and personalized service. I valued their : * Genuine interest in understanding our needs * Collaborative approach, making us feel like true partners * Empathetic and responsive communication watson creative's collaboration of human touch and professional excellence made our collaboration a truly enjoyable and succesful experience.
Cons:
The area of improvement is minor and do not detract from our positive experience with Watson Creative. We look forward to continued collaboration.
Reviewer Source
Source: UpCity
August 30, 2024
Frequency: Ongoing Service
Cost Per Project: $10,000 - $24,999
Retainer: $2,000-$5,000 monthly
Overall Experience: We had the pleasure of collaborating with watson creative, and i must say, their expertise in branding, web development, and SEO services has been a game changer for our educational company. Their team of talented professionals took a genuine interest in understanding our unique needs and goals, delivering a tailored solution that exceeded our expectations. Their branding expertise helped us establish a strong visual identity, while their web development skills created an engaging and user-friendly online presence. The SEO significantly improved our online visibility, driving more traffic and engagement.
Other Contributing Factors: Cost, Location, Reputation
Casper Yu
Director
Hospital & Health Care, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 21, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: I've had the pleasure of working with Watson Creative, and they have consistently delivered outstanding work for Kaiser Permanente in the NW market. Whether it's developing campaign materials, creating compelling animations and videos, or designing eye-catching collateral, they have always approached each project with a high level of professionalism and a commitment to ethical standards. Even when faced with challenging timelines or difficult circumstances, they always manage to follow through and deliver exceptional results. I can't recommend Watson Creative highly enough. Working with Watson Creative has been a game changer. Their expertise in branding and design has helped us elevate our marketing efforts to new heights. They've helped us develop naming, collateral, videos, animations, and websites that have not only captured our audience's attention, but also effectively communicated our messages. They've also been a pleasure to work with - their team is responsive, collaborative, and always willing to go the extra mile. We look forward to continuing our partnership with them for years to come. Lastly, I've had the pleasure of working with Watson Creative on several large-scale projects for Kaiser Permanente, and I have been continually impressed by their level of dedication and commitment to excellence. Their expertise in branding and design has helped us to develop materials that are both visually stunning and highly effective at communicating our messages to our target audiences. But what sets them apart is their ethical approach to their work - they truly care about their clients' success and go above and beyond to ensure that we're happy with the end result. I have no hesitation in recommending Watson Creative to anyone looking for a top-notch branding and design partner.
Other Contributing Factors: Cost, Portfolio, Reputation, Technical Expertise
Holt Group Inc.
Marketing Manager
Construction, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 21, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $5,000+ monthly
Overall Experience: Watson has been a key strategic partner for us on the creative and brand side since the beginning. We've worked with various members across the team and every member of their staff brings excellence and authentic passion to what they do. They have consistently delivered an end product that excites our customers, adding special creative touches along the way so that the results really sing. The way they're able to translate our vision and mission into deliverables across each project has been a weight off our shoulders. Not every creative agency is able to understand the nuances of our industry and we've been so impressed with the time team Watson has taken to really get to know our industry in homebuilding. We've worked with Watson on deliverables such as high level creative direction, but also getting into the nitty gritty of developing content around our warranty program. This was a huge task and they matched us with exactly the right team members to bring it to life who truly cared about getting it right. They're great friends as much as they are our business partners. We highly recommend partnering with Watson Creative.
Other Contributing Factors: Location, Portfolio, Reputation, Technical Expertise, Variety Of Services Offered
Joe Klegseth avatar
Joe Klegseth
Vice President
Information Technology and Services, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
June 9, 2023
Frequency: Single Project
Cost Per Project: $10,000+
Retainer: $2,000-$5,000 monthly
Overall Experience: When it was time for us to rebrand and elevate our position in the industry, I knew I could count on Matt and his team at Watson Creative to deliver exceptional work. Matt and I go way back to our days at Oregon State University, so I had high expectations going into the project. And I'm happy to say that they exceeded them in every way. Our new brand is conceptual, modern, and captivating, and our website is stunning. The writing is immersive and easy to understand, which is crucial in our line of work. I highly recommend Watson Creative to anyone looking to take their brand to the next level.
Other Contributing Factors: Industry Focus, Portfolio, Reputation, Technical Expertise
Chris Carle avatar
Chris Carle
General Manager
Retail, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 14, 2023
Frequency: Single Project
Cost Per Project: $5,000 - $9,999
Retainer: $1,000-$2,000 monthly
Overall Experience: I had the pleasure of working with Matt during his time at Nike and was impressed by his strategic thinking and ability to execute impactful campaigns. When I needed brand services for a new project, I knew I wanted to work with Matt again. His team at Watson Creative exceeded my expectations, delivering exceptional work on time and within budget. Their creativity, attention to detail, and commitment to our success truly set them apart. I would recommend Watson Creative to anyone looking for a trusted partner to help elevate their brand.
Other Contributing Factors: Portfolio, Reputation
Kiersten Kessler Szatkiewicz avatar
Kiersten Kessler Szatkiewicz
Director of Marketing
Information Technology and Services, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 14, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: Working with Watson Creative at both InFocus and Biamp has been a fantastic experience. Their expertise in branding and creative has been invaluable to our marketing efforts, and their team is always willing to go above and beyond to ensure our success. We have been consistently impressed with their ability to understand our needs and deliver exceptional results. Watson Creative feels like an extension of our team, and we couldn't be happier with our partnership.
Other Contributing Factors: Portfolio, Technical Expertise, Variety Of Services Offered
Aaron Miller avatar
Aaron Miller
Founder- The Alpha Collective
Sports, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 23, 2020
Frequency: Ongoing Service
Cost Per Project: $5,000 - $9,999
Overall Experience: Matt - and his great team at Watson Creative - simply GET IT. I've had the pleasure of knowing Matt for a while now...when we worked together at Nike a decade ago, and more recently as a client with the consulting agency I am building (The Alpha Collective). What I love about working with Matt is his ability to see the Big Picture. He knows how to provide focus, help creatively build big ideas, and then help put it all together in a beautiful consumer-centric package. A true partner and asset!
Other Contributing Factors: Portfolio, Variety Of Services Offered, Reputation
Jeff VandenHoek avatar
Jeff VandenHoek
Owner | Consultant | Business Leadership Growth Coach
Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 2, 2020
Frequency: Ongoing Service
Cost Per Project: $5,000 - $9,999
Retainer: Less than $500 monthly
Overall Experience: Working with Watson Creative has been rewarding, relational, professional and business forward. Their studio, led by Matt Watson (CEO & ECD), operates from a leading edge position. Their work far outpaces their competition. They are a pleasure to work with as they listen to my needs and ideas and guide the discussion towards excellent outcomes. I will continue to work with Watson Creative. Jeff VandenHoek Intentionality Owner | Consultant | Executive Leadership Growth Coach
Other Contributing Factors: Reputation, Variety Of Services Offered, Portfolio, Technical Expertise, Location
Loren Shaw avatar
Loren Shaw
VP Marketing
Information Technology and Services, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 16, 2020
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $2,000-$5,000 monthly
Overall Experience: As the VP of Marketing for one of Oregon’s 50 largest businesses, it’s my responsibility to hire an agency we can trust with our brand. After working together for nearly a decade, I can say that I have full confidence in Watson Creative. Matt and his team really listened to our goals and executed incredible work across the board. From strategy to branding, content creation to marketing, I would highly recommend Watson and would absolutely rehire them for future work.
Other Contributing Factors: Portfolio, Variety Of Services Offered, Technical Expertise, Reputation, Cost
Dacie Doucette avatar
Dacie Doucette
Marketing Director
Retail, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
May 19, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $2,000-$5,000 monthly
Overall Experience: We had several website and video projects with Watson Creative and I was blown away by their team's creativity and collaboration. The way everyone came together to dream up the video concepts and the outside-the-box thinking created some truly unique videos and marketing materials that were beyond what I thought was possible. I highly recommend Matt and his team!
Other Contributing Factors: Industry Focus, Reputation, Technical Expertise
Jordan Blake
Facilities and Events Director
Non-Profit Organization Management, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 14, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $1,000-$2,000 monthly
Overall Experience: As a director of the YMCA, I have had the pleasure of working with Watson Creative on several initiatives over the years. Starting with a food bank project, their team has consistently demonstrated a deep understanding of the nonprofit sector and our unique challenges. They have helped us develop key messaging, fundraising strategies, and growth plans that have positively impacted our organization. From a creative perspective, Watson Creative has developed beautiful and effective identities, brand guidelines, campaigns, and digital assets that have elevated our brand and helped us reach a wider audience. Their team is easy to work with, responsive, and truly cares about our mission. I highly recommend them to any nonprofit looking for a trusted partner in creative services. Sincerely, Jordan
Other Contributing Factors: Portfolio, Reputation
Edwin Ouellette avatar
Edwin Ouellette
Owner
Think Tanks, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
May 5, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: I've known the folks at Watson for over 8 years now - and they've always provided outstanding work. I've had the pleasure of working with them on web projects, photoshoots, video shoots, logo designs, infographics, and a variety and range of web and printed collateral. They're the real deal. 5/5 would recommend.
Other Contributing Factors: Cost, Location, Portfolio, Reputation, Technical Expertise, Variety Of Services Offered
Lane Cooper
President/ Founder
Construction, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
May 5, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: "Watson Creative has been a trusted partner of ours for years now, and we couldn't be happier with the work they've done for us. They helped us refine our brand and messaging, which has been instrumental in helping us connect with our ideal clients. Their expertise in design and marketing has also helped us create collateral that resonates with our audience and drives conversions. We've worked with them on several projects over the years, and they've always been a pleasure to work with. They're responsive, collaborative, and always willing to go the extra mile to ensure our success."
Other Contributing Factors: Location, Portfolio, Reputation, Variety Of Services Offered
Kaci Cullen avatar
Kaci Cullen
Vice President, Engagement
Construction, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 14, 2023
Frequency: Single Project
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: Creative, organized and overall fun to work with.
Other Contributing Factors: Cost, Industry Focus, Location, Portfolio, Reputation, Specific Service Offering, Technical Expertise, Variety Of Services Offered

Media

Locations

Headquarters:
Portland, OR
US U.S. Locations (3)
  • Sausalito
  • Bend
  • Seattle