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The Bloodhound Group

4.9 (23)
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IT & Software Development
4 reviewers
27%
No Data to ShowReviewers haven't reported cost data for this provider yet
Lindsay Gault avatar
Lindsay GaultDirector of Marketing and Business Development
Overall Rating
4.9
Communication
5.0
Responsiveness
4.9
Accuracy of Timeline
4.7
Expertise
4.9
Value for Money
4.9
Accuracy of Cost Estimates
5.0
Jim Cobb and the entire Bloodhound Group team were truly instrumental in building our company’s branding, storyline, and messaging. BHG helped us transform/rebrand our company by doing all the necessary market research studies and analysis to help us reposition our brand and products in the market. Jim helped orchestrate new branding videos and customer testimonial videos to help tell our brand’s story. Not only did BHG give us a foundation of research and insight to work off of, they built a strategy for us to scale our business year over year. We even worked with his advertising and digital marketing experts who provided regular content and reporting. I was fortunate enough to work with Jim on a few other entrepreneurial start up projects and got to experience first hand his wealth of knowledge on building a business from the ground up. He is an expert in all facets of marketing strategy and brand building. I highly recommend Jim Cobb and BHG to be your strategic marketing partner. As a marketing professional myself, Jim has taught me a wealth of information over the years and has been such an influential person in my life. Thank you!April 14, 2023

https://www.bloodhoundbranding.com

Raleigh, NC

Founded 2017

11-50 Employees

North Carolina-based brand strategy service provider

The Bloodhound Group is a brand strategy service provider that helps B2B and B2C businesses across a wide array of industries, such as education, legal, sports, hospitality, and more. They provide a wide array of branding services, such as brand portfolio analysis, qualitative research, Hispanic community assessment, omnichannel marketing strategizing, new product ideation, creative concepting, and media planning. Bloodhound Group enables organizations to develop branded digital banner ads, themed emails, television ad campaigns, product demonstration videos as well as digital content, and other brand collateral.

Featured Video Review

Tristan G.The Bloodhound Group Review: Achieving Real Results from Customer Feedback!
5.0
“The Bloodhound Group Review: Achieving Real Results from Customer Feedback!”
Reviewer Source

Expertise

Services Offered
Branding|Digital Marketing|Social Media Marketing|Web Design
Industries Served
Finance & Accounting | Retail, Consumer Goods & Services | Arts & Entertainment | Health & Medicine | Hospitality, Dining, Event & Travel | IT & Software Development

Costs

Project CostProjects Starting at:
$10K each
17 reviewers reported project cost for this provider
Less than $1K
$1K - $2.5K
$2.5K - $5K
4%
$5K - $10K
22%
$10K+
48%
No cost reported
26%
Retainer CostRetainers Starting at:
$5K monthly
7 reviewers reported retainer cost for this provider
$250 - $500
$500 - $1K
$1K - $2K
4%
$2K - $5K
17%
$5K+
9%
No cost reported
70%

The Bloodhound Group Reviews

Overall Rating

4.8

23 Reviews

Expertise
5.0
Value for Money
4.9
Accuracy of Cost Estimates
5.0
Communication
5.0
Responsiveness
5.0
Accuracy of Timeline
4.7

Pros:

  • I really appreciated Jim's attentiveness as well as his commitment to making sure we were pleased with the deliverable product.

  • The team's experience allowed for them to quickly understand our business and get us the information we needed.

  • Responsiveness & Experience. They really stayed with the process until it was executed in a way that ensured a good position for the client.

Cons:

  • The only downside we experienced in working with Bloodhound was a subjective one... differences in stylistic approach between their creatives and ours. This isn't necessarily to say they were wrong, but bridging that gap was the only difficult part for us.

  • We look forward to watching BHG grow, because we could use them as we expand our business.

  • An automated billing system could have been an added bonus. Much of the billing had a manual process feel. That really is the only thing I could say was an area to improve.

23 reviews

Recommended
Lindsay Gault avatar
Lindsay Gault
Director of Marketing and Business Development
Retail, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 14, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $2,000-$5,000 monthly
Overall Experience: Jim Cobb and the entire Bloodhound Group team were truly instrumental in building our company’s branding, storyline, and messaging. BHG helped us transform/rebrand our company by doing all the necessary market research studies and analysis to help us reposition our brand and products in the market. Jim helped orchestrate new branding videos and customer testimonial videos to help tell our brand’s story. Not only did BHG give us a foundation of research and insight to work off of, they built a strategy for us to scale our business year over year. We even worked with his advertising and digital marketing experts who provided regular content and reporting. I was fortunate enough to work with Jim on a few other entrepreneurial start up projects and got to experience first hand his wealth of knowledge on building a business from the ground up. He is an expert in all facets of marketing strategy and brand building. I highly recommend Jim Cobb and BHG to be your strategic marketing partner. As a marketing professional myself, Jim has taught me a wealth of information over the years and has been such an influential person in my life. Thank you!
Other Contributing Factors: Industry Focus, Location, Reputation, Technical Expertise, Variety Of Services Offered
Randy Kates avatar
Randy Kates
CEO
Industrial Automation, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 14, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: Strategic. Creative. Insightful. Have worked with the Bloodhound Group since their inception - and several members prior to the formation of the Bloodhound group - and have always had a positive and productive experience. Jim Cobb and his Team are focused on really understanding your business, and insuring that you BOTH understand your customer before making any recommendations or solutions - big or small. The Team's vast experience in both B2B and B2C - with large public companies to high growth privately held companies - is an asset to both the Marketing Team and also is a great resource to engage senior leadership to ensure strategic alignment and support.
Other Contributing Factors: Industry Focus, Reputation, Variety Of Services Offered
Tyrell Midland
Operations Manager
Information Technology and Services, Unspecified
Overall Rating
5.0
Likelihood to Recommend
10/10
Pros:
I really appreciated Jim's attentiveness as well as his commitment to making sure we were pleased with the deliverable product.
Cons:
The only downside we experienced in working with Bloodhound was a subjective one... differences in stylistic approach between their creatives and ours. This isn't necessarily to say they were wrong, but bridging that gap was the only difficult part for us.
Reviewer Source
Source: UpCity
June 21, 2024
Frequency: Single Project
Cost Per Project: $10,000 - $24,999
Retainer: Confidential
Overall Experience: We worked with the Bloodhound Group on some case studies, testimonials as well as a testimonial video. The experience was great! I worked with Jim and had a standing Monday weekly meeting. The meetings were brief, productive and effective, as all meetings should be! Jim listened to what we wanted, always asked great qualifying questions and provided feedback to help set clear expectations. The quality of the work was top notch and I'd absolutely recommend anyone who is considering working with Bloodhound do it. It's going to cost you money, but that's not an expense, it's an investment!
Other Contributing Factors: Portfolio, Reputation
Jonathan Ebenstein avatar
Jonathan Ebenstein
President
Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
September 8, 2022
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $2,000-$5,000 monthly
Overall Experience: We have been partnering with the Bloodhound Group for several years and found them to be a premier strategic marketing partner. If you are looking for a team of proactive, strategic marketing professionals who can immediately help you critically and holistically better understand the branding and positioning nuisances of your products/services and business, you want to speak with Jim Cobb and his team at the Bloodhound Group. Partnering with The BHG has made us better and smarter, and we look forward to continuing our relationship with them.
Other Contributing Factors: Industry Focus, Technical Expertise, Specific Service Offering, Reputation, Portfolio
Les Hamashima avatar
Les Hamashima
Partner
Think Tanks, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 20, 2023
Frequency: Single Project
Cost Per Project: $5,000 - $9,999
Retainer: Confidential
Overall Experience: I have known and worked with Jim for about 30 years. His team worked hard to successfully refresh the SAS brand to "The Power to Know." As an original shareholder, I hired his team to develop a fresh website for our newly-formed supply chain company, 3GTMS. Jim has been successful in this business for a long time because he is honest, and his team does high-quality work within a "customer-first" culture.
Other Contributing Factors: Cost, Location, Reputation, Specific Service Offering
Greg Naderi
Chief Product Officer
Information Technology and Services, 51-200 employees
Overall Rating
5.0
Reviewer Source
Source: UpCity
September 30, 2022
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $5,000+ monthly
Overall Experience: Before engaging with The BloodHound Group (BHG), our corporate branding, messaging, and storyline were like a ship without a rutter. Although there was a tremendous amount of psychology, statistics, data modeling, and artistry behind it, BHG made the process seamless and straightforward to understand. Within days, BHG had a blueprint for our go-to-market with clear and distinct archetypes and buyer personas tied to a tangible ROI. In other words, we knew exactly where our marketing investment were going and how much revenue would hit our pockets. BHG was not only able to build the strategy but they also delivered on the tactical execution: weekly content, email, landing pages, copyright images, and data science backend to put leads in our funnel almost immediately. This almost seemed like magic to the executive team.
Other Contributing Factors: Portfolio, Cost, Technical Expertise, Industry Focus, Specific Service Offering, Location, Reputation, Variety Of Services Offered
Tristan Gardner
Executive Producer
Marketing and Advertising, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
March 31, 2023
Frequency: Ongoing Service
Cost Per Project: $5,000 - $9,999
Retainer: Confidential
Overall Experience: The Bloodhound Group is an extremely professional marketing firm with expertise in telling the story of a brand through innovative media and creative messaging strategies directed by customer data, research, reviews, and sentiment. The company's leader Jim C. is a fantastic communicator and project lead with years of previous experience running a large agency. Coming from a long-term video vendor of Bloodhound's, we at Suora Studios model our ideal client after them in many ways. Bloodhound is considerate of our time and budget. Its people seek cutting-edge creative that changes customer behavior. Its a firm to grow alongside with, whether you're a client or a creative partner.
Other Contributing Factors: Industry Focus, Portfolio, Reputation, Technical Expertise
Verified Reviewer
CFO
Oil & Energy, Unspecified
Overall Rating
5.0
Likelihood to Recommend
10/10
Pros:
The team's experience allowed for them to quickly understand our business and get us the information we needed.
Cons:
We look forward to watching BHG grow, because we could use them as we expand our business.
Reviewer Source
Source: UpCity
October 13, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: We engaged the Bloodhound Group to perform a market assessment for a new facility. We were impressed by the depth of knowledge and commitment of the team to ensure we had a clear and accurate understanding of the market on both a local and macro level. We appreciated the team’s ability and willingness to get into and understand our business, our goals, and the market into which we are entering. We look forward to working with them again in the future.
Other Contributing Factors: Cost, Industry Focus, Portfolio, Reputation, Technical Expertise
Verified Reviewer
Administrative Marketing Manager
Law Practice, Unspecified
Overall Rating
5.0
Likelihood to Recommend
10/10
Pros:
Responsiveness & Experience. They really stayed with the process until it was executed in a way that ensured a good position for the client.
Cons:
An automated billing system could have been an added bonus. Much of the billing had a manual process feel. That really is the only thing I could say was an area to improve.
Reviewer Source
Source: UpCity
December 5, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $5,000+ monthly
Overall Experience: We really enjoyed working with The Bloodhound Group for our marketing campaign. Jim Cobb provided a great deal of insight during the development of our marketing campaign and had a team of experienced professionals from around the industry ready to execute a solid strategy. A great experience all around!
Other Contributing Factors: Location
Alejandro Porras
Director
Information Technology and Services, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
September 30, 2022
Frequency: Ongoing Service
Cost Per Project: $5,000 - $9,999
Retainer: $1,000-$2,000 monthly
Overall Experience: I recently had the opportunity to work with Mr. J. Cobb and The Bloodhound Group Team. Our company needed a financial consulting focused-team that could help us diagnose media buy strategies and performance (ROI) for several of our international clients. Our work expanded into several industries (food, hotel, financial, ecommerce, among others). After working with them for 12+ months, we saw a significant improvement in ROAS and ROI, for all accounts that The BHG consulted on. Highly recommend this team as a intelligent and strategic financial consultant with a specific focus on digital activities.
Other Contributing Factors: Industry Focus, Specific Service Offering, Portfolio, Reputation, Technical Expertise, Cost
Amy Walker Barrs avatar
Amy Walker Barrs
Director
Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
January 27, 2023
Frequency: Ongoing Service
Cost Per Project: Confidential
Retainer: Confidential
Overall Experience: The Bloodhound Group is not a “typical” agency (if there is such a thing anymore). They are a strategic thought partner; an ally with objectivity to help an organization understand their true value; and an articulate message-maker showing an organization how to best communicate that value. Their ability to listen, capture insights, and then share those in a compelling way sets them apart.
Other Contributing Factors: Portfolio, Reputation, Specific Service Offering
Frank Jones
Unspecified
Overall Rating
4.0
Reviewer Source
Source: UpCity
August 9, 2022
Frequency: Ongoing Service
Cost Per Project: Unspecified
Retainer: $2,000-$5,000 monthly
Overall Experience: The Bloodhound Group provided us with experience and excellent insight into our core market group that resulted in a very successful project aimed towards our brand messaging and consumer engagement. During this period we experienced a significant improvement in website traffic, engagement, and product sales. Highly recommend Jim and his team for this type of effort.
Other Contributing Factors: Location, Technical Expertise, Cost
Verified Reviewer
VP Client Development
51-200 employees
Overall Rating
4.0
Reviewer Source
Source: UpCity
January 31, 2023
Frequency: Single Project
Cost Per Project: $10,000+
Retainer: $2,000-$5,000 monthly
Overall Experience: The Bloodhound Group allowed us to reposition our brand in a powerful way which brought out the very essence of what we do and why we do it. The elevated message allowed us to communicate the value we create for our clients clearly and in a compelling manner.
Other Contributing Factors: Reputation
Tia Bedenbaugh
Marketing Coordinator
Hospital & Health Care, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
August 10, 2022
Frequency: Single Project
Cost Per Project: $2,500 - $4,999
Retainer: Confidential
Overall Experience: It is always a pleasure working with Alejandro and the team. They provide excellent service. The lines of communication are open if you need to reach them. I'm excited to work on more projects with Jim and his team!
Other Contributing Factors: Specific Service Offering, Location, Cost
Harry Franze
CEO
Hospital & Health Care, 51-200 employees
Overall Rating
5.0
Reviewer Source
Source: UpCity
September 13, 2022
Frequency: Single Project
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: Bloodhound Group provided a new digital marketing position for our life science cold chain new product introductions. Key elements were prioritized based on maximizing product exposure and eCom tools.
Other Contributing Factors: Variety Of Services Offered, Cost, Specific Service Offering, Reputation
Video Reviews for The Bloodhound GroupListen to customers review their experience with The Bloodhound Group.
Executive Producer
By Tristan G. • September 2023
By Frank J. • September 2023

Media

Locations

Headquarters:
Raleigh, NC