Capterra Logo
Helping businesses choose better software since 1999

Direct Line Development

4.2 (17)
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 

How Capterra verifies reviews

Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.

Construction
3 reviewers
27%
PROJECT COST
$10K+per project4 reviewers | 24%
RETAINER COST
No Data to ShowReviewers haven't reported retainer cost data for this provider
Kelli LindsayChief Administrative Officer
Overall Rating
4.2
Communication
3.9
Responsiveness
4.0
Accuracy of Timeline
Not rated
Expertise
4.1
Value for Money
4.1
Accuracy of Cost Estimates
Not rated
My Small Service Disabled Veteran Owned company reached out to Direct Line Development for a website build. During our experience working with them we received exceedingly disappointing customer service, project leadership, and design.   Upon our initial contact with Direct Line we explained that our firm was fairly new and was becoming an establish consulting force in the community. We needed/requested a website that was both professional, simple, and aligned with sites similar to those of our peers (examples were provided). It was also expressed that we were not technologically savvy and would need assistance in edits and template designs. Additionally, we informed Direct Line that our clientele was heavily based on government organizations and classified projects. We were surprised to find out how disengaged, disjointed, and outright frustrating this process was while working with Direct Line Development. Throughout the 6 months we worked with them, a few experiences arose that made us uncomfortable with the product Direct Line was producing for us: • We were assured that Direct Line would provide industry-specific assistance while providing editing and narratives based on an understanding of web design. This did not happen; Direct Line never truly understood our industry or vision. • Habitually attempted to force us to pick a cookie-cutter design which they previously created that was NOT based on our recommendations or aesthetic examples. • Direct Line agreed they would enhance logo, edit photos, provide expertise – However my company was forced to hire an outside source to assist with reworking the logo, and other design elements due to their refusal/lack of knowledge. • It was never explained that our website design would be outsourced to a foreign country – ours specifically was outsourced to Russia – with our expressed cliental base this could be a potential classification violation – when we made mention of our dilemma, it was ignored and we were told that this is a normal practice. • Communication was simply not at the forefront, many times we had to repeat our requests, do the work ourselves, or hire another industry professional to create the work to send to Direct Line resulting in a higher expense.   Touted as being “an experienced, dedicated, and results-driven web design company that stands behind our work. We are a team of professionals specializing in web design, development, animation, and SEO.” We were under the impression that Direct Line Development would resolve our issues accordingly. Therefore we attempted to seek a resolution for our discontent and asked for a partial refund of some type – with the full knowledge that the man-hours put into our current product (though unfinished and not to our standard) was worth a portion of the funds spent. However, we were DENIED any refund and instead were offered a "credit" for "additional services" with their company; though we explicitly told the firm we were uncomfortable continuing to do business with their firm. In the long run, our company spent slightly more than $12K with Direct Line Development and we were left with nothing that we believed was suitable both on a security level and aesthetic perspective. Our small veteran-owned company will be pursuing a different web development team elsewhere and we HIGHLY suggest that any other business wanting to utilize Direct Line Development be made aware of their inadequate business practices and hidden outsourcing. The time and money spent collaborating with this company was a complete waste. DO NOT USE THEM… April 6, 2022

https://directlinedev.com

Austin, TX

Founded 2015

11-50 Employees

Web design and development company located in Pennsylvania

Direct Line Development is a full-service digital agency that offers a wide range of services, including web design and development, branding, and digital marketing to businesses of all sizes. The team of designers and branding experts works with businesses to create logos, brand guidelines, and other visual assets that are consistent with brand values and messaging. Developers create custom mobile apps for iOS and Android devices that are designed to be user-friendly, secure, and optimized for performance. The agency also provides custom customer relationship management (CRM) and enterprise resource planning (ERP) software to monitor inter-departmental conversations.

Expertise

Services Offered
Advertising|Branding|Design|Digital Marketing|Full Service Digital|Logo Design|Marketing Analytics|Mobile App Development|SEO|Web Design|Web Development
Industries Served
IT & Software Development

Costs

Project CostProjects Starting at:
Less than $1K each
8 reviewers reported project cost for this provider
Less than $1K
$1K - $2.5K
$2.5K - $5K
6%
$5K - $10K
18%
$10K+
24%
No cost reported
53%
Retainer CostRetainers Starting at:
$500 monthly
4 reviewers reported retainer cost for this provider
$250 - $500
12%
$500 - $1K
12%
$1K - $2K
$2K - $5K
$5K+
No cost reported
76%

Direct Line Development Reviews

Overall Rating

4.2

17 Reviews

Expertise
4.1
Value for Money
4.1
Accuracy of Cost Estimates
Not rated
Communication
3.9
Responsiveness
4.0
Accuracy of Timeline
Not rated

Pros:

  • The customer service was great throughout the whole process but the final site and the SEO results that were delivered were better than I anticipated.

  • Great company with customer experience and discounts throughout. No complaints from customers and the prices are very affordable.

  • Fantastic attention to detail in terms of what the customer wants and what is best for conversion.

Cons:

  • Not much to complain about. People are approachable and ready to help businesses grow.

  • I can't think of anything bad about the experience. The SEO results taking a few months might be the only drawback.

  • To be honest, I'd have to say that I wasn't a huge fan of finding out just how much I was missing out on by trying to build out my own site. It's not the fault of DLD, but rather, if they DIDN'T point all of those things that would be a big disappointment.

17 reviews

Recommended
Kelli Lindsay
Chief Administrative Officer
Government Administration, Unspecified
Overall Rating
1.0
Reviewer Source
Source: UpCity
April 6, 2022
Frequency: Single Project
Cost Per Project: $10,000+
Overall Experience: My Small Service Disabled Veteran Owned company reached out to Direct Line Development for a website build. During our experience working with them we received exceedingly disappointing customer service, project leadership, and design.   Upon our initial contact with Direct Line we explained that our firm was fairly new and was becoming an establish consulting force in the community. We needed/requested a website that was both professional, simple, and aligned with sites similar to those of our peers (examples were provided). It was also expressed that we were not technologically savvy and would need assistance in edits and template designs. Additionally, we informed Direct Line that our clientele was heavily based on government organizations and classified projects. We were surprised to find out how disengaged, disjointed, and outright frustrating this process was while working with Direct Line Development. Throughout the 6 months we worked with them, a few experiences arose that made us uncomfortable with the product Direct Line was producing for us: • We were assured that Direct Line would provide industry-specific assistance while providing editing and narratives based on an understanding of web design. This did not happen; Direct Line never truly understood our industry or vision. • Habitually attempted to force us to pick a cookie-cutter design which they previously created that was NOT based on our recommendations or aesthetic examples. • Direct Line agreed they would enhance logo, edit photos, provide expertise – However my company was forced to hire an outside source to assist with reworking the logo, and other design elements due to their refusal/lack of knowledge. • It was never explained that our website design would be outsourced to a foreign country – ours specifically was outsourced to Russia – with our expressed cliental base this could be a potential classification violation – when we made mention of our dilemma, it was ignored and we were told that this is a normal practice. • Communication was simply not at the forefront, many times we had to repeat our requests, do the work ourselves, or hire another industry professional to create the work to send to Direct Line resulting in a higher expense.   Touted as being “an experienced, dedicated, and results-driven web design company that stands behind our work. We are a team of professionals specializing in web design, development, animation, and SEO.” We were under the impression that Direct Line Development would resolve our issues accordingly. Therefore we attempted to seek a resolution for our discontent and asked for a partial refund of some type – with the full knowledge that the man-hours put into our current product (though unfinished and not to our standard) was worth a portion of the funds spent. However, we were DENIED any refund and instead were offered a "credit" for "additional services" with their company; though we explicitly told the firm we were uncomfortable continuing to do business with their firm. In the long run, our company spent slightly more than $12K with Direct Line Development and we were left with nothing that we believed was suitable both on a security level and aesthetic perspective. Our small veteran-owned company will be pursuing a different web development team elsewhere and we HIGHLY suggest that any other business wanting to utilize Direct Line Development be made aware of their inadequate business practices and hidden outsourcing. The time and money spent collaborating with this company was a complete waste. DO NOT USE THEM…
Charlotte Howard
Owner
51-200 employees
Overall Rating
1.0
Reviewer Source
Source: UpCity
April 6, 2022
Frequency: Ongoing Service
Cost Per Project: $5,000 - $9,999
Retainer: Less than $500 monthly
Overall Experience: My opinion based on my experience – Don’t waste your money here. Don’t trust them. This company deserves ZERO stars. Their "guarantee" means absolutely nothing. After a year and thousands of dollars, they have not delivered top-10 results for the keyword phrases we agreed upon – not even close. Instead, they have me showing up for obscure phrases that have no traffic. Or they have manipulated their reports to show results that I could not duplicate after using multiple stat programs, including the ones they use. They tried to find any loophole they could to refuse my refund. BUYER BEWARE. This company has shown itself to me to be unethical and of very poor quality. They did not deliver the guaranteed results, plain and simple. Direct Line Development – HIGHLY NOT recommended!
Other Contributing Factors: Specific Service Offering
Levin Sliker avatar
Levin Sliker
Chief Executive Officer
Think Tanks, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
April 6, 2022
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: Direct Line Development has been great to work with. Our project manager did a great job, and we are seeing the results.
Other Contributing Factors: Reputation, Specific Service Offering, Portfolio, Technical Expertise
JT Tomlinson
Owner
Retail, Unspecified
Overall Rating
1.0
Reviewer Source
Source: UpCity
April 6, 2022
Cost Per Project: Unspecified
Overall Experience: Considering a website or SEO package from Direct Line? RUN AWAY NOW! Absolutely horrible company that will give every excuse in the book about why they cannot meet BASIC expectations. You'll be better off burning your money than feeling the pain and frustration of trying to get them to do what you hired them for. Too many complaints to list, but here's a few: -in the course of one year we've had three different project managers that have been fired or left the company...the new ones have no idea what the old ones did, so it's starting over again. -after paying over $45,000, we have a basic website (worse than the off the shelf version that we were paying $40 a month for), our SEO keywords have not moved an inch (some are placing worse), and they've cost us about tens of thousands of dollars and dozens of customers due to their inability to put together a basic functioning site. The list goes on and on. If you're still not convinced; read the reviews on Google and on Yelp carefully...you will notice that a majority of their positive reviews come from actual employees of the company (even the owner) reviewing as if they were a client. Small business is hard enough without having a company that you're paying a tens of thousands of dollars to actively working against you. STEER CLEAR!
Glen Betts
owner
Construction, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
September 30, 2019
Frequency: Ongoing Service
Cost Per Project: $2,500 - $4,999
Retainer: Less than $500 monthly
Overall Experience: Anna was very supportive and informative throughout the entire process. There was frequent and clear communication every step of the way to keep me up-to-date on what was going on, and also asking for my feedback. The new website looks fantastic and is a tremendous improvement over the previous site. Thank you, Anna and all the team members, for a job well done.
Other Contributing Factors: Technical Expertise, Industry Focus, Variety Of Services Offered
Justin Lynch avatar
Justin Lynch
Unspecified
Overall Rating
5.0
Pros:
The customer service was great throughout the whole process but the final site and the SEO results that were delivered were better than I anticipated.
Cons:
I can't think of anything bad about the experience. The SEO results taking a few months might be the only drawback.
Reviewer Source
Source: UpCity
May 21, 2018
Cost Per Project: Unspecified
Overall Experience: The overall experience was a that of a great partnership from the beginning of the process and the initial vision up unto the completion of the project. 5 Star experience.
Intrepid Bodyworks massage therapy in Thornton,
Owner/Master Bodyworkser
Hospital & Health Care, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
February 25, 2020
Frequency: Ongoing Service
Cost Per Project: $5,000 - $9,999
Retainer: $500-$1,000 monthly
Overall Experience: DLD has been wonderful to work with every step of the way! Understood what I was looking for and turned it into reality. Very easy to communicate with, fast to respond, and quick to make asked for changes.
Other Contributing Factors: Reputation, Variety Of Services Offered
Hanan Fishman
President
Information Technology and Services, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
February 25, 2020
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: Directline is just fantastic. They truly offer great value for service in web based and digital marketing. I would be pleased to recommend them.
Other Contributing Factors: Location, Variety Of Services Offered, Technical Expertise, Cost
Max Pak avatar
Max Pak
Unspecified
Overall Rating
5.0
Pros:
Great company with customer experience and discounts throughout. No complaints from customers and the prices are very affordable.
Cons:
Not much to complain about. People are approachable and ready to help businesses grow.
Reviewer Source
Source: UpCity
May 17, 2018
Cost Per Project: Unspecified
Overall Experience: Positive experience, when I will have my business running I will consult with these experts first!
Sean McCabe
Director of Operations
Sports, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
September 19, 2019
Frequency: Single Project
Cost Per Project: $10,000+
Retainer: Confidential
Overall Experience: Anna and Steve from Direct Line were very helpful in bringing my vision of our company website to life.
Other Contributing Factors: Technical Expertise
Brandon Wood
Unspecified
Overall Rating
5.0
Pros:
Fantastic attention to detail in terms of what the customer wants and what is best for conversion.
Cons:
To be honest, I'd have to say that I wasn't a huge fan of finding out just how much I was missing out on by trying to build out my own site. It's not the fault of DLD, but rather, if they DIDN'T point all of those things that would be a big disappointment.
Reviewer Source
Source: UpCity
May 17, 2018
Cost Per Project: Unspecified
Overall Experience: Apart from being one of the most comprehensive full-service web development companies in the area, DLD is extremely detail-oriented in catering to the specifics of their customers needs. Fantastic body of work and I'd recommend them to anyone.
Mariah Tritz avatar
Mariah Tritz
Owner
Hospital & Health Care, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
September 10, 2019
Cost Per Project: Unspecified
Overall Experience: Great people to work with, easy to get a hold of when needed, stays on top of my needs and keeping me informed before I have to ask about anything!
Anastasia Fainberg Yatsenko
Owner
Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
September 19, 2019
Frequency: Ongoing Service
Cost Per Project: $5,000 - $9,999
Retainer: $500-$1,000 monthly
Overall Experience: Great expertise in website development. Easy communication with team members, great SEO work. Very pleased overall
Dianna Sherman
Rental Manager
Construction, Unspecified
Overall Rating
4.0
Reviewer Source
Source: UpCity
February 25, 2020
Frequency: Single Project
Cost Per Project: Confidential
Retainer: Confidential
Overall Experience: Direct Line has been great to work with. We had an old website and they brought us into this century! It was a huge task, but they did a great job. And, the site is easy for us to change when needed and they are always available when we have any type of questions.
Other Contributing Factors: Technical Expertise, Specific Service Offering, Variety Of Services Offered, Cost
Summit Oxygen
Unspecified
Overall Rating
4.0
Reviewer Source
Source: UpCity
February 25, 2020
Frequency: Single Project
Cost Per Project: Confidential
Retainer: Confidential
Overall Experience: Trouble in the beginning with getting my site design the way I wanted it
Other Contributing Factors: Cost

Locations

Headquarters:
Austin, TX
US U.S. Locations (2)
  • Westminster
  • King of Prussia