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Sagefrog Marketing Group

4.7 (23)
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Health & Medicine
7 reviewers
44%
PROJECT COST
$10K+per project5 reviewers | 22%
RETAINER COST
$5K+per month9 reviewers | 39%
Jennifer ArvayoDigital Marketing
Overall Rating
4.8
Communication
4.8
Responsiveness
4.8
Accuracy of Timeline
3.0
Expertise
4.8
Value for Money
4.8
Accuracy of Cost Estimates
3.0
They did not help us achieve anything. They tanked performance for currently running campaigns, and any new campaigns they launched did not perform well. They were included in our RFP process because they claimed to have expertise in both B2B marketing and Healthcare Tech marketing. We quickly realized they had neither. Instead of working to optimize campaigns, they continued to increase the target cost per acquisition, causing the quality score of one long-running successful campaign to drop from 8/10 to 2/10 and increasing our CPA of $20 to over $300. They would ask us for advice on how to optimize campaigns in our weekly calls. We handed over a massive amount of reading materials. Everything they asked for - buyer personas, messaging framework, competitive intel. It seemed like they never bothered to read any of it because, after nine months of working with us, they still didn't understand our audiences or products. That was an issue that could have been solved with them just trying a little bit. What could not be solved was the fact they didn't know how to manage paid search campaigns. If you don't know anything about digital marketing, they might be able to fool you. Their team of paid search managers needs training, plain and simple. I had to spend several hours going through the work they did and making notes on how to fix the poor performance - that's what we hired them to do! Fortunately, we are experts in digital marketing, and we just needed people to execute the work, so we realized quickly that they were not helping our business and, in fact, making the situation worse. We did not stay with them for the entire year. They made us pay for one additional month when they didn't do any work and called it "offboarding." They also pad the hours and say they did a lot more than they actually did.November 10, 2023

https://www.sagefrog.com

Doylestown, PA

Founded 2002

11-50 Employees

Accelerate success with branding and integrated marketing

Sagefrog Marketing Group is a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial, and business services. With offices in Doylestown (PA), Philadelphia (PA), Princeton (NJ), Boston (MA), and Lehigh Valley (PA), they are dedicated to accelerating client success through B2B brand building and integrated marketing services. They're focused on B2B, knowing what works and what doesn't for an industry. Their proven program integrates and optimizes all channels and tactics to deliver ROI. They completely customize experiences based on clients' goals, objectives, and work styles. Their services include digital marketing, branding, public relations, social media, and traditional and integrated marketing. Sagefrog runs on the Entrepreneurial Operating System (EOS).

Expertise

Services Offered
Advertising|Branding|Content Marketing|Design|Digital Marketing|Email Marketing|Logo Design|Mobile App Development|PPC|Public Relations (PR)|SEO|Social Media Marketing|User Experience Design|Video Production|Web Design|Web Development
Industries Served
Finance & Accounting | Hospitality, Dining, Event & Travel | Manufacturing | IT & Software Development

Costs

Project CostProjects Starting at:
$5K each
10 reviewers reported project cost for this provider
Less than $1K
$1K - $2.5K
$2.5K - $5K
4%
$5K - $10K
17%
$10K+
22%
No cost reported
57%
Retainer CostRetainers Starting at:
$2K monthly
14 reviewers reported retainer cost for this provider
$250 - $500
$500 - $1K
$1K - $2K
13%
$2K - $5K
9%
$5K+
39%
No cost reported
39%

Sagefrog Marketing Group Reviews

Overall Rating

4.8

23 Reviews

Expertise
4.8
Value for Money
4.8
Accuracy of Cost Estimates
3.0
Communication
4.8
Responsiveness
4.8
Accuracy of Timeline
3.0

Pros:

  • The sales pitch was well done and very convincing.

Cons:

  • They need to improve their skills and knowledge of managing paid search and paid social campaigns. Their staff needs more in-house training.

23 reviews

Recommended
Jennifer Arvayo
Digital Marketing, Relias
Hospital & Health Care, 1001-5000 employees
Overall Rating
1.0
Pros:
The sales pitch was well done and very convincing.
Cons:
They need to improve their skills and knowledge of managing paid search and paid social campaigns. Their staff needs more in-house training.
Reviewer Source
Source: Capterra
November 10, 2023
“Not The Experts You Need or Want”
Frequency: Ongoing Service
Service Provided: Digital Marketing | SEO | PPC | Social Media Marketing
Cost Per Project: Not Applicable
Retainer: $1,000-$2,000 monthly
Project Summary: We hired Sagefrog to execute paid search and paid social tactics for our B2B Healthcare Tech company, guide us through a massive website redesign, and manage ongoing SEO efforts.
Overall Experience: They did not help us achieve anything. They tanked performance for currently running campaigns, and any new campaigns they launched did not perform well. They were included in our RFP process because they claimed to have expertise in both B2B marketing and Healthcare Tech marketing. We quickly realized they had neither. Instead of working to optimize campaigns, they continued to increase the target cost per acquisition, causing the quality score of one long-running successful campaign to drop from 8/10 to 2/10 and increasing our CPA of $20 to over $300. They would ask us for advice on how to optimize campaigns in our weekly calls. We handed over a massive amount of reading materials. Everything they asked for - buyer personas, messaging framework, competitive intel. It seemed like they never bothered to read any of it because, after nine months of working with us, they still didn't understand our audiences or products. That was an issue that could have been solved with them just trying a little bit. What could not be solved was the fact they didn't know how to manage paid search campaigns. If you don't know anything about digital marketing, they might be able to fool you. Their team of paid search managers needs training, plain and simple. I had to spend several hours going through the work they did and making notes on how to fix the poor performance - that's what we hired them to do! Fortunately, we are experts in digital marketing, and we just needed people to execute the work, so we realized quickly that they were not helping our business and, in fact, making the situation worse. We did not stay with them for the entire year. They made us pay for one additional month when they didn't do any work and called it "offboarding." They also pad the hours and say they did a lot more than they actually did.
Other Providers Considered: Clarity Quest Marketing
Reasons for Choosing Sagefrog Marketing Group: They were included in our RFP process because they claimed to have expertise in both B2B marketing and Healthcare Tech marketing.
Other Contributing Factors: Industry Focus
Kevin Williams avatar
Kevin Williams
VP & Head, Clinical Solutions
Hospital & Health Care, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: $5,000 - $9,999
Retainer: $5,000+ monthly
Overall Experience: I have had the pleasure of working with the Sagefrog team for several years in a variety of capacities and organizations. During one of my startups until successful acquisition, they served as a valuable extension of my marketing team for many years. In such capacity, they provided a fully-integrated marketing solution which included design/creative (advertising, trade booth, email marketing), website design/development, content creation (eg., white papers and marketing collateral), strategy and PR support. The Sagefrog team has always been professional and 'easy' to work with, and for my endeavors they have been nimble to support the needs of fast cycle, growing organizations. We have even collaborated on new process implementations (e.g., early use of Hubspot). I will continue to rely on them for my key marketing needs.
Other Contributing Factors: Variety Of Services Offered, Location, Reputation, Cost, Technical Expertise, Industry Focus
Megan Ramirez avatar
Megan Ramirez
Director of Marketing and Communications
Non-Profit Organization Management, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $1,000-$2,000 monthly
Overall Experience: I cannot say enough positive things about the entire Sagefrog Marketing Group team! I have had the privilege of working with various members of the team in some capacity over the last 5 years through both my previous employer and in my current role with a new employer. They have truly been an extension of my team over the years and have always (enthusiastically!) provided their expertise, guidance, and creativity to help me overcome and accomplish some of my biggest marketing challenges and goals. They have become a valued partner of my organization and I am always confident in the work we do together.
Other Contributing Factors: Technical Expertise, Specific Service Offering, Variety Of Services Offered, Portfolio, Location, Industry Focus, Reputation
Jane Fish avatar
Jane Fish
CMO
Information Technology and Services, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: $5,000 - $9,999
Retainer: $2,000-$5,000 monthly
Overall Experience: My experience working with Sagefrog Marketing Group has been exceptional. After working with several marketing firms and being consistently disappointed, it was so refreshing to work with Sagefrog. My account manager was super responsive, and every question was answered consistently. What impressed me most was their ability and willingness to support me during the most hectic times with multiple campaigns launching at the same time. Knowing I had a whole team supporting me was so vital to the success of the campaigns.
Other Contributing Factors: Portfolio, Specific Service Offering, Location, Cost
Grant W. Hunter avatar
Grant W. Hunter
SVP, Member Value Delivery
Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: Unspecified
Retainer: $5,000+ monthly
Overall Experience: We brought SageFrog into Executive Networks to replace our old marketing agency. It felt like we went from little league to the major league. SageFrog's team was great, and their ideas and execution were even better. They became a trusted partner helping us majorly improve our website and turbocharge our marketing efforts across the board. All of this helped us have the best year in history for new memberships.
Other Contributing Factors: Portfolio, Technical Expertise, Variety Of Services Offered, Reputation
Helga Boughal avatar
Helga Boughal
SVP Sales and Marketing
Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: $2,500 - $4,999
Retainer: $5,000+ monthly
Overall Experience: We've been working with SageFrog for almost 2 years and are very pleased with the relationship we've developed with the team. They are responsive, have taken time and effort to understand our needs and have helped us build out a viable digital marketing strategy. As a small business, we really appreciate their flexibility and commitment to their clients. I highly recommend their services!
Other Contributing Factors: Variety Of Services Offered, Reputation
Adam Butler avatar
Adam Butler
Consultant
Hospital & Health Care, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
June 2, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $5,000+ monthly
Overall Experience: Thanks to Sagefrog Marketing’s targeted promotion strategies, a recent Alzheimer’s disease campaign generated 3,000 direct leads. The team’s transparent documentation, excellent references, and hands-on approach foster a sense of trust.
Other Contributing Factors: Industry Focus
Tracy Chamblee avatar
Tracy Chamblee
VP, Marketing
Hospital & Health Care, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $5,000+ monthly
Overall Experience: Excellent account management. Fantastic strategy development. Top notch creative development and execution. I can not say enough positive things about the organization, relationship, and downright skill level. You can not go wrong by choosing Sagefrog has a partner!
Other Contributing Factors: Industry Focus, Reputation, Portfolio, Variety Of Services Offered, Technical Expertise
Kerianne Geist avatar
Kerianne Geist
Head of Marketing
Information Technology and Services, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
June 2, 2023
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $5,000+ monthly
Overall Experience: Sagefrog has become an extension of our marketing team. Their business acumen and expertise have enhanced our marketing and ROI. We highly recommend Sagefrog.
Other Contributing Factors: Cost, Industry Focus, Location, Portfolio, Reputation, Technical Expertise
Sarah Keith avatar
Sarah Keith
Vice President of Operations Mechanical
Construction, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: $10,000+
Retainer: $2,000-$5,000 monthly
Overall Experience: The Sagefrog Team worked with us on a complete rebrand. This process was transformative for our organization and was skillfully managed by Mark Schmukler, Suzanne Morris and their impressive team.
Other Contributing Factors: Technical Expertise, Cost, Reputation, Variety Of Services Offered, Industry Focus
Emily Forgash
Marketing Manager
Accounting, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: $5,000 - $9,999
Retainer: $5,000+ monthly
Overall Experience: Sagefrog was truly an extension of my marketing team (of 1). I utilized their expertise for digital marketing (including automating my marketing campaigns, implementing workflows, ad recommendations, etc.), copy writing (for our products and our blog) and public relations. Additionally, when I came into the role, I kicked off a companywide rebrand where I worked hand in hand with Sagefrog. Their methodology to the rebrand which included messaging and visual elements was impressive from start to finish. The end product was very well received with both the Company and the market. I would recommend their impressive services to anyone.
Other Contributing Factors: Reputation, Variety Of Services Offered, Industry Focus, Specific Service Offering, Portfolio, Technical Expertise
Dawn Decker avatar
Dawn Decker
Construction, Unspecified
Overall Rating
4.0
Reviewer Source
Source: UpCity
May 18, 2021
Frequency: Ongoing Service
Cost Per Project: Unspecified
Retainer: $5,000+ monthly
Overall Experience: I enjoy working with Joliene. She is collaborative and vested in the account. She is fun, upbeat, positive and very professional.
Other Contributing Factors: Technical Expertise, Variety Of Services Offered
Chris Eler
President
Real Estate, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: Confidential
Retainer: $1,000-$2,000 monthly
Overall Experience: My company is celebrating its 95th anniversary this year and thanks to Sagefrog's help I feel like we are prepared to go another 95. Marketing for us was always put into the pile of "we will get that when we have time". Realizing that we needed help, we found Sagefrog and could not be happier. They helped me get an organized plan and stay focused to create a clear message of who we are and what we stand for. As the relationship has grown I can say that there has never been a time when I called as said "hey what do you think about this idea" that they have not enthusiastically gotten it done and kept it out of the "when we have time" abyss. Suzanne, Mark, Mike and Kristin (among others) have all helped us become the best version of us that we have been in 95 years.
Other Contributing Factors: Technical Expertise, Variety Of Services Offered, Location, Reputation
Cindy Murray, MBA avatar
Cindy Murray, MBA
Marketing
Hospital & Health Care, Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: Confidential
Retainer: Confidential
Overall Experience: As a small supplier to the Pharmaceutical Market Sagefrog allowed our marketing department of 1 to develop and execute a comprehensive marketing plan to create awareness of our services and solutions and generate leads for new business. Sagefrog's team supported our branding, web-site, events, and email marketing with creative ideas and reliable execution helping us grow the brand until acquisition.
Other Contributing Factors: Industry Focus, Cost, Variety Of Services Offered, Technical Expertise
Catherine Tyger avatar
Catherine Tyger
Business Systems Administrator
Unspecified
Overall Rating
5.0
Reviewer Source
Source: UpCity
December 15, 2020
Frequency: Ongoing Service
Cost Per Project: Confidential
Retainer: Confidential
Overall Experience: Sagefrog helped us to rebuild our brand and carry that new look throughout a new website and digital marketing. They have been working hard to learn our business and ensure that we get results. Having an entire team with knowledge in specific areas of marketing, has allowed us to develop a complete strategy that is always evolving.
Other Contributing Factors: Industry Focus, Specific Service Offering, Variety Of Services Offered, Technical Expertise, Reputation, Location, Portfolio

Media

Locations

Headquarters:
Doylestown, PA
US U.S. Locations (2)
  • Boston
  • Princeton