# 2022 Capterra Shortlist for Small Business CRM | Capterra

> Discover the highest-rated & most popular Small Business CRM Software of 2022. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/small-business-crm-software/shortlist

---

# 2022 Capterra Shortlist for Small Business CRM

-   [All Products](https://www.capterra.com/small-business-crm-software/)
-   [Capterra Shortlist](https://www.capterra.com/small-business-crm-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

## [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

[4.5 (498)](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)[View all reviews](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)

[](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

HubSpot Sales Hub is AI-powered software that helps businesses manage leads, automate sales, and analyze data to boost revenue.

Overall Score

98/100

Popularity: 50/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

6/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/245800/Monday-CRM/)

## [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)

[4.7 (461)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)[View all reviews](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

monday CRM enables revenue teams to improve efficiency at every stage of the customer journey.

Overall Score

95/100

Popularity: 46/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

12/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135757/NetSuite/)

## [NetSuite](https://www.capterra.com/p/135757/NetSuite/)

[4.2 (2035)](https://www.capterra.com/p/135757/NetSuite/reviews/)[View all reviews](https://www.capterra.com/p/135757/NetSuite/reviews/)

[](https://www.capterra.com/p/135757/NetSuite/)

NetSuite CRM maintains end-to-end management of marketing, sales, ordering fulfilment, and support for a seamless customer experience.

Overall Score

92/100

Popularity: 46/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.8

Features

4.2

Value for Money

3.9

Paid plans start at

Not provided by the vendor

Category Features

1/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155928/Zoho-CRM/)

## [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[4.3 (6972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Zoho CRM helps SMBs grow better with a 360º customer relationship lifecycle management solution.

Overall Score

90/100

Popularity: 44/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.1

Features

4.3

Value for Money

4.3

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

5/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/132666/Pipedrive/)

## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[4.5 (3050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[](https://www.capterra.com/p/132666/Pipedrive/)

Pipedrive is the easy and effective CRM for small businesses. Track your sales pipeline, manage leads and automate your sales process.

Overall Score

87/100

Popularity: 40/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$19.00Per Month

Free Trial

Free Version

Category Features

6/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/175860/Act/)

## [Act!](https://www.capterra.com/p/175860/Act/)

[3.9 (906)](https://www.capterra.com/p/175860/Act/reviews/)[View all reviews](https://www.capterra.com/p/175860/Act/reviews/)

[](https://www.capterra.com/p/175860/Act/)

Act! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.

Overall Score

86/100

Popularity: 43/50

Ratings: 43/50

Review Breakdown

Ease of Use

3.9

Customer Service

3.6

Features

3.9

Value for Money

3.8

Paid plans start at

$30.00Per Month

Free Trial

Free Version

Category Features

10/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

## Get the full software list now

### The latest prices and features straight to your inbox. Compare anytime.

[

](https://www.capterra.com/p/123032/Nimble/)

## [Nimble](https://www.capterra.com/p/123032/Nimble/)

[4.4 (1868)](https://www.capterra.com/p/123032/Nimble/reviews/)[View all reviews](https://www.capterra.com/p/123032/Nimble/reviews/)

[](https://www.capterra.com/p/123032/Nimble/)

Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.

Overall Score

86/100

Popularity: 39/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.3

Paid plans start at

$29.90Per Month

Free Trial

Free Version

Category Features

8/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/141642/Copper/)

## [Copper](https://www.capterra.com/p/141642/Copper/)

[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)[View all reviews](https://www.capterra.com/p/141642/Copper/reviews/)

CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface.

Overall Score

85/100

Popularity: 38/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.1

Value for Money

4.1

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

6/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

## [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

[4.8 (649)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)[View all reviews](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

Less Annoying CRM is for small businesses outgrowing spreadsheets. Get simple tasks, contacts, & leads without the CRM complexity.

Overall Score

84/100

Popularity: 34/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.5

Value for Money

4.9

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

5/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/124041/Capsule/)

## [Capsule](https://www.capterra.com/p/124041/Capsule/)

[4.5 (167)](https://www.capterra.com/p/124041/Capsule/reviews/)[View all reviews](https://www.capterra.com/p/124041/Capsule/reviews/)

Capsule is a CRM solution that helps businesses stay organized, know more about their customers & build better relationships.

Overall Score

83/100

Popularity: 35/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.3

Value for Money

4.6

Paid plans start at

$21.00Per Month

Free Trial

Free Version

Category Features

10/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/130671/Insightly/)

## [Insightly](https://www.capterra.com/p/130671/Insightly/)

[4.0 (654)](https://www.capterra.com/p/130671/Insightly/reviews/)[View all reviews](https://www.capterra.com/p/130671/Insightly/reviews/)

[](https://www.capterra.com/p/130671/Insightly/)

Insightly offers a rich feature set at an affordable price and is available for free for up to two users.

Overall Score

81/100

Popularity: 35/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.8

Features

3.9

Value for Money

4.0

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

7/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)

More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.

Overall Score

80/100

Popularity: 36/50

Ratings: 44/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Per Month

Free Trial

Free Version

Category Features

3/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135618/Odoo/)

## [Odoo](https://www.capterra.com/p/135618/Odoo/)

[4.2 (1304)](https://www.capterra.com/p/135618/Odoo/reviews/)[View all reviews](https://www.capterra.com/p/135618/Odoo/reviews/)

Odoo is an all-in-one open-source business platform for CRM, Sales, Accounting, Website, eCommerce, POS, Inventory, HR, and more.

Overall Score

78/100

Popularity: 36/50

Ratings: 42/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.9

Features

4.2

Value for Money

4.1

Paid plans start at

$31.10Per Month

Free Trial

Free Version

Category Features

1/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/231638/SugarCRM/)

## [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)

[3.8 (412)](https://www.capterra.com/p/231638/SugarCRM/reviews/)[View all reviews](https://www.capterra.com/p/231638/SugarCRM/reviews/)

[](https://www.capterra.com/p/231638/SugarCRM/)

SugarCRM is one of the world's leading CRM solutions, ideal for organisations with between 50 to 5,000 employees across all industries.

Overall Score

78/100

Popularity: 33/50

Ratings: 45/50

Review Breakdown

Ease of Use

3.7

Customer Service

3.7

Features

3.8

Value for Money

3.8

Paid plans start at

$59.00Per Month

Free Trial

Free Version

Category Features

7/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/167757/FreeAgent-Network/)

## [servis.ai](https://www.capterra.com/p/167757/FreeAgent-Network/)

[4.6 (71)](https://www.capterra.com/p/167757/FreeAgent-Network/reviews/)[View all reviews](https://www.capterra.com/p/167757/FreeAgent-Network/reviews/)

[](https://www.capterra.com/p/167757/FreeAgent-Network/)

FreeAgent CRM is a fully-featured CRM that helps your team get organized, gain visibility into day-to-day work, and get more done.

Overall Score

78/100

Popularity: 31/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.9

Features

4.5

Value for Money

4.8

Paid plans start at

$150.00Per Month

Free Trial

Free Version

Category Features

7/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155563/Freshsales/)

## [Freshsales](https://www.capterra.com/p/155563/Freshsales/)

[4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)[View all reviews](https://www.capterra.com/p/155563/Freshsales/reviews/)

[](https://www.capterra.com/p/155563/Freshsales/)

Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.

Overall Score

76/100

Popularity: 32/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.4

Paid plans start at

$11.00Per Month

Free Trial

Free Version

Category Features

6/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/133582/Gold-Vision-CRM/)

## [Gold-Vision CRM](https://www.capterra.com/p/133582/Gold-Vision-CRM/)

[4.6 (131)](https://www.capterra.com/p/133582/Gold-Vision-CRM/reviews/)[View all reviews](https://www.capterra.com/p/133582/Gold-Vision-CRM/reviews/)

[](https://www.capterra.com/p/133582/Gold-Vision-CRM/)

Gold-Vision is an affordable, fully customisable Sales & Marketing CRM for mid-market business looking to improve their efficiencies.

Overall Score

76/100

Popularity: 28/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.4

Value for Money

4.5

Paid plans start at

£35.00Per Month

Free Trial

Free Version

Category Features

7/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/61368/Salesforce/)

## [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

[4.4 (18781)](https://www.capterra.com/p/61368/Salesforce/reviews/)[View all reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)

[](https://www.capterra.com/p/61368/Salesforce/)

Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.

Overall Score

76/100

Popularity: 29/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.4

Value for Money

4.0

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

4/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[](https://www.capterra.com/p/178819/EngageBay-Marketing/)

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Overall Score

75/100

Popularity: 27/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per Month

Free Trial

Free Version

Category Features

3/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

## [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

[4.7 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Bigin is a small businesses CRM that helps unify customer operations and nurture customer relationships effectively. ​

Overall Score

74/100

Popularity: 26/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.5

Features

4.5

Value for Money

4.7

Paid plans start at

$7.00Per Year

Free Trial

Free Version

Category Features

6/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/227088/Salesforce-Starter/)

## [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)

[4.4 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)[View all reviews](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

[](https://www.capterra.com/p/227088/Salesforce-Starter/)

Boost your business with Starter Suite: Free for 30 days + 40% off when you buy!

Overall Score

72/100

Popularity: 25/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.2

Value for Money

4.0

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

6/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/123868/Claritysoft-CRM/)

## [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)

[4.5 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/)[View all reviews](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/)

[](https://www.capterra.com/p/123868/Claritysoft-CRM/)

Intuitive. Customizable. Powerful. Claritysoft CRM is designed to be easy to use without sacrificing power and functionality.

Overall Score

71/100

Popularity: 24/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.6

Features

4.2

Value for Money

4.6

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

9/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135148/Agile-CRM/)

## [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)

[4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)[View all reviews](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

[](https://www.capterra.com/p/135148/Agile-CRM/)

Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.

Overall Score

70/100

Popularity: 29/50

Ratings: 41/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.1

Value for Money

4.1

Paid plans start at

$8.99

Free Trial

Free Version

Category Features

3/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/149522/Salesflare/)

## [Salesflare](https://www.capterra.com/p/149522/Salesflare/)

[4.7 (139)](https://www.capterra.com/p/149522/Salesflare/reviews/)[View all reviews](https://www.capterra.com/p/149522/Salesflare/reviews/)

[](https://www.capterra.com/p/149522/Salesflare/)

Salesflare is an intelligent CRM for small B2B businesses and startups, who want to sell more with less work.

Overall Score

70/100

Popularity: 22/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.9

Features

4.5

Value for Money

4.8

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

6/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178044/VipeCloud/)

## [VipeCloud](https://www.capterra.com/p/178044/VipeCloud/)

[4.9 (163)](https://www.capterra.com/p/178044/VipeCloud/reviews/)[View all reviews](https://www.capterra.com/p/178044/VipeCloud/reviews/)

[](https://www.capterra.com/p/178044/VipeCloud/)

Every Super Hero needs a Sidekick. VipeCloud Is the Only Solution You Need To Automate Your Customer Communications.

Overall Score

70/100

Popularity: 21/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.9

Features

4.7

Value for Money

4.8

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

6/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Small Business CRM Software](https://www.capterra.com/small-business-crm-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:August 30, 2022