---
title: "Best Small Business eCommerce Software 2026 | Capterra"
description: "Find the top Small Business eCommerce software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs."
source_url: "https://www.capterra.com/small-business-ecommerce-software/"
page_type: "category"
language: "en"
---

# Best Small Business eCommerce Software

## ShipStation

[4.6 (960)](https://www.capterra.com/p/155621/ShipStation/reviews/)

80% recommend

What is this product about?

Optimize your end-to-end fulfillment operation with ShipStation, the world's leading AI-powered shipping and logistics platform. [Learn more](https://www.capterra.com/p/155621/ShipStation/)

Pros and cons based on reviews

-   Scalable for growing businesses
-   Significant daily time savings
-   Frequent bugs and reliability problems
-   Problematic software updates

Starting price

$14.99

Flat Rate, Per Month

Free trial

Free demo

Highest and lowest rated features

-   Third-Party Integrations4.0
-   Shipping Management4.3
-   Order Tracking4.0
-   API5.0

-   For Small Businesses4.0
-   Order Management5.0

#### Selected review snippet

Parker W.

Education Management, 201-500 employees

> "Overall, ShipStation has been a reliable and effective solution for streamlining the entire shipping workflow. Once you get comfortable with the interface, it significantly reduces manual work and keeps fulfillment running smoothly."

May 5, 2026

Ease of use

4.5 (960)

#### Selected review snippet

Verified Reviewer

Food Production, 201-500 employees

> "Accurate cost references, detailed tracking, detailed customer data, and efficient support are a few of the many reasons this tool exceeds expectations."

April 6, 2026

Most popular Integrations

Mailchimp

4.5

QuickBooks Online

4.3

Shopify

4.7

Squarespace

4.6

Xero

4.4

WooCommerce

4.6

ShipStation connects with 96+ software tools[See all integrations](https://www.capterra.com/p/155621/ShipStation/#integrations)

#### Selected review snippet

D

Dean B.

Building Materials, 11-50 employees

> "Super easy to use and integrates really well with our shopify site for live rates at checkout and was able to easily create a custom integration with netsuite."

April 7, 2026

---

## B2B Wave

[4.9 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/)

What is this product about?

Simple B2B eCommerce platform built for wholesalers with complex pricing and ordering. [Learn more](https://www.capterra.com/p/133836/B2B-Wave/)

Starting price

$350.00

Flat Rate, Per Month

Free trial

Free demo

Most popular features

-   Website Management
-   Order Management
-   Shopping Cart
-   Mobile Access
-   For Small Businesses
-   Inventory Management
-   Catalog Management
-   SEO Management
-   Email Marketing
-   Payment Options
-   Promotions Management
-   Mobile Commerce

Ease of use

4.9 (52)

#### Selected review snippet

Sanat R.

Medical Devices, 51-200 employees

> "Overall, our experience with B2B Wave has been very positive — it has streamlined our ordering process and made day-to-day operations significantly easier for our team."

April 16, 2026

Most popular Integrations

PayPal

4.6

QuickBooks Online

4.0

Zoho CRM

4.3

Shopify

5.0

Stripe

5.0

Xero

4.4

B2B Wave connects with 21+ software tools[See all integrations](https://www.capterra.com/p/133836/B2B-Wave/#integrations)

#### Selected review snippet

H

Hollie R.

Apparel & Fashion, 1-10 employees

> "The integration with Xero is an added touch."

November 26, 2024

---

## SKU IQ

[4.7 (174)](https://www.capterra.com/p/186941/Sku-IQ/reviews/)

83% recommend

What is this product about?

Inventory management software that enables retailers to synchronize their Point-of-Sale with their eCommerce system quickly & easily. [Learn more](https://www.capterra.com/p/186941/Sku-IQ/)

Starting price

$35.00

Usage Based, Per Month

Free trial

Free demo

Highest and lowest rated features

-   For Small Businesses5.0
-   Order Management4.8
-   Order Tracking4.7
-   Mobile Access4.2

-   Multi-Location4.3
-   Catalog Management4.6
-   Social Media Integration5.0
-   API5.0

#### Selected review snippet

J

Jeremiah L.

Marketing and Advertising, 11-50 employees

> "It allows us the flexibility of having the same information across all of our online platforms, it's a gamechanger!"

December 20, 2024

Ease of use

4.6 (174)

#### Selected review snippet

M

Miguel M.

Events Services, 11-50 employees

> "This is great for syncing your Wix inventory with Square POS and Square for Retail, the Product search & Multi Sync features are good and the Sync Events list is handy too."

February 17, 2025

Most popular Integrations

PayPal

4.6

Shopify

4.9

Stripe

4.6

Square Point of Sale

3.7

Meta for Business

4.4

Twitter/X

4.5

SKU IQ connects with 15+ software tools[See all integrations](https://www.capterra.com/p/186941/Sku-IQ/#integrations)

#### Selected review snippet

K

Kate K.

Apparel & Fashion, Self-employed

> "The integration with Shopify and Tiktok was seamless."

August 18, 2023

---

## Mergado

[4.8 (115)](https://www.capterra.com/p/202769/Mergado/reviews/)

92% recommend

What is this product about?

Optimize product feeds for 650+ channels with AI-powered tools. No coding. Free 30-day trial. [Learn more](https://www.capterra.com/p/202769/Mergado/)

Starting price

$14.00

Per Feature, Per Month

Free trial

Free demo

Highest and lowest rated features

-   Catalog Management4.8
-   Third-Party Integrations5.0
-   Email Marketing5.0
-   Promotions Management5.0

-   Multi-Currency4.0
-   Purchase Order Management5.0
-   SEO Management5.0
-   Shipping Management5.0

#### Selected review snippet

Said S.

Education Management, 501-1,000 employees

> "The intuitive platform facilitates the user experience to connect all the apps and utilities."

July 5, 2021

Ease of use

4.5 (115)

#### Selected review snippet

M

Martin E.

Printing, 10,001+ employees

> "The integration of different e-commerce platforms and seamless data synchronization streamline the entire process."

August 22, 2023

Most popular Integrations

WordPress

4.6

Meta for Business

5.0

WooCommerce

5.0

Google Ads

5.0

Adobe Commerce

4.3

PrestaShop

5.0

Mergado connects with 7+ software tools[See all integrations](https://www.capterra.com/p/202769/Mergado/#integrations)

#### Selected review snippet

M

Michal P.

Marketing and Advertising, 11-50 employees

> "many existiting integrations and new are always coming4."

August 22, 2023

---

[## Wix](https://www.capterra.com/p/169007/Wix/)

[4.4 (10753)](https://www.capterra.com/p/169007/Wix/reviews/)

What is this product about?

Wix is a leading AI website platform for SMBs and individuals to build and manage websites without coding. [Learn more](https://www.capterra.com/p/169007/Wix/)

Pros and cons based on reviews

-   Beginner-friendly website creation
-   Flexible drag-and-drop editor
-   Slow loading and lag issues
-   Occasional glitches and support delays

Starting price

$17.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Website Management4.7
-   For Small Businesses4.7
-   Data Security4.7
-   Mobile Access4.5

-   Email Marketing4.5
-   Shopping Cart4.6
-   SEO Management4.6
-   Reporting & Statistics4.6

#### Selected review snippet

M

Mark C.

Museums and Institutions, 501-1,000 employees

> "Our older desktop users get a clean, structured interface, while younger mobile users get a fast, intuitive tour layout."

June 14, 2026

Ease of use

4.5 (10,753)

#### Selected review snippet

D

Danielle E.

Mental Health Care, Self-employed

> "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want."

April 14, 2026

Most popular Integrations

PayPal

4.7

Dropbox

4.5

Mailchimp

4.5

Google Workspace

4.7

Eventbrite

4.6

Instagram

4.8

Wix connects with 71+ software tools[See all integrations](https://www.capterra.com/p/169007/Wix/#integrations)

#### Selected review snippet

A

Alexia R.

Hospital & Health Care, 11-50 employees

> "I had an issue connecting my Google Sheets to make an automation, but it was resolved pretty quickly."

July 3, 2026

---

[## Shopify](https://www.capterra.com/p/83891/Shopify/)

[4.5 (6704)](https://www.capterra.com/p/83891/Shopify/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

Shopify is a commerce platform that helps businesses create online stores, sell across channels, and manage their operations. [Learn more](https://www.capterra.com/p/83891/Shopify/)

Pros and cons based on reviews

-   Comprehensive e-commerce site builder
-   Scalable solution for small businesses
-   Frequent technical glitches and delays
-   High transaction fee structure

Starting price

$29.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Order Management4.6
-   Mobile Access4.6
-   Shopping Cart4.6
-   Website Management4.5

-   SEO Management4.2
-   Email Marketing4.2
-   Third-Party Integrations4.2
-   Inventory Management4.5

#### Selected review snippet

S

Seth N.

Logistics and Supply Chain, 11-50 employees

> "I think the user-friendliness of this is off the charts amazing, but the best feature for my user experience was Shopify's ability to integrate with my accounting and CRM and offer a variety of apps to meet whatever consumer interaction, data collection, or checkout function you could possibly need."

July 10, 2025

Ease of use

4.5 (6,704)

#### Selected review snippet

J

Jessee G.

Media Production, 1-10 employees

> "The admin interface is clean, highly robust, and the built-in marketing reports allow me to track the performance of our advertising campaigns in real time."

July 16, 2026

Most popular Integrations

Mailchimp

4.4

QuickBooks Online

4.3

Instagram

4.7

Zapier

4.7

Constant Contact

4.3

Meta for Business

4.6

Shopify connects with 24+ software tools[See all integrations](https://www.capterra.com/p/83891/Shopify/#integrations)

#### Selected review snippet

Song L.

Warehousing, 11-50 employees

> "It offers extensive integration capabilities across various areas, and the integration with BC, in particular, makes ERP management much more convenient for us."

March 17, 2026

---

[## Squarespace](https://www.capterra.com/p/143461/Squarespace/)

[4.6 (3413)](https://www.capterra.com/p/143461/Squarespace/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

Cloud-based software that lets users build professional websites with customizable templates, AI tools, and domain names. [Learn more](https://www.capterra.com/p/143461/Squarespace/)

Pros and cons based on reviews

-   No-code website creation platform
-   Visually appealing design tools
-   Rigid page layout controls
-   Occasional glitches and slowdowns

Starting price

$25.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Website Management4.6
-   Mobile Access4.7
-   For Small Businesses4.7
-   Data Security4.7

-   Multi-Location2.5
-   Shopping Cart4.3
-   Email Marketing3.5
-   SEO Management4.1

#### Selected review snippet

K

Khaled G.

Information Technology and Services, 1-10 employees

> "Squarespace is great for projects that do not require a great deal of backend development, and want to have a clean appearance. While not 100% flawless, there are some limitations in terms of customization and there are occasional bugs, it's a small team like us and it's good for the money."

August 2, 2026

Ease of use

4.5 (3,413)

#### Selected review snippet

J

Jacob P.

Retail, 1-10 employees

> "The platform’s built‑in design tools, responsive layouts, and integrated analytics make it easy to launch a professional‑looking site without relying on external plugins or custom development."

May 8, 2026

Most popular Integrations

Slack

4.7

Trello

4.5

Google Analytics 360

4.9

Acuity Scheduling

4.7

Instagram

4.6

Zendesk Suite

4.4

Squarespace connects with 35+ software tools[See all integrations](https://www.capterra.com/p/143461/Squarespace/#integrations)

#### Selected review snippet

J

Jacob P.

Retail, 1-10 employees

> "The platform’s built‑in design tools, responsive layouts, and integrated analytics make it easy to launch a professional‑looking site without relying on external plugins or custom development."

May 8, 2026

---

[## NetSuite](https://www.capterra.com/p/135757/NetSuite/)

[4.2 (2059)](https://www.capterra.com/p/135757/NetSuite/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

NetSuite SuiteCommerce provides seamless & automated online experience with unified front- and back-end systems, and minimized IT cost. [Learn more](https://www.capterra.com/p/135757/NetSuite/)

Pros and cons based on reviews

-   Automated financial process integration
-   Unified inventory and operations control
-   High and unpredictable costs
-   Frequent bugs and unresolved errors

Starting price

Not available

Most popular features

-   Website Management
-   Order Management
-   Shopping Cart
-   Mobile Access
-   For Small Businesses
-   Inventory Management
-   Catalog Management
-   SEO Management
-   Email Marketing
-   Payment Options
-   Promotions Management
-   Mobile Commerce

Ease of use

4.0 (2,059)

#### Selected review snippet

S

Sachin P.

Consumer Goods, 51-200 employees

> "Its real-time reporting and scalability were especially valuable for supporting business growth and decision-making. If you want, tell me your role (e.g., finance, ops, sales), and I can tailor it to sound more personal and specific."

April 8, 2026

Most popular Integrations

Docusign

4.7

Box

4.4

BambooHR

4.6

Microsoft Outlook

4.3

SAP Concur

3.9

Expensify

4.1

NetSuite connects with 19+ software tools[See all integrations](https://www.capterra.com/p/135757/NetSuite/#integrations)

#### Selected review snippet

K

Keson Y.

Transportation/Trucking/Railroad, 51-200 employees

> "What I liked most about NetSuite was how it brings multiple business functions into one integrated platform."

March 25, 2026

---

[## GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

[4.2 (1379)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/)

What is this product about?

Just pick a template, then customize fonts, colors, and content to match your style. [Learn more](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

Pros and cons based on reviews

-   Simple solution for small businesses
-   Integrated hosting and domains
-   Constrained theme and page editing
-   Limited design flexibility

Starting price

$9.99

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Website Management4.6
-   Order Management4.4
-   Shopping Cart4.2
-   SEO Management4.5

-   Mobile Commerce2.5
-   Shipping Management4.1
-   Catalog Management3.9
-   For Small Businesses4.3

#### Selected review snippet

B

Balazs H.

Design, Self-employed

> "I love to use GoDaddy very easy to use and transparent, user friendly interface"

November 21, 2024

Ease of use

4.2 (1,379)

#### Selected review snippet

R

Radha S.

Legal Services, 51-200 employees

> "It’s user‑friendly and straightforward, making it easy to create and manage a basic website quickly. While it lacks some advanced customization and scalability, it works well for simple sites and users who want an efficient, low‑learning‑curve solution."

April 7, 2026

Most popular Integrations

WordPress

4.4

GoDaddy Website Builder connects with 1+ software tools[See all integrations](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/#integrations)

#### Selected review snippet

Kavindu Githsara K.

E-Learning, 11-50 employees

> "It has great integration options with many other third party tools."

December 23, 2022

---

[## Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

[4.5 (1146)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

All In One Marketing Platform for small business eCommerce solutions. [Learn more](https://www.capterra.com/p/148516/Marketing-360/)

Pros and cons based on reviews

-   Intuitive and accessible platform
-   Dedicated expert support team
-   High and confusing pricing structure
-   Concerns about spending effectiveness

Starting price

Not available

Free trial

Most popular features

-   Website Management
-   Order Management
-   Shopping Cart
-   Mobile Access
-   For Small Businesses
-   Inventory Management
-   Catalog Management
-   SEO Management
-   Email Marketing
-   Payment Options
-   Promotions Management
-   Mobile Commerce

Ease of use

4.5 (1,146)

#### Selected review snippet

Verified Reviewer

Human Resources, 1-10 employees

> "What I liked most about Marketing 360 was how it combined multiple marketing tools—like CRM, email marketing, ads management, and website building—into a single platform."

May 21, 2026

Most popular Integrations

Shopify

3.5

Stripe

4.6

Meta for Business

3.7

LinkedIn for Business

4.6

WooCommerce

4.5

Google Ads

4.4

Marketing 360 connects with 14+ software tools[See all integrations](https://www.capterra.com/p/148516/Marketing-360/#integrations)

#### Selected review snippet

Verified Reviewer

Consumer Services, Self-employed

> "all-in-one platform that integrates CRM, email marketing, and social media into a single dashboard. "

July 6, 2026

---

[## ShippingEasy](https://www.capterra.com/p/128334/ShippingEasy/)

[4.8 (1133)](https://www.capterra.com/p/128334/ShippingEasy/reviews/)

91% recommend

What is this product about?

Grow your Small Business and keep your customers coming back through exclusive software and help from ShippingEasy. [Learn more](https://www.capterra.com/p/128334/ShippingEasy/)

Pros and cons based on reviews

-   Accessible and knowledgeable support team
-   Fast and effective chat assistance
-   Frequent and varied printer difficulties

Starting price

$19.99

Flat Rate, Per Month

Free trial

Most popular features

-   Website Management
-   Order Management
-   Shopping Cart
-   Mobile Access
-   For Small Businesses
-   Inventory Management
-   Catalog Management
-   SEO Management
-   Email Marketing
-   Payment Options
-   Promotions Management
-   Mobile Commerce

Ease of use

4.7 (1,133)

#### Selected review snippet

J

Jacqueline S.

Retail, Self-employed

> "The system helps us change inventory figures swiftly on all platforms, which stops us from overselling products."

September 12, 2025

Most popular Integrations

QuickBooks Online

4.3

Stripe

4.6

Adobe Commerce

5.0

Ecwid

4.6

PrestaShop

4.3

Amazon EC2

4.7

ShippingEasy connects with 31+ software tools[See all integrations](https://www.capterra.com/p/128334/ShippingEasy/#integrations)

#### Selected review snippet

Verified Reviewer

Apparel & Fashion, 51-200 employees

> "Easy setup and use have greatly influenced customers' choice of this product for use on their website."

October 18, 2024

---

[## Lightspeed Retail](https://www.capterra.com/p/120491/Lightspeed-Retail/)

[4.0 (975)](https://www.capterra.com/p/120491/Lightspeed-Retail/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

This cloud-based POS centralizes inventory management, employee management, sales reporting & accounting across locations and channels. [Learn more](https://www.capterra.com/p/120491/Lightspeed-Retail/)

Pros and cons based on reviews

-   Streamlined daily operations
-   Remote access and data security
-   Frequent glitches and slowdowns
-   Limited and restrictive payment options

Starting price

$109.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Order Management1.5
-   Inventory Management1.0

#### Selected review snippet

H

Helena L.

Retail, Self-employed

> "The professional looking equipment and software, and the many options it provides"

February 11, 2022

Ease of use

4.1 (975)

#### Selected review snippet

C

Carleton T.

Retail, 1-10 employees

> "The main reason I signed up for Lightspeed Retail was so that I could keep my e-commerce website's stock properly synced up with my in-store retail stock."

December 13, 2024

Most popular Integrations

Mailchimp

3.0

Meta for Business

4.4

QuickBooks Online Advanced

4.4

Google Ads

4.4

Kangaroo

4.9

Agendrix

4.8

Lightspeed Retail connects with 67+ software tools[See all integrations](https://www.capterra.com/p/120491/Lightspeed-Retail/#integrations)

#### Selected review snippet

Noemí P.

Retail, 1-10 employees

> "It has many options to play with, making it easy to integrate your business."

December 7, 2022

---

[## Webnode](https://www.capterra.com/p/167799/Webnode/)

[4.6 (761)](https://www.capterra.com/p/167799/Webnode/reviews/)

What is this product about?

You can create a website with Webnode in just minutes. Join our 40 million users and build one yourself. [Learn more](https://www.capterra.com/p/167799/Webnode/)

Pros and cons based on reviews

-   Beginner-friendly website builder
-   Accessible website creation tools
-   Domain and website limitations
-   Challenging image management features

Starting price

$10.00

Flat Rate, Per Month

Highest and lowest rated features

-   Website Management4.6
-   Data Security4.6
-   Order Management4.3
-   Mobile Access4.5

-   Inventory Management4.1
-   Shopping Cart4.2
-   Multi-Location3.7
-   SEO Management4.2

#### Selected review snippet

Verified Reviewer

Mining & Metals, 51-200 employees

> "Additionally, the website creation process is very intuitive and easy to use, even for beginners."

February 20, 2023

Ease of use

4.6 (761)

#### Selected review snippet

N

Neil B.

Photography, Self-employed

> "Webnode has enabled me to create the nicest photo website entirely free-of-charge, via Webnode's most basic, limited plan."

July 18, 2024

---

[## Cin7 Core](https://www.capterra.com/p/133038/Cin7-Core/)

[4.3 (738)](https://www.capterra.com/p/133038/Cin7-Core/reviews/)

What is this product about?

Powerful inventory, accounting and order management for SMBs with multi-channel sales. Integrate with major online eCommerce platforms. [Learn more](https://www.capterra.com/p/133038/Cin7-Core/)

Pros and cons based on reviews

-   Intuitive and accessible interface
-   Extensive customization options
-   Recurring bugs and inconsistencies
-   Frequent slowdowns and outages

Starting price

$349.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Inventory Management4.4
-   Order Management4.4
-   Purchase Order Management4.7
-   For Small Businesses5.0

-   Order Tracking3.7
-   Catalog Management3.5
-   Third-Party Integrations3.5
-   Shopping Cart3.0

#### Selected review snippet

G

Gretchen H.

Retail, 1-10 employees

> "has been very helpful with getting us up and running even though it took us a bit longer than the standard window, she has guided us through the process skillfully and a cheerful attitude."

October 9, 2025

Ease of use

4.2 (738)

#### Selected review snippet

S

Sonu P.

Consumer Goods, 51-200 employees

> "Automation is a big plus things like stock updates, order syncing, and invoicing save a lot of manual effort."

May 7, 2026

Most popular Integrations

Shopify

4.2

HubSpot CRM

4.5

Square Point of Sale

4.6

Avalara

4.0

Prospect CRM

4.8

Inventory Planner

4.6

Cin7 Core connects with 28+ software tools[See all integrations](https://www.capterra.com/p/133038/Cin7-Core/#integrations)

#### Selected review snippet

Pierre G.

Accounting, 11-50 employees

> "On the finance side, the seamless QuickBooks Online integration has drastically cut down our reconciliation time each month."

April 17, 2025

---

[## Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)

[4.3 (661)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

Adobe Commerce boosts conversion with personalized, high-performance B2B & B2C commerce on a flexible and scalable cloud platform. [Learn more](https://www.capterra.com/p/227129/Magento-Commerce/)

Pros and cons based on reviews

-   Extensive e-commerce customization options
-   Robust e-commerce site builder
-   High total cost of ownership
-   Frequent bugs and technical glitches

Starting price

Not available

Free trial

Highest and lowest rated features

-   Shopping Cart4.7
-   Order Management4.7
-   Website Management4.6
-   Inventory Management4.6

-   For Small Businesses4.2
-   Mobile Access4.3
-   Purchase Order Management4.0
-   Shipping Management4.3

#### Selected review snippet

a

ann T K.

Consumer Services, 1-10 employees

> "Very user friendly."

January 13, 2025

Ease of use

3.8 (661)

#### Selected review snippet

Jade M.

Marketing and Advertising, 1-10 employees

> "Extreme customization, advanced features for large enterprises, strong community of developers for third-party integrations."

September 8, 2025

Most popular Integrations

Trello

4.5

LiveAgent

4.7

Campaign Monitor by Marigold

4.7

Prisync

5.0

Wisepops

4.9

GoTo Training

4.4

Adobe Commerce connects with 86+ software tools[See all integrations](https://www.capterra.com/p/227129/Magento-Commerce/#integrations)

#### Selected review snippet

G

Grace M.

Transportation/Trucking/Railroad, 51-200 employees

> "this software has good intergrations and compatible on all devices making it so to use even on mobile phones"

February 17, 2023

---

[## Ecwid](https://www.capterra.com/p/143648/Ecwid/)

[4.6 (582)](https://www.capterra.com/p/143648/Ecwid/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

Ecwid is the easiest to use eCommerce platform for small business. Easy to embed or perfectly responsive as a standalone solution. [Learn more](https://www.capterra.com/p/143648/Ecwid/)

Pros and cons based on reviews

-   Intuitive platform for all users
-   Seamless website integration tools
-   Challenging store management tasks

Starting price

$25.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Order Management4.7
-   Shopping Cart4.7
-   Inventory Management4.6
-   For Small Businesses4.8

-   Loyalty Program1.0
-   Mobile Commerce3.5
-   Purchase Order Management4.1
-   SEO Management4.0

#### Selected review snippet

Kavindu Githsara K.

E-Learning, 11-50 employees

> "It also offers a wide range of customizable templates and design options. Because of that we were able to create a visually appealing and professional-looking store."

January 9, 2023

Ease of use

4.6 (582)

#### Selected review snippet

M

Mohamed C.

Education Management, 1,001-5,000 employees

> "Through on a free trail plan; Ecwid provides all that beginners need to sell online easily; it user-friendly dashboard that allows you use built-for-you templates to descibe products, set prices, shipping methods and even ways to market your products."

August 14, 2023

Most popular Integrations

PayPal

4.9

Mailchimp

5.0

Wix

4.4

FreshBooks

4.5

Stripe

4.7

Zapier

4.7

Ecwid connects with 44+ software tools[See all integrations](https://www.capterra.com/p/143648/Ecwid/#integrations)

#### Selected review snippet

A

Alimi T.

Design, Self-employed

> "The product integrates fine."

December 7, 2022

---

[## BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

[4.4 (340)](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

BigCommerce is an ecommerce platform that enables buying experiences across brands, regions, and channels from one scalable base. [Learn more](https://www.capterra.com/p/131883/Bigcommerce/)

Pros and cons based on reviews

-   Comprehensive ecommerce feature set
-   Streamlined online store setup
-   High and increasing pricing

Starting price

$39.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Data Security4.7
-   Website Management4.4
-   Shopping Cart4.3
-   Mobile Access4.4

-   Inventory Management3.8
-   Loyalty Program1.0
-   Promotions Management1.0
-   Customer Management3.7

#### Selected review snippet

P

Phil D.

Marketing and Advertising, 201-500 employees

> "Easy to use with a clean UI."

October 29, 2024

Ease of use

4.2 (340)

#### Selected review snippet

F

Frank A.

Business Supplies and Equipment, 11-50 employees

> "One of BigCommerce’s biggest strengths is its true hierarchical category structure. When we replatformed from WooCommerce, we evaluated BigCommerce Enterprise against Shopify Plus, and Shopify’s Collections simply couldn’t replicate our deep category/subcategory structure without relying on apps."

March 16, 2026

Most popular Integrations

Mailchimp

4.4

Zoho CRM

4.3

HubSpot Marketing Hub

4.5

Instagram

4.0

Square Point of Sale

4.6

QuickBooks Online Advanced

4.4

BigCommerce connects with 22+ software tools[See all integrations](https://www.capterra.com/p/131883/Bigcommerce/#integrations)

#### Selected review snippet

M

Melissa B.

Non-Profit Organization Management, 1-10 employees

> "We have been using BigCommerce for nearly 8 years, and I have been pleased with the breadth of options we have to integrate other apps to enhance its use."

June 16, 2025

---

[## Square Online](https://www.capterra.com/p/275800/Square-Online/)

[4.6 (331)](https://www.capterra.com/p/275800/Square-Online/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

Square Online allows small & medium-sized sellers to grow their business with a professional eCommerce website & integrated tools. [Learn more](https://www.capterra.com/p/275800/Square-Online/)

Starting price

$49.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Mobile Access4.5
-   For Small Businesses4.5
-   Shopping Cart4.5
-   Website Management4.2

-   Inventory Management3.9
-   Order Management4.3
-   Catalog Management4.2
-   Shipping Management4.0

#### Selected review snippet

Verified Reviewer

Management Consulting, 1-10 employees

> "Overall, they offer a robust service suite with sleek POS tools, a clean end-user UI, strong inventory management, and offer a strong, trusted brand name in the market."

September 13, 2023

Ease of use

4.6 (331)

#### Selected review snippet

Lake M.

Non-Profit Organization Management, 1-10 employees

> "This makes sales online, over the phone, through invoice, or on-site at events a breeze, and the platform is easy enough that anyone on my team can use it with their user/team options."

March 26, 2026

---

[## Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)

[4.9 (256)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

88% recommend

What is this product about?

All the tools you need to grow your business through customer loyalty — attract, retain, and engage, all within Kangaroo. [Learn more](https://www.capterra.com/p/149363/Kangaroo-Rewards/)

Starting price

$79.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Customer Management5.0
-   Loyalty Program5.0
-   Email Marketing5.0
-   For Small Businesses5.0

-   Social Media Integration4.8
-   Mobile Access5.0
-   Promotions Management5.0
-   Multi-Location5.0

#### Selected review snippet

O

Omar E.

Retail, 1-10 employees

> "The user interface is intuitive, and the app performs smoothly."

August 26, 2024

Ease of use

4.7 (256)

#### Selected review snippet

K

Kai G.

Health, Wellness and Fitness, 11-50 employees

> "The ability to customize point-based campaigns, track customer activity, and offer tier-based rewards has added great value to our marketing efforts."

October 29, 2025

Most popular Integrations

Mailchimp

5.0

Shopify

4.8

Constant Contact

4.3

WooCommerce

5.0

Lightspeed Retail

4.7

Adobe Commerce

4.3

Kangaroo connects with 13+ software tools[See all integrations](https://www.capterra.com/p/149363/Kangaroo-Rewards/#integrations)

#### Selected review snippet

N

Nour H.

Retail, 1-10 employees

> "We were extremely impressed by two main things: the flexibility of the platform and the truly exceptional support we received from our account manager "\[sensitive content hidden\]"

November 26, 2025

---

[## Kajabi](https://www.capterra.com/p/154682/Kajabi/)

[4.4 (230)](https://www.capterra.com/p/154682/Kajabi/reviews/)

What is this product about?

Kajabi is the all-in-one tool created to empower people to create and sell online courses, coaching, memberships, and expertise online. [Learn more](https://www.capterra.com/p/154682/Kajabi/)

Pros and cons based on reviews

-   Streamlined course creation process
-   Integrated marketing and community tools
-   High pricing for small businesses

Starting price

$89.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Website Management4.8
-   Mobile Access4.3
-   Reporting & Statistics4.0
-   Shopping Cart4.0

-   Third-Party Integrations3.0
-   For Small Businesses5.0
-   Order Management5.0

#### Selected review snippet

Arlene O.

Online Media, 51-200 employees

> "it is user friendly as it does not require extensive technical skills."

October 4, 2024

Ease of use

4.1 (230)

#### Selected review snippet

Tony U.

Information Technology and Services, 11-50 employees

> "It is a strong all-in-one platform for building and selling online courses, memberships, coaching programmes, and digital products."

May 6, 2026

Most popular Integrations

PayPal

4.8

Mailchimp

5.0

Google Analytics 360

4.7

Stripe

4.6

Zapier

4.6

ActiveCampaign

4.9

Kajabi connects with 12+ software tools[See all integrations](https://www.capterra.com/p/154682/Kajabi/#integrations)

#### Selected review snippet

J

Jack W.

Food & Beverages, 11-50 employees

> "Has been very useful due to the sheer amount of tools that come integrated."

September 16, 2024

---

[## Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)

[4.4 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

What is this product about?

Launch your storefront with easy-to-use ecommerce features. Start selling online and growing your business with Starter Suite. [Learn more](https://www.capterra.com/p/227088/Salesforce-Starter/)

Starting price

$25.00

Per User, Per Month

Free trial

Most popular features

-   Website Management
-   Order Management
-   Shopping Cart
-   Mobile Access
-   For Small Businesses
-   Inventory Management
-   Catalog Management
-   SEO Management
-   Email Marketing
-   Payment Options
-   Promotions Management
-   Mobile Commerce

Ease of use

4.0 (224)

#### Selected review snippet

B

Blerta K.

Education Management, 1-10 employees

> "The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my sales process feel more like a real process and not a collection of notes and memory."

April 28, 2026

Most popular Integrations

Dropbox

3.0

Docusign

4.0

Box

4.4

Zapier

4.5

ActiveCampaign

4.6

Dropbox Sign

4.7

PandaDoc

4.5

Nicereply

4.7

Salesforce Starter connects with 8+ software tools[See all integrations](https://www.capterra.com/p/227088/Salesforce-Starter/#integrations)

---

[## authorize.net](https://www.capterra.com/p/221412/authorizenet/)

[4.5 (220)](https://www.capterra.com/p/221412/authorizenet/reviews/)

What is this product about?

Payment processing solution that helps businesses to accept multiple payment methods, including credit and debit cards, among others. [Learn more](https://www.capterra.com/p/221412/authorizenet/)

Starting price

$25.00

Usage Based, Per Month

Highest and lowest rated features

-   Reporting & Statistics4.0
-   Third-Party Integrations3.0

Ease of use

4.3 (220)

#### Selected review snippet

A

ALISSA P.

Retail, 1-10 employees

> "Overall, Authorize.net has been a dependable and secure payment solution. Once everything is set up, it runs smoothly and handles transactions efficiently. While it could benefit from a more modern interface and improved usability, it remains a strong choice for businesses that need reliable payment processing."

May 5, 2026

Most popular Integrations

PayPal

4.6

Jotform

4.8

Apple Pay

4.7

Adobe Commerce

5.0

BigCommerce

4.5

Miva

5.0

Recurly

4.6

Commerce Sync

4.3

authorize.net connects with 8+ software tools[See all integrations](https://www.capterra.com/p/221412/authorizenet/#integrations)

---

[## Subbly](https://www.capterra.com/p/144363/Subbly/)

[4.8 (218)](https://www.capterra.com/p/144363/Subbly/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

The subscription-first all-in-one commerce platform with everything you need to start and grow any kind of subscription business. [Learn more](https://www.capterra.com/p/144363/Subbly/)

Starting price

$19.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Shopping Cart4.8
-   Website Management4.5
-   For Small Businesses5.0
-   Order Management4.2

-   Email Marketing4.3
-   Order Tracking4.3
-   Customer Management5.0
-   Inventory Management5.0

#### Selected review snippet

K

Kevin R.

Apparel & Fashion, Self-employed

> "The software user interface that Subbly provides is evolving and succeeding an organized and manageable user experience. "

July 26, 2021

---

[## Twice Commerce](https://www.capterra.com/p/187639/TwiceCommerce/)

[4.6 (155)](https://www.capterra.com/p/187639/TwiceCommerce/reviews/)

[Capterra Shortlist](https://www.capterra.com/small-business-ecommerce-software/shortlist/)

What is this product about?

Twice's e-commerce and store management solutions provide the tools and support for product rentals and selling products as a service. [Learn more](https://www.capterra.com/p/187639/TwiceCommerce/)

Starting price

$29.00

Free trial

Highest and lowest rated features

-   Order Management5.0
-   Inventory Management4.5
-   API4.0
-   For Small Businesses4.0

-   Website Management4.0

#### Selected review snippet

M

Michal P.

Consumer Services, 1-10 employees

> "The simplicity is what we appreciated the most about Twice Commerce, really simple and good looking UI that doesn't look like from the early 2000's."

April 22, 2024

Ease of use

4.6 (155)

#### Selected review snippet

Verified Reviewer

Education Management, 1-10 employees

> "Setting up was easy, and it works smoothly for our daily operations. While the platform could use better search features and more flexible customer communication options, it's still a solid choice for rental businesses."

January 29, 2025

Most popular Integrations

WordPress

4.0

Wix

5.0

Google Analytics 360

4.3

Stripe

3.4

Zapier

4.0

SKIDATA

3.3

Twice Commerce connects with 6+ software tools[See all integrations](https://www.capterra.com/p/187639/TwiceCommerce/#integrations)

#### Selected review snippet

E

Emil L.

Health, Wellness and Fitness, 11-50 employees

> "Rentle's integration capabilities are also impressive."

January 24, 2023

---

[## Amazon Pay](https://www.capterra.com/p/247554/Amazon-Pay/)

[4.6 (153)](https://www.capterra.com/p/247554/Amazon-Pay/reviews/)

87% recommend

What is this product about?

Amazon Pay leverages the security and trust of Amazon to optimize checkout. Simplify checkout, increase sales. Sign Up for Amazon Pay. [Learn more](https://www.capterra.com/p/247554/Amazon-Pay/)

Starting price

Not available

Highest and lowest rated features

-   Data Security4.3
-   Order Management4.4
-   Mobile Access4.5
-   Third-Party Integrations3.8

-   Reporting & Statistics4.0

#### Selected review snippet

N

Narender P.

Financial Services, 11-50 employees

> "To make instant payment and get most useful rewards like discount offers on each deals and rewards on each transactions, easy interface also amazon pay helps us to book movie tickets, events, and amazon pay travel very easy interface to book trains, bus, flights ticket with approx 10% to 20% discounts on each booking with credit cards, UPI Offers, very easy interface of for new customers"

December 18, 2024

Ease of use

4.5 (153)

#### Selected review snippet

Abhishek P.

Information Technology and Services, 10,001+ employees

> "Amazon Pay is helping a lot in making payments of utility bills, getting reminders of bills, and providing good cashback and coupons as well in return."

January 7, 2025

Most popular Integrations

BigCommerce

4.8

Zuora

3.9

Amazon Pay connects with 2+ software tools[See all integrations](https://www.capterra.com/p/247554/Amazon-Pay/#integrations)

#### Selected review snippet

Mohammed A.

Management Consulting, 51-200 employees

> "Overall experience with Amazon pay has been very good as normal user as well as a business person, because of its integration with other applications."

March 5, 2025

---

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Key Features

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We have selected the most important and critical features as defined by Capterra user reviews

AI Copilot

[Catalog Management](https://www.capterra.com/small-business-ecommerce-software/features/catalog-management/)

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For Small Businesses

Generative AI

[Inventory Management](https://www.capterra.com/small-business-ecommerce-software/features/inventory-management/)

[Mobile Access](https://www.capterra.com/small-business-ecommerce-software/features/mobile-access/)

Mobile Commerce

[Order Management](https://www.capterra.com/small-business-ecommerce-software/features/order-management/)

Payment Options

Promotions Management

SEO Management

[Shopping Cart](https://www.capterra.com/small-business-ecommerce-software/features/shopping-cart/)

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[Website Management](https://www.capterra.com/small-business-ecommerce-software/features/website-management/)

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