--- title: "Best Free SMS Marketing Software Solutions 2026 | Capterra" description: "Find and compare the 2026 best free SMS Marketing software solutions, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/sms-marketing-software/s/free/" page_type: "subcategory" language: "en" --- # Best SMS Marketing Software for free Written by Andrew Blair Andrew is an analyst with over 4 years in CRM, marketing, and customer support software, plus AI. His insights draw on 150,000+ verified Capterra reviews and nearly 3,000 buyer interactions. [See full bio and all articles](https://www.capterra.com/resources/author/andrew-blair/). ## Top 10 free products, ranked by reviewer ratings ### Ranked free SMS Marketing products | Rank | Product | Overall rating | Category rating | Key attribute | Starting price | Key features | | --- | --- | --- | --- | --- | --- | --- | | 1 | [WAWCD](https://www.capterra.com/p/10019070/WAWCD/) | 5.0 out of 5 (54 reviews) | 5.0 out of 5 (54 category reviews) | Highly rated for Ease of Use | $7.99 Per User, Per Month | Included: Campaign Scheduling, Communication Management, Contact Management, Engagement Tracking, Mass Texting, Message Personalization, Reporting/Analytics, Scheduled Messaging; Not included: 2-Way Messaging | | 2 | [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) | 4.8 out of 5 (197 reviews) | 4.9 out of 5 (49 category reviews) | Highly rated for Value for Money | $99.00 Flat Rate, Per Month | Included: Contact Management, Mass Texting; Not included: 2-Way Messaging, Campaign Scheduling, Communication Management, Engagement Tracking, Message Personalization, Reporting/Analytics, Scheduled Messaging | | 3 | [Omnisend](https://www.capterra.com/p/153508/Omnisend/) | 4.7 out of 5 (837 reviews) | 4.8 out of 5 (85 category reviews) | Highly rated for Ease of Setup | $16.00 Usage Based, Per Month | Included: 2-Way Messaging, Campaign Scheduling, Contact Management, Engagement Tracking, Mass Texting, Message Personalization, Reporting/Analytics, Scheduled Messaging; Not included: Communication Management | | 4 | [Goldie](https://www.capterra.com/p/268055/Goldie/) | 4.8 out of 5 (1,173 reviews) | 4.8 out of 5 (29 category reviews) | Highly rated for Ease of Setup | $19.99 Flat Rate, Per Month | Included: 2-Way Messaging, Campaign Scheduling, Communication Management, Contact Management, Mass Texting, Message Personalization, Reporting/Analytics, Scheduled Messaging; Not included: Engagement Tracking | | 5 | [LabsMobile](https://www.capterra.com/p/10029040/LabsMobile/) | 4.8 out of 5 (59 reviews) | 4.8 out of 5 (57 category reviews) | Highly rated for Ease of Use | Contact vendor | Included: 2-Way Messaging, Campaign Scheduling, Communication Management, Contact Management, Engagement Tracking, Mass Texting, Message Personalization, Reporting/Analytics, Scheduled Messaging | | 6 | [Salesmsg](https://www.capterra.com/p/160386/Salesmsg/) | 4.6 out of 5 (75 reviews) | 4.7 out of 5 (31 category reviews) | Highly rated for Ease of Setup | Contact vendor | Included: 2-Way Messaging, Campaign Scheduling, Communication Management, Contact Management, Engagement Tracking, Mass Texting, Message Personalization, Reporting/Analytics, Scheduled Messaging | | 7 | [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) | 4.6 out of 5 (540 reviews) | 4.7 out of 5 (99 category reviews) | Highly rated for Functionality | $20.00 Usage Based, Per Month | Included: 2-Way Messaging, Campaign Scheduling, Communication Management, Contact Management, Engagement Tracking, Mass Texting, Message Personalization, Reporting/Analytics, Scheduled Messaging | | 8 | [Gloo](https://www.capterra.com/p/230260/Gloo/) | 4.6 out of 5 (74 reviews) | 4.6 out of 5 (36 category reviews) | Highly rated for Value for Money | $49.00 Flat Rate, Per Month | Included: 2-Way Messaging, Campaign Scheduling, Communication Management, Contact Management, Engagement Tracking, Mass Texting, Message Personalization, Reporting/Analytics, Scheduled Messaging | | 9 | [Textmagic](https://www.capterra.com/p/147342/TextMagic/) | 4.6 out of 5 (260 reviews) | 4.6 out of 5 (35 category reviews) | Highly rated for Ease of Use | Contact vendor | Included: 2-Way Messaging, Contact Management, Engagement Tracking, Mass Texting, Message Personalization, Reporting/Analytics, Scheduled Messaging; Not included: Campaign Scheduling, Communication Management | | 10 | [Jira](https://www.capterra.com/p/19319/JIRA/) | 4.4 out of 5 (15,780 reviews) | 4.4 out of 5 (31 category reviews) | Highly rated for Functionality | $7.91 Per User, Per Month | Included: Campaign Scheduling, Communication Management, Reporting/Analytics; Not included: 2-Way Messaging, Contact Management, Engagement Tracking, Mass Texting, Message Personalization, Scheduled Messaging | Category rating: Rating from reviewers who used each product as SMS Marketing software, with the number of those reviews. Products are ranked by this rating, adjusted for how many reviews support it. For the complete directory, see [the full product list](#full-product-list). --- ## See top 10 product details ### 1. [WAWCD](https://www.capterra.com/p/10019070/WAWCD/) Overall rating: 5.0 out of 5 (54 reviews) Category rating: 5.0 out of 5 (54 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $7.99 Per User, Per Month Free trial: Available Free version: Available #### Features reviewers most value - 2-Way Messaging: Not included - Campaign Scheduling: Included - Communication Management: Included - Contact Management: Included - Engagement Tracking: Included - Mass Texting: Included - Message Personalization: Included - Reporting/Analytics: Included - Scheduled Messaging: Included --- ### 2. [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) Overall rating: 4.8 out of 5 (197 reviews) Category rating: 4.9 out of 5 (49 category reviews) Key attribute: Highly rated for Value for Money Starting price: $99.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - 2-Way Messaging: Not included - Campaign Scheduling: Not included - Communication Management: Not included - Contact Management: Included - Engagement Tracking: Not included - Mass Texting: Included - Message Personalization: Not included - Reporting/Analytics: Not included - Scheduled Messaging: Not included --- ### 3. [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Overall rating: 4.7 out of 5 (837 reviews) Category rating: 4.8 out of 5 (85 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: $16.00 Usage Based, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - 2-Way Messaging: Included - Campaign Scheduling: Included - Communication Management: Not included - Contact Management: Included - Engagement Tracking: Included - Mass Texting: Included - Message Personalization: Included - Reporting/Analytics: Included - Scheduled Messaging: Included #### Pros based on reviews - Intuitive interface for all users - Streamlined professional email marketing #### Cons based on reviews - Design and form customization limitations --- ### 4. [Goldie](https://www.capterra.com/p/268055/Goldie/) Overall rating: 4.8 out of 5 (1,173 reviews) Category rating: 4.8 out of 5 (29 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: $19.99 Flat Rate, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - 2-Way Messaging: Included - Campaign Scheduling: Included - Communication Management: Included - Contact Management: Included - Engagement Tracking: Not included - Mass Texting: Included - Message Personalization: Included - Reporting/Analytics: Included - Scheduled Messaging: Included #### Pros based on reviews - Streamlined setup and usability - Comprehensive business organization features #### Cons based on reviews - Unreliable and restrictive messaging system --- ### 5. [LabsMobile](https://www.capterra.com/p/10029040/LabsMobile/) Overall rating: 4.8 out of 5 (59 reviews) Category rating: 4.8 out of 5 (57 category reviews) Key attribute: Highly rated for Ease of Use Starting price: Contact vendor Free trial: Available Free version: Available #### Features reviewers most value - 2-Way Messaging: Included - Campaign Scheduling: Included - Communication Management: Included - Contact Management: Included - Engagement Tracking: Included - Mass Texting: Included - Message Personalization: Included - Reporting/Analytics: Included - Scheduled Messaging: Included --- ### 6. [Salesmsg](https://www.capterra.com/p/160386/Salesmsg/) Overall rating: 4.6 out of 5 (75 reviews) Category rating: 4.7 out of 5 (31 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: Contact vendor Free trial: Available Free version: Available #### Features reviewers most value - 2-Way Messaging: Included - Campaign Scheduling: Included - Communication Management: Included - Contact Management: Included - Engagement Tracking: Included - Mass Texting: Included - Message Personalization: Included - Reporting/Analytics: Included - Scheduled Messaging: Included --- ### 7. [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Overall rating: 4.6 out of 5 (540 reviews) Category rating: 4.7 out of 5 (99 category reviews) Key attribute: Highly rated for Functionality Starting price: $20.00 Usage Based, Per Month Free trial: Available Free version: Available #### Features reviewers most value - 2-Way Messaging: Included - Campaign Scheduling: Included - Communication Management: Included - Contact Management: Included - Engagement Tracking: Included - Mass Texting: Included - Message Personalization: Included - Reporting/Analytics: Included - Scheduled Messaging: Included #### Pros based on reviews - Comprehensive email marketing suite - Intuitive platform for beginners #### Cons based on reviews - High and complex pricing - Frequent technical glitches --- ### 8. [Gloo](https://www.capterra.com/p/230260/Gloo/) Overall rating: 4.6 out of 5 (74 reviews) Category rating: 4.6 out of 5 (36 category reviews) Key attribute: Highly rated for Value for Money Starting price: $49.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - 2-Way Messaging: Included - Campaign Scheduling: Included - Communication Management: Included - Contact Management: Included - Engagement Tracking: Included - Mass Texting: Included - Message Personalization: Included - Reporting/Analytics: Included - Scheduled Messaging: Included --- ### 9. [Textmagic](https://www.capterra.com/p/147342/TextMagic/) Overall rating: 4.6 out of 5 (260 reviews) Category rating: 4.6 out of 5 (35 category reviews) Key attribute: Highly rated for Ease of Use Starting price: Contact vendor Free trial: Available Free version: Available #### Features reviewers most value - 2-Way Messaging: Included - Campaign Scheduling: Not included - Communication Management: Not included - Contact Management: Included - Engagement Tracking: Included - Mass Texting: Included - Message Personalization: Included - Reporting/Analytics: Included - Scheduled Messaging: Included --- ### 10. [Jira](https://www.capterra.com/p/19319/JIRA/) Overall rating: 4.4 out of 5 (15,780 reviews) Category rating: 4.4 out of 5 (31 category reviews) Key attribute: Highly rated for Functionality Starting price: $7.91 Per User, Per Month Free trial: Available Free version: Available #### Features reviewers most value - 2-Way Messaging: Not included - Campaign Scheduling: Included - Communication Management: Included - Contact Management: Not included - Engagement Tracking: Not included - Mass Texting: Not included - Message Personalization: Not included - Reporting/Analytics: Included - Scheduled Messaging: Not included #### Pros based on reviews - Robust agile workflow support - Comprehensive project oversight tools #### Cons based on reviews - Frequent bugs and glitches - Slow performance with scale --- ## All sms marketing software with a free version [4.4 (566)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) [Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/) Engage your customers like never before with SMS, Facebook Messenger, RCS Business Messaging, Line, and more. [Learn more about Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) SMS Marketing features reviewers most value 2-Way Messaging Campaign Scheduling Communication Management Contact Management Engagement Tracking Mass Texting Message Personalization Reporting/Analytics Scheduled Messaging [4.5 (83)](https://www.capterra.com/p/152402/Call-Loop/reviews/) All-in-one SMS, voice broadcasting, and ringless voicemail software [Learn more about Call Loop](https://www.capterra.com/p/152402/Call-Loop/) SMS Marketing features reviewers most value 2-Way Messaging Campaign Scheduling Communication Management Contact Management Engagement Tracking Mass Texting Message Personalization Reporting/Analytics Scheduled Messaging [4.6 (75)](https://www.capterra.com/p/160386/Salesmsg/reviews/) Cloud-based business texting and calling platform for two-way SMS/MMS, voice calls, broadcast campaigns, and drip sequences. [Learn more about Salesmsg](https://www.capterra.com/p/160386/Salesmsg/) SMS Marketing features reviewers most value 2-Way Messaging Campaign Scheduling Communication Management Contact Management Engagement Tracking Mass Texting Message Personalization Reporting/Analytics Scheduled Messaging Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Jira](https://www.capterra.com/p/19319/JIRA/) [4.4 (15780)](https://www.capterra.com/p/19319/JIRA/reviews/) Jira is a project management tool for all teams to collaboratively plan, track, and manage projects, customize workflows, and more. [Learn more about Jira](https://www.capterra.com/p/19319/JIRA/) SMS Marketing features reviewers most value 2-Way Messaging Campaign Scheduling Communication Management Contact Management Engagement Tracking Mass Texting Message Personalization Reporting/Analytics Scheduled Messaging [## Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3528)](https://www.capterra.com/p/132996/brevo/reviews/) Cloud-based platform for email, SMS, and WhatsApp marketing with automation, CRM, live chat, transactional email, and loyalty program. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) SMS Marketing features reviewers most value 2-Way Messaging Campaign Scheduling Communication Management Contact Management Engagement Tracking Mass Texting Message Personalization Reporting/Analytics Scheduled Messaging 86% recommend this product [## Goldie](https://www.capterra.com/p/268055/Goldie/) [4.8 (1173)](https://www.capterra.com/p/268055/Goldie/reviews/) Goldie helps solopreneurs send SMS reminders & promos to reduce no-shows, build loyalty, and grow their business. [Learn more about Goldie](https://www.capterra.com/p/268055/Goldie/) SMS Marketing features reviewers most value 2-Way Messaging Campaign Scheduling Communication Management Contact Management Engagement Tracking Mass Texting Message Personalization Reporting/Analytics Scheduled Messaging 85% recommend this product [## Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (1009)](https://www.capterra.com/p/113540/Bitrix24/reviews/) [Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/) Bitrix24 is a #1 SMS marketing software and CRM used by 15 million companies worldwide. Cloud and on-premise, with open source code. [Learn more about Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) SMS Marketing features reviewers most value 2-Way Messaging Campaign Scheduling Communication Management Contact Management Engagement Tracking Mass Texting Message Personalization Reporting/Analytics Scheduled Messaging [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) SMS Marketing features reviewers most value 2-Way Messaging Campaign Scheduling Communication Management Contact Management Engagement Tracking Mass Texting Message Personalization Reporting/Analytics Scheduled Messaging 84% recommend this product [## Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) [Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/) Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) SMS Marketing features reviewers most value 2-Way Messaging Campaign Scheduling Communication Management Contact Management Engagement Tracking Mass Texting Message Personalization Reporting/Analytics Scheduled Messaging 85% recommend this product [## SendPulse](https://www.capterra.com/p/146369/SendPulse/) [4.6 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/) SendPulse helps scaling businesses capture, nurture, and convert leads with AI-driven email and chatbot conversations, powered by CRM. [Learn more about SendPulse](https://www.capterra.com/p/146369/SendPulse/) SMS Marketing features reviewers most value 2-Way Messaging Campaign Scheduling Communication Management Contact Management Engagement Tracking Mass Texting Message Personalization Reporting/Analytics Scheduled Messaging 83% recommend this product ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (180) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews 2-Way Messaging AI Copilot Automated Responses Campaign Planning Campaign Scheduling Communication Management Contact Management Engagement Tracking Generative AI Mass Texting Message Personalization Mobile Coupons Polls/Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win Third-Party Integrations Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Email Marketing Software](https://www.capterra.com/email-marketing-software/)[Social Media Management Software](https://www.capterra.com/social-media-management-software/)[Email Management Software](https://www.capterra.com/email-management-software/)[Email Verification Tools Software](https://www.capterra.com/email-verification-tools-software/)[Push Notifications Software](https://www.capterra.com/push-notifications-software/)[Email Tracking Software](https://www.capterra.com/email-tracking-software/)[Transactional Email Software](https://www.capterra.com/transactional-email-software/)[Conversational Marketing Platform Software](https://www.capterra.com/conversational-marketing-platform-software/)[Direct Mail Automation Software](https://www.capterra.com/direct-mail-automation-software/)[SMS Survey Software](https://www.capterra.com/sms-survey-software/) I'm looking for SMS Marketing Software that is: [For Small Businesses](https://www.capterra.com/sms-marketing-software/s/small-businesses/)