# Best SMS Marketing Software 2026 | Capterra

> Find the top SMS Marketing software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/sms-marketing-software/s/mac

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# Best SMS Marketing Software

Last updated on April 1, 2026

How to find the right SMS Marketing Software?

Learn more from our team about SMS Marketing Software pricing features and benefits in our SMS Marketing Buyers Guide

Verified Insights

Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team.  
[Learn more](https://www.capterra.com/our-story/)

## What is SMS marketing software and how do I choose the right one?

Researched by: [Lauren Spiller](https://www.capterra.com/resources/author/lspiller/)and reviewed by: [Alexis Figueroa](https://www.capterra.com/resources/author/alexis-figueroa/)

Updated on April 1, 2026

SMS marketing software helps businesses launch and manage text marketing campaigns. Its bulk messaging capabilities can be used to send notifications, advertise specials, share coupons, solicit feedback, poll customers, promote contests, and more.

Marketing and advertising professionals use SMS marketing software to schedule and send personalized messages, maintain contact lists, analyze response rates, and generate reports.

SMS marketing products are typically priced on a “per month” basis. Their entry-level plans typically range from $19 to $59+ per month.

First-time buyers consider budget, user needs, and integrations when evaluating options. To identify the best system for your needs, consult stakeholders on key vendor questions:

_Does this software let me individualize text messages?_

_How does this tool handle high-volume SMS campaigns?_

_Does this tool support integrations with other marketing solutions, such as CRM or email marketing software?_

_What security features are available to protect SMS marketing and customer data?_

For more information consult our [SMS Marketing Buyers Guide](#buyers-guide-content)

[4.7 (135)](https://www.capterra.com/p/161117/Avochato/reviews/)

SMS texting and live chat for business has never been easier than with Avochato's solutions for teams, marketers and contact centers. [Learn more about Avochato](https://www.capterra.com/p/161117/Avochato/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

85% recommend this product

[4.4 (44)](https://www.capterra.com/p/187336/Sinch-Engage/reviews/)

Sinch Engage makes SMS marketing easy. Build, send and track campaigns that convert—fully CRM-integrated, 100% secure, 24/7 support. [Learn more about Sinch Engage](https://www.capterra.com/p/187336/Sinch-Engage/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[4.4 (245)](https://www.capterra.com/p/145848/Ez-Texting/reviews/)

[Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/)

EZ Texting is SMS marketing software allowing businesses to send bulk texts, MMS, and manage campaigns to connect with audiences. [Learn more about EZ Texting](https://www.capterra.com/p/145848/Ez-Texting/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors.

[4.9 (647)](https://www.capterra.com/p/10015149/Project-Broadcast/reviews/)

[Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/)

Project Broadcast is a powerful and cost-effective SMS marketing platform designed to empower businesses. [Learn more about Project Broadcast](https://www.capterra.com/p/10015149/Project-Broadcast/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

95% recommend this product

[4.8 (21)](https://www.capterra.com/p/144641/TrueDialog/reviews/)

TrueDialog is a leading provider of business texting solutions, with native integrations for Salesforce, HubSpot and MS Dynamics 365. [Learn more about TrueDialog](https://www.capterra.com/p/144641/TrueDialog/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[4.8 (9)](https://www.capterra.com/p/207036/Soprano/#reviews)

Soprano Connect is an automated communication platform for sending secure, high-trust SMS messages quickly and reliably at scale. [Learn more about Soprano](https://www.capterra.com/p/207036/Soprano/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[4.6 (75)](https://www.capterra.com/p/160386/Salesmsg/reviews/)

Simple, scalable, two-way SMS & MMS business texting. [Learn more about Salesmsg](https://www.capterra.com/p/160386/Salesmsg/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[4.8 (268)](https://www.capterra.com/p/155430/SlickText-com/reviews/)

[Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/)

Text message and SMS marketing solution that assists businesses of all sizes with message scheduling, auto-responders and more. [Learn more about SlickText](https://www.capterra.com/p/155430/SlickText-com/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

90% recommend this product

[4.8 (655)](https://www.capterra.com/p/158103/Clearstream/reviews/)

Send mass texts, have two-way conversations, follow up using workflows, create text-to-join keywords, take live polls, and more. [Learn more about Clearstream](https://www.capterra.com/p/158103/Clearstream/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

88% recommend this product

[4.5 (114)](https://www.capterra.com/p/131015/Trumpia-2-0/reviews/)

Not all SMS providers offer the same level of advanced automation & proven ROI. See why Forbes Advisor rates us #1 in SMS marketing. [Learn more about Trumpia](https://www.capterra.com/p/131015/Trumpia-2-0/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

85% recommend this product

[5.0 (124)](https://www.capterra.com/p/183310/Text-P2P/reviews/)

TextP2P is an easy to use, affordable SMS Marketing system that allows you to create sequences of text, email, and ringless voicemail. [Learn more about TextP2P](https://www.capterra.com/p/183310/Text-P2P/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

98% recommend this product

[4.3 (93)](https://www.capterra.com/p/175783/ClickSend/reviews/)

[Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/)

Business SMS gateway. Send marketing SMS online through a web based SMS portal or transactional SMS via an SMS Gateway API. [Learn more about ClickSend](https://www.capterra.com/p/175783/ClickSend/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[4.7 (126)](https://www.capterra.com/p/154507/TextUs/reviews/)

Trusted by 75k+ business pros to get business done. If your company has business emails and phone numbers, you need business texting. [Learn more about TextUs](https://www.capterra.com/p/154507/TextUs/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

88% recommend this product

[4.7 (53)](https://www.capterra.com/p/172430/Pony-Express-HQ/reviews/)

Send bulk text messages online to large groups of people. Pay-As-You-Go pricing, and text message marketing for any size of business. [Learn more about Pony Express HQ](https://www.capterra.com/p/172430/Pony-Express-HQ/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[4.1 (223)](https://www.capterra.com/p/157853/JustCall/reviews/)

[Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/)

JustCall’s SMS software helps you run global campaigns, automate follow-ups, and boost engagement with smart triggers and AI insights. [Learn more about JustCall](https://www.capterra.com/p/157853/JustCall/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[4.6 (260)](https://www.capterra.com/p/147342/TextMagic/reviews/)

[Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/)

Textmagic is messaging software for SMS/email campaigns, two-way chats, and tracking results—all on one platform. [Learn more about Textmagic](https://www.capterra.com/p/147342/TextMagic/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

80% recommend this product

[4.5 (1132)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

SMS Marketing 360® helps drive more sales. [Learn more about Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

82% recommend this product

[4.7 (27)](https://www.capterra.com/p/229449/iVision-Mobile/reviews/)

White Label SMS marketing with iVision Mobile - A robust SMS Marketing software and digital loyalty kiosk technology provider [Learn more about iVision Mobile](https://www.capterra.com/p/229449/iVision-Mobile/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[4.5 (108)](https://www.capterra.com/p/196048/CallingPost/reviews/)

Group Leader Notification Service. Send by phone (pre-recorded voice), text (SMS), and/or email. [Learn more about CallingPost](https://www.capterra.com/p/196048/CallingPost/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

82% recommend this product

[4.5 (83)](https://www.capterra.com/p/152402/Call-Loop/reviews/)

All-in-one SMS, voice broadcasting, and ringless voicemail software [Learn more about Call Loop](https://www.capterra.com/p/152402/Call-Loop/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[4.4 (14)](https://www.capterra.com/p/211336/Instasent/reviews/)

Instasent helps DTC and eCommerce brands launch AI-driven SMS campaigns that boost sales, automate engagement, and integrate seamlessly [Learn more about Instasent](https://www.capterra.com/p/211336/Instasent/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[4.2 (13)](https://www.capterra.com/p/182284/MessageKite/#reviews)

Completely transform the way your front desk operates. Get right to the point with two-way business text messaging. [Learn more about MessageKite](https://www.capterra.com/p/182284/MessageKite/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/)

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. [Learn more about Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[## Jira](https://www.capterra.com/p/19319/JIRA/)

[4.4 (15309)](https://www.capterra.com/p/19319/JIRA/reviews/)

Jira is a project management tool for all teams to collaboratively plan, track, and manage projects, customize workflows, and more. [Learn more about Jira](https://www.capterra.com/p/19319/JIRA/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

[## Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[4.3 (2911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

[Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/)

Constant Contact is an email marketing software that helps businesses create and send marketing campaigns to achieve business goals. [Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

SMS Marketing features reviewers most value

2-Way Messaging

Campaign Scheduling

Communication Management

Contact Management

Engagement Tracking

Mass Texting

Message Personalization

Reporting/Analytics

Scheduled Messaging

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Filter (495) Products:

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Plan Type

Free Trial

Popular

85% of professionals opt for a 30-day trial before the software purchase

Other subsciption plans:

Free Version

Monthly Subscription

Annual Subscription

One-Time License

Key Features

All key features

Popular

We have selected the most important and critical features as defined by Capterra user reviews

[2-Way Messaging](https://www.capterra.com/sms-marketing-software/features/3682-2-way-messaging/)

[AI Copilot](https://www.capterra.com/sms-marketing-software/features/721-virtual-assistant/)

[Automated Responses](https://www.capterra.com/sms-marketing-software/features/160-automated-responses/)

[Campaign Planning](https://www.capterra.com/sms-marketing-software/features/3926-campaign-planning/)

[Campaign Scheduling](https://www.capterra.com/sms-marketing-software/features/577-campaign-scheduling/)

[Communication Management](https://www.capterra.com/sms-marketing-software/features/1225-communication-management/)

[Contact Management](https://www.capterra.com/sms-marketing-software/features/3-contact-management/)

[Engagement Tracking](https://www.capterra.com/sms-marketing-software/features/645-engagement-tracking/)

[Generative AI](https://www.capterra.com/sms-marketing-software/features/2098-ai-content-creation/)

[Mass Texting](https://www.capterra.com/sms-marketing-software/features/1745-mass-texting/)

[Message Personalization](https://www.capterra.com/sms-marketing-software/features/1959-message-personalization/)

[Mobile Coupons](https://www.capterra.com/sms-marketing-software/features/2029-mobile-coupons/)

[Polls/Voting](https://www.capterra.com/sms-marketing-software/features/3826-polls-voting/)

[Reporting/Analytics](https://www.capterra.com/sms-marketing-software/features/2900-reporting-analytics/)

[Scheduled Messaging](https://www.capterra.com/sms-marketing-software/features/1401-scheduled-messaging/)

[Shortcodes](https://www.capterra.com/sms-marketing-software/features/3654-shortcodes/)

[Text-to-Win](https://www.capterra.com/sms-marketing-software/features/1091-text-to-win/)

[Third-Party Integrations](https://www.capterra.com/sms-marketing-software/features/682-third-party-integrations/)

Deployment

Cloud, SaaS, Web-Based

Desktop Mac

Desktop Windows

Desktop Linux

On-Premise Windows

On-Premise Linux

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Table of Contents

-   [Essential SMS marketing software buying information](#essential-sms-marketing-software-buying-information)
-   [What are the most reviewed SMS marketing systems?](#what-are-the-most-reviewed-sms-marketing-systems)
-   [What is SMS marketing software?](#what-is-sms-marketing-software)
-   [SMS marketing software pricing](#sms-marketing-software-pricing)
-   [SMS marketing software features rated by users](#sms-marketing-software-features-rated-by-users)
-   [Top benefits of SMS marketing software identified by users](#top-benefits-of-sms-marketing-software-identified-by-users)
-   [Common challenges of SMS marketing software identified by users](#common-challenges-of-sms-marketing-software-identified-by-users)
-   [What is SMS marketing software used for?](#what-is-sms-marketing-software-used-for)
-   [Who uses SMS marketing software?](#who-uses-sms-marketing-software)
-   [Common SMS marketing software integrations](#common-sms-marketing-software-integrations)
-   [Recent trends in SMS marketing technology](#recent-trends-in-sms-marketing-technology)
-   [Learn more about how SMS marketing software can help your business](#learn-more-about-how-sms-marketing-software-can-help-your-business)

## Essential SMS marketing software buying information

SMS marketing software provides businesses with tools to launch and manage text marketing campaigns. Its bulk messaging capabilities can be used to send notifications or alerts, advertise weekly specials, share coupons, solicit feedback, poll customers, promote contests, etc.

Marketing and advertising professionals across sectors—from retail to real estate—use SMS marketing software to schedule and send personalized messages to customers, maintain contact lists, analyze response rates, and generate reports.

Alexis Figueroa\[[1](#sources)\] is a multichannel marketing and strategy consultant based in New York with extensive experience of using SMS with consumer brands. 

“I've used SMS with every brand I've worked with and usually see exceptional results,” she says. “I typically use it for automations and campaigns for consumer packaged goods (CPG) brands to drive revenue quickly. It usually works well for that.”

Most SMS marketing products on the market are priced on a “per month” basis, and their entry-level plans typically range from $19 to $59+ per month.\[[2](#sources)\] 

If you’re a first-time buyer, begin evaluating software options with your budget, number of users, specific use cases, and necessary integrations in mind. Additionally, consult with stakeholders on a list of critical questions to ask providers to determine if an option fits your needs, such as:

-   Does this software let me tailor text messages to individual recipients?
    
-   Is this tool scalable if I intend to run high-volume SMS marketing campaigns?
    
-   Does this tool support integrations with other marketing solutions, such as CRM or email marketing software?
    
-   What security features are available to protect SMS marketing and customer data?
    
-   What customer support options does the software offer?
    

## What are the most reviewed SMS marketing systems?

[Capterra Shortlist](https://www.capterra.com/sms-marketing-software/shortlist/) identifies the top SMS marketing systems based on a proprietary blend of user ratings and popularity, helping small businesses efficiently find the most effective SMS marketing solution for their needs.\[[3](#sources)\] Here are the five most-reviewed products in our Capterra Shortlist for this category:

**Product**

**Overall score**

**Popularity score**

**Ratings score**

[Project Broadcast](https://www.capterra.com/p/10015149/Project-Broadcast/)

87/100

37/50

50/50

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)

85/100

37/50

48/50

[Text Request](https://www.capterra.com/p/167015/Text-Request/)

85/100

37/50

48/50

[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

81/100

36/50

45/50

[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)

76/100

31/50

31/50

These rankings are determined by combining verified user ratings and publicly available web search popularity data: 

-   Popularity score: Relative popularity of software based on web search trends, products’ web presence and product’s number and recency of reviews.
    
-   Ratings score: Relative score of the software based on average ratings (on a scale of 1-5) given by users on Capterra, normalized for number and recency of reviews.
    

## What is SMS marketing software?

SMS marketing software allows businesses to promote products and services through text messages. It lets businesses send personalized messages to specific contacts or bulk SMS messages to a large pool of contacts. It can also be used to create and maintain contact lists, schedule messages, analyze response rates, and generate reports.

SMS marketing software is also known as text message marketing software or text messaging software. These software solutions typically offer the ability to create and run SMS marketing campaigns, track delivery or open rates, and manage customer opt-ins and opt-outs.

Capterra covers 700 SMS marketing software products, and we published 7,542 reviews from software users within the past year.\[[4](#sources)\]

## SMS marketing software pricing

Most SMS text marketing products on the market are priced on a “per month” basis and can be typically divided into three pricing tiers based on their starting price.\[[2](#sources)\] These tiers correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products, and summarize pricing for the base plans of most products.

-   $19 - $28
    
-   $29 - $59
    
-   $59+
    

First-time buyers should be aware that: 

-   Implementation, integration, and customization are common upfront costs. 
-   Maintenance and support are common recurring costs.
    
-   An enterprise or premium product that is priced higher may include additional features, such as CRM integration, advanced SMS campaign editors, mobile keywords, demo videos, and priority support.
    
-   Some plans have [hidden charges](https://www.capterra.com/resources/best-sms-marketing-platforms/#:~:text=Hidden%20costs%20associated%20with%20SMS%20marketing%20software), such as training and implementation costs, customization costs, add-on charges, and integration and scalability costs. Before making a choice, ask the software vendor about any such hidden charges to ensure full pricing transparency.
    

Free trials are often offered by SMS marketing software providers, and some systems offer free versions.

## SMS marketing software features rated by users

All SMS software solutions include messaging, mass texting, and automated response features, and most share a variety of common features such as alerts and notifications, contact management, reporting and analytics, and two-way messaging.

### Core SMS marketing software features

-   **Mass texting:** Send messages to multiple subscribers at the same time. 90% rate this feature as critical or highly important.
    
-   **Scheduled messaging:** Send individual or bulk text messages at predetermined times. 82% rate this feature as critical or highly important.
    
-   **Automated responses:** Set up automatic reply functionality for incoming text messages.
    

### Highly rated common SMS marketing software features

-   **Message personalization:** Tailor SMS communications to your audience’s demographics, purchase behavior, or preferred language, among other factors. 85% rate this feature as critical or highly important.
    
-   **Campaign scheduling:** Set campaign schedules by selecting start, pause, and end dates. 82% rate this feature as critical or highly important.
    
-   **Communication management:** Manage and track all internal and external communication conducted via calls, email, text, or chat. 76% rate this feature as critical or highly important.
    
-   **Contact management:** Manage, organize, and store contact information, such as name, address, phone number, and social media account. 75% rate this feature as critical or highly important.
    
-   **Two-way messaging:** Send text messages to customers as well as receive responses from them. 71% rate this feature as critical or highly important.
    
-   **Reporting/analytics**: View and track pertinent SMS marketing metrics, such as click rate, response rate, and acquisition cost.
    

Figueroa says that companies using SMS for the first time should also ask vendors about their tool’s ability to leverage AI.

“This is more advanced, but necessary when it comes to being intentional about driving revenue,” she says.“ I’ve leveraged AI to speak to specific emotions in SMS, and we usually see significant upticks in revenue.

## Top benefits of SMS marketing software identified by users

**Easier data collection:** SMS message marketing software offers a convenient way to collect customer feedback via two-way text messaging. It lets businesses not only schedule and send mass texts to reach a large audience pool but also receive responses to gather customer feedback, run surveys, and more. 

_“I love that people can text the number and their response goes to our inbox.”_

–Kimberly P., people manager, religious institution

**Enhanced** **client communication:** The client communication and engagement features of text message marketing software make it easier for businesses to interface with customers while simultaneously safeguarding their data. 

**_“_**_It's helped streamline our review request process as well as give our clients a way to reach out on chat which has saved us a ton of time and gotten us more sales.”_

–Samantha W., director of growth, retail

**Increased outreach:** The scheduling feature of an SMS marketing platform helps businesses reach a wider audience pool by allowing them to schedule and send mass text messages at a convenient date and time.

_“I like being able to schedule messages in advance that send to all of my clients individually.”_

–Kelly S., owner cook, food production

**Streamlined marketing processes:** By automating tasks such as responding to customer inquiries, sharing special offers or promotions, and sending personalized messages based on a prospect’s previous interactions, the software simplifies marketing automation efforts for businesses and saves them time. 

_“I highly recommend it for anyone who needs to get content delivered to a large group of people in a timely fashion.”_

–_Nichol N., sales consultant, retail_

## Common challenges of SMS marketing software identified by users

We analyzed our extensive collection of SMS marketing reviews and found that the most common challenges are:

-   Cancellation and refund policies, with some reviews citing unclear contract terms. To safeguard against this, ask the vendor about the length of subscriptions before purchase, and consider trying out a free version if one’s available.
    
-   Issues with payments, with some reviews describing misalignment between what features and functionalities the user is paying for and what they actually need. For tips on negotiating a software contract that fits both your needs and your budget, click [here](https://www.capterra.com/resources/software-negotiation-tips/).
    
-   Difficulties with navigation, with some reviews expressing a subpar user experience. This aligns with findings from our 2024 Tech Trends Survey,\[[5](#sources)\] which revealed that [41% of small enterprises say their employees hate using the software they purchased](https://www.capterra.com/resources/tech-trends-purchase-regret-by-business-size/). To ensure an easier onboarding experience for employees, clarify goals, outcomes, and selection criteria with your team before purchase. You can also ask the vendor about their support offerings ahead of time.
    

Figueroa advises new users to gain a good handle on their send requirements before embarking on mass automations.

“If you are using automated messaging, be sure to look ahead and have an idea of how many contacts will be receiving your messages, so you aren't surprised at the end of the month,” she says.

Deliverability, too, can be an issue. Figueroa advises customers to go with well-known providers so that messages are less likely to be delayed or blocked.

“It is also very important to follow all SMS laws,” she adds. “This means not contacting people without them signing up and giving them an easy way to unsubscribe. This may be obvious for professionals in the space, but could be something that a novice would not consider.”

## What is SMS marketing software used for?

Analysis of our extensive SMS marketing platform reviews highlights the most common use cases:

-   **Customizing and testing text campaigns:** Businesses use SMS marketing software to create and test flows, segment their audiences, and use templates to target specific landing pages.
    
-   **Engaging clients:** Healthcare providers, for instance, use SMS marketing tools to send automated appointment reminders, follow-up messages, and educational resources to keep patients engaged.
    
-   **Reporting on reviews:** Real-time review reporting in an SMS marketing tool allows businesses to take prompt action in response to customer feedback.
    

Figueroa suggests that a business should invest in SMS if they are actively driving traffic to their site or building a mailing list. “It's a great way to stay top of mind when acquiring new customers,” she says.

## Who uses SMS marketing software?

SMS marketing software is typically used across industries by marketers, project managers, sales professionals, and customer service and support agents. The top five sectors that reportedly allocated a budget for SMS marketing, as per Gartner’s 2023 CMO Spend and Strategy Survey, are:\[[6](#sources)\]

-   Consumer products
    
-   IT and business services
    
-   Financial services
    
-   Pharmaceutical
    
-   Manufacturing
    

Additionally, 69% of our SMS marketing software reviews in the past year come from companies with 50 or fewer employees.

Based on our analysis of the verified reviews of SMS marketing software in the last year on Capterra, 30% of software users are from small to midsize businesses having 11-200 employees, and 12% of buyers are from enterprise-grade companies having over 200 employees. This software is used in several industries such as health, wellness, and fitness; information technology; retail; and a mix of several other industries.

## Common SMS marketing software integrations

We analyzed our extensive reviews database, and based on that, we determined the three software categories that most often integrate with SMS marketing tools are: 

-   [CRM software](https://www.capterra.com/customer-relationship-management-software/): Integrating your SMS marketing platform with a CRM gives your marketers access to prospect data, buying history, and other important information, which can help inform marketing decisions.
    
-   [Email marketing software](https://www.capterra.com/email-marketing-software/): When you integrate your SMS marketing tool with email marketing software, cross-promotional campaigns become an option, offering incentives for subscribers to use both channels.
    
-   [Website builder software](https://www.capterra.com/website-builder-software/): Drive more traffic to your website when you integrate SMS marketing tools with website builder software by linking to a product listing in an SMS.
    

## Recent trends in SMS marketing technology

**Increasing usage of GenAI in SMS marketing campaigns:** According to Gartner’s 2023 TSP Generative AI Survey, 100% of technology provider leaders say they are utilizing or will be utilizing text-based GenAI in the future. Text-based channels, such as SMS and mobile messaging, could leverage GenAI to provide text copy versions for A/B testing as well as during actual customer conversations to respond to customer questions.\[[6](#sources)\]

**Growing prominence of two-way messaging:** Two-way customer communication programs such as Walmart’s “Text to Shop” enable real-time interactions that help customers complete purchases. With Walmart’s program, consumers can ask what products are in stock and directly add them to their cart via text. The program also links to customers’ Walmart accounts so they can easily reorder items they often run out of, by texting “reorder.” This conversational commerce shows how businesses can leverage their SMS marketing tool’s interactive features to shorten the time to buy and boost sales.\[[6](#sources)\]

## Learn more about how SMS marketing software can help your business

-   [What is Text Marketing? Here's How It Works](https://www.capterra.com/resources/what-is-text-marketing/)
    
-   [5 Key Features of SMS Marketing Software](https://www.capterra.com/resources/key-features-of-sms-marketing-software/)
    
-   [Mobile Marketing Examples and Tactics to Emulate](https://www.capterra.com/resources/mobile-marketing-examples/)
    
-   [Mobile Content Marketing: Strategies and Best Practices](https://www.capterra.com/resources/mobile-content-marketing/)
    

Sources

1.  [Alexis Figeuroa](https://www.linkedin.com/in/alexis-figueroa-64617b127/), LinkedIn
    
2.  **Capterra software pricing data:** Products evaluated for the pricing calculation were taken from our SMS marketing software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in our directory that offer them.
    
3.  **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology).
    
4.  **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past 1 year as of the production date. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology).
    
5.  **Capterra’s 2024 Tech Trends Survey:** The 2024 Tech Trends Survey was conducted online in July 2023 to understand the timeline, organizational challenges, adoption and budget, vendor research behaviors, ROI expectations, and satisfaction levels for software buyers. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology).
    
6.  [How To Run an Innovative SMS Marketing Channel](https://www.gartner.com/document/code/796848), Gartner