Social CRM Tools

Find the best Social CRM Tools for your business. Compare product reviews and features to build your list.

What is Social CRM Tools Software?

keyboard_arrow_left Close Select Filters

Pricing Options

Popular Features

Users

Deployment

Filter Results (10)

Pricing Options

Popular Features

Users

Deployment

Why Capterra is free

SeoToaster CRM is ideal for any website-centric organization or campaign, as it ships with its own mobile friendly landing pages builder, full blown Content Management System, and web store supporting digital downloads. Track ad campaigns effectiveness, behaviors across sites, downloads, chat conversations, phone calls, open emails & attachments, store amounts transactions, and more. Ships with workflows, drip campaign etc.. Enroll for a free trial or ask for a demo from our site now. Learn more about SeoToaster CRM

SeoToaster CRM features a mobile-friendly landing pages builder, full blown content management system, and web store in one product. Learn more about SeoToaster CRM

NapoleonCat is a social customer care and marketing solution. It enables agencies, marketers and business owners to: - manage multiple social media channels - automate customer service - analyze marketing results - monitor and benchmark against competitors - collaborate within teams - automate reporting processes. NapoleonCat currently integrates with Facebook, Messenger, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. Learn more about NapoleonCat

Social media management and analytics tool with automated social customer service, competitive analysis, publishing and reporting. Learn more about NapoleonCat

Sprout Social

by Sprout Social

Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands including Hyatt, Anthropologie, GrubHub, Ogilvy, Leo Burnett, Evernote and Zipcar. Available via web browser, iOS and Android, Sprout enables brands to simplify social management, collaborate across teams and provide an exceptional customer experience. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Google+. Learn more about Sprout Social

Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands. Learn more about Sprout Social

Sendible

by Sendible

Social media management tool with brand monitoring, content sharing, multiple networks support, social media/email analysis & tracking. Learn more about Sendible

Social media management tool with brand monitoring, content sharing, multiple networks support, social media/email analysis & tracking. Learn more about Sendible

Batchbook

by BatchBlue Software

Cloud-based contact management tool which assists small businesses with pipeline tracking, contact management and reporting. Learn more about Batchbook

Cloud-based contact management tool which assists small businesses with pipeline tracking, contact management and reporting. Learn more about Batchbook

Software for managing your inbound and outbound marketing campaigns. Learn more about CRM On Demand Marketing

Software for managing your inbound and outbound marketing campaigns. Learn more about CRM On Demand Marketing

Locobuzz

by Locobuzz Solutions

Powered with AI, ML & Big Data and automation technologies, a complete digital marketing & customer experience solution. Learn more about Locobuzz

Powered with AI, ML & Big Data and automation technologies, a complete digital marketing & customer experience solution. Learn more about Locobuzz

CRMNEXT

by Acidaes Solutions

CRMNEXT is a global CRM solution provider, a specialist in optimizing customer relationships. Learn more about CRMNEXT

CRMNEXT is a global CRM solution provider, a specialist in optimizing customer relationships. Learn more about CRMNEXT

Continuon

by Continuon

An AI powered platform to analyze content, identify nano-influencers and improve social ROI. Learn more about Continuon

An AI powered platform to analyze content, identify nano-influencers and improve social ROI. Learn more about Continuon

Social CRM

by Mitchell 1

Helps auto shops automate their marketing efforts through reputation management, social media marketing, and customer engagement. Learn more about Social CRM

Helps auto shops automate their marketing efforts through reputation management, social media marketing, and customer engagement. Learn more about Social CRM


What is Social CRM Tools Software?

Social CRM Tools enable sales and marketing professionals to engage customers and nurture leads via social channels, understand customer social profiles, and track resulting interactions in a centralized database.


Social CRM Tools Capterra Buyers Guide

1. What is a social CRM tool?

A social customer relationship management (CRM) tool is a combination of the features of social media and CRM software. The tool helps businesses engage with customers on various social media platforms. 

Businesses can track, monitor, and respond to all customer interactions using a centralized dashboard. This avoids asking employees to individually review hundreds of posts, mentions, comments, and hashtags every day.


2. The benefits of social CRM tools

Businesses primarily use social CRM tools to know the opinions about their brand on social media. Whether it’s a tweet complaining about a product or an Instagram story about your store, the tools let you address all such social interactions quickly and efficiently. 

Listed below are some of the benefits of using a social CRM tool: 

  • Centralize all social media interactions: The software’s centralized dashboard lets you monitor and manage social media interactions. This saves a lot of time and ensures that no activity on, or mention of, your brand goes unacknowledged.
  • Gain better insights into your target audience: Businesses can gain insights about their target audience with features such as social listening, customer social profiles, automated reports, and advanced analytics. These insights can help your sales and marketing teams improve customer segmentation and targeting.
  • Improve customer retention and generate leads: The tool helps you quickly respond to queries on social media. This can improve retention as customers will notice that your business is prompt in responses. Using behavioural and linguistic triggers, you can also find prospective customers who like or follow you or your competitors.
  • Engage customers and build your brand reputation: The tool keeps you connected with your target audience via their social feed. Quick responses to customer queries will keep them engaged with your brand, allowing you to build your reputation online.

3. Typical features of social CRM tools

  • Social media integration: Connect multiple social media platforms, including Facebook, Instagram, Twitter, and Linkedin, to a single portal. 
  • Centralized responding: Respond to comments, messages, and mentions on multiple social platforms from within the CRM system. 
  • Content sharing: Share brand-related content on multiple social platforms to engage with existing and prospective customers.
  • Social media monitoring: Listen for brand mentions by auto-monitoring comments, posts, and hashtags on various social media platforms. Seek out customer complaints and problems, while also identifying customer trends.
  • Customer social profiles: Use publicly available data from customers’ social media accounts to understand your audience; also, get a better idea of the customers’ needs and interests.
  • Reporting/Analytics: Track and monitor audience engagement; also, get customized reports of their activity.

4. The cost of social CRM tools

Most products in the market are priced on a “per user per month” basis and can be divided into three pricing tiers based on their starting price.

Price ranges*:

  • $12 - $20
  • $20 - $30
  • $30+

*The pricing included is for the entry-level/lowest-priced offering that was found on vendor websites on May 30, 2019. These ranges correspond to the 25th, 75th, and 100th percentile of the pricing information gathered from vendor websites of sample products.

The above list summarizes pricing for the base plans of most products. An enterprise, or premium product, which is priced higher, may include some additional features such as advanced analytics, automatic moderation, longer data retention, and XLS data exports.


5. Considerations when buying social CRM tools

  • Check for social media integration with your CRM tool: Many CRM solutions integrate with social media platforms and offer similar functionalities as social CRM tools. Before buying a solution, find out the percentage of your target audience that’s active on social media. This should influence whether you need a core social CRM tool or an integration with your CRM software.
  • Assess your analytics requirements: Some vendors offer marketing and analytics tools with advanced tracking and analytical capabilities. These tools generate deeper insights than a social CRM tool. If your use case is more aligned with social media management or marketing, consider using these tools instead of social CRM.
  • Explore free and freemium solutions: Free social CRM tools are equally capable of addressing your basic businesses needs. Some vendors offer free versions of their paid solutions that have basic functionalities. Before you purchase a solution, explore the free options to assess whether or not the solution meets your needs.


Sources

Products evaluated for the pricing calculation were taken from Capterra’s directory page. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.

The following sources were used for this document:

Loading...