# Best Social CRM Tools Software 2026 | Capterra

> Find the top Social CRM Tools software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/social-crm-tools-software

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# Best Social CRM Tools Software

Last updated on March 27, 2026

How to find the right Social CRM Tools Software?

Learn more from our team about Social CRM Tools Software pricing features and benefits in our Social CRM Tools Buyers Guide

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## What is a social CRM tool?

Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/)

Updated on March 27, 2026

A [social customer relationship management (CRM) tool](https://www.capterra.com/social-crm-tools-software/) is a combination of the features of social media and CRM software. The tool helps businesses engage with customers on various social media platforms. 

Businesses can track, monitor, and respond to all customer interactions using a centralized dashboard. This avoids asking employees to individually review hundreds of posts, mentions, comments, and hashtags every day.

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For more information consult our [Social CRM Tools Buyers Guide](#buyers-guide-content)

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## Top-rated software of 2026

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Plan Type

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85% of professionals opt for a 30-day trial before the software purchase

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Key Features

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We have selected the most important and critical features as defined by Capterra user reviews

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Audience Targeting

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Calendar/Reminder System

Customer Support

Email Marketing

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Sentiment Analysis

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Table of Contents

-   [The benefits of social CRM tools](#the-benefits-of-social-crm-tools)
-   [Typical features of social CRM tools](#typical-features-of-social-crm-tools)
-   [The cost of social CRM tools](#the-cost-of-social-crm-tools)
-   [Considerations when buying social CRM tools](#considerations-when-buying-social-crm-tools)
-   [Relevant social CRM tool trends](#relevant-social-crm-tool-trends)

## The benefits of social CRM tools

Businesses primarily use social CRM tools to monitor their brand mentions on social media and manage interactions. Whether it’s a tweet complaining about a product or an Instagram story about your store, the tools let you address all such social interactions quickly and efficiently. 

Listed below are some of the benefits of using a social CRM tool: 

-   **Centralize all social media interactions:** The software's centralized dashboard lets you monitor and manage social media interactions. This saves a lot of time and ensures that no activity on, or mention of, your brand goes unacknowledged.
    
-   **Gain better insights into your target audience:** Businesses can gain insights about their target audience with features such as social listening, customer social profiles, automated reports, and advanced analytics. These insights can help your sales and marketing teams improve customer segmentation and targeting.
    
-   **Improve customer retention and generate leads:** The tool helps you quickly respond to queries on social media. This can improve retention as customers will notice that your business is prompt in responses. Using behavioural and linguistic triggers, you can also find prospective customers who like or follow you or your competitors.
    
-   **Engage customers and build your brand reputation:** The tool keeps you connected with your target audience via their social feed. Quick responses to customer queries will keep them engaged with your brand, allowing you to build your reputation online.
    

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## Typical features of social CRM tools

-   **Social media integration:** Connect multiple social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to a single portal. 
-   **Centralized responding:** Respond to comments, messages, and mentions on multiple social platforms from within the CRM system. 
-   **Content sharing:** Share brand-related content on multiple social platforms to engage with existing and prospective customers.
    
-   **Social media monitoring:** Listen for brand mentions by auto-monitoring comments, posts, and hashtags on various social media platforms. Seek out customer complaints and problems, while also identifying customer trends.
    
-   **Customer social profiles:** Use publicly available data from customers' social media accounts to understand your audience; also, get a better idea of the customers' needs and interests.
    
-   **Reporting/analytics:** Track and monitor audience engagement; also, get customized reports of their activity.
    

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## The cost of social CRM tools

Most products in the market are priced on a "per user per month" basis and can be divided into three pricing tiers based on their starting price.

**Price ranges\*:**

-   $12 - $20
    
-   $20 - $30
    
-   $30+
    

_\*The pricing included is for the entry-level/lowest-priced offering that was found on vendor websites on May 30, 2019. These ranges correspond to the 25th, 75th, and 100th percentile of the pricing information gathered from vendor websites of sample products._

The above list summarizes pricing for the base plans of most products. An enterprise, or premium product, which is priced higher, may include some additional features such as advanced analytics, automatic moderation, longer data retention, and XLS data exports.

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## Considerations when buying social CRM tools

-   **Check for social media integration with your CRM tool:** Many CRM solutions integrate with social media platforms and [offer similar functionalities as social CRM tools](https://www.capterra.com/resources/12-crm-features-and-why-you-need-them/).
    
-   **Assess your analytics requirements:** Some vendors offer [marketing and analytics tools](https://www.capterra.com/social-media-analytics-tools-software/) with advanced tracking and analytical capabilities. These tools generate deeper insights than a social CRM tool. If your use case is more aligned with social media management or marketing, consider using these tools instead of social CRM.
    

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## Relevant social CRM tool trends

-   **Marketing and sales automation trends:** As social media becomes ["the" platform for sales and marketing campaigns](https://lab.getapp.com/likes-leads-5-social-crm-trends-small-businesses/), businesses will want a social CRM tool that offers this functionality or integrates with another platform that does. Some vendors are offering this functionality through third-party providers.
    
-   **Social commerce/selling to grow exponentially:** As social commerce gains traction, social media platforms are [proving to be integral](https://www.cmswire.com/digital-experience/social-commerce-gets-ready-to-take-the-global-stage/). Businesses are [using social media networks](https://www.wired.com/story/instagram-sweet-sort-of-boring-ads/) and [messaging platforms, such as WeChat](https://techcrunch.com/2019/06/23/luxury-brands-sell-on-wechat/), to expand their digital storefronts. Based on this trend, we expect social CRM tool vendors to offer integrations with social commerce/selling tools. The integration would allow users to manage interactions and sales from a central portal.
    

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**Sources**

Products evaluated for the pricing calculation were taken from [Capterra's directory page](https://www.capterra.com/social-crm-tools-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra's directory](https://www.capterra.com/social-crm-tools-software/) that offer them.

The following sources were used for this document:

1\. [Software Advice Buyer's guide for Social CRM Tools](https://www.softwareadvice.com/crm/social-crm-comparison/#buyers-guide) (date accessed June 3, 2019)

2\. [Social Commerce Gets Ready to Take the Global Stage](https://www.cmswire.com/digital-experience/social-commerce-gets-ready-to-take-the-global-stage/) (date accessed June 3, 2019)

3\. [Instagram Is Sweet and Sort of Boring—but the Ads!](https://www.wired.com/story/instagram-sweet-sort-of-boring-ads/) (date accessed June 3, 2019)

4\. [Cartier, Bulgari, and other luxury brands are flocking to WeChat](https://techcrunch.com/2019/06/23/luxury-brands-sell-on-wechat/) (date accessed June 3, 2019)

5\. [From Likes to Leads: 5 Social CRM Trends for Small Businesses](https://lab.getapp.com/likes-leads-5-social-crm-trends-small-businesses/) (date accessed June 3, 2019)

6\. [The Complete Guide to Understanding Social CRM](https://getcrm.com/blog/guide-social-crm/) (date accessed June 3, 2019)

7\. [What's the Difference Between CRM and Marketing Automation Software?](https://www.capterra.com/resources/whats-difference-between-crm-and-marketing-automation-software/) (date accessed June 3, 2019)

8\. [12 CRM Features and Why You Need Them](https://www.capterra.com/resources/12-crm-features-and-why-you-need-them/) (date accessed June 3, 2019)