# Best Social CRM Tools Software 2026 | Capterra > Find the top Social CRM Tools software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/social-crm-tools-software/s/small-businesses --- # Best Social CRM Tools Software Last updated on May 6, 2026 How to find the right Social CRM Tools Software? Learn more from our team about Social CRM Tools Software pricing features and benefits in our Social CRM Tools Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is a social CRM tool? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on May 6, 2026 A [social customer relationship management (CRM) tool](https://www.capterra.com/social-crm-tools-software/) is a combination of the features of social media and CRM software. The tool helps businesses engage with customers on various social media platforms.  Businesses can track, monitor, and respond to all customer interactions using a centralized dashboard. This avoids asking employees to individually review hundreds of posts, mentions, comments, and hashtags every day. * * * For more information consult our [Social CRM Tools Buyers Guide](#buyers-guide-content) [4.3 (6972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/social-crm-tools-software/shortlist/) CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Bitrix24 is an AI-powered online workspace designed to help businesses manage their clients, sales, projects, and teams. [Learn more about Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [4.4 (18777)](https://www.capterra.com/p/61368/Salesforce/reviews/) [Capterra Shortlist](https://www.capterra.com/social-crm-tools-software/shortlist/) Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. [Learn more about Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) [4.4 (4079)](https://www.capterra.com/p/164283/Zendesk/reviews/) Zendesk is a cloud-based platform enabling businesses to offer customer support via text, mobile, phone, email, chat, and social media. [Learn more about Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3796)](https://www.capterra.com/p/121701/HootSuite/reviews/) [Capterra Shortlist](https://www.capterra.com/social-crm-tools-software/shortlist/) Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3049)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Switch to a two-in-one CRM solution that combines social selling and end-to-end customer management. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management 81% recommend this product [## Nimble](https://www.capterra.com/p/123032/Nimble/) [4.4 (1868)](https://www.capterra.com/p/123032/Nimble/reviews/) [Capterra Shortlist](https://www.capterra.com/social-crm-tools-software/shortlist/) Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth. [Learn more about Nimble](https://www.capterra.com/p/123032/Nimble/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## LiveAgent](https://www.capterra.com/p/102188/LiveAgent/) [4.7 (1777)](https://www.capterra.com/p/102188/LiveAgent/reviews/) [Capterra Shortlist](https://www.capterra.com/social-crm-tools-software/shortlist/) Start for free with LiveAgent and provide excellent customer service with the ultimate help desk solution for companies of all sizes. [Learn more about LiveAgent](https://www.capterra.com/p/102188/LiveAgent/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management 88% recommend this product [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/social-crm-tools-software/shortlist/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management 84% recommend this product [## Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) [4.6 (713)](https://www.capterra.com/p/123971/Agorapulse/reviews/) [Capterra Shortlist](https://www.capterra.com/social-crm-tools-software/shortlist/) Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse. [Learn more about Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Insightly](https://www.capterra.com/p/130671/Insightly/) [4.0 (654)](https://www.capterra.com/p/130671/Insightly/reviews/) With the social media integration you can simply put in a contact’s email address, Insightly detects and inputs related social profiles [Learn more about Insightly](https://www.capterra.com/p/130671/Insightly/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Copper](https://www.capterra.com/p/141642/Copper/) [4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/) CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface. [Learn more about Copper](https://www.capterra.com/p/141642/Copper/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Freshsales](https://www.capterra.com/p/155563/Freshsales/) [4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/) [Capterra Shortlist](https://www.capterra.com/social-crm-tools-software/shortlist/) Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business. [Learn more about Freshsales](https://www.capterra.com/p/155563/Freshsales/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management 82% recommend this product [## Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) [Capterra Shortlist](https://www.capterra.com/social-crm-tools-software/shortlist/) Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands. [Learn more about Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Thryv](https://www.capterra.com/p/156926/Thryv/) [4.2 (514)](https://www.capterra.com/p/156926/Thryv/reviews/) [Capterra Shortlist](https://www.capterra.com/social-crm-tools-software/shortlist/) Thryv is an AI-powered CRM and marketing platform helping small businesses capture leads, automate follow-ups, and grow. [Learn more about Thryv](https://www.capterra.com/p/156926/Thryv/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Dripify](https://www.capterra.com/p/215082/Dripify/) [4.7 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) Using LinkedIn to generate leads for your business? Automate your LinkedIn outreach with Dripify today: dripify.com [Learn more about Dripify](https://www.capterra.com/p/215082/Dripify/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management 82% recommend this product [## SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) [3.8 (412)](https://www.capterra.com/p/231638/SugarCRM/reviews/) Expand your team’s understanding with a broad range of social, news, and business sources to provide research direct to your CRM. [Learn more about SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## SocialPilot](https://www.capterra.com/p/144332/SocialPilot/) [4.4 (373)](https://www.capterra.com/p/144332/SocialPilot/reviews/) Social media management platform for agencies and teams — scheduling, AI content creation, inbox, analytics, and white-label reporting. [Learn more about SocialPilot](https://www.capterra.com/p/144332/SocialPilot/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/) [4.9 (258)](https://www.capterra.com/p/230521/Linked-Helper-2/reviews/) LinkedIn automation and lead generation tool for safe and smart outreach [Learn more about Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management 95% recommend this product [## Popl](https://www.capterra.com/p/252928/Popl/) [4.7 (249)](https://www.capterra.com/p/252928/Popl/reviews/) Popl is the #1 digital business card platform for enterprise. Create, distribute, and manage digital business cards at scale. [Learn more about Popl](https://www.capterra.com/p/252928/Popl/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management 85% recommend this product [## Wati](https://www.capterra.com/p/204314/WATI/) [4.6 (203)](https://www.capterra.com/p/204314/WATI/reviews/) End-to-end WhatsApp API solution for mid-market & enterprises worldwide. Trusted by the fastest-growing brands in 190+ countries.  [Learn more about Wati](https://www.capterra.com/p/204314/WATI/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management 87% recommend this product [## Kommo](https://www.capterra.com/p/120048/amoCRM/) [4.3 (199)](https://www.capterra.com/p/120048/amoCRM/reviews/) Messaging-powered CRM for WhatsApp and multichannel sales. Automate pipelines, manage leads, and increase conversions. [Learn more about Kommo](https://www.capterra.com/p/120048/amoCRM/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) [4.7 (172)](https://www.capterra.com/p/239384/Jobincloud/reviews/) All-In-One Automation Tool with Sourcing, Outreach, Data Enrichment, auto-Updates, ATS/CRM, custom pipelines, smart inbox, and ChatGPT. [Learn more about Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management 81% recommend this product [## Crisp](https://www.capterra.com/p/151292/Crisp/) [4.6 (147)](https://www.capterra.com/p/151292/Crisp/reviews/) Your all-in-one platform for multi-channel communication to improve your customers' relationship. [Learn more about Crisp](https://www.capterra.com/p/151292/Crisp/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management [## Lyfpit](https://www.capterra.com/p/228116/Lyfpit/) [4.6 (138)](https://www.capterra.com/p/228116/Lyfpit/reviews/) Lyfpit is the social media marketing automation and growth hacking platform created by marketers [Learn more about Lyfpit](https://www.capterra.com/p/228116/Lyfpit/) Social CRM Tools features reviewers most value Audience Targeting Customer Support Email Marketing Lead Capture Live Chat Marketing Automation Multi-Channel Social Integration Social Media Monitoring Task Management 85% recommend this product Page 1 of 4 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (78) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Audience Targeting Brand Tracking Calendar/Reminder System Customer Support Email Marketing Generative AI Lead Capture Lead Nurturing Live Chat Marketing Automation Multi-Channel Social Integration Sentiment Analysis Social Media Monitoring Task Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Financial CRM Software](https://www.capterra.com/financial-crm-software/)[Healthcare CRM Software](https://www.capterra.com/healthcare-crm-software/)[Insurance CRM Software](https://www.capterra.com/insurance-crm-software/) Table of Contents - [The benefits of social CRM tools](#the-benefits-of-social-crm-tools) - [Typical features of social CRM tools](#typical-features-of-social-crm-tools) - [The cost of social CRM tools](#the-cost-of-social-crm-tools) - [Considerations when buying social CRM tools](#considerations-when-buying-social-crm-tools) - [Relevant social CRM tool trends](#relevant-social-crm-tool-trends) ## The benefits of social CRM tools Businesses primarily use social CRM tools to monitor their brand mentions on social media and manage interactions. Whether it’s a tweet complaining about a product or an Instagram story about your store, the tools let you address all such social interactions quickly and efficiently.  Listed below are some of the benefits of using a social CRM tool:  - **Centralize all social media interactions:** The software's centralized dashboard lets you monitor and manage social media interactions. This saves a lot of time and ensures that no activity on, or mention of, your brand goes unacknowledged. - **Gain better insights into your target audience:** Businesses can gain insights about their target audience with features such as social listening, customer social profiles, automated reports, and advanced analytics. These insights can help your sales and marketing teams improve customer segmentation and targeting. - **Improve customer retention and generate leads:** The tool helps you quickly respond to queries on social media. This can improve retention as customers will notice that your business is prompt in responses. Using behavioural and linguistic triggers, you can also find prospective customers who like or follow you or your competitors. - **Engage customers and build your brand reputation:** The tool keeps you connected with your target audience via their social feed. Quick responses to customer queries will keep them engaged with your brand, allowing you to build your reputation online. * * * ## Typical features of social CRM tools - **Social media integration:** Connect multiple social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to a single portal.  - **Centralized responding:** Respond to comments, messages, and mentions on multiple social platforms from within the CRM system.  - **Content sharing:** Share brand-related content on multiple social platforms to engage with existing and prospective customers. - **Social media monitoring:** Listen for brand mentions by auto-monitoring comments, posts, and hashtags on various social media platforms. Seek out customer complaints and problems, while also identifying customer trends. - **Customer social profiles:** Use publicly available data from customers' social media accounts to understand your audience; also, get a better idea of the customers' needs and interests. - **Reporting/analytics:** Track and monitor audience engagement; also, get customized reports of their activity. * * * ## The cost of social CRM tools Most products in the market are priced on a "per user per month" basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $12 - $20 - $20 - $30 - $30+ _\*The pricing included is for the entry-level/lowest-priced offering that was found on vendor websites on May 30, 2019. These ranges correspond to the 25th, 75th, and 100th percentile of the pricing information gathered from vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise, or premium product, which is priced higher, may include some additional features such as advanced analytics, automatic moderation, longer data retention, and XLS data exports. * * * ## Considerations when buying social CRM tools - **Check for social media integration with your CRM tool:** Many CRM solutions integrate with social media platforms and [offer similar functionalities as social CRM tools](https://www.capterra.com/resources/12-crm-features-and-why-you-need-them/). - **Assess your analytics requirements:** Some vendors offer [marketing and analytics tools](https://www.capterra.com/social-media-analytics-tools-software/) with advanced tracking and analytical capabilities. These tools generate deeper insights than a social CRM tool. If your use case is more aligned with social media management or marketing, consider using these tools instead of social CRM. * * * ## Relevant social CRM tool trends - **Marketing and sales automation trends:** As social media becomes ["the" platform for sales and marketing campaigns](https://lab.getapp.com/likes-leads-5-social-crm-trends-small-businesses/), businesses will want a social CRM tool that offers this functionality or integrates with another platform that does. Some vendors are offering this functionality through third-party providers. - **Social commerce/selling to grow exponentially:** As social commerce gains traction, social media platforms are [proving to be integral](https://www.cmswire.com/digital-experience/social-commerce-gets-ready-to-take-the-global-stage/). Businesses are [using social media networks](https://www.wired.com/story/instagram-sweet-sort-of-boring-ads/) and [messaging platforms, such as WeChat](https://techcrunch.com/2019/06/23/luxury-brands-sell-on-wechat/), to expand their digital storefronts. Based on this trend, we expect social CRM tool vendors to offer integrations with social commerce/selling tools. The integration would allow users to manage interactions and sales from a central portal. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra's directory page](https://www.capterra.com/social-crm-tools-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra's directory](https://www.capterra.com/social-crm-tools-software/) that offer them. The following sources were used for this document: 1\. [Software Advice Buyer's guide for Social CRM Tools](https://www.softwareadvice.com/crm/social-crm-comparison/#buyers-guide) (date accessed June 3, 2019) 2\. [Social Commerce Gets Ready to Take the Global Stage](https://www.cmswire.com/digital-experience/social-commerce-gets-ready-to-take-the-global-stage/) (date accessed June 3, 2019) 3\. [Instagram Is Sweet and Sort of Boring—but the Ads!](https://www.wired.com/story/instagram-sweet-sort-of-boring-ads/) (date accessed June 3, 2019) 4\. [Cartier, Bulgari, and other luxury brands are flocking to WeChat](https://techcrunch.com/2019/06/23/luxury-brands-sell-on-wechat/) (date accessed June 3, 2019) 5\. [From Likes to Leads: 5 Social CRM Trends for Small Businesses](https://lab.getapp.com/likes-leads-5-social-crm-trends-small-businesses/) (date accessed June 3, 2019) 6\. [The Complete Guide to Understanding Social CRM](https://getcrm.com/blog/guide-social-crm/) (date accessed June 3, 2019) 7\. [What's the Difference Between CRM and Marketing Automation Software?](https://www.capterra.com/resources/whats-difference-between-crm-and-marketing-automation-software/) (date accessed June 3, 2019) 8\. [12 CRM Features and Why You Need Them](https://www.capterra.com/resources/12-crm-features-and-why-you-need-them/) (date accessed June 3, 2019)