# 2025 Capterra Shortlist for Social Media Analytics Tools | Capterra

> Discover the highest-rated & most popular Social Media Analytics Tools Software of 2025. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/social-media-analytics-tools-software/shortlist

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# 2025 Capterra Shortlist for Social Media Analytics Tools

-   [All Products](https://www.capterra.com/social-media-analytics-tools-software/)
-   [Capterra Shortlist](https://www.capterra.com/social-media-analytics-tools-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/121701/HootSuite/)

## [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

[4.4 (3795)](https://www.capterra.com/p/121701/HootSuite/reviews/)[View all reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)

[](https://www.capterra.com/p/121701/HootSuite/)

Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.

Overall Score

92/100

Popularity: 47/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.2

Features

4.3

Value for Money

4.1

Paid plans start at

$399.00Per Month

Free Trial

Free Version

Category Features

7/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/239366/Vista-Social/)

## [Vista Social](https://www.capterra.com/p/239366/Vista-Social/)

[4.9 (890)](https://www.capterra.com/p/239366/Vista-Social/reviews/)[View all reviews](https://www.capterra.com/p/239366/Vista-Social/reviews/)

[](https://www.capterra.com/p/239366/Vista-Social/)

Expertly crafted social media management tools to help brands and agencies exceed their goals

Overall Score

90/100

Popularity: 40/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.8

Features

4.9

Value for Money

4.8

Paid plans start at

$79.00Per Month

Free Trial

Free Version

Category Features

3/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/159351/Zoho-Social/)

## [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)

[4.7 (3398)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)[View all reviews](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

[](https://www.capterra.com/p/159351/Zoho-Social/)

Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.

Overall Score

89/100

Popularity: 41/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.5

Value for Money

4.5

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

5/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/171840/HubSpot-Marketing/)

## [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[4.5 (6221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Overall Score

87/100

Popularity: 41/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.4

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

4/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/203702/Metricool/)

## [Metricool](https://www.capterra.com/p/203702/Metricool/)

[4.4 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)[View all reviews](https://www.capterra.com/p/203702/Metricool/reviews/)

[](https://www.capterra.com/p/203702/Metricool/)

Manage your social networks like a pro and with less stress Save time daily by scheduling, analyzing, and measuring your social media.

Overall Score

83/100

Popularity: 36/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.0

Features

4.3

Value for Money

4.2

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

7/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/121447/Sprout-Social/)

## [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)[View all reviews](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

[](https://www.capterra.com/p/121447/Sprout-Social/)

Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days.

Overall Score

83/100

Popularity: 39/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.3

Features

4.2

Value for Money

3.9

Paid plans start at

$199.00Per Month

Free Trial

Free Version

Category Features

7/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/166130/Cloud-Campaign/)

## [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)

[4.9 (159)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/)[View all reviews](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/)

[](https://www.capterra.com/p/166130/Cloud-Campaign/)

Cloud Campaign is the infrastructure for growing agencies and software companies offering social media management to drive more revenue

Overall Score

81/100

Popularity: 33/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.9

Features

4.6

Value for Money

4.9

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

4/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/166498/Loomly/)

## [Loomly](https://www.capterra.com/p/166498/Loomly/)

[4.7 (509)](https://www.capterra.com/p/166498/Loomly/reviews/)[View all reviews](https://www.capterra.com/p/166498/Loomly/reviews/)

[](https://www.capterra.com/p/166498/Loomly/)

Loomly is an easy-to-use Social Media Management platform that empowers marketers to save time and manage their accounts in one place.

Overall Score

81/100

Popularity: 34/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.4

Value for Money

4.6

Paid plans start at

$42.00Per Month

Free Trial

Free Version

Category Features

5/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/149054/Brand24/)

## [Brand24](https://www.capterra.com/p/149054/Brand24/)

[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/)[View all reviews](https://www.capterra.com/p/149054/Brand24/reviews/)

[](https://www.capterra.com/p/149054/Brand24/)

With this social media analytics tool, you can track keyword performance, mentions, social media reach, and sentiment analysis.

Overall Score

78/100

Popularity: 32/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.8

Features

4.4

Value for Money

4.5

Paid plans start at

$199.00Per Month

Free Trial

Free Version

Category Features

6/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/277011/Brandwatch/)

## [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)

[4.2 (235)](https://www.capterra.com/p/277011/Brandwatch/reviews/)[View all reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Brandwatch’s Social Media Analytics Tools track trends, performance, and insights. Trusted by ⅔ of Forbes' 100 most valuable brands.

Overall Score

78/100

Popularity: 33/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.4

Features

3.9

Value for Money

3.8

Paid plans start at

Not provided by the vendor

Category Features

8/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/123971/Agorapulse/)

## [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)

[4.6 (713)](https://www.capterra.com/p/123971/Agorapulse/reviews/)[View all reviews](https://www.capterra.com/p/123971/Agorapulse/reviews/)

[](https://www.capterra.com/p/123971/Agorapulse/)

Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse.

Overall Score

76/100

Popularity: 30/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.3

Value for Money

4.4

Paid plans start at

$69.00Per Month

Free Trial

Free Version

Category Features

7/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/130894/Sendible/)

## [Sendible](https://www.capterra.com/p/130894/Sendible/)

[4.6 (137)](https://www.capterra.com/p/130894/Sendible/reviews/)[View all reviews](https://www.capterra.com/p/130894/Sendible/reviews/)

[](https://www.capterra.com/p/130894/Sendible/)

Social media management tool with brand monitoring, content sharing, multiple networks support, social media analysis & tracking.

Overall Score

76/100

Popularity: 29/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.5

Features

4.4

Value for Money

4.5

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

7/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/10002272/FollowerAudit/)

## [FollowerAudit](https://www.capterra.com/p/10002272/FollowerAudit/)

[4.7 (95)](https://www.capterra.com/p/10002272/FollowerAudit/reviews/)[View all reviews](https://www.capterra.com/p/10002272/FollowerAudit/reviews/)

[](https://www.capterra.com/p/10002272/FollowerAudit/)

Run a Twitter Audit of any public Twitter account and get detailed followers analytics such as tracking followers and unfollowers.

Overall Score

73/100

Popularity: 26/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.4

Features

4.6

Value for Money

4.5

Paid plans start at

$29.99

Free Trial

Free Version

Category Features

1/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/173036/YouScan/)

## [YouScan](https://www.capterra.com/p/173036/YouScan/)

[4.9 (109)](https://www.capterra.com/p/173036/YouScan/reviews/)[View all reviews](https://www.capterra.com/p/173036/YouScan/reviews/)

[](https://www.capterra.com/p/173036/YouScan/)

Highly accurate and smart, YouScan helps brands to listen to social media and get visual insights to make data-backed decisions.

Overall Score

73/100

Popularity: 25/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

5.0

Features

4.7

Value for Money

4.7

Paid plans start at

$499.00Per Month

Free Trial

Free Version

Category Features

6/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153316/NapoleonCat/)

## [NapoleonCat](https://www.capterra.com/p/153316/NapoleonCat/)

[4.7 (83)](https://www.capterra.com/p/153316/NapoleonCat/reviews/)[View all reviews](https://www.capterra.com/p/153316/NapoleonCat/reviews/)

[](https://www.capterra.com/p/153316/NapoleonCat/)

With NapoleonCat's Analytics, you will quickly spot improvement opportunities and tweak your social media strategy as you go.

Overall Score

72/100

Popularity: 25/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.7

Features

4.5

Value for Money

4.5

Paid plans start at

$79.00Per Month

Free Trial

Free Version

Category Features

8/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/197755/TrackMyHashtag/)

## [TrackMyHashtag](https://www.capterra.com/p/197755/TrackMyHashtag/)

[4.7 (42)](https://www.capterra.com/p/197755/TrackMyHashtag/reviews/)[View all reviews](https://www.capterra.com/p/197755/TrackMyHashtag/reviews/)

[](https://www.capterra.com/p/197755/TrackMyHashtag/)

TrackMyHashtag provides historical Twitter data & hashtag analytics to help marketers, researchers,& brands optimize social strategies.

Overall Score

72/100

Popularity: 25/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.6

Features

4.7

Value for Money

4.8

Paid plans start at

$99.99Per Month

Free Trial

Free Version

Category Features

6/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152819/Vbout/)

## [VBOUT](https://www.capterra.com/p/152819/Vbout/)

[4.8 (191)](https://www.capterra.com/p/152819/Vbout/reviews/)[View all reviews](https://www.capterra.com/p/152819/Vbout/reviews/)

[](https://www.capterra.com/p/152819/Vbout/)

VBOUT is an AI-enabled marketing platform that helps small teams create big businesses.

Overall Score

71/100

Popularity: 24/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.8

Value for Money

4.9

Paid plans start at

$50.00Per Month

Free Trial

Free Version

Category Features

2/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152937/Kontentino/)

## [Kontentino](https://www.capterra.com/p/152937/Kontentino/)

[4.7 (201)](https://www.capterra.com/p/152937/Kontentino/reviews/)[View all reviews](https://www.capterra.com/p/152937/Kontentino/reviews/)

[](https://www.capterra.com/p/152937/Kontentino/)

Kontentino is a collaborative social media tool that turns chaos into clarity — helping teams plan, approve, and schedule together.

Overall Score

70/100

Popularity: 23/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.8

Features

4.4

Value for Money

4.6

Paid plans start at

€49.00Per Month

Free Trial

Free Version

Category Features

6/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/251823/Bunker-DB-analytics/)

## [Bunker DB Analytics](https://www.capterra.com/p/251823/Bunker-DB-analytics/)

[4.5 (50)](https://www.capterra.com/p/251823/Bunker-DB-analytics/reviews/)[View all reviews](https://www.capterra.com/p/251823/Bunker-DB-analytics/reviews/)

[](https://www.capterra.com/p/251823/Bunker-DB-analytics/)

Get Bunker DB as your teammate and understand the potential of all your data in a simple and clear way.

Overall Score

64/100

Popularity: 18/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.9

Features

4.4

Value for Money

4.4

Paid plans start at

$999.00Per Month

Free Trial

Free Version

Category Features

7/10

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Social Media Analytics Tools Software](https://www.capterra.com/social-media-analytics-tools-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:May 2, 2025