# Best Social Media Marketing Software 2026 | Capterra > Find the top Social Media Marketing software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/social-media-marketing-software --- # Best Social Media Marketing Software Last updated on April 20, 2026 How to find the right Social Media Marketing Software? Learn more from our team about Social Media Marketing Software pricing features and benefits in our Social Media Marketing Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is social media marketing software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on April 20, 2026 [Social media marketing software](https://www.capterra.com/social-media-marketing-software/) allows users to automate creating, tracking, and managing online marketing campaigns on social media platforms such as Facebook, Twitter, LinkedIn, YouTube, and more. This software helps publish and promote online content, engage with online audiences, and create opportunities to convert them into customers through sign-up offers and promotions for products and services.  Social media marketing software also provides features for creating and editing text-based and visual content, such as images and videos, and tools for discovering and curating relevant content from various online sources. Furthermore, it enables businesses to monitor social media conversations, mentions, and brand sentiment to gain insights into customer opinions through social listening, trends, and competitor activities. For more information consult our [Social Media Marketing Buyers Guide](#buyers-guide-content) [4.1 (77)](https://www.capterra.com/p/207701/Hibu/reviews/) Social media management that helps local businesses post consistently, boost engagement, and strengthen their online presence. [Learn more about Hibu](https://www.capterra.com/p/207701/Hibu/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [4.2 (235)](https://www.capterra.com/p/277011/Brandwatch/reviews/) [Capterra Shortlist](https://www.capterra.com/social-media-marketing-software/shortlist/) Discover, attract, and engage customers with Brandwatch’s Social Media Marketing solution. Official partner of Meta, Twitter, & TikTok [Learn more about Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [4.8 (115)](https://www.capterra.com/p/158746/Agency-Analytics/reviews/) AgencyAnalytics is the #1 social media reporting platform for agencies. Social media reports that build trust & keep clients engage. [Learn more about AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 98% recommend this product Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.5 (6221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/social-media-marketing-software/shortlist/) Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [4.5 (325)](https://www.capterra.com/p/171744/Planable/reviews/) Social media management tool that enables collaboration across various platforms through a centralized content calendar. [Learn more about Planable](https://www.capterra.com/p/171744/Planable/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 85% recommend this product [4.9 (159)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) [Capterra Shortlist](https://www.capterra.com/social-media-marketing-software/shortlist/) Cloud Campaign is the infrastructure for growing agencies and software companies offering social media management to drive more revenue [Learn more about Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 96% recommend this product [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17579)](https://www.capterra.com/p/110228/MailChimp/reviews/) Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. [Learn more about Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## Jira](https://www.capterra.com/p/19319/JIRA/) [4.4 (15329)](https://www.capterra.com/p/19319/JIRA/reviews/) Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management. [Learn more about Jira](https://www.capterra.com/p/19319/JIRA/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## monday.com](https://www.capterra.com/p/147657/monday-com/) [4.6 (5735)](https://www.capterra.com/p/147657/monday-com/reviews/) On monday.com, you can monitor all of your social media campaigns on a no-code platform you can customize for your needs. [Learn more about monday.com](https://www.capterra.com/p/147657/monday-com/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5153)](https://www.capterra.com/p/210721/Instagram/reviews/) Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts. [Learn more about Instagram](https://www.capterra.com/p/210721/Instagram/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 87% recommend this product [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3795)](https://www.capterra.com/p/121701/HootSuite/reviews/) [Capterra Shortlist](https://www.capterra.com/social-media-marketing-software/shortlist/) Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3401)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) [Capterra Shortlist](https://www.capterra.com/social-media-marketing-software/shortlist/) Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics. [Learn more about Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 86% recommend this product [## Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2915)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) We deliver the tools to simplify and amplify digital marketing and drive results for your business. [Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## Meta for Business](https://www.capterra.com/p/213257/Facebook/) [4.4 (2373)](https://www.capterra.com/p/213257/Facebook/reviews/) Social media marketing solution that helps businesses create personalized marketing plans based on targeted audience and budget. [Learn more about Meta for Business](https://www.capterra.com/p/213257/Facebook/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Semrush helps you streamline your social media routine, from scheduling posts to tracking performance and competitor benchmarking. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 82% recommend this product [## Writesonic](https://www.capterra.com/p/219972/Writesonic/) [4.8 (2102)](https://www.capterra.com/p/219972/Writesonic/reviews/) Writesonic is an AI-powered writing assistant with a mission to empower everyone in the world to write anything and publish anywhere. [Learn more about Writesonic](https://www.capterra.com/p/219972/Writesonic/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 89% recommend this product [## Jasper](https://www.capterra.com/p/217242/Jasper/) [4.8 (1855)](https://www.capterra.com/p/217242/Jasper/reviews/) AI writing assistant that breaks through writer's block and saves hours every week writing copy. [Learn more about Jasper](https://www.capterra.com/p/217242/Jasper/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 88% recommend this product [## Twitter/X](https://www.capterra.com/p/214056/Twitter/) [4.5 (1796)](https://www.capterra.com/p/214056/Twitter/reviews/) Social media marketing solution that helps businesses target specific audiences to organize different marketing campaigns. [Learn more about Twitter/X](https://www.capterra.com/p/214056/Twitter/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## Buffer](https://www.capterra.com/p/143492/Buffer/) [4.5 (1491)](https://www.capterra.com/p/143492/Buffer/reviews/) [Capterra Shortlist](https://www.capterra.com/social-media-marketing-software/shortlist/) Build a remarkable brand on social media. Plan, schedule, analyze, and engage all from one powerful dashboard. [Learn more about Buffer](https://www.capterra.com/p/143492/Buffer/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) [4.6 (1134)](https://www.capterra.com/p/210733/Snapchat/reviews/) Snapchat is a social media marketing solution that helps businesses create marketing campaigns, schedule posts & track performance. [Learn more about Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1134)](https://www.capterra.com/p/148516/Marketing-360/reviews/) [Capterra Shortlist](https://www.capterra.com/social-media-marketing-software/shortlist/) Connect any or all of your Facebook, Instagram, Google My Business or LinkedIn accounts, and begin scheduling your posts. [Learn more about Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 82% recommend this product [## X Pro](https://www.capterra.com/p/144330/TweetDeck/) [4.5 (1044)](https://www.capterra.com/p/144330/TweetDeck/reviews/) Organize your corporate Tweeter account, track and share searches with your co-workers without disclosing your password. [Learn more about X Pro](https://www.capterra.com/p/144330/TweetDeck/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (986)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Bitrix24 #1 free social brand management and social CRM software used by 15 million businesses. Cloud, mobile, open source editions. [Learn more about Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion [## Nextiva](https://www.capterra.com/p/175788/Nextiva/) [4.6 (916)](https://www.capterra.com/p/175788/Nextiva/reviews/) Nextiva is an AI-enabled customer interaction management platform that unifies voice, video, chat, social media, and email. [Learn more about Nextiva](https://www.capterra.com/p/175788/Nextiva/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 84% recommend this product [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Social Media Marketing features reviewers most value Automated Publishing Campaign Management Conversion Tracking Engagement Tracking Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion 84% recommend this product Page 1 of 21 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (507) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Activity Dashboard AI Copilot Automated Publishing Automated Scheduling Calendar Management Campaign Management Campaign Planning Conversion Tracking Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Generative AI Keyword Filtering Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Reputation Management Software](https://www.capterra.com/reputation-management-software/)[Social Media Monitoring Software](https://www.capterra.com/social-media-monitoring-software/)[Influencer Marketing Software](https://www.capterra.com/influencer-marketing-software/)[Review Management Software](https://www.capterra.com/review-management-software/)[Social Media Analytics Tools Software](https://www.capterra.com/social-media-analytics-tools-software/)[Public Relations Software](https://www.capterra.com/public-relations-software/)[Social Listening Tools Software](https://www.capterra.com/social-listening-tools-software/)[Customer Loyalty Software](https://www.capterra.com/customer-loyalty-software/) Table of Contents - [What are the benefits of social media marketing software?](#what-are-the-benefits-of-social-media-marketing-software) - [What are the common features of social media marketing software?](#what-are-the-common-features-of-social-media-marketing-software) - [How much does social media marketing software cost?](#how-much-does-social-media-marketing-software-cost) - [Key considerations when purchasing social media marketing software](#key-considerations-when-purchasing-social-media-marketing-software) ## What are the benefits of social media marketing software? - **Enhanced audience targeting and personalization**: Social media marketing solutions often include audience segmentation and targeting features. These tools enable businesses to identify and reach specific audience segments based on demographics, interests, and behaviors. This leads to more personalized and relevant content, improving engagement and conversion rates. - **Centralized social media management**: Social media marketing software provides a centralized platform to manage multiple social media accounts, making it easier to schedule and publish a social media post, engage with followers, and monitor activities across various social media channels. It saves time and effort by eliminating the need to log in to each platform separately. - **Detailed analytics and reporting**: Social media marketing software provides in-depth analytics and reporting capabilities for multiple social media channels and accounts. It offers valuable insights into the performance of social media campaigns, including metrics such as overall reach, engagement, click-through rates, and conversions. These insights help businesses evaluate strategies and make data-driven decisions to optimize future campaigns. - **Improved collaboration and team management**: Social media marketing tools provide a centralized dashboard for team members to collaborate on social media campaigns. It eliminates the need for multiple tools or platforms, ensuring everyone can access the same information and resources. The software also allows businesses to assign tasks and access roles, such as viewer or editor, to team members. ## What are the common features of social media marketing software? - **Content management**: Provides tools for creating and managing text-based and visual content, such as images and videos, specifically tailored for social media platforms. This feature also helps build a centralized content library where businesses can store and organize their social media content.  - **Post scheduling**: Automates social media posting and allows users to create schedules for posting online content. This feature also lets users set specific dates and times for publishing content, ensuring a consistent and timely presence on social media. - **Reporting/analytics**: Creates comprehensive social media reports that provide insights into campaign performance, engagement metrics, follower growth, and other key performance indicators (KPIs), such as click-through rates and conversions. These insights help businesses assess the effectiveness of their social media efforts and make data-driven decisions.  - **Ad management:** Allows users to effectively plan, create, schedule, and publish their online advertisements across various social media platforms. The feature also helps businesses monitor and analyze ad performance and optimize it to further maximize its effectiveness. - **Customer segmentation**: Identifies and targets specific audience segments based on demographics, interests, and behaviors. This enables businesses to personalize their social media campaigns and reach their target audience more effectively. ## How much does social media marketing software cost? Most social media marketing software on the market are priced on a "per month" basis, and their entry-level pricing plans range from **$9.95 to $800+\*** per month. An enterprise product that’s priced higher may include additional features such as chatbots with automation tools, custom integrations, net promoter score (NPS) surveys, and custom workflows. _\*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of July 6, 2023._ ## Key considerations when purchasing social media marketing software - **Assess the software's content automation features:** With content automation, marketers can create, upload, and schedule multiple pieces of content across social media channels simultaneously, eliminating manual work. - **Check for social media listening and monitoring features**: Social media listening and monitoring are crucial to understanding user behavior and engagement towards your brand. These features can automatically detect and flag specific keywords and brand-related comments, mentions, or messages. This enables businesses to respond promptly and address any concerns or inquiries effectively.  - **Analyze ad management workflow**: An ideal social media marketing platform helps create end-to-end ad management workflows that involve ad creation, user targeting, and ad placement on social media platforms. The process also includes an ad review and approval process to ensure all your ads meet platform guidelines and policies. * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra's [social media marketing software](https://www.capterra.com/social-media-marketing-software/) directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them.