---
title: "Best Free Social Media Marketing Software Solutions 2026 | Capterra"
description: "Find and compare the 2026 best free Social Media Marketing software solutions, using our interactive tool to quickly narrow your choices based on businesses like yours."
source_url: "https://www.capterra.com/social-media-marketing-software/s/free/"
page_type: "subcategory"
language: "en"
---

# Best Social Media Marketing Software for free

## Mailchimp

Rating: 4.5 out of 5 (17,677 reviews)

Profile: [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.2 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive email marketing platform

- Flexible newsletter creation tools

Cons:

- Limited editing and formatting options

- Frequent email deliverability problems

#### Starting price

Starting price: $13.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Post Scheduling: 4.5 rating

- Automated Publishing: 4.5 rating

- Email Marketing: 4.7 rating

- Social Media Integration: 4.4 rating

#### Lowest rated features

- Multi-Account Management: 4.4 rating

- Content Management: 4.4 rating

- Data Import/Export: 4.3 rating

- Reporting/Analytics: 4.6 rating

#### Feature-related review snippet

Reviewer: Angela W.

Reviewer details: Consumer Goods, 11-50 employees

Published: April 13, 2026

> "The interface is clean, the integrations are seamless, and it honestly feels like the most professional tool in its class."

### Gallery tab

Ease of use: 4.4 out of 5 (17,677 reviews)

#### Related review snippet

Reviewer: Verified Reviewer

Reviewer details: Public Relations and Communications, 201-500 employees

Published: May 18, 2026

> "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and some advanced features require higher-tier plans, the overall functionality and ease of use make it a reliable and effective marketing platform."

### Integrations tab

Mailchimp connects with 208+ software tools.

[See all integrations](https://www.capterra.com/p/110228/MailChimp/#integrations)

#### Most popular integrations

- Slack: 4.7 rating

- Salesforce Sales Cloud: 4.4 rating

- Evernote Teams: 4.4 rating

- HubSpot Marketing Hub: 4.5 rating

- NetSuite: 4.2 rating

- Epos Now: 3.8 rating

#### Integrations-related review snippet

Reviewer: Alec J.

Reviewer details: Glass, Ceramics & Concrete, 11-50 employees

Published: December 2, 2024

> "The integration options with other platforms and tools were a big plus, streamlining workflow and boosting efficiency."

---

## Jira

Rating: 4.4 out of 5 (15,462 reviews)

Profile: [Jira](https://www.capterra.com/p/19319/JIRA/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.

#### Rating breakdown

- Ease of Use: 4.1 out of 5

- Customer Service: 4.2 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Pros:

- Robust agile management tools

- Comprehensive project tracking features

Cons:

- Frequent bugs and technical issues

- Slow performance with large data

#### Starting price

Starting price: $7.91

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Commenting/Notes: 5.0 rating

- Reporting/Analytics: 4.0 rating

- Tagging: 3.0 rating

- Third-Party Integrations: 3.0 rating

#### Lowest rated features

- Workflow Management: 3.0 rating

#### Feature-related review snippet

Reviewer: Abhi S.

Reviewer details: Computer Software, 501-1,000 employees

Published: September 3, 2024

> "issue tracking and user interface and ability to integrate with other tools and software further enhances its versatility."

### Gallery tab

Ease of use: 4.1 out of 5 (15,462 reviews)

#### Related review snippet

Reviewer: Dave R.

Reviewer details: Mechanical or Industrial Engineering, 11-50 employees

Published: July 13, 2026

> "Its customizable workflows, issue tracking, dashboards, and collaboration features help development and IT teams stay organized while making it easy to monitor project status and ongoing work."

### Integrations tab

Jira connects with 49+ software tools.

[See all integrations](https://www.capterra.com/p/19319/JIRA/#integrations)

#### Most popular integrations

- Salesforce Sales Cloud: 4.4 rating

- Zendesk Suite: 4.7 rating

- Confluence: 4.6 rating

- Microsoft Outlook: 4.5 rating

- Lucidchart: 4.5 rating

- Hubstaff: 4.5 rating

#### Integrations-related review snippet

Reviewer: Denis M.

Reviewer details: Financial Services, 201-500 employees

Published: April 29, 2026

> "I really rely on the integrations with Confluence and GitHub - it’s incredibly helpful to see code commits or doc pages linked directly to a ticket so I don't have to go digging around."

---

## HubSpot Marketing Hub

Rating: 4.5 out of 5 (6,251 reviews)

Profile: [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.2 out of 5

#### Pros and cons based on reviews

Pros:

- All-in-one marketing platform

- Comprehensive marketing automation suite

Cons:

- High and complex pricing structure

- Frequent bugs and technical glitches

#### Starting price

Starting price: $15.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Post Scheduling: 4.5 rating

- Automated Publishing: 4.5 rating

- Content Management: 4.5 rating

- Multi-Account Management: 4.4 rating

#### Lowest rated features

- Reporting/Analytics: 4.5 rating

- Conversion Tracking: 4.4 rating

- Customer Segmentation: 4.4 rating

- Contact Management: 4.5 rating

#### Feature-related review snippet

Reviewer: Juan B.

Reviewer details: Computer Software, 51-200 employees

Published: June 13, 2025

> "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that I just wish it would get a bit more robust and customizable."

### Gallery tab

Ease of use: 4.3 out of 5 (6,251 reviews)

#### Related review snippet

Reviewer: Stacy S.

Reviewer details: Mechanical or Industrial Engineering, 51-200 employees

Published: June 30, 2026

> "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly."

### Integrations tab

HubSpot Marketing Hub connects with 216+ software tools.

[See all integrations](https://www.capterra.com/p/171840/HubSpot-Marketing/#integrations)

#### Most popular integrations

- Microsoft 365: 4.6 rating

- Eventbrite: 4.6 rating

- Marketo Engage: 4.3 rating

- Salesforce Marketing Cloud Account Engagement: 4.1 rating

- Campaign Monitor by Marigold: 4.5 rating

- Benchmark Email: 4.3 rating

#### Integrations-related review snippet

Reviewer: Yasmin M.

Reviewer details: Accounting, 11-50 employees

Published: April 14, 2026

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

---

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## monday.com AI Work Platform

Rating: 4.6 out of 5 (6,098 reviews)

Profile: [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

On monday.com, you can monitor all of your social media campaigns on a no-code platform you can customize for your needs.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive project monitoring tools

- Highly customizable workflow management

Cons:

- High and complex pricing structure

- Frequent bugs and technical glitches

#### Starting price

Starting price: $9.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Post Scheduling: 4.4 rating

- Content Management: 4.4 rating

- Multi-Account Management: 4.4 rating

- Reporting/Analytics: 4.7 rating

#### Lowest rated features

- Calendar Management: 4.0 rating

- Data Visualization: 4.2 rating

- Social Promotion: 3.0 rating

- Commenting/Notes: 4.0 rating

#### Feature-related review snippet

Reviewer: Graham B.

Reviewer details: Management Consulting, 1-10 employees

Published: May 5, 2026

> "The easier and smoother interactions with information and data inputs once the web pages content has been built and ready for user input."

### Gallery tab

Ease of use: 4.5 out of 5 (6,098 reviews)

#### Related review snippet

Reviewer: Lokesh K.

Reviewer details: Information Technology and Services, 201-500 employees

Published: May 5, 2026

> "The AI integrations have been a game-changer for me, specifically for summarizing complex technical documentation and generating SEO-ready marketing content, which has significantly compressed our project lifecycles."

### Integrations tab

monday.com AI Work Platform connects with 39+ software tools.

[See all integrations](https://www.capterra.com/p/147657/monday-com/#integrations)

#### Most popular integrations

- Slack: 4.6 rating

- Jira: 4.4 rating

- Zoom Workplace: 4.6 rating

- Asana: 4.5 rating

- Adobe Creative Cloud: 4.7 rating

- Shopify: 4.5 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Mental Health Care, 51-200 employees

Published: January 22, 2026

> "I love the fact that you can build in dependencies and it integrates with several other softwares such as Zoom, Gmail, and Slack (to name a few)."

---

## Instagram

Rating: 4.7 out of 5 (5,209 reviews)

Profile: [Instagram](https://www.capterra.com/p/210721/Instagram/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.1 out of 5

- Features: 4.6 out of 5

- Value for Money: 4.6 out of 5

#### Pros and cons based on reviews

Pros:

- Powerful marketing and branding tool

- Expansive social interaction platform

Cons:

- Account security and management issues

- Intrusive and excessive advertising

#### Starting price

Starting price: Not available

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Content Management: 4.6 rating

- Multi-Account Management: 4.5 rating

- Reporting/Analytics: 4.4 rating

- Automated Publishing: 4.3 rating

#### Lowest rated features

- Post Scheduling: 4.4 rating

- Automated Scheduling: 3.8 rating

- Drag & Drop: 4.3 rating

- Campaign Management: 4.4 rating

#### Feature-related review snippet

Reviewer: Luis V.

Reviewer details: Broadcast Media, 51-200 employees

Published: June 11, 2026

> "The simplicity of the platform enables our sales team to get in touch directly with potential advertisers."

### Gallery tab

Ease of use: 4.7 out of 5 (5,209 reviews)

#### Related review snippet

Reviewer: Andrea L.

Reviewer details: Translation and Localization, 1-10 employees

Published: July 28, 2026

> "For businesses, it's especially valuable as it offers a wide range of features for marketing and audience engagement, from analytics to messaging and advertising. While customer support can sometimes be difficult to access, the platform itself is reliable and constantly evolving with new features."

### Integrations tab

Instagram connects with 9+ software tools.

[See all integrations](https://www.capterra.com/p/210721/Instagram/#integrations)

#### Most popular integrations

- WhatsApp: 4.7 rating

- Canva: 4.7 rating

- Hootsuite: 4.4 rating

- Meta for Business: 4.5 rating

- Twitter/X: 4.4 rating

- Workplace from Meta: 4.4 rating

#### Integrations-related review snippet

Reviewer: Edson A.

Reviewer details: Program Development, 1-10 employees

Published: March 4, 2025

> "Personal and professional use, a true system that socializes and integrates friends, customers, companies and products."

---

## Zoho Social

Rating: 4.7 out of 5 (3,461 reviews)

Profile: [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.5 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Pros:

- Intuitive and accessible platform

- Efficient multi-platform scheduling

Cons:

- Media upload and editing limitations

- Limited comment and message tools

#### Starting price

Starting price: $15.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Post Scheduling: 4.7 rating

- Automated Publishing: 4.7 rating

- Multi-Account Management: 4.7 rating

- Content Management: 4.6 rating

#### Lowest rated features

- Image Library: 3.8 rating

- Reporting/Analytics: 4.6 rating

- Contact Management: 4.5 rating

- Engagement Tracking: 4.5 rating

#### Feature-related review snippet

Reviewer: Ashish G.

Reviewer details: Consumer Services, 1-10 employees

Published: July 14, 2026

> "I also appreciate the clean, user-friendly interface, which makes navigation simple even for new users."

### Gallery tab

Ease of use: 4.7 out of 5 (3,461 reviews)

#### Related review snippet

Reviewer: Nina I.

Reviewer details: Real Estate, Self-employed

Published: June 10, 2026

> "I batch my content whenever I have 20 minutes with my laptop, schedule everything in advance, and my feed stays active even on the craziest days."

### Integrations tab

Zoho Social connects with 6+ software tools.

[See all integrations](https://www.capterra.com/p/159351/Zoho-Social/#integrations)

#### Most popular integrations

- Zoho CRM: 4.6 rating

- Instagram: 4.6 rating

- Meta for Business: 4.7 rating

- Zoho Desk: 4.5 rating

- Twitter/X: 4.6 rating

- LinkedIn for Business: 4.8 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Renewables & Environment, Self-employed

Published: March 12, 2025

> "It’s reliable, efficient, and integrates well with other Zoho products."

---

## Semrush

Rating: 4.6 out of 5 (2,325 reviews)

Profile: [Semrush](https://www.capterra.com/p/151962/SEMrush/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Semrush helps you streamline your social media routine, from scheduling posts to tracking performance and competitor benchmarking.

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.6 out of 5

- Value for Money: 4.2 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive SEO management suite

- In-depth competitor intelligence tools

Cons:

- High and fragmented pricing structure

- Restrictive and costly subscription model

#### Starting price

Starting price: $139.95

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Post Scheduling: 4.4 rating

- Content Management: 4.6 rating

- Reporting/Analytics: 4.6 rating

- Automated Publishing: 4.5 rating

#### Lowest rated features

- Multi-Account Management: 4.3 rating

- Customizable Templates: 3.8 rating

- Campaign Management: 4.3 rating

- Data Import/Export: 4.2 rating

#### Feature-related review snippet

Reviewer: Joseph A.

Reviewer details: Marketing and Advertising, 11-50 employees

Published: July 13, 2025

> "I like how easy it is to navigate the website even when there are so many options and features available."

### Gallery tab

Ease of use: 4.3 out of 5 (2,325 reviews)

#### Related review snippet

Reviewer: Devinda D.

Reviewer details: Telecommunications, 1-10 employees

Published: June 29, 2026

> "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards"

### Integrations tab

Semrush connects with 11+ software tools.

[See all integrations](https://www.capterra.com/p/151962/SEMrush/#integrations)

#### Most popular integrations

- Google Docs: 4.7 rating

- Trello: 4.5 rating

- WordPress: 4.6 rating

- Google Analytics 360: 4.6 rating

- HubSpot Marketing Hub: 4.2 rating

- Google Ads: 4.4 rating

#### Integrations-related review snippet

Reviewer: Joseph A.

Reviewer details: Marketing and Advertising, 11-50 employees

Published: July 13, 2025

> "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available."

---

## Twitter/X

Rating: 4.5 out of 5 (1,810 reviews)

Profile: [Twitter/X](https://www.capterra.com/p/214056/Twitter/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Social media marketing solution that helps businesses target specific audiences to organize different marketing campaigns.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.1 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Pros:

- Global content sharing platform

- Enhanced discovery with hashtags

Cons:

- Prevalence of spam and bots

- Widespread fake account issues

#### Starting price

Starting price: Not available

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Content Management: 4.4 rating

- Post Scheduling: 4.3 rating

- Reporting/Analytics: 4.3 rating

- Tagging: 4.6 rating

#### Lowest rated features

- Activity Dashboard: 4.1 rating

#### Feature-related review snippet

Reviewer: Sotto V.

Reviewer details: Writing and Editing, Self-employed

Published: December 11, 2023

> "I can find user with similar interests and interact with them."

### Gallery tab

Ease of use: 4.6 out of 5 (1,810 reviews)

#### Related review snippet

Reviewer: Denise D.

Reviewer details: Internet, 1-10 employees

Published: April 15, 2026

> "I deliver content from my blog and connect with some of the greatest people on the planet, Twitter, if used correctly can also help you connect with new customers for your business."

### Integrations tab

Twitter/X connects with 3+ software tools.

[See all integrations](https://www.capterra.com/p/214056/Twitter/#integrations)

#### Most popular integrations

- WordPress: 4.5 rating

- Instagram: 4.6 rating

- Meta for Business: 4.8 rating

#### Integrations-related review snippet

Reviewer: Fisayo T.

Reviewer details: Writing and Editing, 11-50 employees

Published: March 22, 2023

> "The main thing I like about this integration is it has helped me connect with clients in ways I couldn't have imagined. If you know your way around this app, you might end up not searching for jobs on other platforms."

---

## Buffer

Rating: 4.5 out of 5 (1,492 reviews)

Profile: [Buffer](https://www.capterra.com/p/143492/Buffer/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Build a remarkable brand on social media. Plan, schedule, analyze, and engage all from one powerful dashboard.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Pros:

- Centralized multi-platform scheduling

- Efficient workflow automation

Cons:

- Recurring technical glitches

- Media upload limitations

#### Starting price

Starting price: $6.00

Pricing details: Usage Based, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Post Scheduling: 4.5 rating

- Automated Publishing: 4.4 rating

- Social Media Integration: 4.4 rating

- Multi-Account Management: 4.3 rating

#### Lowest rated features

- Reporting/Analytics: 4.1 rating

- Content Management: 4.2 rating

- Social Promotion: 4.2 rating

- Social Media Monitoring: 4.1 rating

#### Feature-related review snippet

Reviewer: Dimitra E.

Reviewer details: Non-Profit Organization Management, 1-10 employees

Published: March 20, 2025

> "I particularly like the interface that makes everything easily accessible."

### Gallery tab

Ease of use: 4.6 out of 5 (1,492 reviews)

#### Related review snippet

Reviewer: Nolan P.

Reviewer details: Marketing and Advertising, 11-50 employees

Published: September 9, 2025

> "Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review workflows, and bulk scheduling saves a lot of time during campaign planning phases."

### Integrations tab

Buffer connects with 33+ software tools.

[See all integrations](https://www.capterra.com/p/143492/Buffer/#integrations)

#### Most popular integrations

- Google Drive: 4.8 rating

- Slack: 4.7 rating

- Evernote Teams: 4.4 rating

- Zapier: 4.7 rating

- Meta for Business: 4.7 rating

- Twitter/X: 4.8 rating

#### Integrations-related review snippet

Reviewer: Tamara L.

Reviewer details: E-Learning, Self-employed

Published: February 18, 2021

> "The UI/UX is very intuitive, and I like it that is not crammed with many unnecessary integrations."

---

## Snapchat for Business

Rating: 4.6 out of 5 (1,141 reviews)

Profile: [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Snapchat is a social media marketing solution that helps businesses create marketing campaigns, schedule posts & track performance.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.3 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Pros:

- Instant and casual interactions

- Personal connections with loved ones

Cons:

- Ephemeral messaging drawbacks

- Account management frustrations

#### Starting price

Starting price: $5.00

Pricing details: Per Feature

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Content Management: 4.5 rating

- Multi-Account Management: 4.3 rating

- Automated Publishing: 4.3 rating

- Keyword Filtering: 4.4 rating

#### Lowest rated features

- Conversion Tracking: 3.9 rating

- Contact Management: 4.0 rating

- Reporting/Analytics: 4.2 rating

- Campaign Management: 4.2 rating

#### Feature-related review snippet

Reviewer: Razaanah C.

Reviewer details: Arts and Crafts, Self-employed

Published: February 13, 2025

> "I love how straightforward Snapchat is to navigate and get where you want to be."

### Gallery tab

Ease of use: 4.6 out of 5 (1,141 reviews)

#### Related review snippet

Reviewer: Luis V.

Reviewer details: Broadcast Media, 51-200 employees

Published: June 17, 2026

> "Our listeners have really liked the promotions that we make because of the features such as geofilters that allow us to create localized promotions based on live events."

### Integrations tab

Snapchat for Business connects with 8+ software tools.

[See all integrations](https://www.capterra.com/p/210733/Snapchat/#integrations)

#### Most popular integrations

- PayPal: 4.9 rating

- Instagram: 4.6 rating

- Phorest: 4.8 rating

- Sprinklr: 4.3 rating

- LiveRamp: 4.4 rating

- Pixability: 4.3 rating

#### Integrations-related review snippet

Reviewer: Nadine M.

Reviewer details: Entertainment, Self-employed

Published: May 9, 2022

> "It has helped me to integrate work with fun activities in one space."

---

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