# Best Social Media Marketing Software 2026 | Capterra > Find the top Social Media Marketing software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/social-media-marketing-software/s/web-based --- # Best Social Media Marketing Software Last updated on March 31, 2026 How to find the right Social Media Marketing Software? Learn more from our team about Social Media Marketing Software pricing features and benefits in our Social Media Marketing Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is social media marketing software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on March 31, 2026 [Social media marketing software](https://www.capterra.com/social-media-marketing-software/) allows users to automate creating, tracking, and managing online marketing campaigns on social media platforms such as Facebook, Twitter, LinkedIn, YouTube, and more. This software helps publish and promote online content, engage with online audiences, and create opportunities to convert them into customers through sign-up offers and promotions for products and services.  Social media marketing software also provides features for creating and editing text-based and visual content, such as images and videos, and tools for discovering and curating relevant content from various online sources. Furthermore, it enables businesses to monitor social media conversations, mentions, and brand sentiment to gain insights into customer opinions through social listening, trends, and competitor activities. For more information consult our [Social Media Marketing Buyers Guide](#buyers-guide-content) Page 1 of 20 Filter (493) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Activity Dashboard AI Copilot Automated Publishing Automated Scheduling Calendar Management Campaign Management Campaign Planning Conversion Tracking Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Generative AI Keyword Filtering Multi-Account Management Performance Metrics Social Media Integration Social Media Monitoring Social Promotion Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Table of Contents - [What are the benefits of social media marketing software?](#what-are-the-benefits-of-social-media-marketing-software) - [What are the common features of social media marketing software?](#what-are-the-common-features-of-social-media-marketing-software) - [How much does social media marketing software cost?](#how-much-does-social-media-marketing-software-cost) - [Key considerations when purchasing social media marketing software](#key-considerations-when-purchasing-social-media-marketing-software) ## What are the benefits of social media marketing software? - **Enhanced audience targeting and personalization**: Social media marketing solutions often include audience segmentation and targeting features. These tools enable businesses to identify and reach specific audience segments based on demographics, interests, and behaviors. This leads to more personalized and relevant content, improving engagement and conversion rates. - **Centralized social media management**: Social media marketing software provides a centralized platform to manage multiple social media accounts, making it easier to schedule and publish a social media post, engage with followers, and monitor activities across various social media channels. It saves time and effort by eliminating the need to log in to each platform separately. - **Detailed analytics and reporting**: Social media marketing software provides in-depth analytics and reporting capabilities for multiple social media channels and accounts. It offers valuable insights into the performance of social media campaigns, including metrics such as overall reach, engagement, click-through rates, and conversions. These insights help businesses evaluate strategies and make data-driven decisions to optimize future campaigns. - **Improved collaboration and team management**: Social media marketing tools provide a centralized dashboard for team members to collaborate on social media campaigns. It eliminates the need for multiple tools or platforms, ensuring everyone can access the same information and resources. The software also allows businesses to assign tasks and access roles, such as viewer or editor, to team members. ## What are the common features of social media marketing software? - **Content management**: Provides tools for creating and managing text-based and visual content, such as images and videos, specifically tailored for social media platforms. This feature also helps build a centralized content library where businesses can store and organize their social media content.  - **Post scheduling**: Automates social media posting and allows users to create schedules for posting online content. This feature also lets users set specific dates and times for publishing content, ensuring a consistent and timely presence on social media. - **Reporting/analytics**: Creates comprehensive social media reports that provide insights into campaign performance, engagement metrics, follower growth, and other key performance indicators (KPIs), such as click-through rates and conversions. These insights help businesses assess the effectiveness of their social media efforts and make data-driven decisions.  - **Ad management:** Allows users to effectively plan, create, schedule, and publish their online advertisements across various social media platforms. The feature also helps businesses monitor and analyze ad performance and optimize it to further maximize its effectiveness. - **Customer segmentation**: Identifies and targets specific audience segments based on demographics, interests, and behaviors. This enables businesses to personalize their social media campaigns and reach their target audience more effectively. ## How much does social media marketing software cost? Most social media marketing software on the market are priced on a "per month" basis, and their entry-level pricing plans range from **$9.95 to $800+\*** per month. An enterprise product that’s priced higher may include additional features such as chatbots with automation tools, custom integrations, net promoter score (NPS) surveys, and custom workflows. _\*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of July 6, 2023._ ## Key considerations when purchasing social media marketing software - **Assess the software's content automation features:** With content automation, marketers can create, upload, and schedule multiple pieces of content across social media channels simultaneously, eliminating manual work. - **Check for social media listening and monitoring features**: Social media listening and monitoring are crucial to understanding user behavior and engagement towards your brand. These features can automatically detect and flag specific keywords and brand-related comments, mentions, or messages. This enables businesses to respond promptly and address any concerns or inquiries effectively.  - **Analyze ad management workflow**: An ideal social media marketing platform helps create end-to-end ad management workflows that involve ad creation, user targeting, and ad placement on social media platforms. The process also includes an ad review and approval process to ensure all your ads meet platform guidelines and policies. * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra's [social media marketing software](https://www.capterra.com/social-media-marketing-software/) directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them.