# 2025 Capterra Shortlist for Social Media Marketing | Capterra

> Discover the highest-rated & most popular Social Media Marketing Software of 2025. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/social-media-marketing-software/shortlist

---

# 2025 Capterra Shortlist for Social Media Marketing

-   [All Products](https://www.capterra.com/social-media-marketing-software/)
-   [Capterra Shortlist](https://www.capterra.com/social-media-marketing-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/121701/HootSuite/)

## [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

[4.4 (3795)](https://www.capterra.com/p/121701/HootSuite/reviews/)[View all reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)

[](https://www.capterra.com/p/121701/HootSuite/)

Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.

Overall Score

94/100

Popularity: 47/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.2

Features

4.3

Value for Money

4.1

Paid plans start at

$399.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/237334/Simplified/)

## [Simplified](https://www.capterra.com/p/237334/Simplified/)

[4.7 (303)](https://www.capterra.com/p/237334/Simplified/reviews/)[View all reviews](https://www.capterra.com/p/237334/Simplified/reviews/)

[](https://www.capterra.com/p/237334/Simplified/)

Create stunning designs, videos, and write copy using our ai copywriter tool.

Overall Score

94/100

Popularity: 45/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.4

Features

4.6

Value for Money

4.3

Paid plans start at

Not provided by the vendor

Category Features

13/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/143492/Buffer/)

## [Buffer](https://www.capterra.com/p/143492/Buffer/)

[4.5 (1491)](https://www.capterra.com/p/143492/Buffer/reviews/)[View all reviews](https://www.capterra.com/p/143492/Buffer/reviews/)

[](https://www.capterra.com/p/143492/Buffer/)

Build a remarkable brand on social media. Plan, schedule, analyze, and engage all from one powerful dashboard.

Overall Score

90/100

Popularity: 43/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$6.00Per Month

Free Trial

Free Version

Category Features

10/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/159351/Zoho-Social/)

## [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)

[4.7 (3394)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)[View all reviews](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

[](https://www.capterra.com/p/159351/Zoho-Social/)

Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.

Overall Score

90/100

Popularity: 40/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.5

Value for Money

4.5

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/171840/HubSpot-Marketing/)

## [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[4.5 (6221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Overall Score

89/100

Popularity: 41/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.4

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/203702/Metricool/)

## [Metricool](https://www.capterra.com/p/203702/Metricool/)

[4.4 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)[View all reviews](https://www.capterra.com/p/203702/Metricool/reviews/)

[](https://www.capterra.com/p/203702/Metricool/)

Manage your social networks like a pro and with less stress Save time daily by scheduling, analyzing, and measuring your social media.

Overall Score

85/100

Popularity: 37/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.0

Features

4.3

Value for Money

4.2

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

9/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/121447/Sprout-Social/)

## [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)[View all reviews](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

[](https://www.capterra.com/p/121447/Sprout-Social/)

Create real connection with best-in-class social media management software | Try Sprout Free

Overall Score

85/100

Popularity: 39/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.3

Features

4.2

Value for Money

3.9

Paid plans start at

$199.00Per Month

Free Trial

Free Version

Category Features

14/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/166130/Cloud-Campaign/)

## [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)

[4.9 (159)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/)[View all reviews](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/)

Cloud Campaign is the infrastructure for growing agencies and software companies offering social media management to drive more revenue

Overall Score

83/100

Popularity: 33/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.9

Features

4.6

Value for Money

4.9

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

10/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152254/Later/)

## [Later Social](https://www.capterra.com/p/152254/Later/)

[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/)[View all reviews](https://www.capterra.com/p/152254/Later/reviews/)

[](https://www.capterra.com/p/152254/Later/)

Later Social is a social media marketing and commerce platform that helps creators & social media teams grow their brands.

Overall Score

83/100

Popularity: 37/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.3

Features

4.3

Value for Money

4.3

Paid plans start at

$25.00

Free Trial

Free Version

Category Features

10/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/166498/Loomly/)

## [Loomly](https://www.capterra.com/p/166498/Loomly/)

[4.7 (509)](https://www.capterra.com/p/166498/Loomly/reviews/)[View all reviews](https://www.capterra.com/p/166498/Loomly/reviews/)

[](https://www.capterra.com/p/166498/Loomly/)

Loomly is an easy-to-use Social Media Marketing platform that empowers marketers to save time and manage their accounts in one place.

Overall Score

83/100

Popularity: 34/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.4

Value for Money

4.6

Paid plans start at

$42.00Per Month

Free Trial

Free Version

Category Features

16/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/148516/Marketing-360/)

## [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

[4.5 (1133)](https://www.capterra.com/p/148516/Marketing-360/reviews/)[View all reviews](https://www.capterra.com/p/148516/Marketing-360/reviews/)

[](https://www.capterra.com/p/148516/Marketing-360/)

Connect any or all of your Facebook, Instagram, Google My Business or LinkedIn accounts, and begin scheduling your posts.

Overall Score

80/100

Popularity: 35/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.6

Features

4.4

Value for Money

4.3

Paid plans start at

Not provided by the vendor

Category Features

17/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/232714/Ocoya/)

## [Ocoya](https://www.capterra.com/p/232714/Ocoya/)

[4.6 (367)](https://www.capterra.com/p/232714/Ocoya/reviews/)[View all reviews](https://www.capterra.com/p/232714/Ocoya/reviews/)

[](https://www.capterra.com/p/232714/Ocoya/)

All-in-one content marketing platform. Create content (graphics & text), schedule posts and analyse performance.

Overall Score

80/100

Popularity: 33/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.5

Value for Money

4.6

Paid plans start at

$59.00Per Month

Free Trial

Free Version

Category Features

18/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/144332/SocialPilot/)

## [SocialPilot](https://www.capterra.com/p/144332/SocialPilot/)

[4.4 (373)](https://www.capterra.com/p/144332/SocialPilot/reviews/)[View all reviews](https://www.capterra.com/p/144332/SocialPilot/reviews/)

[](https://www.capterra.com/p/144332/SocialPilot/)

SocialPilot helps to scale your social media marketing, engage with your audience, and achieve your business goals consistently

Overall Score

80/100

Popularity: 32/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.5

Features

4.2

Value for Money

4.4

Paid plans start at

$30.00Per Month

Free Trial

Free Version

Category Features

12/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/123971/Agorapulse/)

## [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)

[4.6 (713)](https://www.capterra.com/p/123971/Agorapulse/reviews/)[View all reviews](https://www.capterra.com/p/123971/Agorapulse/reviews/)

[](https://www.capterra.com/p/123971/Agorapulse/)

Complete social media marketing tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse.

Overall Score

79/100

Popularity: 31/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.3

Value for Money

4.4

Paid plans start at

$69.00Per Month

Free Trial

Free Version

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/277011/Brandwatch/)

## [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)

[4.2 (235)](https://www.capterra.com/p/277011/Brandwatch/reviews/)[View all reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Discover, attract, and engage customers with Brandwatch’s Social Media Marketing solution. Official partner of Meta, Twitter, & TikTok

Overall Score

79/100

Popularity: 32/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.4

Features

3.9

Value for Money

3.8

Paid plans start at

Not provided by the vendor

Category Features

18/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/130894/Sendible/)

## [Sendible](https://www.capterra.com/p/130894/Sendible/)

[4.6 (137)](https://www.capterra.com/p/130894/Sendible/reviews/)[View all reviews](https://www.capterra.com/p/130894/Sendible/reviews/)

[](https://www.capterra.com/p/130894/Sendible/)

Social media management tool with brand monitoring, content sharing, multiple networks support, social media analysis & tracking.

Overall Score

79/100

Popularity: 30/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.5

Features

4.4

Value for Money

4.5

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

14/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/252287/Nuelink/)

## [Nuelink](https://www.capterra.com/p/252287/Nuelink/)

[4.7 (89)](https://www.capterra.com/p/252287/Nuelink/reviews/)[View all reviews](https://www.capterra.com/p/252287/Nuelink/reviews/)

[](https://www.capterra.com/p/252287/Nuelink/)

Nuelink is your all-in-one tool to plan, automate, engage & analyze social media from one place, comes with AI, Canva & link-in-bio.

Overall Score

77/100

Popularity: 28/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.7

Features

4.5

Value for Money

4.8

Paid plans start at

$18.00Per Month

Free Trial

Free Version

Category Features

13/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/176184/ContentStudio/)

## [ContentStudio](https://www.capterra.com/p/176184/ContentStudio/)

[4.7 (673)](https://www.capterra.com/p/176184/ContentStudio/reviews/)[View all reviews](https://www.capterra.com/p/176184/ContentStudio/reviews/)

[](https://www.capterra.com/p/176184/ContentStudio/)

ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content.

Overall Score

76/100

Popularity: 27/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.6

Features

4.6

Value for Money

4.8

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

11/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/247569/Oktopost/)

## [Oktopost](https://www.capterra.com/p/247569/Oktopost/)

[4.5 (110)](https://www.capterra.com/p/247569/Oktopost/reviews/)[View all reviews](https://www.capterra.com/p/247569/Oktopost/reviews/)

[](https://www.capterra.com/p/247569/Oktopost/)

Oktopost is a B2B social engagement suite that supports modern data-driven organizations.

Overall Score

75/100

Popularity: 27/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.6

Features

4.2

Value for Money

4.4

Paid plans start at

Not provided by the vendor

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/187198/Smarterqueue/)

## [SmarterQueue](https://www.capterra.com/p/187198/Smarterqueue/)

[4.8 (134)](https://www.capterra.com/p/187198/Smarterqueue/reviews/)[View all reviews](https://www.capterra.com/p/187198/Smarterqueue/reviews/)

[](https://www.capterra.com/p/187198/Smarterqueue/)

SmarterQueue is an intelligent social media scheduling tool.

Overall Score

74/100

Popularity: 25/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$99.99Per Month

Free Trial

Free Version

Category Features

11/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152937/Kontentino/)

## [Kontentino](https://www.capterra.com/p/152937/Kontentino/)

[4.7 (201)](https://www.capterra.com/p/152937/Kontentino/reviews/)[View all reviews](https://www.capterra.com/p/152937/Kontentino/reviews/)

[](https://www.capterra.com/p/152937/Kontentino/)

The most human-friendly social media tool for effective collaboration and approvals in marketing teams.

Overall Score

73/100

Popularity: 24/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.8

Features

4.4

Value for Money

4.6

Paid plans start at

€49.00Per Month

Free Trial

Free Version

Category Features

15/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153316/NapoleonCat/)

## [NapoleonCat](https://www.capterra.com/p/153316/NapoleonCat/)

[4.7 (83)](https://www.capterra.com/p/153316/NapoleonCat/reviews/)[View all reviews](https://www.capterra.com/p/153316/NapoleonCat/reviews/)

[](https://www.capterra.com/p/153316/NapoleonCat/)

Social media management and analytics tool with automated publishing, social customer service, competitive analysis, and reporting.

Overall Score

73/100

Popularity: 25/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.7

Features

4.5

Value for Money

4.5

Paid plans start at

$79.00Per Month

Free Trial

Free Version

Category Features

16/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/267523/Creasquare/)

## [Creasquare](https://www.capterra.com/p/267523/Creasquare/)

[4.7 (38)](https://www.capterra.com/p/267523/Creasquare/reviews/)[View all reviews](https://www.capterra.com/p/267523/Creasquare/reviews/)

[](https://www.capterra.com/p/267523/Creasquare/)

Creasquare is a digital content solution to create and schedule content across your social media platform, from one easy interface

Overall Score

72/100

Popularity: 23/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.7

Features

4.4

Value for Money

4.7

Paid plans start at

$9.90Per Month

Free Trial

Free Version

Category Features

8/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/149002/OutboundEngine/)

## [OutboundEngine](https://www.capterra.com/p/149002/OutboundEngine/)

[4.4 (45)](https://www.capterra.com/p/149002/OutboundEngine/reviews/)[View all reviews](https://www.capterra.com/p/149002/OutboundEngine/reviews/)

[](https://www.capterra.com/p/149002/OutboundEngine/)

OutboundEngine helps small businesses build their brand and pipeline, and generate new business through social media, email, and more.

Overall Score

71/100

Popularity: 22/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.5

Features

4.3

Value for Money

4.0

Paid plans start at

$199.00Per Month

Free Trial

Free Version

Category Features

7/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/10009509/sococal-ai/)

## [sococal.ai](https://www.capterra.com/p/10009509/sococal-ai/)

[4.8 (104)](https://www.capterra.com/p/10009509/sococal-ai/reviews/)[View all reviews](https://www.capterra.com/p/10009509/sococal-ai/reviews/)

[](https://www.capterra.com/p/10009509/sococal-ai/)

Sococal.ai: Effortless 30-day AI-powered social media calendars, packed with engaging visuals, compelling captions & optimal hashtags.

Overall Score

70/100

Popularity: 21/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.5

Features

4.7

Value for Money

4.6

Paid plans start at

€14.99Per Month

Free Trial

Free Version

Category Features

5/19

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Social Media Marketing Software](https://www.capterra.com/social-media-marketing-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:January 30, 2025