---
title: "Best Social Selling Software 2026 | Capterra"
description: "Find the top Social Selling software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs."
source_url: "https://www.capterra.com/social-selling-software/"
page_type: "category"
language: "en"
---

# Best Social Selling Software

Last updated on August 6, 2026

How to find the right Social Selling Software?

Learn more from our team about Social Selling Software pricing features and benefits in our Social Selling Buyers Guide

Verified Insights

Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team.  
[Learn more](https://www.capterra.com/our-story/)

## What is social selling software?

Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/)

Updated on August 6, 2026

[Social selling software](https://www.capterra.com/social-selling-software/) enables businesses to engage with prospects and sell goods and services through social media channels such as Facebook, Twitter, and Instagram. This software helps sales personnel advertise products and services on social media platforms, address sales queries, and share product-related information with their connections.

Social selling software is related to categories such as [social media marketing](https://www.capterra.com/social-media-marketing-software/), [social media management](https://www.capterra.com/social-media-management-software/), [social CRM](https://www.capterra.com/social-crm-tools-software/), and [influencer marketing software](https://www.capterra.com/influencer-marketing-software/).

* * *

For more information consult our [Social Selling Buyers Guide](#buyers-guide-content)

## Hootsuite

Rating: 4.4 out of 5 (3,800 reviews)

Profile: [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.2 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.1 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive multi-platform scheduling

- Unified marketing campaign management

Cons:

- Frequent glitches and connectivity errors

- Image posting limitations and frustrations

#### Starting price

Starting price: $249.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Automated Publishing: 4.4 rating

- Content Management: 4.3 rating

- Social Media Integration: 4.5 rating

- Performance Metrics: 4.4 rating

#### Lowest rated features

- Compliance Management: 1.0 rating

- Lead Engagement: 4.0 rating

- Pre-Approved Content Library: 4.1 rating

- Social Media Monitoring: 4.3 rating

#### Feature-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Non-Profit Organization Management, 11-50 employees

Published: December 18, 2025

> "The interface is also more approachable than other software i've used in the past."

### Gallery tab

Ease of use: 4.3 out of 5 (3,800 reviews)

#### Related review snippet

Reviewer: Layla T.

Reviewer details: Writing and Editing, Self-employed

Published: April 28, 2026

> "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms."

### Integrations tab

Hootsuite connects with 113+ software tools.

[See all integrations](https://www.capterra.com/p/121701/HootSuite/#integrations)

#### Most popular integrations

- Dropbox: 4.5 rating

- Mailchimp: 4.5 rating

- Box: 4.4 rating

- Constant Contact: 4.3 rating

- Nimble: 4.4 rating

- Microsoft Viva Engage: 4.2 rating

#### Integrations-related review snippet

Reviewer: erica K.

Reviewer details: Real Estate, 1-10 employees

Published: February 2, 2024

> "so many integrations and the AI tools are outstanding"

---

## Nimble

Rating: 4.4 out of 5 (1,868 reviews)

Profile: [Nimble](https://www.capterra.com/p/123032/Nimble/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.3 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Pros:

- Beginner-friendly and intuitive design

- Comprehensive relationship management features

Cons:

- Confusing and costly pricing structure

- Limited and unreliable mobile experience

#### Starting price

Starting price: $29.90

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Social Media Integration: 4.6 rating

#### Feature-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Graphic Design, Self-employed

Published: November 20, 2024

> "Its simple interface allows us to focus on creative work without being bogged down by complex CRM systems."

### Gallery tab

Ease of use: 4.3 out of 5 (1,868 reviews)

#### Related review snippet

Reviewer: Verified Reviewer

Reviewer details: Graphic Design, Self-employed

Published: November 20, 2024

> "Its simple interface allows us to focus on creative work without being bogged down by complex CRM systems."

### Integrations tab

Nimble connects with 73+ software tools.

[See all integrations](https://www.capterra.com/p/123032/Nimble/#integrations)

#### Most popular integrations

- Gmail: 5.0 rating

- Zoho CRM: 4.3 rating

- Shopify: 4.5 rating

- Zendesk Suite: 4.4 rating

- Freshdesk: 4.5 rating

- ActiveCampaign: 4.6 rating

#### Integrations-related review snippet

Reviewer: Victor H.

Reviewer details: Marketing and Advertising, 51-200 employees

Published: December 4, 2024

> "Trackable emails makes this platform quite reliable and secure."

---

## Agorapulse

Rating: 4.6 out of 5 (713 reviews)

Profile: [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Pros:

- Intuitive and efficient interface

- Streamlined team coordination tools

Cons:

- Recurring technical glitches

- Cumbersome multimedia management

#### Starting price

Starting price: $69.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Content Management: 4.7 rating

- Automated Publishing: 4.8 rating

- Social Media Integration: 4.8 rating

- Performance Metrics: 5.0 rating

#### Lowest rated features

- Employee Advocacy: 4.3 rating

- Gamification: 4.3 rating

- Social Media Monitoring: 5.0 rating

#### Feature-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Civil Engineering, 201-500 employees

Published: October 22, 2021

> "The platform's interface is very intuitive and responsive"

### Gallery tab

Ease of use: 4.6 out of 5 (713 reviews)

#### Related review snippet

Reviewer: Lincoln G.

Reviewer details: Internet, 11-50 employees

Published: January 6, 2026

> "I think the best thing about this tool is the ability to schedule your social media so effectively and the additional analytic tools are a game changer. When you're looking for a tool that unifies your inbox and enhances your collaboration agora, pulse is definitely the way to go"

### Integrations tab

Agorapulse connects with 16+ software tools.

[See all integrations](https://www.capterra.com/p/123971/Agorapulse/#integrations)

#### Most popular integrations

- Google Drive: 4.8 rating

- Dropbox: 4.5 rating

- Canva: 4.3 rating

- Google Analytics 360: 4.7 rating

- Instagram: 4.1 rating

- Meta for Business: 4.0 rating

#### Integrations-related review snippet

Reviewer: Laurence P.

Reviewer details: Food & Beverages, 51-200 employees

Published: October 6, 2021

> "All tools in this space tend to struggle with the different API capabilities of the different social networks but Agora has the most features of all the tools that we've used including HubSpot and SproutSocial."

---

## SocialPilot

Rating: 4.4 out of 5 (375 reviews)

Profile: [SocialPilot](https://www.capterra.com/p/144332/SocialPilot/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Social media management platform for agencies and teams — scheduling, AI content creation, inbox, analytics, and white-label reporting.

#### Rating breakdown

- Ease of Use: 4.4 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Pros:

- Comprehensive social platform control

- Centralized multi-account management

Cons:

- Unreliable post notification system

#### Starting price

Starting price: $30.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Automated Publishing: 5.0 rating

- Content Management: 5.0 rating

- Performance Metrics: 5.0 rating

- Social Media Integration: 5.0 rating

#### Feature-related review snippet

Reviewer: Julietr D.

Reviewer details: E-Learning, Self-employed

Published: January 28, 2025

> "Good interface - easy to use and professional."

### Gallery tab

Ease of use: 4.4 out of 5 (375 reviews)

#### Related review snippet

Reviewer: Priyanka S.

Reviewer details: Computer Software, 51-200 employees

Published: December 24, 2024

> "Its user-friendly interface, easy post scheduling, and powerful analytics that help optimize our social media strategy."

### Integrations tab

SocialPilot connects with 21+ software tools.

[See all integrations](https://www.capterra.com/p/144332/SocialPilot/#integrations)

#### Most popular integrations

- Google Drive: 4.8 rating

- Slack: 4.7 rating

- Canva: 5.0 rating

- Instagram: 4.8 rating

- Zapier: 4.7 rating

- Meta for Business: 5.0 rating

#### Integrations-related review snippet

Reviewer: Ouattara B.

Reviewer details: Telecommunications, 201-500 employees

Published: February 21, 2023

> "Also, it is possible to integrate the majority of social networks, TikTok, Facebook, Instagram, Pinterest, and others."

---

## Seismic

Rating: 4.6 out of 5 (218 reviews)

Profile: [Seismic](https://www.capterra.com/p/140225/Seismic/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Sellers build trust at scale with buyer-centric content like never before.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.6 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: Not available

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Content Management: 5.0 rating

- Social Media Integration: 5.0 rating

- Lead Engagement: 5.0 rating

- Content Discovery: 5.0 rating

#### Lowest rated features

- Employee Advocacy: 5.0 rating

- Pre-Approved Content Library: 5.0 rating

- Automated Publishing: 5.0 rating

- Compliance Management: 5.0 rating

#### Feature-related review snippet

Reviewer: Stefano P.

Reviewer details: Information Technology and Services, 1,001-5,000 employees

Published: September 6, 2021

> "Everyting is easy and natural to use, improvement area is "analytics", that should be more intuitive, and content categorization."

### Gallery tab

Ease of use: 4.5 out of 5 (218 reviews)

#### Related review snippet

Reviewer: Val K.

Reviewer details: Information Technology and Services, 11-50 employees

Published: March 16, 2026

> "I can obtain my Certifications from home and avoid my commute which is nice. Since the Brand Information is actually in the System, I can now Convert Customers better."

### Integrations tab

Seismic connects with 63+ software tools.

[See all integrations](https://www.capterra.com/p/140225/Seismic/#integrations)

#### Most popular integrations

- Google Drive: 4.8 rating

- Slack: 4.7 rating

- Microsoft 365: 5.0 rating

- Box: 4.4 rating

- Marketo Engage: 4.3 rating

- SugarCRM: 3.8 rating

#### Integrations-related review snippet

Reviewer: Ray B.

Reviewer details: Financial Services, 10,001+ employees

Published: January 29, 2021

> "Currently it is integrated with our Salesforce application and works smoothly through there or as a standalone."

---

## facelift

Rating: 4.4 out of 5 (131 reviews)

Profile: [facelift](https://www.capterra.com/p/150410/facelift/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Facelift helps you to align, execute, and grow with AI-Powered Orchestration for Social Media and Beyond

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.1 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: €1199.00

Pricing details: Other, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Most popular features

- Content Management: Available

- Lead Engagement: Not available

- Automated Publishing: Available

- Pre-Approved Content Library: Not available

- Performance Metrics: Available

- Social Media Monitoring: Available

- Content Discovery: Available

- Single Sign On: Available

- Employee Advocacy: Available

- Compliance Management: Not available

- Gamification: Available

- AI Copilot: Not available

### Gallery tab

Ease of use: 4.3 out of 5 (131 reviews)

#### Related review snippet

Reviewer: Lukas H.

Reviewer details: Marketing and Advertising, 1-10 employees

Published: September 1, 2024

> "The overall experience is smoother, with better mobile optimization and faster performance."

### Integrations tab

facelift connects with 15+ software tools.

[See all integrations](https://www.capterra.com/p/150410/facelift/#integrations)

#### Most popular integrations

- WhatsApp: 4.7 rating

- WordPress: 4.6 rating

- Google Analytics 360: 4.7 rating

- Instagram: 5.0 rating

- Meta for Business: 5.0 rating

- Twitter/X: 4.5 rating

- LinkedIn for Business: 4.7 rating

- YouTube: 4.7 rating

- Pinterest: 4.7 rating

---

## StoryChief

Rating: 4.7 out of 5 (129 reviews)

Profile: [StoryChief](https://www.capterra.com/p/178276/Story-Chief/)

Visible tabs: Overview, Features, Gallery

### Overview tab

#### What is this product about?

One tool to manage all your content marketing. Blogs, Social Media and Employee advocacy.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.7 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $140.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Most popular features

- Content Management: Available

- Lead Engagement: Available

- Automated Publishing: Available

- Pre-Approved Content Library: Not available

- Performance Metrics: Not available

- Social Media Monitoring: Available

- Content Discovery: Not available

- Single Sign On: Not available

- Employee Advocacy: Available

- Compliance Management: Not available

- Gamification: Not available

- AI Copilot: Not available

### Gallery tab

Ease of use: 4.7 out of 5 (129 reviews)

#### Related review snippet

Reviewer: Yiyan C.

Reviewer details: Legal Services, 1-10 employees

Published: November 16, 2023

> "This helps us make sure that our blogs are as effective as they can be in reaching audiences on search."

---

## CoPilot AI

Rating: 4.5 out of 5 (125 reviews)

Profile: [CoPilot AI](https://www.capterra.com/p/185258/CoPilot-Prospecting-Dashboard/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

An AI-powered sales enablement tool that find quality LinkedIn leads, engage them with smart messaging, and drive more booked meetings.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.4 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $343.00

Pricing details: Flat Rate, Per Month

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Lead Engagement: 5.0 rating

- Social Media Monitoring: 5.0 rating

#### Feature-related review snippet

Reviewer: Ramez F.

Reviewer details: Banking, 11-50 employees

Published: September 2, 2021

> "The simplicity of reaching out on my behalf is what makes copilot worth it."

### Gallery tab

Ease of use: 4.5 out of 5 (125 reviews)

#### Related review snippet

Reviewer: Ahamed S.

Reviewer details: Hospital & Health Care, 11-50 employees

Published: April 21, 2026

> "CoPilot AI is a powerhouse for B2B lead generation, primarily because it turns the tedious grind of LinkedIn prospecting into a streamlined, "set-it-and-forget-it" system. While the price point is definitely an investment, the value is clearly reflected in the dedicated customer support and a "Smart Inbox" that effectively separates genuine interest from the noise."

### Integrations tab

CoPilot AI connects with 3+ software tools.

[See all integrations](https://www.capterra.com/p/185258/CoPilot-Prospecting-Dashboard/#integrations)

#### Most popular integrations

- HubSpot CRM: 3.0 rating

- Zapier: 4.7 rating

- Salesforce Platform: 4.4 rating

#### Integrations-related review snippet

Reviewer: Stephanie H.

Reviewer details: Professional Training & Coaching, 1-10 employees

Published: September 3, 2021

> "I love how seamless CoPilot integrates with LinkedIn."

---

## WiserNotify

Rating: 4.9 out of 5 (123 reviews)

Profile: [WiserNotify](https://www.capterra.com/p/200592/WiserNotify/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Enables the power of social proof & FOMO marketing strategy on the website.

#### Rating breakdown

- Ease of Use: 4.8 out of 5

- Customer Service: 4.9 out of 5

- Features: 4.8 out of 5

- Value for Money: 4.9 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $12.00

Pricing details: Flat Rate, Per Year

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Social Media Integration: 4.6 rating

- Lead Engagement: 5.0 rating

- Performance Metrics: 4.8 rating

- Gamification: 4.2 rating

#### Feature-related review snippet

Reviewer: Graeme C.

Reviewer details: Financial Services, 11-50 employees

Published: November 27, 2022

> "The interface is nice and clean, and the design is easy to use."

### Gallery tab

Ease of use: 4.8 out of 5 (123 reviews)

#### Related review snippet

Reviewer: Lianne W.

Reviewer details: Furniture, Self-employed

Published: September 7, 2022

> "I started using it few days back and now I can compare which notifications are performing better and will drive more conversions."

### Integrations tab

WiserNotify connects with 32+ software tools.

[See all integrations](https://www.capterra.com/p/200592/WiserNotify/#integrations)

#### Most popular integrations

- Mailchimp: 4.5 rating

- WordPress: 4.8 rating

- Shopify: 4.5 rating

- Brevo: 4.6 rating

- Zapier: 5.0 rating

- ActiveCampaign: 5.0 rating

#### Integrations-related review snippet

Reviewer: Vasyl A.

Reviewer details: Marketing and Advertising, 11-50 employees

Published: November 24, 2022

> "It was very easy to integrate into our site without any interruptions in service."

---

## CommentSold

Rating: 4.8 out of 5 (115 reviews)

Profile: [CommentSold](https://www.capterra.com/p/177331/CommentSold/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Sell on your own website and mobile app. Multi-cast on social media and allow customers to purchase directly on FB, IG & TikTok.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.8 out of 5

- Features: 4.6 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $149.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Performance Metrics: 4.2 rating

- Social Media Integration: 4.2 rating

- Gamification: 4.0 rating

- Single Sign On: 4.0 rating

#### Lowest rated features

- Compliance Management: 3.5 rating

- Social Media Monitoring: 3.3 rating

- Automated Publishing: 3.8 rating

- Lead Engagement: 3.7 rating

### Gallery tab

Ease of use: 4.7 out of 5 (115 reviews)

#### Related review snippet

Reviewer: Traci B.

Reviewer details: Retail, Self-employed

Published: October 11, 2021

> "The help functions that walk you through any possible setup question you have are very comprehensive and easy to follow, and the chat support is always there for anything you might need."

### Integrations tab

CommentSold connects with 9+ software tools.

[See all integrations](https://www.capterra.com/p/177331/CommentSold/#integrations)

#### Most popular integrations

- PayPal: 4.0 rating

- Shopify: 3.0 rating

- Instagram: 4.7 rating

- Stripe: 4.6 rating

- Meta for Business: 5.0 rating

- Intercom: 4.5 rating

- TikTok: 4.6 rating

- Square for Retail: 4.7 rating

- Avalara: 4.0 rating

---

## Oktopost

Rating: 4.5 out of 5 (110 reviews)

Profile: [Oktopost](https://www.capterra.com/p/247569/Oktopost/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Oktopost is a B2B social engagement suite that supports modern data-driven organizations.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.6 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: Not available

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Content Management: 5.0 rating

- Gamification: 5.0 rating

#### Feature-related review snippet

Reviewer: Sreenivasulu M.

Reviewer details: Computer Software, Self-employed

Published: June 16, 2021

> "I can easily interact with the interface and it is very easy to use."

### Gallery tab

Ease of use: 4.5 out of 5 (110 reviews)

#### Related review snippet

Reviewer: Justin S.

Reviewer details: Information Technology and Services, 51-200 employees

Published: January 7, 2026

> "What I liked most about Oktopost was its strong focus on B2B social media, especially the ability to tie social activity directly to pipeline and revenue."

### Integrations tab

Oktopost connects with 19+ software tools.

[See all integrations](https://www.capterra.com/p/247569/Oktopost/#integrations)

#### Most popular integrations

- Salesforce Sales Cloud: 4.0 rating

- WordPress: 4.6 rating

- Google Analytics 360: 4.0 rating

- HubSpot Marketing Hub: 5.0 rating

- Meta for Business: 4.4 rating

- Twitter/X: 4.5 rating

#### Integrations-related review snippet

Reviewer: Dominic Y.

Reviewer details: Financial Services, 1,001-5,000 employees

Published: October 29, 2025

> "We’ve been using Oktopost now for over 5 years and have it integrated with our CRM and automation platform."

---

## PostBeyond

Rating: 4.8 out of 5 (109 reviews)

Profile: [PostBeyond](https://www.capterra.com/p/267141/PostBeyond/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Employee advocacy solution that enables employees to share approved brand content across social media networks.

#### Rating breakdown

- Ease of Use: 4.8 out of 5

- Customer Service: 4.8 out of 5

- Features: 4.6 out of 5

- Value for Money: 4.7 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: Not available

Pricing details: Per User, Per Year

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Single Sign On: 4.7 rating

- Automated Publishing: 4.8 rating

- Content Management: 4.8 rating

- Social Media Integration: 4.8 rating

#### Lowest rated features

- Gamification: 4.2 rating

- Lead Engagement: 4.6 rating

- Performance Metrics: 4.6 rating

- Social Media Monitoring: 4.7 rating

#### Feature-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Computer Software, 1,001-5,000 employees

Published: November 18, 2021

> "The interface of this software is amazing, very user friendly interface with just a click you can share the posts in other platforms."

### Gallery tab

Ease of use: 4.8 out of 5 (109 reviews)

#### Related review snippet

Reviewer: Vladan P.

Reviewer details: Judiciary, 1-10 employees

Published: February 6, 2023

> "The best is simlicity of use, making a clean schedule of all tasks and jobs you should do, list of clients and validation of employee recognition with Post Beyond."

### Integrations tab

PostBeyond connects with 6+ software tools.

[See all integrations](https://www.capterra.com/p/267141/PostBeyond/#integrations)

#### Most popular integrations

- Slack: 5.0 rating

- Microsoft Teams: 2.5 rating

- Google Analytics 360: 4.7 rating

- HubSpot CRM: 4.5 rating

- Marketo Engage: 4.3 rating

- Salesforce Marketing Cloud Account Engagement: 4.1 rating

#### Integrations-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Computer Software, 51-200 employees

Published: November 12, 2021

> "Quick and painless integration with your existing social media accounts."

---

## Breakcold

Rating: 4.8 out of 5 (92 reviews)

Profile: [Breakcold](https://www.capterra.com/p/10011093/Breakcold/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Breakcold is an AI-Native CRM for SMBs with or without sales teams (e.g., agencies & startups). The CRM works autonomously to eliminate

#### Rating breakdown

- Ease of Use: 4.8 out of 5

- Customer Service: 4.9 out of 5

- Features: 4.7 out of 5

- Value for Money: 4.9 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $29.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Social Media Integration: 4.7 rating

- Content Management: 1.0 rating

#### Feature-related review snippet

Reviewer: Nafiur R.

Reviewer details: Marketing and Advertising, 1-10 employees

Published: September 7, 2023

> "It provides a user-friendly interface and easy navigation while offering efficient organization and management of leads."

### Gallery tab

Ease of use: 4.8 out of 5 (92 reviews)

#### Related review snippet

Reviewer: Makoto K.

Reviewer details: Marketing and Advertising, 1-10 employees

Published: December 20, 2023

> "After implementing Breakcold we never need to jump around, we just open up one tab which is BC and all the messages from different platforms will laid out in front of us we can keep everything well organized and the most important thing is never to miss out on the golden opportunities."

### Integrations tab

Breakcold connects with 2+ software tools.

[See all integrations](https://www.capterra.com/p/10011093/Breakcold/#integrations)

#### Most popular integrations

- Zapier: 4.8 rating

- Pabbly Connect: 4.5 rating

#### Integrations-related review snippet

Reviewer: Michael D.

Reviewer details: Marketing and Advertising, Self-employed

Published: September 6, 2023

> "Integrating social media within 'breakcold' is a game-changer."

---

## Sprinklr

Rating: 4.3 out of 5 (91 reviews)

Profile: [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Build relationships and maximize social media ROI at enterprise scale with Sprinklr—powered by the industry’s most advanced AI engine.

#### Rating breakdown

- Ease of Use: 3.9 out of 5

- Customer Service: 4.1 out of 5

- Features: 4.3 out of 5

- Value for Money: 3.9 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: Not available

Pricing details: Other, Per Year

Free trial: No

Free demo: No

### Features tab

#### Most popular features

- Content Management: Available

- Lead Engagement: Not available

- Automated Publishing: Available

- Pre-Approved Content Library: Not available

- Performance Metrics: Available

- Social Media Monitoring: Available

- Content Discovery: Not available

- Single Sign On: Available

- Employee Advocacy: Available

- Compliance Management: Available

- Gamification: Available

- AI Copilot: Available

### Gallery tab

Ease of use: 3.9 out of 5 (91 reviews)

#### Related review snippet

Reviewer: Junior T.

Reviewer details: Accounting, 51-200 employees

Published: December 24, 2025

> "Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often criticized for usability, cost, and suitability outside of large-scale operations."

### Integrations tab

Sprinklr connects with 53+ software tools.

[See all integrations](https://www.capterra.com/p/131274/Sprinklr-Platform/#integrations)

#### Most popular integrations

- Mailchimp: 4.5 rating

- Shopify: 4.5 rating

- HubSpot Marketing Hub: 4.5 rating

- Zendesk Suite: 4.4 rating

- Meta for Business: 4.0 rating

- Microsoft Power BI: 4.6 rating

- Twitter/X: 3.0 rating

- Salesforce Service Cloud: 5.0 rating

- Marketo Engage: 4.3 rating

---

## DSMN8

Rating: 4.7 out of 5 (86 reviews)

Profile: [DSMN8](https://www.capterra.com/p/204055/DSMN8/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

The #1 Employee Advocacy Platform* Brand-approved, ready-to-share content at your employees' fingertips (*Source: G2.com - Januar 2026)

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.5 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.5 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $850.00

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Automated Publishing: 5.0 rating

- Social Media Integration: 5.0 rating

- Content Management: 4.0 rating

- Social Media Monitoring: 4.0 rating

### Gallery tab

Ease of use: 4.7 out of 5 (86 reviews)

#### Related review snippet

Reviewer: Jit D.

Reviewer details: Computer Software, 1,001-5,000 employees

Published: May 26, 2021

> "Nothing to complain about, just a nice thing to have attached to your socials"

### Integrations tab

DSMN8 connects with 12+ software tools.

[See all integrations](https://www.capterra.com/p/204055/DSMN8/#integrations)

#### Most popular integrations

- Slack: 4.7 rating

- Google Workspace: 4.7 rating

- Microsoft 365: 4.6 rating

- Microsoft Teams: 4.5 rating

- Google Analytics 360: 4.7 rating

- Microsoft Azure: 4.6 rating

- Okta: 4.7 rating

- Marketo Engage: 4.3 rating

- Salesforce Platform: 4.4 rating

---

## mLabs

Rating: 4.7 out of 5 (63 reviews)

Profile: [mLabs](https://www.capterra.com/p/191356/mLabs/)

Visible tabs: Overview, Features, Gallery

### Overview tab

#### What is this product about?

mLabs is a smart social media management platform to help business succeed their social networking results.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.8 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.6 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: R$14.90

Pricing details: Flat Rate, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Most popular features

- Content Management: Available

- Lead Engagement: Available

- Automated Publishing: Available

- Pre-Approved Content Library: Not available

- Performance Metrics: Available

- Social Media Monitoring: Available

- Content Discovery: Not available

- Single Sign On: Not available

- Employee Advocacy: Not available

- Compliance Management: Not available

- Gamification: Not available

- AI Copilot: Not available

### Gallery tab

Ease of use: 4.7 out of 5 (63 reviews)

#### Related review snippet

Reviewer: Angelo P.

Reviewer details: Financial Services, 201-500 employees

Published: March 31, 2022

> "I like the fact that it allows a baseline schedule to be set up and also permitted stories scheduling for Instagram - which at the time was highly restricted in some other applications"

---

## Bambu

Rating: 4.6 out of 5 (55 reviews)

Profile: [Bambu](https://www.capterra.com/p/145154/Bambu-by-Sprout-Social/)

Visible tabs: Overview, Features, Gallery

### Overview tab

#### What is this product about?

With Bambu, easily distribute curated sales materials in order to build thought leadership and establishing new relationships.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.8 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.7 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $32.00

Pricing details: Flat Rate, Per Month

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Social Media Integration: 4.3 rating

- Automated Publishing: 5.0 rating

- Content Management: 4.0 rating

- Pre-Approved Content Library: 4.0 rating

#### Lowest rated features

- Performance Metrics: 4.0 rating

- Content Discovery: 5.0 rating

#### Feature-related review snippet

Reviewer: kirstie M.

Reviewer details: Arts and Crafts, Self-employed

Published: March 25, 2025

> "Good visuals for printing."

### Gallery tab

Ease of use: 4.7 out of 5 (55 reviews)

#### Related review snippet

Reviewer: Tyra O.

Reviewer details: Computer Software, 201-500 employees

Published: May 21, 2026

> "Super easy to learn how to use!"

---

## Spoki

Rating: 4.4 out of 5 (45 reviews)

Profile: [Spoki](https://www.capterra.com/p/252301/Spoki/)

Visible tabs: Overview, Features, Integrations

### Overview tab

#### What is this product about?

Spoki is a marketing automation platform that enables companies and entrepreneurs to communicate effectively with customers on WhatsApp

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.4 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: €0.00

Pricing details: Usage Based, One Time

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Social Media Integration: 5.0 rating

- Lead Engagement: 5.0 rating

### Integrations tab

Spoki connects with 16+ software tools.

[See all integrations](https://www.capterra.com/p/252301/Spoki/#integrations)

#### Most popular integrations

- Shopify: 4.5 rating

- HubSpot CRM: 4.5 rating

- Brevo: 4.0 rating

- Zapier: 4.7 rating

- Pipedrive: 4.5 rating

- ActiveCampaign: 4.5 rating

- WooCommerce: 5.0 rating

- Klaviyo: 4.6 rating

- PrestaShop: 4.3 rating

---

## Ready For Social

Rating: 4.6 out of 5 (42 reviews)

Profile: [Ready For Social](https://www.capterra.com/p/185523/Ready-For-Social/)

Visible tabs: Overview, Features, Gallery

### Overview tab

#### What is this product about?

Thought Horizon is a full-service Social Selling and Enablement firm with patented technologies and methodology.

#### Rating breakdown

- Ease of Use: 4.6 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.5 out of 5

- Value for Money: 4.6 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $49.00

Pricing details: Per User, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Social Media Integration: 4.9 rating

- Content Management: 4.5 rating

- Automated Publishing: 4.7 rating

- Pre-Approved Content Library: 4.6 rating

#### Lowest rated features

- Single Sign On: 4.1 rating

- Social Media Monitoring: 4.2 rating

- Content Discovery: 4.3 rating

- Employee Advocacy: 4.5 rating

### Gallery tab

Ease of use: 4.6 out of 5 (42 reviews)

#### Related review snippet

Reviewer: Andreas E.

Reviewer details: Information Technology and Services, 10,001+ employees

Published: August 10, 2022

> "easy to use, timely and regular "canned text", daily support in content creation"

---

## SoldLive

Rating: 4.8 out of 5 (41 reviews)

Profile: [SoldLive](https://www.capterra.com/p/237187/SoldLive/)

Visible tabs: Overview, Features, Gallery

### Overview tab

#### What is this product about?

SoldLive allows Shopify stores to automate live comment selling on Facebook

#### Rating breakdown

- Ease of Use: 4.9 out of 5

- Customer Service: 5.0 out of 5

- Features: 4.8 out of 5

- Value for Money: 4.8 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $49.00

Pricing details: Usage Based, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Highest rated features

- Social Media Integration: 4.9 rating

- Lead Engagement: 4.6 rating

#### Feature-related review snippet

Reviewer: Brandy P.

Reviewer details: Retail, Self-employed

Published: May 31, 2022

> "Organization, Inventory, easy to use/navigate, and Customer Service is the BEST!"

### Gallery tab

Ease of use: 4.9 out of 5 (41 reviews)

#### Related review snippet

Reviewer: Rhonda L.

Reviewer details: Retail, Self-employed

Published: January 4, 2023

> "The customer support is second to none and the app developer really listens to the needs of his clients and makes changes when deemed necessary."

---

## Hy.page

Rating: 4.8 out of 5 (39 reviews)

Profile: [Hy.page](https://www.capterra.com/p/231338/Hypage/)

Visible tabs: Overview, Features, Gallery

### Overview tab

#### What is this product about?

Create a bio link that you can directly sell products and paid memberships with. (think - Patreon + Linktree)

#### Rating breakdown

- Ease of Use: 4.9 out of 5

- Customer Service: 4.9 out of 5

- Features: 4.7 out of 5

- Value for Money: 4.9 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $19.00

Pricing details: Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Most popular features

- Content Management: Available

- Lead Engagement: Not available

- Automated Publishing: Not available

- Pre-Approved Content Library: Not available

- Performance Metrics: Not available

- Social Media Monitoring: Not available

- Content Discovery: Not available

- Single Sign On: Not available

- Employee Advocacy: Not available

- Compliance Management: Not available

- Gamification: Not available

- AI Copilot: Not available

#### Feature-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Marketing and Advertising, Self-employed

Published: May 25, 2022

> "The HY.Page makes it easy to customize your bio link page's interface and connect with various accounts, sell products, collect email addresses, and much more!"

### Gallery tab

Ease of use: 4.9 out of 5 (39 reviews)

#### Related review snippet

Reviewer: Verified Reviewer

Reviewer details: Marketing and Advertising, Self-employed

Published: May 25, 2022

> "The HY.Page makes it easy to customize your bio link page's interface and connect with various accounts, sell products, collect email addresses, and much more!"

---

## Zaplify

Rating: 4.3 out of 5 (39 reviews)

Profile: [Zaplify](https://www.capterra.com/p/250115/Zaplify/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Pick-n-choose among 600M+ prospects, describe your goal and have Zaplify's AI generate a tailored multi-channel sequence for you.

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.2 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: €0.00

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Compliance Management: 5.0 rating

- Lead Engagement: 5.0 rating

- Performance Metrics: 5.0 rating

- Social Media Integration: 5.0 rating

### Gallery tab

Ease of use: 4.5 out of 5 (39 reviews)

### Integrations tab

Zaplify connects with 5+ software tools.

[See all integrations](https://www.capterra.com/p/250115/Zaplify/#integrations)

#### Most popular integrations

- HubSpot CRM: 4.6 rating

- Pipedrive: 4.5 rating

- HubSpot Sales Hub: 4.5 rating

- Upsales CRM: 4.7 rating

- Webhook Relay: 4.7 rating

---

## Clearview Social

Rating: 4.6 out of 5 (37 reviews)

Profile: [Clearview Social](https://www.capterra.com/p/238714/Clearview-Social/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

Clearview Social helps expand your brand’s social media reach and empowers employees to share company content with ease!

#### Rating breakdown

- Ease of Use: 4.5 out of 5

- Customer Service: 4.8 out of 5

- Features: 4.3 out of 5

- Value for Money: 4.4 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: Not available

Pricing details: Flat Rate, Per Year

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Automated Publishing: 5.0 rating

- Performance Metrics: 5.0 rating

- Content Management: 3.5 rating

- Social Media Monitoring: 3.5 rating

#### Lowest rated features

- Social Media Integration: 3.0 rating

- Lead Engagement: 5.0 rating

#### Feature-related review snippet

Reviewer: Verified Reviewer

Reviewer details: Information Technology and Services, 1-10 employees

Published: January 17, 2023

> "Their platform is easy to use, intuitive and has all the tools I need to make sure that my social media presence is consistent and effective."

### Gallery tab

Ease of use: 4.5 out of 5 (37 reviews)

#### Related review snippet

Reviewer: Verified Reviewer

Reviewer details: Information Technology and Services, 1-10 employees

Published: January 17, 2023

> "Their platform is easy to use, intuitive and has all the tools I need to make sure that my social media presence is consistent and effective."

### Integrations tab

Clearview Social connects with 4+ software tools.

[See all integrations](https://www.capterra.com/p/238714/Clearview-Social/#integrations)

#### Most popular integrations

- Slack: 5.0 rating

- Microsoft Teams: 4.5 rating

- HubSpot CRM: 4.5 rating

- Salesforce Platform: 4.4 rating

---

## Social HorsePower

Rating: 4.7 out of 5 (36 reviews)

Profile: [Social HorsePower](https://www.capterra.com/p/170955/Social-HorsePower/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

The fastest and easiest way to create a successful Employee Advocacy program.

#### Rating breakdown

- Ease of Use: 4.7 out of 5

- Customer Service: 4.9 out of 5

- Features: 4.6 out of 5

- Value for Money: 4.8 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $450.00

Pricing details: Flat Rate, Per Month

Free trial: No

Free demo: No

### Features tab

#### Highest rated features

- Content Management: 5.0 rating

- Social Media Integration: 5.0 rating

- Automated Publishing: 4.0 rating

### Gallery tab

Ease of use: 4.7 out of 5 (36 reviews)

#### Related review snippet

Reviewer: Rosetta P.

Reviewer details: Education Management, 51-200 employees

Published: December 23, 2022

> "Overall it was good experience using social horsepower until we found some other tool which was offering same features in free trial."

### Integrations tab

Social HorsePower connects with 15+ software tools.

[See all integrations](https://www.capterra.com/p/170955/Social-HorsePower/#integrations)

#### Most popular integrations

- Salesforce Sales Cloud: 5.0 rating

- Google Analytics 360: 5.0 rating

- Dynamics 365: 4.4 rating

- Instagram: 4.7 rating

- HubSpot CRM: 4.5 rating

- Twitter/X: 4.0 rating

- LinkedIn for Business: 4.0 rating

- Google Ads: 4.4 rating

- Greenhouse: 4.5 rating

---

## GaggleAMP

Rating: 4.5 out of 5 (36 reviews)

Profile: [GaggleAMP](https://www.capterra.com/p/173749/GaggleAMP/)

Visible tabs: Overview, Features, Gallery, Integrations

### Overview tab

#### What is this product about?

We help marketers elevate their sales teams to build relationships and create new opportunities through social selling.

#### Rating breakdown

- Ease of Use: 4.3 out of 5

- Customer Service: 4.7 out of 5

- Features: 4.1 out of 5

- Value for Money: 4.3 out of 5

#### Pros and cons based on reviews

Not available

#### Starting price

Starting price: $500.00

Pricing details: Other, Per Month

Free trial: Yes

Free demo: No

### Features tab

#### Most popular features

- Content Management: Available

- Lead Engagement: Available

- Automated Publishing: Available

- Pre-Approved Content Library: Available

- Performance Metrics: Available

- Social Media Monitoring: Available

- Content Discovery: Available

- Single Sign On: Available

- Employee Advocacy: Available

- Compliance Management: Available

- Gamification: Available

- AI Copilot: Not available

### Gallery tab

Ease of use: 4.3 out of 5 (36 reviews)

### Integrations tab

GaggleAMP connects with 7+ software tools.

[See all integrations](https://www.capterra.com/p/173749/GaggleAMP/#integrations)

#### Most popular integrations

- Slack: 4.7 rating

- Microsoft Teams: 4.5 rating

- Google Analytics 360: 4.7 rating

- Microsoft Azure: 4.6 rating

- Okta: 4.7 rating

- Marketo Engage: 4.3 rating

- OneLogin: 4.6 rating

---

Page 1 of 2

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Filter (69) Products:

Sort By:

Featured Partners

* * *

Plan Type

Free Trial

Popular

85% of professionals opt for a 30-day trial before the software purchase

Other subsciption plans:

Free Version

Monthly Subscription

Annual Subscription

One-Time License

Key Features

All key features

Popular

We have selected the most important and critical features as defined by Capterra user reviews

AI Copilot

Automated Publishing

Compliance Management

Content Discovery

Content Management

Employee Advocacy

Gamification

Generative AI

Lead Engagement

Performance Metrics

Pre-Approved Content Library

Single Sign On

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Cloud, SaaS, Web-Based

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Related Software Category:

[Customer Loyalty Software](https://www.capterra.com/customer-loyalty-software/)[Review Management Software](https://www.capterra.com/review-management-software/)[Reputation Management Software](https://www.capterra.com/reputation-management-software/)[Social Media Analytics Tools Software](https://www.capterra.com/social-media-analytics-tools-software/)[Public Relations Software](https://www.capterra.com/public-relations-software/)[Influencer Marketing Software](https://www.capterra.com/influencer-marketing-software/)[Social Media Marketing Software](https://www.capterra.com/social-media-marketing-software/)[Social Media Monitoring Software](https://www.capterra.com/social-media-monitoring-software/)

Table of Contents

-   [The benefits of social selling software](#the-benefits-of-social-selling-software)
-   [Typical features of social selling software](#typical-features-of-social-selling-software)
-   [The cost of social selling software](#the-cost-of-social-selling-software)
-   [Considerations when purchasing social selling software](#considerations-when-purchasing-social-selling-software)
-   [Relevant social selling software trends](#relevant-social-selling-software-trends)

## The benefits of social selling software

-   **Global reachability:** Social selling is replacing traditional marketing techniques such as cold calling and bulk email marketing. A single market page created on Facebook can connect businesses with thousands of interested buyers from across the globe. Social networks such as Facebook and LinkedIn even suggest new connections and groups that share similar interests, which results in better leads with a higher conversion rate.
    
-   **Deeper relationships with clients:** A good relationship with clients is the most important factor in any sales cycle; this also applies to social marketing. Social selling software not only allows businesses to sell products and services online, but also engage with clients. You can instantly reach out and respond to clients through posts, messages, comments, tweets, and invites. Clients appreciate instant replies to their queries, which helps build deeper connections and shorten the sales cycle.
    

* * *

## Typical features of social selling software

-   **Lead engagement:** Communicate with online audiences to promote goods and services, distribute marketing content, and address inquiries.
    
-   **Social media integration:** Add social media channels such as Facebook, Instagram, LinkedIn, and Twitter to the software to promote and sell goods. 
-   **Performance metrics:** Set indicators to track and measure how your online marketing campaigns are performing.
    
-   **Pre-approved content library:** Create a centralized repository of standardized content that can be shared and re-shared with clients.
    
-   **Content management:** Manage content that needs to be shared across social media and engage with customers.
    

* * *

## The cost of social selling software

Most products in this market are priced on a per user, per month basis and can be divided into three pricing tiers based on their starting price.

**Price ranges\*:**

-   $0 - $10
    
-   $10 - $30
    
-   $30+
    

_\*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites on July 19, 2019. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._

The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as approval workflows, performance optimization, and influencer marketing.

* * *

## Considerations when purchasing social selling software

-   **Identify your key social media platform and ensure compatibility:** On average, people have [7.6 social media accounts](https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/). You need to figure out which social media platforms you’ll be using for social engagement, and then make sure the software on your shortlist offers complete access to those channels. Popular social media platforms such as Facebook and LinkedIn have standard marketing rules and conditions regarding the type and quality of content that can be published. Your software needs to comply with these standards, so be sure to discuss your social media marketing strategy with shortlisted software vendors and ensure they'll be able to support your social selling requirements.
    
-   **Number of profiles/accounts needed:** Determine how many social media profiles you’ll use to engage with your audience and then plan accordingly. Multiple profiles can extend reachability and improve SEO results, but software that offers this functionality can cost more.
    
-   **Performance tracking and reporting features:** The social selling software you choose should be able to measure and report key campaign metrics such as performance of sales personnel, number of leads generated, and count of converted leads. These reports can provide meaningful insights to improve your social selling strategies.
    

* * *

## Relevant social selling software trends

-   **Demand for social selling is growing:** Previously, businesses primarily used social media platforms to search for and engage with clients and respond to their queries, but the use of such platforms to sell products and services has significantly increased. One such indicator of this trend is Facebook Marketplace, which served over [800 million people each month](https://www.bigcommerce.com/blog/selling-on-facebook-marketplace/#why-facebook-marketplace) in 2018. These consumers used the marketplace to browse, buy, and/or sell items across 70 countries. Expect such usage numbers to increase in the near future.
    
-   **Artificial intelligence will revolutionize social selling:** With close to [3.5 billion](https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/) active social media users (globally) generating a huge volume of data in the form of posts, tweets, images, and videos, it's hard for sales teams to find suitable prospects. [Artificial intelligence](https://www.capterra.com/resources/top-5-small-business-tech-trends/) embedded within social selling tools can help users analyze this huge volume of data at much faster rates than humans can alone, and recommend suitable prospects based on their social media activities and interest. Marketers and sales teams can use such insights to create personalized, targeted campaigns.
    

* * *

**Sources**

Products evaluated for the pricing calculation were taken from [Capterra’s directory](https://www.capterra.com/social-selling-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/social-selling-software/) that offer them.

The following sources were used for this document:

1\. [Top 5 Tech Trends for Small Business, Capterra](https://www.capterra.com/resources/top-5-small-business-tech-trends/) (Date accessed: July 19, 2019)

2\. [126 Amazing Social Media Statistics and Facts, Brandwatch](https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/) (Date accessed: July 19, 2019)

3\. [Your Brand’s Guide to Facebook marketplace: A New Channel For Growth, Big Commerce](https://www.bigcommerce.com/blog/selling-on-facebook-marketplace/#why-facebook-marketplace) (Date accessed: July 19, 2019)

4\. [Global Social Media Research Summary 2019, Smart Insights](https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/) (Date accessed: July 19, 2019)