# Best Social Selling Software 2026 | Capterra > Find the top Social Selling software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/social-selling-software/s/web-based --- # Best Social Selling Software Last updated on April 6, 2026 How to find the right Social Selling Software? Learn more from our team about Social Selling Software pricing features and benefits in our Social Selling Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is social selling software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on April 6, 2026 [Social selling software](https://www.capterra.com/social-selling-software/) enables businesses to engage with prospects and sell goods and services through social media channels such as Facebook, Twitter, and Instagram. This software helps sales personnel advertise products and services on social media platforms, address sales queries, and share product-related information with their connections. Social selling software is related to categories such as [social media marketing](https://www.capterra.com/social-media-marketing-software/), [social media management](https://www.capterra.com/social-media-management-software/), [social CRM](https://www.capterra.com/social-crm-tools-software/), and [influencer marketing software](https://www.capterra.com/influencer-marketing-software/). * * * For more information consult our [Social Selling Buyers Guide](#buyers-guide-content) Page 1 of 3 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (67) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Automated Publishing Compliance Management Content Discovery Content Management Employee Advocacy Gamification Generative AI Lead Engagement Performance Metrics Pre-Approved Content Library Single Sign On Social Media Monitoring Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Customer Loyalty Software](https://www.capterra.com/customer-loyalty-software/)[Review Management Software](https://www.capterra.com/review-management-software/)[Reputation Management Software](https://www.capterra.com/reputation-management-software/)[Social Media Analytics Tools Software](https://www.capterra.com/social-media-analytics-tools-software/)[Public Relations Software](https://www.capterra.com/public-relations-software/)[Influencer Marketing Software](https://www.capterra.com/influencer-marketing-software/)[Social Media Marketing Software](https://www.capterra.com/social-media-marketing-software/)[Social Media Monitoring Software](https://www.capterra.com/social-media-monitoring-software/) Table of Contents - [The benefits of social selling software](#the-benefits-of-social-selling-software) - [Typical features of social selling software](#typical-features-of-social-selling-software) - [The cost of social selling software](#the-cost-of-social-selling-software) - [Considerations when purchasing social selling software](#considerations-when-purchasing-social-selling-software) - [Relevant social selling software trends](#relevant-social-selling-software-trends) ## The benefits of social selling software - **Global reachability:** Social selling is replacing traditional marketing techniques such as cold calling and bulk email marketing. A single market page created on Facebook can connect businesses with thousands of interested buyers from across the globe. Social networks such as Facebook and LinkedIn even suggest new connections and groups that share similar interests, which results in better leads with a higher conversion rate. - **Deeper relationships with clients:** A good relationship with clients is the most important factor in any sales cycle; this also applies to social marketing. Social selling software not only allows businesses to sell products and services online, but also engage with clients. You can instantly reach out and respond to clients through posts, messages, comments, tweets, and invites. Clients appreciate instant replies to their queries, which helps build deeper connections and shorten the sales cycle. * * * ## Typical features of social selling software - **Lead engagement:** Communicate with online audiences to promote goods and services, distribute marketing content, and address inquiries. - **Social media integration:** Add social media channels such as Facebook, Instagram, LinkedIn, and Twitter to the software to promote and sell goods.  - **Performance metrics:** Set indicators to track and measure how your online marketing campaigns are performing. - **Pre-approved content library:** Create a centralized repository of standardized content that can be shared and re-shared with clients. - **Content management:** Manage content that needs to be shared across social media and engage with customers. * * * ## The cost of social selling software Most products in this market are priced on a per user, per month basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $0 - $10 - $10 - $30 - $30+ _\*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites on July 19, 2019. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as approval workflows, performance optimization, and influencer marketing. * * * ## Considerations when purchasing social selling software - **Identify your key social media platform and ensure compatibility:** On average, people have [7.6 social media accounts](https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/). You need to figure out which social media platforms you’ll be using for social engagement, and then make sure the software on your shortlist offers complete access to those channels. Popular social media platforms such as Facebook and LinkedIn have standard marketing rules and conditions regarding the type and quality of content that can be published. Your software needs to comply with these standards, so be sure to discuss your social media marketing strategy with shortlisted software vendors and ensure they'll be able to support your social selling requirements. - **Number of profiles/accounts needed:** Determine how many social media profiles you’ll use to engage with your audience and then plan accordingly. Multiple profiles can extend reachability and improve SEO results, but software that offers this functionality can cost more. - **Performance tracking and reporting features:** The social selling software you choose should be able to measure and report key campaign metrics such as performance of sales personnel, number of leads generated, and count of converted leads. These reports can provide meaningful insights to improve your social selling strategies. * * * ## Relevant social selling software trends - **Demand for social selling is growing:** Previously, businesses primarily used social media platforms to search for and engage with clients and respond to their queries, but the use of such platforms to sell products and services has significantly increased. One such indicator of this trend is Facebook Marketplace, which served over [800 million people each month](https://www.bigcommerce.com/blog/selling-on-facebook-marketplace/#why-facebook-marketplace) in 2018. These consumers used the marketplace to browse, buy, and/or sell items across 70 countries. Expect such usage numbers to increase in the near future. - **Artificial intelligence will revolutionize social selling:** With close to [3.5 billion](https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/) active social media users (globally) generating a huge volume of data in the form of posts, tweets, images, and videos, it's hard for sales teams to find suitable prospects. [Artificial intelligence](https://www.capterra.com/resources/top-5-small-business-tech-trends/) embedded within social selling tools can help users analyze this huge volume of data at much faster rates than humans can alone, and recommend suitable prospects based on their social media activities and interest. Marketers and sales teams can use such insights to create personalized, targeted campaigns. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra’s directory](https://www.capterra.com/social-selling-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/social-selling-software/) that offer them. The following sources were used for this document: 1\. [Top 5 Tech Trends for Small Business, Capterra](https://www.capterra.com/resources/top-5-small-business-tech-trends/) (Date accessed: July 19, 2019) 2\. [126 Amazing Social Media Statistics and Facts, Brandwatch](https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/) (Date accessed: July 19, 2019) 3\. [Your Brand’s Guide to Facebook marketplace: A New Channel For Growth, Big Commerce](https://www.bigcommerce.com/blog/selling-on-facebook-marketplace/#why-facebook-marketplace) (Date accessed: July 19, 2019) 4\. [Global Social Media Research Summary 2019, Smart Insights](https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/) (Date accessed: July 19, 2019)