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Qualtrics Research Core (RC) is the top rated online survey tool to capture, analyze and act on data. Our flexible platform features makes it easy for you to build beautiful, complex surveys with drag and drop ease. You are in control. Leverage 100+ question types, embedded data, branching, display logic, quotas, email triggers, mobile and offline compatibility, randomization, and all the advanced features youll ever need. Starting price at $299/year. Learn more about Qualtrics Research Core

Qualtrics Research Core (RC) is the most sophisticated online survey platform on the planet. From research to insights to action. Learn more about Qualtrics Research Core

You need data to power your business you also care about how your audience experiences your brand. Whoever your audience is, one thing's clear: sharing information through forms & surveys should be easy, fun, and flawless on any device. By the way, Typeform integrates with over 500 of your favorite apps. Send data to Mailchimp to build your list, Google Sheets for analysis, or Salesforce to personalize your customer experience. Typeform: forms & surveys for the people. Learn more about Typeform

Create interactive forms & surveys (and so much more). Give your audience the experience they deserve so you get the data you need. Learn more about Typeform

Used across all market sectors including: government, healthcare, education, market research, HR & financial. Snap Survey Software and Feedback Management Solutions offers professional researchers a suite of integrated solutions for survey design, administration, data collection, analysis & reporting used across all modes of survey research (online, paper for scanning, mobile (smartphone & tablet) & kiosk surveys, in ANY language. Learn more about Snap Survey Software

Suite of integrated programs for questionnaire design, administration, data collection, feedback management, analysis, and reporting. Learn more about Snap Survey Software

Power your Hire-To-Retire (H2R) Surveys with Blue enterprise-class Survey software, and support all your central and major organizational online feedback management initiatives including employee engagement, exit surveys, onboarding surveys and more. Through unequaled integration features (HRIS, ERP, SSO ...), Blue offers you full automation, and supports your key strategic decisions. Learn more about Blue Enterprise Surveys

Leverage Blue Surveys software to support your H2R surveys. Best software for automation, accessibility, flexibility, and reporting. Learn more about Blue Enterprise Surveys

QuickSurveys transforms the DIY research landscape: surveys can be designed and launched in minutes, advanced targeting capabilities using Toluna's global panel means data collection begins immediately, and advanced analysis capability through TolunaAnalytics takes place in real time. QuickSurveys provides time to insight 10x faster than traditional research methods. Learn more about QuickSurveys

And end-to-end survey and consumer insights platform that is fully integrated with our global community of over 21 million consumers. Learn more about QuickSurveys

Create a culture of continuous feedback. Automatically collect feedback from every customer at any point in the customer journey on any channel (email, web, SMS). Empower every team member with the feedback they need to make every experience great. Automate customer reviews, referrals, and retention. Use workflows to automate acts of advocacy like online reviews and case studies. Boost retention by automating follow up with at-risk accounts. Learn more about AskNicely NPS Software

AskNicely is customer feedback software that helps businesses improve customer experience and accelerate growth using NPS. Learn more about AskNicely NPS Software

A complete employee survey solution which lets you map the entire lifecycle of your people & capture feedback at all critical touch-points: Hiring, On-boarding, Continuous Engagement, Exit, Alumni & ad-hoc. Being mobile-first, you can survey your last mile employee in their language and get deep insights into your people with A.I. powered analytics in real-time. Hyphen helps you plan actions proactively and enable your managers to become employee experience champions. Learn more about Hyphen

Create remarkable employee experiences from interview to exit and beyond using the most extensive employee survey solution - Hyphen! Learn more about Hyphen

Get answers fast with Nextiva Surveys, our custom online survey software. Collect the answers you need to understand your audience and make better decisions. Featuring nine question types, survey templates, email notifications, skip logic, and more, Nextiva Surveys provides all the tools needed to measure respondents. Plus, businesses can customize landing pages, thank you pages, colors, and everything in between! Seamlessly integrate with other Nextiva products for a full view of audiences. Learn more about Nextiva Survey

Get answers fast with Nextiva Surveys, a custom online survey software. Collect the answers you need to understand your audience. Learn more about Nextiva Survey

Checkbox Survey

by Checkbox Survey

Checkbox is a professional survey tool for individuals and teams/enterprises and is available as a hosted subscription or on-premises (installable) software. Create beautifully branded surveys, deliver and track invitations, and analyze results from any standard PC or mobile browser. Customize Checkbox further with advanced developer features, API access, and optional source code. Trusted by leading companies, government organizations, and academic institutions since 2002. Learn more about Checkbox Survey

Professional online survey software for individuals, teams, and enterprises. Available in hosted and on-premises versions. Learn more about Checkbox Survey

The industry's most flexible online survey software. Made for (and by) professional market researchers. Maximize survey efficiency with a powerful questionnaire editor that allows engaging look & feel, complex behind-the-scenes logic, and dynamic multimedia. Clients appreciate our choice of SaaS or on-premise data hosting, customizable data dashboards & personalized customer service. A global leader with clients in 30+ countries. Offices in Can/US, Europe & Aus. Try our sample survey today! Learn more about Voxco Survey Platform

A global leader in flexible online survey tools. Made for (and by) professional market researchers. Try the sample survey today! Learn more about Voxco Survey Platform

SoGoSurvey

by SoGoSurvey

The highest rated survey software on Capterra, SoGoSurvey is both powerful and easy to use. A comprehensive platform with 24x7 support via phone, chat and email, SoGoSurvey helps clients improve customer experience, collect product feedback and grow employee engagement with a focus on turning data into insights. Provides most comprehensive features for businesses that treat feedback as a critical part of their business growth. Sign up for a Free Trial Account or Request a Demo. Learn more about SoGoSurvey

Top-rated survey software, designed to deliver meaningful answers to the big questions, from customer experience to employee engagement Learn more about SoGoSurvey

MaritzCX

by MaritzCX

MaritzCX is customer experience (CX) management for big business. Organizations need CX programs that drive high value and high return. We help increase customer retention and lifetime value by ingraining customer experience-driven insight and action into the DNA of business operations. With a unique combination of CX software, data and research science, deep vertical market expertise, and managed program services, only MaritzCX offer a full-service, professional CX approach. Learn more about MaritzCX

MaritzCX offers a full-service CX approach to continuously improve the CX across an enterprises customers, employees, and partners. Learn more about MaritzCX

SurveySparrow

by SurveySparrow

SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience. SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge customer or employee pulse. With easy sharing options, SurveySparrow allows you to share your surveys across Web, Mobile, Social, and E-mail to easily collect feedback from your targeted audience. Learn more about SurveySparrow

Turn surveys into conversations with our chat-like surveys. Engage better with your customers & employees. Learn more about SurveySparrow

Nicereply helps hundreds of teams at companies like Microsoft, Lenovo, Hubspot and Buffer to measure and improve the quality of their customer service. Measure CSAT, NPS and CES 2.0 per agent, team or company-wide. Increase your survey response rates by 200%. See your data in your support software and set triggers based on it. Get 3x more feedback while sending less emails. Customize both the look and content of your surveys. Set goals, track KPIs, generate reports and more. Learn more about Nicereply

Online customer satisfaction survey software, including CSAT, Net Promoter Score (NPS) & Customer Effort Score (CES 2.0). Learn more about Nicereply

Net Promoter Score (NPS) software helping you collect, analyze and act on customer and employee feedback. Send NPS surveys by email or SMS, add surveys to your website, or gather feedback at training events. NPS Surveys are easy to customize and our tools help you understand trends by segment or customer in real-time. We integrate with third-party software (Slack, Zapier, CRMs). Learn more about SightMill - NPS Software

Net Promoter Score (NPS) survey software helping you collect, analyze and act on customer feedback and employee opinions. Learn more about SightMill - NPS Software

Survey Methods

by Survey Methods

SurveyMethods is much more than a survey tool. Their power toolset includes easy-to-use Online Survey Software, Polls, Event Registration & Management Software, Email Newsletters, and very powerful Data Analysis tools. What sets SurveyMethods apart is that the tools are intuitive and very easy to use. SurveyMethods is used by the largest Fortune 500 companies, government organizations, and also small businesses and individuals. Non-profit organizations can apply for significant discounts. Learn more about Survey Methods

SurveyMethods provides powerful Online Survey Software, Polls, Event Management, Email Newsletters, and Data Analysis. Learn more about Survey Methods

Glint is the people success platform that leverages real-time people data to help global organizations increase employee engagement, develop their people, and improve results. Leading brands like United, Intuit, and Sky leverage Glints unique combination of intuitive design, sophisticated analytics, and actionable intelligence to help employees be happier and more successful at work. Learn more about Glint

Glint people success platform helps global organizations increase employee engagement, develop their people, and improve results. Learn more about Glint

QuestionPro

by Question Pro

QuestionPro provides powerful online survey software designed to help you make better business decisions. Our easy to use software includes tools for creation, distribution, and analysis of online surveys, polls, forms and quizzes. Use our advanced features to completely customize the survey experience and power sophisticated analysis. Best of all, our customer support team is available 24-hrs a day to guarantee your project is a success! Learn more about QuestionPro

Survey software for the creation, distribution, and analysis of surveys, polls, and forms. Learn more about QuestionPro

Enalyzer

by Enalyzer

Enalyzer was founded in 2000 and has ever since provided leading survey tools for collecting and reporting feedback within e.g. HR, Sales & Marketing. Our web app is used by thousands of user from all over the globe, interviewing millions of respondents. Enalyzer is also compliant with GDPR, providing a secure solution based on the ISO27001 standard and with supportive feature set to handle large enterprise needs. Pricing is based on freemium, providing Free and Paid plans. Learn more about Enalyzer

Enalyzer is a leading survey web app, providing a strong feature set wrapped in a stunning and 100% responsive user interface. Learn more about Enalyzer

Instabug

by Instabug

Instabug provides customizable In-app surveys for mobile apps. Ask your users all types of questions by sending Net Promoter Score surveys or specific questions to know more about your users. Tailor questions to custom user segments for better feedback. See a visual representation of all answers in the Instabug dashboard for more informed decisions. Installation takes less than a minute. Learn more about Instabug

Customizable In-App Surveys for Mobile Apps, Survey your users with text field, multiple choice, NPS or star rating answers. Learn more about Instabug

QuickTapSurvey lets you capture in-person data that matters to your business. Build, customize, and launch your data collection campaigns in minutes with 100% data coverage guarantee (no internet required). Perfect for in-person lead capture, trade shows, intercept marketing, market research, and customer satisfaction. Learn more about QuickTapSurvey - Offline Survey App

QuickTapSurvey makes it easy to ask smart questions anywhere (no internet required and a 100% data coverage guarantee). Learn more about QuickTapSurvey - Offline Survey App

MirrorWave is a feedback system that drives profitable business outcomes for businesses who are serious about their deep, enduring customer relationships - with individual customers, strategic accounts or 2-way partnerships. Our pre-configured system makes it easy to get into a rhythm of listening and responding to feedback. We use a world-first approach to follow individuals over time, creating relationship stories to show whats changed and why, what you need to do and if those actions worked. Learn more about MirrorWave Feedback Management System

MirrorWave is a feedback system that drives profitable business outcomes for your deep, enduring customer relationships Learn more about MirrorWave Feedback Management System

SurveyLegend

by SurveyLegend

SurveyLegend is the next generation of online surveys engaging, platform-independent & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Now you can create great-looking surveys on your PC or tablet, customize the look of your survey however you like, & display collected data with eye-catching & insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. Learn more about SurveyLegend

Create engaging, platform-independent and beautiful surveys. We empower companies - large & small - & individuals, to collect feedback. Learn more about SurveyLegend

Site24x7

by ManageEngine

Site24x7 offers unified cloud monitoring for DevOps and IT operations and monitors the experience of real users accessing websites and applications from desktop and mobile devices. In-depth monitoring capabilities enable DevOps teams to monitor and troubleshoot applications, servers and network infrastructure, including private and public clouds. End-user experience monitoring is done from more than 90 locations across the world and various wireless carriers. Learn more about Site24x7

All-in-one Performance Monitoring Tool (SaaS) for DevOps and IT. Monitor Websites, Servers, Apps, Cloud, VMs, Network and more. Learn more about Site24x7

eEndorsements helps over 10,000 businesses capture more reviews, grow social word of mouth, and enhance internet search results. Capture more reviews on Google, Facebook, and over 30+ other platforms including video reviews. Automate with connectivity to 1000+ popular software platforms. Full of additional features and customization, the absolute best and most affordable review management platform available. Learn more about eEndorsements.com

eEndorsements- Review Management. Capture more reviews on Google, Facebook, and more. Grow social word of mouth and own search results Learn more about eEndorsements.com

Surveys are an important part of a digital marketers toolboxone that most marketers have to purchase separately. Surveys can help you uncover marketplace potential, bring to light weak spots in customer service, shape future product development and more. Our Survey Builder helps you create professional, multi-question and multi-page surveys, complete with logic to skip questions based on your survey takers responses. And yes, you can add pictures, too. Learn more about emfluence Marketing Platform

The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. Great support & flexibility, built by users. Learn more about emfluence Marketing Platform

FastField

by Merge Mobile

FastField is an extremely flexible mobile forms solution allowing you to efficiently collect data and automate your digital forms workflow. - Highly Customizable Form Builder - Intuitive User Interface for Ease of Use - Native iOS and Android and Web Applications - Offline Data Collection - Customizable Workflow - Integrate Proprietary Data to Prep-populate Forms - Automated Report/Data Delivery in PDF, Word, Excel, Json, XML CSV and more - 3rd Party System Integrations Learn more about FastField

FastField is an extremely flexible mobile forms solution to collect data and automate your digital forms workflow. Learn more about FastField

Intouch Insight

by Intouch Insight

Intouch Insight survey software helps companies collect valuable customer and employee feedback using customer satisfaction (CSAT) surveys and Net Promoter Score (NPS) surveys. Our flexible, self-serve platform makes it easy to design and distribute unlimited surveys. Survey features include skip logic, question branching, answer piping, audio and video responses and more. Learn more about Intouch Insight

Intouch Insight survey software is a flexible, self-serve survey platform that helps companies collect and understand customer feedback Learn more about Intouch Insight

Exit Surveys

by Quantum Workplace

Quantum Workplace provides an all-in-one employee engagement software that makes managers the central drivers of workplace culture. Serving more than 8,700 organizations, Quantum Workplaces technology gives team leaders direct access to employee feedback and personalized real-time insights, so they can make work better every day. The software includes surveys, goals, recognition, feedback, one-on-one, and alert features providing a powerful solution for team engagement and improvement. Learn more about Exit Surveys

The world's first social exit survey. Analyze turnover trends in your organization, so you can create fact-driven retention strategies. Learn more about Exit Surveys

123FormBuilder

by 123FormBuilder

Create and conduct your own smart and free online survey using an easy drag & drop interface. You can make surveys, forms & questionnaires using various types of fields and rules that can be employed to create an organized and exciting experience for your respondents. Choose from likert scales, single choice fields, dropdown lists, multiple choice fields, conditional survey rules. Learn more about 123FormBuilder

Create and conduct your own smart and free online survey using an easy drag & drop interface. Learn more about 123FormBuilder

Influx MD

by ifX medical

Built specifically for healthcare, Influx Marketing Dashboard is the sales and marketing automation software choice for some of America's most successful medical and surgical practices. With integrated, customer relationship management, lead management, email marketing, online seminars and education, secure forms, and event scheduling, Influx MD provides powerful marketing and sales features for solo, group, and hospital medical practices at an affordable price. Learn more about Influx MD

Medical lead management, email marketing, online seminars and education, secure forms, and event scheduling. Learn more about Influx MD

The WorkTango platform creates space for employees to have a voice and helps companies easily gather frequent feedback for any engagement, transformation, or feedback initiative. Using data science and natural language understanding, actionable insights from employee feedback is served in real-time to Human Resources, C-Suite executives people leaders. The results are quicker insight, better people actionable decisions, and a more aligned and engaged workforce. Learn more about Employee Voice Surveys/Pulses

WorkTango enables companies to give their employees a voice and easily collect feedback for any purpose to support actionable insight. Learn more about Employee Voice Surveys/Pulses

Survey Anyplace

by Survey Anyplace

Tired of boring surveys? So are we... Survey Anyplace focuses on creating fun, mobile and interactive quizzes & surveys. The kind that allows you to engage with your audience and leaves room for your own brand identity or personality. And you get more and better feedback! Try out our new report generation feature, which sends a personalized PDF report to your respondents based on each individual's answers Learn more about Survey Anyplace

Tired of boring surveys? So are we... Survey Anyplace makes surveys entertaining, interactive and fun-to-take! Learn more about Survey Anyplace

Hotjar is the fast & visual way to understand your users. Collect deeper insights from your customers as soon as they convert, or visitors before they abandon, using responsive surveys that work on any device. Learn more about Hotjar

Collect deeper insights from your customers as soon as they convert, or visitors before they abandon, using responsive surveys. Learn more about Hotjar

Zoho Survey is easy-to-use online survey and questionnaire building software. Our features are scalable to suit yourneeds, with everything essential to create surveys, distribute them, and analyze responses.Survey panels are also available, if you needdata from specific demographics. Informed decisions are just around the corner.Learn more about Zoho Survey at https://www.zoho.com/survey/. Learn more about Zoho Survey

Online survey tool that lets you create unlimited surveys, distribute them and analyze the data with ease. Learn more about Zoho Survey

Simplesat

by Pronto Holdings

Delightfully easy to use one-click satisfaction surveys for service minded professionals. Learn more about Simplesat

Delightfully easy to use one-click satisfaction surveys for service minded professionals. Learn more about Simplesat

Fulcrum

by Spatial Networks

Fulcrum, a product of Spatial Networks, is a leading cloud-based mobile forms software and data collection app that enables organizations to build custom forms using a drag-and-drop builder. (No coding necessary!) Field workers collect geo-tagged data accurately and efficiently using their iOs or Android devices, with or without internet connectivity. More than 47,000+ organizations across 180+ countries use Fulcrum to streamline their workflows and optimize the way they leverage their data. Learn more about Fulcrum

Fulcrum enables users to build and deploy mobile surveys with iOS & Android devices. Learn more about Fulcrum

Nfield is a powerful cloud based data collection platform for professional market research organizations. It features all you need to conduct high quality, professional and secure surveys. Nfield is available for CAPI and Online interviewing. Nfield is delivered as a service: hosted and managed by NIPO Software. For you this means: no servers, no licenses and no IT costs. NIPO Software takes care of running the IT infrastructure and making sure the platform is available 24x7. Learn more about Nfield

Easy to use, but industry strength SaaS based mobile, online, CAPI and CATI platform for the professional Market Research industry. Learn more about Nfield

Notification management and automation tool - show notifications based on visitor behaviour and select from multiple targeting rules. Learn more about NotifyVisitors

Notification management and automation tool - show notifications based on visitor behaviour and select from multiple targeting rules. Learn more about NotifyVisitors

SurveyMonkey

by SurveyMonkey

A market-leading survey platform. Learn more about SurveyMonkey

A market-leading survey platform. Learn more about SurveyMonkey

SurveyMonkey Enterprise

by SurveyMonkey Enterprise

SurveyMonkey Enterprise is the #1 survey platform for business. Learn more about SurveyMonkey Enterprise

SurveyMonkey Enterprise is the #1 survey platform for business. Learn more about SurveyMonkey Enterprise

Create free and easy forms and surveys with your Gmail email address. Learn more about Google Forms

Create free and easy forms and surveys with your Gmail email address. Learn more about Google Forms

Constant Contact

by Constant Contact

Powerful tools, marketing advice and more. Constant Contact has it all. Learn more about Constant Contact

Powerful tools, marketing advice and more. Constant Contact has it all. Learn more about Constant Contact

SurveyGizmo

by SurveyGizmo

SurveyGizmo is the World's Best Survey & Data Insights Platform that Empowers you to make Smarter Decisions. Learn more about SurveyGizmo

SurveyGizmo is the World's Best Survey & Data Insights Platform that Empowers you to make Smarter Decisions. Learn more about SurveyGizmo

Free mobile voting platform with unlimited audience. Poll your audience live, make a quizz, use it for all your fun events. Learn more about VoxVote

Free mobile voting platform with unlimited audience. Poll your audience live, make a quizz, use it for all your fun events. Learn more about VoxVote

CheckMarket

by CheckMarket

Enterprise survey software solution with over 10,000 users in 150 countries. Conduct beautiful surveys and gain actionable feedback! Learn more about CheckMarket

Enterprise survey software solution with over 10,000 users in 150 countries. Conduct beautiful surveys and gain actionable feedback! Learn more about CheckMarket

We're bringing feedback back. Entertain and engage customers with enjoyable surveys from Feedier, gamify and make them fun again! Learn more about Feedier

We're bringing feedback back. Entertain and engage customers with enjoyable surveys from Feedier, gamify and make them fun again! Learn more about Feedier

VAIRKKO Suite

by VAIRKKO Technologies

Provides the fastest & easiest way to manage your workforce & operations from a unified, cloud based & intelligent platform. Learn more about VAIRKKO Suite

Provides the fastest & easiest way to manage your workforce & operations from a unified, cloud based & intelligent platform. Learn more about VAIRKKO Suite

Survio is easy-to-use survey software for Customer Satisfaction, Employee Feedback, Market Research and other online questionnaires. Learn more about Survio

Survio is easy-to-use survey software for Customer Satisfaction, Employee Feedback, Market Research and other online questionnaires. Learn more about Survio

Survey Solutions

by World Bank Group

Combines user-friendly development and powerful survey management tools for complex surveys with little or no programming, at no cost. Learn more about Survey Solutions

Combines user-friendly development and powerful survey management tools for complex surveys with little or no programming, at no cost. Learn more about Survey Solutions

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What is Survey Software?

Survey software enables the efficient design and management of electronic surveys, polls and questionnaires for market research, measuring customer satisfaction and collecting employee feedback, along with many other applications.


Survey Software Buyers' Guide

1. What is survey software?

Survey software lets users design, conduct, schedule, and publish electronic surveys, polls, and questionnaires for different purposes such as conducting market research, measuring customer satisfaction, and collecting employee feedback. 

Survey software can include a variety of user feedback formats such as radio buttons, check boxes, drop-down menus, and free-form text fields. It can also provide a number of data reporting tools including bar graphs, line graphs, net promoter score (NPS), and cross-tab reports.


2. The benefits of survey software

  • Faster and more accurate analysis: Not only do manual surveys take time to conduct, but users need to manually log the results and run spreadsheet reports to analyze reports. The manual data entry process is also prone to errors. A survey management solution automates data entry, eliminating errors in capturing data.
  • Budget control for incentivized surveys: Surveyors can run out of budget sooner than they realize, especially for global surveys, where survey incentives vary based on region and the number of responses can skew to specific regions. Survey management software allows users to implement question logics to limit the number of responses. For example, a survey can include a question on the respondent’s country, and stop surveys as soon as a maximum number of responses is reached.

3. Typical features of survey software

  • Multiple question types: Create a variety of question and answer formats such as multiple choice, check box, and open answers.
  • Reporting/analytics: View real-time survey performance metrics (completion rate, bounce rate, and time spent on surveys), and survey results (question stats, NPS score, and cross-tab reports).
  • Survey builder: Create and manage surveys using default templates and question types such as radio buttons, rating scales, and drop-down fields.
  • Customizable templates: Draft, save, and repurpose questionnaires and surveys. 
  • Email marketing: Create and send email blasts and campaigns with the survey link in the email body, and track the performance of campaigns.
  • Question branching: Create participant-specific questions based on their answers to previous questions.

4. The cost of survey software

Most products in the survey software market are priced on a “per user, per month” basis, and can be divided into three pricing tiers based on their starting price:

Price ranges*:

  • $0 - $16
  • $16 - $38
  • $38+

*The pricing included in this list is for the entry-level/lowest-priced offering that was found on vendor websites on September 10, 2018. 

The above list summarizes pricing for the base plans of most products. An enterprise or premium product, which is priced higher, may include additional features such as open API, question piping, and SPSS reporting.


5. Considerations when purchasing survey software

  • Types of survey solutions: Depending on the purpose, survey software can be divided into one of three types:
      • Computer-assisted telephone interviewing (CATI): These survey tools help users manage phone-based surveys and telephone questionnaires. These tools assist users by providing questions and scripts and allow users to record interviews for future references.
      • Computer-assisted personal interviewing (CAPI): These solutions help users record and manage one-to-one personal interviews. Interfaces help both interviewers and interviewees navigate through surveys and capture survey information.
      • Computer-assisted web interviewing (CAWI): These tools enable users to manage online surveys, create custom survey pages, and share them with respondents through email, social media, and websites.

Buyers looking for survey software should assess their survey needs and choose the type of survey solution accordingly.

  • Total cost of ownership (TCO): Most survey management products are available in tiered pricing models, with the price dependant on the number of surveys and number of questions per survey. Buyers who don’t calculate the TCO accurately may end up spending more money than needed. Buyers should assess their monthly and annual survey needs, calculate cost based on their demands, and shortlist products accordingly.

  • Adoption of chatbot-based surveys is on the rise: Adoption of chatbots is growing faster than ever, and this trend is also making its way into the survey software market. Chatbots make surveys more interactive by providing a conversational interface for presenting questions and capturing responses. These solutions also help users personalize conversations and provide respondents with additional information on the questions whenever needed, resulting in increased engagement and better response and completion rates.
  • Mobile-optimized surveys are the next big thing: Today’s digital age can be characterized by the proliferation of mobile devices. Not only is smartphone usage at an all-time high, but the time a user spends on their phone is also increasing. For this reason, businesses need  to optimize their surveys for mobile devices. A mobile-optimized survey solution not only provides smartphone users with easy access, but the mobile functionality also enables surveyors to validate respondents using GPS tracking functionality. 

Sources

Products evaluated for the pricing calculation were taken from Capterra’s Top 20 report. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in the Capterra’s directory that offer them.

The following sources were used for this document:

  1. Top 5 Tech Trends for Small Business, Capterra (Date accessed: September 11, 2018)
  2. Mobile Usage in America Reaches All-Time High, Futuri Media (Date accessed: September 11, 2018)
  3. Mobile Time Spent 2018, eMarketer (Date accessed: September 11, 2018)
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