---
title: "Best Survey Software 2026 | Capterra"
description: "Find the top Survey software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs."
source_url: "https://www.capterra.com/survey-software/"
page_type: "category"
language: "en"
---

# Best Survey Software

Last updated on September 11, 2026

How to find the right Survey Software?

Learn more from our team about Survey Software pricing features and benefits in our Survey Buyers Guide

Verified Insights

Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team.  
[Learn more](https://www.capterra.com/our-story/)

## What is survey software and how do I choose the right one?

Researched by: [Andrew Blair](https://www.capterra.com/resources/author/andrew-blair/)and reviewed by: [Marisa Lather](https://www.capterra.com/resources/author/marisa-lather/)

Updated on September 11, 2026

[Survey software](https://www.capterra.com/survey-software/) helps businesses create, distribute, and analyze surveys to gather feedback and data from target audiences.

This software is used to facilitate market research, measure customer satisfaction, or collect employee feedback for analyzing and segmenting data to identify trends and patterns within the responses.

Most online survey software products on the market are priced per month, and their entry-level pricing plan ranges from $10 to more than $49.

When acquiring this type of tool, in addition to evaluating price and integration capabilities with other tools, users should also ask vendors the following questions:

_How does survey software facilitate data collection from multiple sources and does it offer features for offline data collection?_

_How does the survey tool ensure compliance with data privacy regulations?_

_What segmentation capabilities does the survey software offer for targeting specific audiences or segments?_

_How does the survey software measure key metrics such as response rates, and satisfaction scores?_

For more information consult our [Survey Buyers Guide](#buyers-guide-content)

## Typeform

[4.7 (979)](https://www.capterra.com/p/137289/Typeform/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

What is this product about?

Capture richer insights with conversational surveys, smart logic, and AI-powered analysis that brings trends to the surface. [Learn more](https://www.capterra.com/p/137289/Typeform/)

Pros and cons based on reviews

-   Modern and engaging form design
-   Intuitive and clean interface
-   High cost and restrictive plans
-   Key features locked behind paywall

Starting price

$39.00

Flat Rate, Per Month

Free trial

Free demo

Highest and lowest rated features

-   Survey Builder4.7
-   Reporting/Analytics4.4
-   Data Import/Export4.5
-   Customizable Fields4.7

-   Data Analysis Tools4.2
-   Customizable Branding4.1
-   Skip Logic4.4
-   Customizable Templates4.4

#### Selected review snippet

P

Patricia D.

Leisure, Travel & Tourism, 1-10 employees

> "The interface feels clean, modern, and very well thought out, which makes the forms much more engaging than traditional ones."

April 22, 2026

Ease of use

4.6 (979)

#### Selected review snippet

S

Sonu P.

Consumer Goods, 51-200 employees

> "Security and reliability are good, especially for handling business or educational data. While pricing and occasional technical issues can be drawbacks, the ease of use and quality of features make Typeform a strong choice for surveys, feedback forms, registrations, and customer interactions."

June 26, 2026

Most popular Integrations

Google Docs

4.8

Jira

4.4

Gmail

4.8

Google Sheets

4.6

OneDrive

4.5

Google Forms

4.7

Typeform connects with 53+ software tools[See all integrations](https://www.capterra.com/p/137289/Typeform/#integrations)

#### Selected review snippet

S

Sam H.

Education Management, 1-10 employees

> "We use integrations with Meta, Google, and also Make."

May 22, 2026

---

## Constant Contact

[4.3 (2947)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

What is this product about?

We deliver the tools to simplify and amplify digital marketing and drive results for your business. [Learn more](https://www.capterra.com/p/31898/Constant-Contact/)

Pros and cons based on reviews

-   Efficient campaign creation tools
-   Comprehensive email performance analytics
-   Limited and inconsistent formatting options
-   Deliverability and spam filtering issues

Starting price

$12.00

Usage Based, Per Month

Free trial

Highest and lowest rated features

-   Reporting/Analytics4.5
-   Survey Builder4.4
-   Data Import/Export4.4
-   Customizable Questions4.6

-   Question Branching4.0
-   Customizable Fields4.5
-   Customizable Branding4.4
-   Email Marketing4.5

#### Selected review snippet

Mittal B.

Information Technology and Services, 201-500 employees

> "Ease of Use: High marks for accessibility."

July 22, 2026

Ease of use

4.3 (2,947)

#### Selected review snippet

A

Avery F.

Arts and Crafts, 10,001+ employees

> "It is a robust tool that allows me to maintain a regular, secure connection with my community in compliance with regulations, lifting a heavy administrative burden off my shoulders."

June 9, 2026

Most popular Integrations

Wix

4.4

SurveyMonkey

4.6

Shopify

4.7

Eventbrite

4.6

Xero

4.4

Zapier

4.8

Constant Contact connects with 30+ software tools[See all integrations](https://www.capterra.com/p/31898/Constant-Contact/#integrations)

#### Selected review snippet

J

Jason P.

Environmental Services, 1-10 employees

> "I also enjoy that it integrates with Donor Perfect"

March 26, 2026

---

## Reviewpro Reputation

[4.0 (6)](https://www.capterra.com/p/181148/Reviewpro-Reputation/#reviews)

What is this product about?

Use guest reviews to make smarter decisions, boost reputation, and grow revenue. Discover Shiji Reviewpro Reputation. [Learn more](https://www.capterra.com/p/181148/Reviewpro-Reputation/)

Starting price

Not available

Free demo

Most popular features

-   Customizable Questions
-   Data Import/Export
-   Customizable Templates
-   Question Branching
-   Skip Logic
-   Question Library
-   Data Analysis Tools
-   Mobile Survey
-   Feedback Management
-   Drag & Drop
-   Email Marketing
-   URL Customization

Ease of use

3.8 (6)

---

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors.

## SurveyLegend

[4.6 (966)](https://www.capterra.com/p/156752/SurveyLegend/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

What is this product about?

SurveyLegend is a survey, form, and poll software that enables users to create engaging, customizable surveys with ease. [Learn more](https://www.capterra.com/p/156752/SurveyLegend/)

Pros and cons based on reviews

-   Beginner-friendly and efficient workflow
-   Intuitive and visually appealing design
-   Essential functions require payment
-   Exporting data restricted to paid plans

Starting price

$19.00

Flat Rate, Per Month

Free demo

Highest and lowest rated features

-   Reporting/Analytics4.3
-   Data Import/Export4.0
-   Data Analysis Tools4.3
-   Customizable Templates4.4

-   Email Marketing4.3
-   Question Library4.4
-   Offline Response Collection4.3
-   Randomization4.3

#### Selected review snippet

I

Ilaria S.

Education Management, 1,001-5,000 employees

> "What I liked most was the design-focused interface."

December 23, 2025

Ease of use

4.6 (966)

#### Selected review snippet

L

Liz U.

Education Management, 11-50 employees

> "I hope they make the free version a complete experience with collecting and seeing the data presented through the platform."

May 5, 2026

Most popular Integrations

Google Drive

5.0

Google Sheets

4.7

Salesforce Platform

4.4

SurveyLegend connects with 3+ software tools[See all integrations](https://www.capterra.com/p/156752/SurveyLegend/#integrations)

#### Selected review snippet

Luiz Henrique T.

Environmental Services, 1-10 employees

> "One of the pros of the program is that you can easily set up integrations, logic and rules for the user."

April 6, 2021

---

## Userflow

[4.8 (14)](https://www.capterra.com/p/219928/Userflow/reviews/)

What is this product about?

AI-powered product adoption platform to onboard, guide, and support users in-app—driving activation, adoption, and retention. [Learn more](https://www.capterra.com/p/219928/Userflow/)

Starting price

$300.00

Usage Based, Per Month

Free trial

Highest and lowest rated features

-   Drag & Drop4.5
-   Multi-Language4.5
-   Alerts/Notifications5.0
-   Multi-Channel Distribution5.0

-   Reporting/Analytics5.0
-   Survey Builder5.0

Ease of use

4.7 (14)

Most popular Integrations

HubSpot CRM

4.5

Zendesk Suite

4.4

Zapier

4.7

Mixpanel

4.5

Segment

4.7

Amplitude

4.6

Heap

4.5

LogRocket

4.9

RudderStack

5.0

Userflow connects with 9+ software tools[See all integrations](https://www.capterra.com/p/219928/Userflow/#integrations)

---

## Jotform

[4.7 (2924)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

What is this product about?

Get valuable feedback or conduct research online with customizable surveys, questionnaires, and polls with Jotform Enterprise. [Learn more](https://www.capterra.com/p/158456/JotForm-4-0/)

Pros and cons based on reviews

-   Beginner-friendly, intuitive interface
-   Versatile survey creation platform
-   Frequent glitches and slow support
-   Restrictive free plan and features

Starting price

$39.00

Flat Rate, Per Month

Free demo

Highest and lowest rated features

-   Survey Builder4.7
-   Customizable Questions4.8
-   Customizable Fields4.7
-   Data Import/Export4.5

-   Reporting/Analytics4.4
-   Access Controls/Permissions4.4
-   Multi-Channel Distribution4.4
-   Question Branching4.5

#### Selected review snippet

V

Venkata M.

Education Management, 51-200 employees

> "Setup is fast, the interface doesn't overwhelm you, and it just gets out of your way and lets you build."

April 16, 2026

Ease of use

4.7 (2,924)

#### Selected review snippet

B

BETSY S.

Individual & Family Services, 51-200 employees

> "By providing a description of the form or project, the AI can generate a form that is very close to what is needed, significantly reducing time spent creating the forms."

June 3, 2026

Most popular Integrations

Google Analytics 360

4.7

Stripe

4.6

Meta for Business

4.4

Airtable

4.6

Weebly

4.3

Make

4.8

Jotform connects with 98+ software tools[See all integrations](https://www.capterra.com/p/158456/JotForm-4-0/#integrations)

#### Selected review snippet

Adenrewaju O.

Real Estate, 11-50 employees

> "It also integrates directly with my Hubspot CRM, which makes things easier."

April 2, 2026

---

## Cint

[4.3 (3)](https://www.capterra.com/p/119081/Cint/#reviews)

What is this product about?

Cint Exchange is the world’s largest marketplace for research. Access millions of people ready to respond to your questions. [Learn more](https://www.capterra.com/p/119081/Cint/)

Starting price

Not available

Free demo

Highest and lowest rated features

-   Access Controls/Permissions5.0
-   Real-Time Data5.0
-   Reporting/Analytics5.0

Ease of use

5.0 (3)

---

## Zoho Survey

[4.6 (455)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

What is this product about?

Zoho Survey helps create surveys, gather feedback, conduct research, and gain insights to improve business decisions. [Learn more](https://www.capterra.com/p/131426/Zoho-Survey/)

Pros and cons based on reviews

-   Comprehensive data analysis features
-   Effortless setup and deployment
-   High cost and limited free features

Starting price

$35.00

Flat Rate, Per Month

Free trial

Free demo

Highest and lowest rated features

-   Survey Builder4.8
-   Reporting/Analytics4.6
-   Data Import/Export4.6
-   Customizable Templates4.8

-   URL Customization2.0
-   Email Marketing4.1
-   Data Analysis Tools4.4
-   NPS Survey Structure2.0

#### Selected review snippet

D

Daniel C.

Hospital & Health Care, 51-200 employees

> "The drag and drop interface was something I thought was a nice feature"

June 15, 2026

Ease of use

4.7 (455)

#### Selected review snippet

N

Nissam C.

Accounting, 11-50 employees

> "I found the logic and branching features useful for creating more dynamic and targeted questionnaires."

May 20, 2026

Most popular Integrations

Google Docs

4.0

Slack

4.3

Google Sheets

4.7

Zoho CRM

4.6

Shopify

4.5

Eventbrite

4.6

Zoho Survey connects with 16+ software tools[See all integrations](https://www.capterra.com/p/131426/Zoho-Survey/#integrations)

#### Selected review snippet

N

Nissam C.

Accounting, 11-50 employees

> "What I liked most about Zoho Survey is its simplicity combined with powerful functionality."

May 20, 2026

---

## Alchemer

[4.5 (393)](https://www.capterra.com/p/72549/Alchemer/reviews/)

What is this product about?

Alchemer offers the world’s most flexible feedback & data collection platform that allows organizations to effectively close the loop. [Learn more](https://www.capterra.com/p/72549/Alchemer/)

Pros and cons based on reviews

-   Intuitive and user-friendly platform
-   Comprehensive training and support resources
-   High and unpredictable pricing structure

Starting price

$55.00

Per User, Per Month

Free trial

Free demo

#### Selected review snippet

S

Seán M.

Market Research, 1-10 employees

> "Alchmer is powerful and value for money. "

January 20, 2026

Highest and lowest rated features

-   Data Import/Export4.2
-   Reporting/Analytics4.5
-   Customizable Questions5.0
-   Multiple Question Types5.0

-   Data Analysis Tools3.6
-   Offline Response Collection1.0
-   Customizable Templates3.5
-   Question Piping3.5

Ease of use

4.5 (393)

#### Selected review snippet

S

Seán M.

Market Research, 1-10 employees

> "We use it because it can support the complex needs of a professional insights consulting agency while also delivering an attractive and easy-to-use experience for our respondents, and providing accessibility and integrations that make it efficient in supporting our clients."

January 20, 2026

Most popular Integrations

Google Docs

4.7

Slack

4.7

Google Sheets

4.7

Google Analytics 360

4.7

Stripe

4.6

Zapier

5.0

Alchemer connects with 26+ software tools[See all integrations](https://www.capterra.com/p/72549/Alchemer/#integrations)

#### Selected review snippet

edna luci G.

Entertainment, Self-employed

> "The ability to integrate with other tools and platforms has been a huge plus for me."

May 8, 2023

---

## WorkTango

[4.9 (214)](https://www.capterra.com/p/156177/WorkTango/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

What is this product about?

Employee surveys with AI-powered insights and action plans. Measure engagement across the entire employee lifecycle. [Learn more](https://www.capterra.com/p/156177/WorkTango/)

Starting price

Not available

Free demo

Highest and lowest rated features

-   Reporting/Analytics4.7
-   Survey Builder4.1
-   Data Import/Export4.5
-   Real-Time Data4.4

-   Access Controls/Permissions3.0
-   Customizable Questions4.3
-   Engagement Tracking4.0
-   Third-Party Integrations4.0

#### Selected review snippet

A

Ashley G.

Management Consulting, 51-200 employees

> "Reporting and analysis easy to export and the visuals are clear and easy to share; many ways to slice the data."

November 19, 2020

Ease of use

4.8 (214)

#### Selected review snippet

P

Pravin G.

Information Technology and Services, 1,001-5,000 employees

> "It allows colleagues from different teams to give and receive recognition on record which is great to show management and feel appreciated in the work accomplished."

October 14, 2025

Most popular Integrations

Slack

4.3

Microsoft Teams

4.5

ADP Workforce Now

5.0

Deel

4.9

BambooHR

4.0

Microsoft Outlook

4.5

WorkTango connects with 52+ software tools[See all integrations](https://www.capterra.com/p/156177/WorkTango/#integrations)

#### Selected review snippet

M

Missy F.

Events Services, 11-50 employees

> "I love the ease and ability to integrate with Slack."

October 6, 2025

---

## Sogolytics

[4.7 (729)](https://www.capterra.com/p/127957/SoGoSurvey/reviews/)

89% recommend

What is this product about?

SogoSurvey empowers individuals and small teams to uncover what recipients really think without needing advanced research skills. [Learn more](https://www.capterra.com/p/127957/SoGoSurvey/)

Starting price

$0.00

Usage Based

Free trial

Free demo

Highest and lowest rated features

-   Survey Builder4.6
-   Data Import/Export4.6
-   Reporting/Analytics4.6
-   Question Branching4.6

-   Data Analysis Tools4.4
-   Customizable Templates4.4
-   Response Validation4.2
-   Multi-Channel Distribution4.3

#### Selected review snippet

F

Faezal Bin R.

Education Management, Self-employed

> "The application is really user-friendly with an intuitive UI."

November 30, 2022

Ease of use

4.6 (729)

#### Selected review snippet

J

Jalen G.

Human Resources, Self-employed

> "Sogolytics stands out for its user-friendly interface, making survey creation and data analysis seamless."

February 22, 2025

Most popular Integrations

Slack

4.7

Trello

4.5

Microsoft Excel

4.0

Salesforce Sales Cloud

4.4

Gmail

5.0

Google Analytics 360

4.7

Sogolytics connects with 18+ software tools[See all integrations](https://www.capterra.com/p/127957/SoGoSurvey/#integrations)

#### Selected review snippet

P

Verified Reviewer

Information Technology and Services, Self-employed

> "The integration into my study process was smooth and fast-forward."

July 12, 2022

---

## IntouchSurvey

[5.0 (1)](https://www.capterra.com/p/211342/IntouchSurvey/#reviews)

What is this product about?

Collect Voice of Customer data with flexible survey software, and close the loop on every customer interaction. [Learn more](https://www.capterra.com/p/211342/IntouchSurvey/)

Starting price

$199.00

Other, Per Month

Free trial

Free demo

Most popular features

-   Customizable Questions
-   Data Import/Export
-   Customizable Templates
-   Question Branching
-   Skip Logic
-   Question Library
-   Data Analysis Tools
-   Mobile Survey
-   Feedback Management
-   Drag & Drop
-   Email Marketing
-   URL Customization

Ease of use

5.0 (1)

---

## doForms

[4.4 (8)](https://www.capterra.com/p/164192/DoForms/reviews/)

What is this product about?

doForms data collection app is smartphone, laptop and desktop-friendly, ready to empower your entire workforce anytime and anywhere. [Learn more](https://www.capterra.com/p/164192/DoForms/)

Starting price

$9.95

Per Feature, Per Month

Free trial

Free demo

Most popular features

-   Customizable Questions
-   Data Import/Export
-   Customizable Templates
-   Question Branching
-   Skip Logic
-   Question Library
-   Data Analysis Tools
-   Mobile Survey
-   Feedback Management
-   Drag & Drop
-   Email Marketing
-   URL Customization

Ease of use

4.1 (8)

Most popular Integrations

Google Drive

4.8

Dropbox

4.5

Microsoft Excel

4.8

Salesforce Sales Cloud

4.4

Evernote Teams

4.4

Box

4.4

Microsoft SharePoint

4.4

Microsoft Word

4.7

QuickBooks Online Advanced

4.4

doForms connects with 10+ software tools[See all integrations](https://www.capterra.com/p/164192/DoForms/#integrations)

---

## Nfield

[4.4 (18)](https://www.capterra.com/p/147521/Nfield/reviews/)

What is this product about?

Easy to use, but industry strength cloud based mobile, online, CAPI and CATI platform for the professional Market Research industry. [Learn more](https://www.capterra.com/p/147521/Nfield/)

Starting price

$2000.00

Usage Based, Per Year

Free trial

Free demo

Most popular features

-   Customizable Questions
-   Data Import/Export
-   Customizable Templates
-   Question Branching
-   Skip Logic
-   Question Library
-   Data Analysis Tools
-   Mobile Survey
-   Feedback Management
-   Drag & Drop
-   Email Marketing
-   URL Customization

Ease of use

4.1 (18)

Most popular Integrations

Microsoft Power BI

4.6

IBM SPSS Statistics

4.5

Nfield connects with 2+ software tools[See all integrations](https://www.capterra.com/p/147521/Nfield/#integrations)

---

## SurveyStance

0.0 (0)

What is this product about?

SurveyStance captures customer and employee feedback in the moment with one-tap emoji surveys on iPad kiosks, QR codes, email signature [Learn more](https://www.capterra.com/p/186243/SurveyStance/)

Starting price

$69.00

Flat Rate, Per Month

Free trial

Most popular features

-   Customizable Questions
-   Data Import/Export
-   Customizable Templates
-   Question Branching
-   Skip Logic
-   Question Library
-   Data Analysis Tools
-   Mobile Survey
-   Feedback Management
-   Drag & Drop
-   Email Marketing
-   URL Customization

Most popular Integrations

Salesforce Sales Cloud

4.4

Freshdesk

4.5

Zapier

4.7

Microsoft Outlook

4.5

Salesforce Platform

4.4

Salesforce Starter

4.4

SurveyStance connects with 6+ software tools[See all integrations](https://www.capterra.com/p/186243/SurveyStance/#integrations)

---

[## Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

[4.7 (11565)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

What is this product about?

Google Forms lets users create surveys and collect data using customizable templates within Google Workspace. [Learn more](https://www.capterra.com/p/176571/Google-Forms/)

Pros and cons based on reviews

-   Intuitive and simple interface
-   Free and cost-effective solution
-   Requires constant internet connection
-   Limited security and privacy controls

Starting price

$0.00

Highest and lowest rated features

-   Survey Builder4.7
-   Access Controls/Permissions4.6
-   Reporting/Analytics4.5
-   Data Import/Export4.5

-   URL Customization4.2
-   Customizable Templates4.3
-   Question Branching4.4
-   Multi-Channel Distribution4.2

#### Selected review snippet

J

Junior T.

Accounting, 51-200 employees

> "It's intuitive drag-and-drop interface with no coding or technical skills required."

March 12, 2026

Ease of use

4.7 (11,565)

#### Selected review snippet

Preethi S.

Information Technology and Services, 10,001+ employees

> "I appreciate how smoothly it works with other Google services, especially Google Sheets, which makes reviewing data much easier. While it has a few limitations when it comes to customization and advanced features, it has always been reliable for my day-to-day needs and gets the job done efficiently."

July 21, 2026

Most popular Integrations

Dropbox

4.5

Google Workspace

4.8

Google Analytics 360

4.7

monday.com AI Work Platform

4.6

Zapier

4.7

MailerLite

4.7

Google Forms connects with 105+ software tools[See all integrations](https://www.capterra.com/p/176571/Google-Forms/#integrations)

#### Selected review snippet

V

Vatsal K.

Computer Software, 501-1,000 employees

> "Can be used for a variety of use cases, has decent analytics on responses and the best part is its integration with google workspace."

June 1, 2026

---

[## SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

[4.6 (10506)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

What is this product about?

SurveyMonkey is the world’s most popular AI-powered platform for surveys and forms, built for business—loved by users. [Learn more](https://www.capterra.com/p/253516/SurveyMonkey/)

Pros and cons based on reviews

-   Efficient information gathering platform
-   Comprehensive feedback collection tool
-   Restrictive and costly pricing

Starting price

$30.00

Per User, Per Month

Highest and lowest rated features

-   Survey Builder4.6
-   Reporting/Analytics4.4
-   Data Import/Export4.3
-   Surveys & Feedback4.7

-   Skip Logic4.1
-   Data Analysis Tools4.2
-   Question Branching4.3
-   Email Marketing4.2

#### Selected review snippet

Frank B.

Research, Self-employed

> "The design interface is simple enough to be intuitive and powerful enough to support more complex conditions"

April 7, 2026

Ease of use

4.6 (10,506)

#### Selected review snippet

Meshv P.

Information Technology and Services, 51-200 employees

> "The UI interface is so beginner friendly such as skip logic, multilingual surveys and real time analytics help collect better insights."

April 7, 2026

Most popular Integrations

Slack

4.2

Microsoft Excel

4.7

OneDrive

4.5

Microsoft Teams

5.0

Eventbrite

4.6

Hootsuite

4.4

SurveyMonkey connects with 94+ software tools[See all integrations](https://www.capterra.com/p/253516/SurveyMonkey/#integrations)

#### Selected review snippet

W

Will B.

Education Management, 11-50 employees

> "To improve I'd like to see greater AI integration and multiple choice of modes for contribution rather than just typed."

February 4, 2026

---

[## Connecteam](https://www.capterra.com/p/153140/Connecteam/)

[4.6 (5311)](https://www.capterra.com/p/153140/Connecteam/reviews/)

What is this product about?

Collect Employee Feedback From the Field - Mobile Surveys, Templates & Exportable Results [Learn more](https://www.capterra.com/p/153140/Connecteam/)

Pros and cons based on reviews

-   All-in-one team collaboration tool
-   Unified team communication hub
-   Overwhelming and inconsistent notifications
-   Recurring bugs disrupt workflows

Starting price

$29.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Alerts/Notifications4.6
-   Access Controls/Permissions4.5
-   Customizable Templates4.6
-   Data Import/Export4.5

-   Third-Party Integrations4.0
-   Email Reminders4.0
-   Reporting/Analytics4.6
-   Activity Dashboard4.6

#### Selected review snippet

J

Josh M.

Pharmaceuticals, 1-10 employees

> "great functionality for our small team, intuitive use overall and the kiosk option on our tablet made the transition really easy."

January 2, 2026

Ease of use

4.7 (5,311)

#### Selected review snippet

J

Julia C.

Warehousing, 11-50 employees

> "It offers a wide range of tools that help us manage scheduling, communication, and daily operations all in one place, which has been extremely helpful for our team. While we’re still learning all of its features and exploring everything it can do, the platform has already made a positive impact on how we stay organized."

April 17, 2026

Most popular Integrations

QuickBooks Online

4.4

ADP Workforce Now

4.4

Google Calendar

4.4

Gusto

4.4

Xero

4.2

Zapier

4.0

Connecteam connects with 13+ software tools[See all integrations](https://www.capterra.com/p/153140/Connecteam/#integrations)

#### Selected review snippet

G

Grace K.

Consumer Services, 1-10 employees

> "It was able to bridge a gap in our business that we had previously not been able to fill with other platforms."

December 9, 2025

---

[## Deel](https://www.capterra.com/p/205015/Deel/)

[4.9 (4309)](https://www.capterra.com/p/205015/Deel/reviews/)

87% recommend

What is this product about?

Deel helps businesses of any size hire and manage global teams with ease, from fast-growing SMBs to publicly traded companies. [Learn more](https://www.capterra.com/p/205015/Deel/)

Pros and cons based on reviews

-   Intuitive platform navigation
-   Streamlined remote work processes
-   Cumbersome verification and login
-   Slow and limited mobile experience

Starting price

$5.00

Per User, Per Month

Highest and lowest rated features

-   Access Controls/Permissions5.0
-   Survey Builder4.4
-   Activity Dashboard4.8
-   Multi-Channel Distribution4.8

-   Alerts/Notifications4.3
-   Feedback Management4.0
-   Data Security4.5
-   Third-Party Integrations4.5

#### Selected review snippet

S

Samuel P.

Information Technology and Services, 51-200 employees

> "It was easy to recieve, view and download my contract, and different aspects individually through the interface."

June 23, 2026

Ease of use

4.8 (4,309)

#### Selected review snippet

NIROB K.

Internet, Self-employed

> "The platform simplifies hiring remote employees and freelancers from different countries without worrying about legal complexities.i really liked the clean interface, fast onboarding process, and how everything from contracts to payments is handled in one place."

April 23, 2026

Most popular Integrations

PayPal

4.6

BambooHR

4.6

Xero

4.0

NetSuite

4.2

Okta

4.7

Payoneer

4.5

Deel connects with 59+ software tools[See all integrations](https://www.capterra.com/p/205015/Deel/#integrations)

#### Selected review snippet

Franklin F.

Information Technology and Services, 201-500 employees

> "Seamless banking integration: Easy integration with JP Morgan Infinity enables fast and smooth transfers with minimal setup, reducing dependency on manual banking workflows."

March 9, 2026

---

[## Paycor](https://www.capterra.com/p/133745/Paycor-Perform/)

[4.3 (3074)](https://www.capterra.com/p/133745/Paycor-Perform/reviews/)

What is this product about?

Paycor Pulse provides leaders with real-time workforce sentiment insights, enabling action plans and improved employee engagement. [Learn more](https://www.capterra.com/p/133745/Paycor-Perform/)

Pros and cons based on reviews

-   Intuitive and accessible interface
-   Comprehensive performance and time tracking
-   Frequent technical and reliability problems
-   Difficult and inefficient phone support

Starting price

Not available

Highest and lowest rated features

-   Reporting/Analytics4.5
-   API4.2
-   Third-Party Integrations4.0
-   Survey Builder5.0

-   Question Library3.0
-   Alerts/Notifications4.5
-   Data Security4.5
-   Data Import/Export5.0

#### Selected review snippet

j

jarvis T.

Health, Wellness and Fitness, 501-1,000 employees

> "The platform is highly intuitive, and I particularly value the seamless onboarding process and the added financial flexibility provided by early direct deposits."

April 17, 2026

Ease of use

4.3 (3,074)

#### Selected review snippet

Doris G.

Nanotechnology, 11-50 employees

> "The software is user-friendly and offers a wide range of features, including payroll processing, time tracking, benefits administration, and recruiting tools."

May 14, 2026

Most popular Integrations

Microsoft Excel

4.8

Microsoft Outlook

4.5

Microsoft Power BI

4.6

Okta

4.7

Sage Intacct

4.3

Trakstar Perform

4.4

Paycor connects with 18+ software tools[See all integrations](https://www.capterra.com/p/133745/Paycor-Perform/#integrations)

#### Selected review snippet

L

Liz E.

Non-Profit Organization Management, 201-500 employees

> "We also are pleased with Integrations with both our benefits and retirement plan."

June 22, 2026

---

[## UmfrageOnline](https://www.capterra.com/p/201674/Enquetes-Maken/)

[4.6 (1773)](https://www.capterra.com/p/201674/Enquetes-Maken/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

What is this product about?

Online survey creation in multiple languages for businesses of all sizes, with multi-channel distribution and real-time reporting. [Learn more](https://www.capterra.com/p/201674/Enquetes-Maken/)

Pros and cons based on reviews

-   Intuitive and accessible platform
-   Logical survey structuring tools
-   Restrictive and costly pricing
-   Complicated student discount process

Starting price

$35.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Survey Builder4.7
-   Customizable Questions4.5
-   Reporting/Analytics4.3
-   Question Library4.4

-   Skip Logic4.2
-   Customizable Templates4.3
-   Question Branching4.3
-   Multi-Language4.2

Ease of use

4.6 (1,773)

#### Selected review snippet

D

Verified Reviewer

Farming, Self-employed

> "The mobile optimization ensures seamless participation for respondents, making it even more effective."

November 29, 2024

---

[## Motivosity](https://www.capterra.com/p/147912/Motivosity/)

[4.8 (1182)](https://www.capterra.com/p/147912/Motivosity/reviews/)

88% recommend

What is this product about?

Through our MV6 standardized survey, eNPS, employee behavioral data & custom pulse questions, you can better understand team sentiment. [Learn more](https://www.capterra.com/p/147912/Motivosity/)

Pros and cons based on reviews

-   Transparent team acknowledgment system
-   Peer-driven appreciation platform
-   Confusing reporting and dashboards
-   Unclear and divisive leaderboards

Starting price

Not available

Highest and lowest rated features

-   Customizable Questions4.7
-   Reporting/Analytics4.3
-   Data Import/Export4.1
-   Activity Dashboard5.0

-   Access Controls/Permissions3.7
-   Customizable Branding4.3
-   Real-Time Data4.7
-   Engagement Tracking5.0

#### Selected review snippet

M

Maria G.

Information Technology and Services, 501-1,000 employees

> "Platform works very good and interface is very nice."

November 3, 2025

Ease of use

4.8 (1,182)

#### Selected review snippet

J

Joel H.

E-Learning, 1,001-5,000 employees

> "Motivosity allows me to recognize and learning each other’s efforts and achievements directly, fostering a culture of appreciation and gratitude across all levels of my company."

October 27, 2025

Most popular Integrations

Slack

4.4

Salesforce Sales Cloud

4.4

Microsoft 365

5.0

Microsoft Teams

4.6

Deel

4.9

BambooHR

4.0

Motivosity connects with 50+ software tools[See all integrations](https://www.capterra.com/p/147912/Motivosity/#integrations)

#### Selected review snippet

R

Rachael G.

Construction, 1,001-5,000 employees

> "It's a wonderful tool to help keep everyone connected on what is happening in the company, who does what, who is moving up, who learned what."

February 25, 2026

---

[## Nextiva](https://www.capterra.com/p/175788/Nextiva/)

[4.6 (919)](https://www.capterra.com/p/175788/Nextiva/reviews/)

83% recommend

What is this product about?

Get answers fast with Nextiva Surveys, a custom online survey software. Collect the answers you need to understand your audience. [Learn more](https://www.capterra.com/p/175788/Nextiva/)

Pros and cons based on reviews

-   Intuitive and flexible interface
-   Unified business communication platform
-   Frequent technical glitches and delays
-   Difficult contract and cancellation process

Starting price

$25.00

Per User, Per Month

Highest and lowest rated features

-   Activity Dashboard5.0
-   Data Analysis Tools5.0
-   Customizable Templates4.0
-   Feedback Management4.0

-   Drag & Drop3.0
-   Skip Logic4.0
-   Survey Builder4.0
-   Third-Party Integrations4.0

#### Selected review snippet

C

Cade R.

Automotive, 51-200 employees

> "Its intuitive interface, flawless voice quality, feature diversity, responsive customer support, and reliability make it a top choice for businesses seeking a seamless communication experience. While the pricing might be a consideration for some, the benefits it offers in terms of efficiency, professionalism, and productivity far outweigh the costs."

November 10, 2023

Ease of use

4.5 (919)

#### Selected review snippet

Bob W.

Marketing and Advertising, Self-employed

> "I contacted support and they changed some things and said wait 45 minutes and it should work."

May 28, 2026

Most popular Integrations

Microsoft Teams

4.6

HubSpot Marketing Hub

4.5

Microsoft Outlook

4.6

Gong

4.8

HubSpot Sales Hub

4.5

Microsoft Access

4.4

Nextiva connects with 9+ software tools[See all integrations](https://www.capterra.com/p/175788/Nextiva/#integrations)

#### Selected review snippet

J

Jason S.

Marketing and Advertising, 1-10 employees

> "Most integrations worked the first time after they were installed."

December 18, 2025

---

[## Visme](https://www.capterra.com/p/153139/Visme/)

[4.5 (719)](https://www.capterra.com/p/153139/Visme/reviews/)

What is this product about?

Visme Forms enables you to create beautiful animated survey forms that engage your audience and increase conversions by up to 2X. [Learn more](https://www.capterra.com/p/153139/Visme/)

Pros and cons based on reviews

-   Streamlined infographic production
-   Accessible professional design tools
-   Frequent glitches and slowdowns
-   Unreliable text editing experience

Starting price

$12.25

Per User, Per Month

Free trial

Most popular features

-   Customizable Questions
-   Data Import/Export
-   Customizable Templates
-   Question Branching
-   Skip Logic
-   Question Library
-   Data Analysis Tools
-   Mobile Survey
-   Feedback Management
-   Drag & Drop
-   Email Marketing
-   URL Customization

Ease of use

4.3 (719)

#### Selected review snippet

K

Karly R.

Primary/Secondary Education, 51-200 employees

> "The ability to download high quality graphics is a plus."

January 19, 2026

Most popular Integrations

Microsoft PowerPoint

4.2

Microsoft Excel

5.0

Zoom Events and Webinars

4.6

Adobe Acrobat

4.7

Zapier

4.7

Claude

4.4

Visme connects with 12+ software tools[See all integrations](https://www.capterra.com/p/153139/Visme/#integrations)

#### Selected review snippet

M

Maria R.

Government Administration, 501-1,000 employees

> "Its seamless integration with our website has simplified embedding projects, ensuring they display perfectly across devices."

May 31, 2024

---

[## iContact](https://www.capterra.com/p/221118/iContact/)

[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

What is this product about?

Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio. [Learn more](https://www.capterra.com/p/221118/iContact/)

Pros and cons based on reviews

-   Responsive customer support team
-   Efficient email campaign management
-   Higher pricing and limited plans
-   Inconsistent formatting and editing

Starting price

$14.00

Flat Rate, Per Month

Highest and lowest rated features

-   Data Import/Export5.0
-   Reporting/Analytics5.0
-   Email Marketing5.0
-   Customizable Templates5.0

-   Customizable Fields4.8
-   Engagement Tracking4.9
-   Access Controls/Permissions5.0
-   API5.0

#### Selected review snippet

Prudencia F.

Research, 51-200 employees

> "Its user interface was easy to understand, making it simple to create, customize and personalize newsletters and forms."

April 10, 2023

Ease of use

4.4 (604)

#### Selected review snippet

N

Nicholas L.

Consumer Goods, 1-10 employees

> "Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years."

October 23, 2024

Most popular Integrations

SurveyMonkey

4.6

Eventbrite

5.0

HubSpot CRM

4.5

Stripe

4.6

Meta for Business

4.4

Twitter/X

5.0

iContact connects with 52+ software tools[See all integrations](https://www.capterra.com/p/221118/iContact/#integrations)

#### Selected review snippet

J

James P.

Non-Profit Organization Management, 501-1,000 employees

> "We were able to deploy this to over 200 offices around the country and recommended it to many of our international organizations."

October 10, 2023

---

Page 1 of 13

## Top-rated software of 2026

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85% of professionals opt for a 30-day trial before the software purchase

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Key Features

All key features

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We have selected the most important and critical features as defined by Capterra user reviews

[Access Controls/Permissions](https://www.capterra.com/survey-software/features/access-controls-permissions/)

AI Copilot

[Customizable Fields](https://www.capterra.com/survey-software/features/customizable-fields/)

[Customizable Forms](https://www.capterra.com/survey-software/features/customizable-forms/)

[Customizable Questions](https://www.capterra.com/survey-software/features/customizable-questions/)

[Customizable Templates](https://www.capterra.com/survey-software/features/customizable-templates/)

Data Analysis Tools

[Data Import/Export](https://www.capterra.com/survey-software/features/data-import-export/)

Drag & Drop

Email Marketing

Feedback Management

[Forms Creation & Design](https://www.capterra.com/survey-software/features/forms-creation-design/)

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[Question Branching](https://www.capterra.com/survey-software/features/question-branching/)

Question Library

[Real-Time Data](https://www.capterra.com/survey-software/features/real-time-data/)

[Reporting/Analytics](https://www.capterra.com/survey-software/features/reporting-analytics/)

Site Intercept Survey

[Skip Logic](https://www.capterra.com/survey-software/features/skip-logic/)

Support Audio/Images/Video

[Survey Builder](https://www.capterra.com/survey-software/features/survey-builder/)

[Surveys & Feedback](https://www.capterra.com/survey-software/features/surveys-feedback/)

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I'm looking for Survey Software that is:

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Table of Contents

-   [Essential survey software buying information](#essential-survey-software-buying-information)
-   [What are the most reviewed survey systems?](#what-are-the-most-reviewed-survey-systems)
-   [What is survey software?](#what-is-survey-software)
-   [What is survey software pricing?](#what-is-survey-software-pricing)
-   [What are some survey software features rated by users?](#what-are-some-survey-software-features-rated-by-users)
-   [Top benefits of survey software identified by users](#top-benefits-of-survey-software-identified-by-users)
-   [Common survey software challenges identified by users](#common-survey-software-challenges-identified-by-users)
-   [What is survey software used for?](#what-is-survey-software-used-for)
-   [Who uses survey software?](#who-uses-survey-software)
-   [What to know about survey software integrations](#what-to-know-about-survey-software-integrations)
-   [Recent trends in survey software](#recent-trends-in-survey-software)
-   [Learn more about survey software can help your business](#learn-more-about-survey-software-can-help-your-business)

## Essential survey software buying information 

[Survey software](https://www.capterra.com/survey-software/) helps businesses create, distribute, and analyze surveys to gather feedback and data from target audiences. It allows users to leverage customizable templates and built-in reporting features to facilitate the creation and analysis of surveys.

Thought leader Marisa Lather\[[1](#sources)\] says she uses this software “way more” than she initially imagined in her role as director of marketing and communications for a consulting firm.

“I use it for customer satisfaction surveys and market research, but we also use this software internally for things like employee engagement surveys or even for simple tasks like finding the best meeting times.”

Survey software is used to facilitate market research, measure customer satisfaction, or collect employee feedback for analyzing and segmenting data to identify trends and patterns within the responses.

Most online survey software products on the market are priced "per month," and their entry-level pricing plan ranges from $10 to more than $49.\[[2](#sources)\]

First-time buyers should begin evaluating with a budget, number of users, specific use cases, and necessary integrations in mind. Ensure you’ve consulted with stakeholders on a list of critical questions to help you evaluate systems based on your needs, such as: 

-   How does survey software facilitate data collection from multiple sources and does it offer features for offline data collection?
    
-   What integrations does the survey tool offer with other tools and platforms such as [CRM systems](https://www.capterra.com/customer-relationship-management-software/), email marketing software, and analytics tools?
    
-   How does the survey tool ensure compliance with data privacy regulations?
    
-   What segmentation capabilities does the survey software offer for targeting specific audiences or segments?
    
-   How does the survey software measure key metrics such as response rates, and satisfaction scores?
    

## What are the most reviewed survey systems?

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/) identifies the top survey systems based on a proprietary blend of user ratings and popularity, helping small businesses efficiently find the most effective survey solution for their needs.\[[3](#sources)\] Here are the five most reviewed products in our Capterra Shortlist for this category:

| Product | Overall score | Popularity score | Ratings score |
| --- | --- | --- | --- |
| [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) | 99/100 | 50/50 | 49/50 |
| [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) | 91/100 | 43/50 | 49/50 |
| [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) | 92/100 | 44/50 | 47/50 |
| [Nextiva](https://www.capterra.com/p/175788/Nextiva/) | 88/100 | 38/50 | 50/50 |
| [SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/) | 65/100 | 17/50 | 48/50 |

These rankings are determined by combining verified user ratings and publicly available web search popularity data: 

-   **Ratings score:** Relative score of the software based on ratings given by users on Capterra, normalized for the number and recency of reviews.
    
-   **Popularity score**: Relative popularity of software based on web search trends and products’ web presence.
    

## What is survey software?

[Survey software](https://www.capterra.com/survey-software/) lets users design and manage electronic surveys, polls, and questionnaires for market research. The tool also helps measure customer satisfaction rates and simplifies the employee feedback collection process. It can automate designing, scheduling, publishing, and conducting surveys using various user feedback-capturing formats, including radio buttons, checkboxes, drop-down menus, and free-form text fields.

The survey platform accommodates multiple methodological approaches to provide data reporting tools (such as charts and graphs) for analyzing online survey results. The generated reports can be summarized based on responses. These may include comparisons across different demographics or time zones, identification of trends and patterns, or data segmentation based on age groups, geographic regions, customer types, and other factors.

Capterra covers 777 survey software products, and we published 8,268 reviews from users of this software in the past year.\[[4](#sources)\] We'll draw from that proprietary data to highlight key considerations for businesses exploring survey software.

## What is survey software pricing?

Most online survey software products on the market are priced "per month," and their entry-level pricing plan ranges from $10 to $49+.\[[2](#sources)\]

-   Entry or starter-level software may include features such as templates, form metrics, and email notifications. 
-   Premium or advanced subscriptions priced higher may include additional features such as translations, analytics integrations, and access control management.
    

Pointing out some less obvious costs of owning survey software, Lather advises buyers to ask vendors about any restrictions on the number of responses collected, limitations on how long the data can be stored, and constraints on the ability to export data in certain formats. These factors can affect the overall cost and usefulness of the software.

This is especially relevant for any free survey software solutions. Capterra lists 270 [free](https://www.capterra.com/survey-software/s/free/) survey products and 430 survey products that offer a free trial.

Using a free trial or a free version of survey software offers the advantage of cost-effective evaluation, risk-free testing, and access to core features that can help businesses assess its suitability without financial commitment. 

* * *

### Pro-tip: 4 signs it’s time to upgrade

As your survey needs grow, you might find yourself outgrowing free or low-cost tools. Lather identifies several signs or situations where upgrading makes sense:

-   **Complexity of questions:** When surveys require advanced logic, such as conditional branching based on previous answers, basic tools may fall short.
    
-   **Brand consistency:** When you want your surveys to match your company's branding perfectly, you'll need tools that offer white-labeling options.
    
-   **Need to go global:** When expanding into international markets requiring features like translation support and time zone management.
    
-   **Guided survey creation:** When you need tools that offer strategic advice or smart recommendations for effective survey design.
    

* * *

## What are some survey software features rated by users?

All survey software tools include survey builder, reporting/analytics, and multi-channel distribution features. Most share various common features, such as data analysis tools, data import/export, and feedback management.

### Core survey software features

-   **Survey builder:** Create and manage surveys. 93% rate this feature as critical or highly important.
    
-   **Reporting/analytics:** View and track pertinent metrics. 86% rate this feature as critical or highly important.
    
-   **Multi-channel distribution:** Multi-channel distribution: Use more than one distribution channel, such as email, web link, or social media, to distribute surveys to customers. 59% rate this feature as critical or highly important.
    

### Common survey software features

-   **Customizable questions:** Tailor questions for your target audience. 95% rate this feature as critical or highly important.
    
-   **Data import/export:** Import and export files, reports, or other data to and from software applications. 80% rate this feature as critical or highly important.
    
-   **Question branching:** Design surveys that direct respondents to different questions based on their previous answers. 73% rate this feature as critical or highly important.
    
-   **Customizable templates:** Use layouts to match user’s preferences and requirements. 73% rate this feature as critical or highly important.
    
-   **Data analysis tools:** Analyze survey results via statistical testing or crosstabs directly within the software. 73% rate this feature as critical or highly important.
    
-   **Skip logic:** Avoid showing participants irrelevant questions determined by an answer to a previous question. 63% rate this feature as critical or highly important.
    
-   **Email marketing:** Create and send email blasts or campaigns. 49% rate this feature as critical or highly important.
    
-   **Feedback management:** Collect, analyze, and utilize feedback from users or customers to improve a product or service.  
-   **URL customization:** Modify a website’s URL to enhance readability, branding, or campaign alignment.
    

## Top benefits of survey software identified by users

**Enhances team collaboration**: Visualization options, including graphs, histograms, and pie charts, can highlight important data points and communicate survey findings, enhancing team collaboration.

_“Collaboration and sharing features promote teamwork and enable multiple users to contribute to the creation and analysis of surveys.”_

–Karina SC., analyst, human resources

**Helps businesses to collect client feedback**: Using online survey tools improves the ability to extract actionable insights and draw conclusions from survey data. Client feedback helps uncover trends and relationships by diving deeper into the collected data. 

_“We get the opinions and interests of our customers to use them at our best discretion, and it allows us to schedule, make informed purchases, and work with speed because we have that information at your fingertips.”_

–Robert A., IT specialist, real estate

**Enables better team management**: Soliciting feedback from employees can help boost morale, increase productivity, and improve employee engagement. It can also help businesses understand employees and address painponts in the workplace.

_“It gives us insight into how employees are feeling about the workplace, and we can see results over a long period of time.”_

–Tori E., HR assistant, food production

## Common survey software challenges identified by users

When it comes to the challenges of survey software, users cite pricing, free versions, and payments and rewards as problematic areas. 

Survey software users may encounter problems related to payments and rewards, including issues like delayed payments. Users must ensure the survey platform integrates with secure and trusted payment providers in order to reduce the risks associated with fraud and delayed payments.

Pricing for survey software is often tiered and is based on a monthly subscription. It is important to note that some features may not be provided with entry-level plans and users should get a complete overview of what features are or are not included before committing. Users must also consider that some features may be accessible in a free trial but may not appear in a lower-tiered price plan. 

In fact, product trials tend to play a primary role in the purchase decision according to 62% of buyers, followed closely by the vendor’s customer support (57%).\[[5](#sources)\]

## What is survey software used for?

Analysis of our extensive survey tool reviews highlights the most common use cases:

-   **Optimize email marketing targeting:** Survey software with email marketing features helps send surveys and manage their contact database. Tracking and reporting features also allow businesses to make data-driven decisions for email marketing strategies. 
-   **Design surveys from templates:** Businesses can use predesigned survey templates tailored to their specific business needs. These templates can also be used as a starting point to get ideas on how to structure an online survey, which can save time. 
-   **Acquire customer feedback:** Reviewers indicated that using an online survey tool to get accurate customer feedback allows them to act immediately, enhancing the survey’s efficiency and effectiveness. Feedback gives organizations valuable insights to improve their products, services, and customer experiences.
    
-   **Collect and analyze data:** Survey software, according to reviewers, facilitates data analysis through built-in analytics tools. Users can visualize survey data using charts, graphs, and tables to identify trends, patterns, and insights. 

Additionally, [SMS survey software](https://www.capterra.com/sms-survey-software/) is a type of survey software that helps businesses design and manage electronic surveys, questionnaires, and polls to measure customer satisfaction and engage with their audiences through mass text campaigns.

## Who uses survey software?

Survey software is used across varied industries including businesses, market researchers, academic researchers, human resource professionals, nonprofit organizations, government agencies, and academic institutions.

In the past year, nearly a third quarter (28%) of survey software reviews were from education management, IT services, higher education, and non-profit industries. From reviews left on our website, we found that 71% of companies that use survey software are primarily small businesses with 200 or fewer employees.\[[4](#sources)\]

## What to know about survey software integrations

We analyzed our extensive reviews database and, based on that, we determined the three categories of software that most often integrate with survey software are: 

**Email marketing:** Survey software integrates with email marketing software to embed or link surveys directly in marketing emails which enables data collection from recipients.

**Website builder:** By integrating with website builders, survey software can embed surveys of feedback forms into websites via drag-and-drop tools or code snippets.

**CRM:** Survey software integrates with CRM systems by automatically syncing survey responses with customer profiles to help businesses track customer feedback and preferences.

Beyond these common integrations, Lather suggests considering industry-specific and function-specific integrations. 

For example, she recommends that retailers integrate survey software with their e-commerce platforms. "It'll help you run post-purchase surveys, evaluate customer satisfaction, and preempt negative reviews," she explains. 

Similarly, HR departments might integrate surveys with human resources systems for employee engagement, while event organizers could connect to event management systems for post-event feedback.

Lather also highlights the value of analytics integrations: "The analytics tools you use in business should be able to quickly read that data and visualize how that data relates to broader business metrics,” she says.

## Recent trends in survey software

**Feedback management ensures transparency**: Businesses must focus more on utilizing feedback management features to collect, analyze, and utilize feedback from consumers to improve a product or service and ensure transparency. Transparency plays a crucial role in consumer engagement, especially when it comes to the way customer feedback is used. According to Gartner, businesses can improve survey response rates by adjusting survey invitation messages, thank you emails, and other means of building follow-up communication.\[[6](#sources)\]

**Survey design and strategy are becoming more important:** According to Gartner’s report on How to Optimize Survey Design to Collect High-Quality Voice-of-the-Customer Data, surveys without clearly defined strategies and objectives fail to garner customer insights that are pertinent, useful and actionable. It is important to have a clear survey design strategy as survey design is a multifaceted process. It is important to pay attention to multiple details. Survey software with customizable templates can help draft concise online survey questions to yield only necessary data to inform specific decisions or insights.\[[7](#sources)\]

## Learn more about survey software can help your business

-   [Capterra Value Report: A Price Comparison Guide for Survey Software](https://www.capterra.com/resources/survey-software-pricing-report/)
    
-   [6 Top-Rated Free Survey Tools](https://www.capterra.com/resources/free-survey-software/)
    
-   [Best Free Survey Software](https://www.capterra.com/survey-software/s/free/)
    

Sources

1.  [Marisa Lather](https://www.linkedin.com/in/marisalather/), LinkedIn
    
2.  **Capterra software pricing data:** Only products with publicly available pricing information and qualified software products within the category, as of October 7, 2023, are included in the pricing analysis. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology).
    
3.  **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology).
    
4.  **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past year as of the production date. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology).
    
5.  **Capterra’s 2025 Tech Trends Survey:** The 2025 Tech Trends Survey was conducted online in July 2024 to understand the timeline, organizational challenges, adoption & budget, vendor research behaviors, ROI.
    
6.  [Improve Survey Response Rate by Showing How Feedback Is Used](https://www.gartner.com/document/5269463), Gartner
    
7.  [How to Optimize Survey Design to Collect High-Quality Voice-of-the-Customer Data](https://www.gartner.com/document/4018264), Gartner