# Best Survey Software 2026 | Capterra

> Find the top Survey software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/survey-software/s/mac

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# Best Survey Software

Last updated on April 6, 2026

How to find the right Survey Software?

Learn more from our team about Survey Software pricing features and benefits in our Survey Buyers Guide

Verified Insights

Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team.  
[Learn more](https://www.capterra.com/our-story/)

## What is survey software and how do I choose the right one?

Researched by: [Andrew Blair](https://www.capterra.com/resources/author/andrew-blair/)and reviewed by: [Marisa Lather](https://www.capterra.com/resources/author/marisa-lather/)

Updated on April 6, 2026

[Survey software](https://www.capterra.com/survey-software/) helps businesses create, distribute, and analyze surveys to gather feedback and data from target audiences.

This software is used to facilitate market research, measure customer satisfaction, or collect employee feedback for analyzing and segmenting data to identify trends and patterns within the responses.

Most online survey software products on the market are priced per month, and their entry-level pricing plan ranges from $10 to more than $49.

When acquiring this type of tool, in addition to evaluating price and integration capabilities with other tools, users should also ask vendors the following questions:

_How does survey software facilitate data collection from multiple sources and does it offer features for offline data collection?_

_How does the survey tool ensure compliance with data privacy regulations?_

_What segmentation capabilities does the survey software offer for targeting specific audiences or segments?_

_How does the survey software measure key metrics such as response rates, and satisfaction scores?_

For more information consult our [Survey Buyers Guide](#buyers-guide-content)

[4.6 (450)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

Great for:

Survey Builder

Zoho Survey helps create surveys, gather feedback, conduct research, and gain insights to improve business decisions. [Learn more about Zoho Survey](https://www.capterra.com/p/131426/Zoho-Survey/)

85% of users recommend this product

[4.5 (319)](https://www.capterra.com/p/72549/Alchemer/reviews/)

Good for:

Small Business

Alchemer offers the world’s most flexible feedback & data collection platform that allows organizations to effectively close the loop. [Learn more about Alchemer](https://www.capterra.com/p/72549/Alchemer/)

[4.9 (24)](https://www.capterra.com/p/10018215/SurveyJS/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

Create custom surveys directly in your app and retain full control over your users’ data. No external storage. No usage limits. [Learn more about SurveyJS](https://www.capterra.com/p/10018215/SurveyJS/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors.

[4.7 (730)](https://www.capterra.com/p/127957/SoGoSurvey/reviews/)

Great for:

Small Business

SogoSurvey empowers individuals and small teams to uncover what recipients really think without needing advanced research skills. [Learn more about Sogolytics](https://www.capterra.com/p/127957/SoGoSurvey/)

89% of users recommend this product

[4.7 (944)](https://www.capterra.com/p/137289/Typeform/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

Great for:

Customizable Fields

Capture richer insights with conversational surveys, smart logic, and AI-powered analysis that brings trends to the surface. [Learn more about Typeform](https://www.capterra.com/p/137289/Typeform/)

80% of users recommend this product

[4.4 (121)](https://www.capterra.com/p/168823/SurveySparrow/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

Good for:

Value for Money

SurveySparrow simplifies survey management, capturing detailed feedback, streamlining analysis, and driving growth. [Learn more about SurveySparrow](https://www.capterra.com/p/168823/SurveySparrow/)

[4.3 (3)](https://www.capterra.com/p/119081/Cint/#reviews)

Cint Exchange is the world’s largest marketplace for research. Access millions of people ready to respond to your questions. [Learn more about Cint](https://www.capterra.com/p/119081/Cint/)

[4.0 (120)](https://www.capterra.com/p/118892/Formstack/reviews/)

Start a FREE TRIAL and join 20K orgs that use our no-code form builder to automate critical workflows. Plans start at $50/month. [Learn more about Formstack Forms](https://www.capterra.com/p/118892/Formstack/)

[4.3 (12)](https://www.capterra.com/p/267692/Formstack-Platform/#reviews)

Formstack is a cloud-based form building software that streamlines data collection, integrates systems, and automates workflows. [Learn more about Formstack Suite](https://www.capterra.com/p/267692/Formstack-Platform/)

[4.7 (2791)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

Great for:

Customizable Questions

Get valuable feedback or conduct research online with customizable surveys, questionnaires, and polls with Jotform Enterprise.  [Learn more about Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

84% of users recommend this product

[4.9 (214)](https://www.capterra.com/p/156177/WorkTango/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

Great for:

Value for Money

Employee surveys with AI-powered insights and action plans. Measure engagement across the entire employee lifecycle.  [Learn more about WorkTango](https://www.capterra.com/p/156177/WorkTango/)

95% of users recommend this product

[4.3 (2912)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Good for:

Email Marketing

We deliver the tools to simplify and amplify digital marketing and drive results for your business. [Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[4.7 (702)](https://www.capterra.com/p/152997/BirdEye/reviews/)

Great for:

Ease of Use

Collect feedback, analyze data, and grow revenue with Birdeye Surveys.  [Learn more about Birdeye](https://www.capterra.com/p/152997/BirdEye/)

85% of users recommend this product

[4.0 (6)](https://www.capterra.com/p/181148/Reviewpro-Reputation/#reviews)

Use guest reviews to make smarter decisions, boost reputation, and grow revenue. Discover Shiji Reviewpro Reputation. [Learn more about Reviewpro Reputation](https://www.capterra.com/p/181148/Reviewpro-Reputation/)

[4.6 (97)](https://www.capterra.com/p/169660/Leapsome/reviews/)

Uncover the hidden drivers of engagement & measure the pulse of your company culture with Leapsome¿s employee engagement surveys. [Learn more about Leapsome](https://www.capterra.com/p/169660/Leapsome/)

[4.6 (963)](https://www.capterra.com/p/156752/SurveyLegend/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

Good for:

Real-Time Data

SurveyLegend is a survey, form, and poll software that enables users to create engaging, customizable surveys with ease. [Learn more about SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/)

[4.9 (27)](https://www.capterra.com/p/214211/Suggestion-Ox/reviews/)

Find out what your team is really thinking with Suggestion Ox, the #1 Survey Software for collecting anonymous feedback. Try for free! [Learn more about Suggestion Ox](https://www.capterra.com/p/214211/Suggestion-Ox/)

[4.8 (14)](https://www.capterra.com/p/219928/Userflow/reviews/)

AI-powered product adoption platform to onboard, guide, and support users in-app—driving activation, adoption, and retention. [Learn more about Userflow](https://www.capterra.com/p/219928/Userflow/)

[4.4 (8)](https://www.capterra.com/p/164192/DoForms/reviews/)

doForms data collection app is smartphone, laptop and desktop-friendly, ready to empower your entire workforce anytime and anywhere. [Learn more about doForms](https://www.capterra.com/p/164192/DoForms/)

[4.9 (29)](https://www.capterra.com/p/10015098/Ideally/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

Ideally is an idea management tool that helps users collect on-demand customer insights and collaborate on business ideas. [Learn more about Ideally](https://www.capterra.com/p/10015098/Ideally/)

[5.0 (1)](https://www.capterra.com/p/211342/IntouchSurvey/#reviews)

Collect Voice of Customer data with flexible survey software, and close the loop on every customer interaction. [Learn more about IntouchSurvey](https://www.capterra.com/p/211342/IntouchSurvey/)

[4.7 (38)](https://www.capterra.com/p/10005833/ExpiWell/reviews/)

Software to capture pulse experiences (video, voice, location, surveys), build community, visualize incoming data, and make payments. [Learn more about ExpiWell](https://www.capterra.com/p/10005833/ExpiWell/)

[4.4 (18)](https://www.capterra.com/p/147521/Nfield/reviews/)

Easy to use, but industry strength cloud based mobile, online, CAPI and CATI platform for the professional Market Research industry. [Learn more about Nfield](https://www.capterra.com/p/147521/Nfield/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17570)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Great for:

Email Marketing

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. [Learn more about Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[## Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

[4.7 (11362)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/)

Great for:

Real-Time Data

Google Forms lets users create surveys and collect data using customizable templates within Google Workspace. [Learn more about Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

89% of users recommend this product

Page 1 of 22

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

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* * *

Plan Type

Free Trial

Popular

85% of professionals opt for a 30-day trial before the software purchase

Other subsciption plans:

Free Version

Monthly Subscription

Annual Subscription

One-Time License

Key Features

All key features

Popular

We have selected the most important and critical features as defined by Capterra user reviews

[AI Copilot](https://www.capterra.com/survey-software/features/721-virtual-assistant/)

[Customizable Questions](https://www.capterra.com/survey-software/features/361-customizable-questions/)

[Customizable Templates](https://www.capterra.com/survey-software/features/196-customizable-templates/)

[Data Analysis Tools](https://www.capterra.com/survey-software/features/2739-data-analysis-tools/)

[Data Import/Export](https://www.capterra.com/survey-software/features/281-data-import-export/)

[Drag & Drop](https://www.capterra.com/survey-software/features/3967-drag-drop/)

[Email Marketing](https://www.capterra.com/survey-software/features/1038-email-marketing/)

[Feedback Management](https://www.capterra.com/survey-software/features/2332-feedback-management/)

[Generative AI](https://www.capterra.com/survey-software/features/2098-ai-content-creation/)

[Mobile Survey](https://www.capterra.com/survey-software/features/1360-mobile-survey/)

[Offline Response Collection](https://www.capterra.com/survey-software/features/1515-offline-response-collection/)

[Question Branching](https://www.capterra.com/survey-software/features/988-question-branching/)

[Question Library](https://www.capterra.com/survey-software/features/1243-question-library/)

[Site Intercept Survey](https://www.capterra.com/survey-software/features/2810-site-intercept-survey/)

[Skip Logic](https://www.capterra.com/survey-software/features/772-skip-logic/)

[Support Audio/Images/Video](https://www.capterra.com/survey-software/features/3388-support-audio-images-video/)

[URL Customization](https://www.capterra.com/survey-software/features/1475-url-customization/)

Deployment

Cloud, SaaS, Web-Based

Desktop Mac

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On-Premise Windows

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Desktop Chromebook

Mobile Android

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I'm looking for Survey Software that is:

[Free](https://www.capterra.com/survey-software/s/free/)

Table of Contents

-   [Essential survey software buying information](#essential-survey-software-buying-information)
-   [What are the most reviewed survey systems?](#what-are-the-most-reviewed-survey-systems)
-   [What is survey software?](#what-is-survey-software)
-   [What is survey software pricing?](#what-is-survey-software-pricing)
-   [What are some survey software features rated by users?](#what-are-some-survey-software-features-rated-by-users)
-   [Top benefits of survey software identified by users](#top-benefits-of-survey-software-identified-by-users)
-   [Common survey software challenges identified by users](#common-survey-software-challenges-identified-by-users)
-   [What is survey software used for?](#what-is-survey-software-used-for)
-   [Who uses survey software?](#who-uses-survey-software)
-   [What to know about survey software integrations](#what-to-know-about-survey-software-integrations)
-   [Recent trends in survey software](#recent-trends-in-survey-software)
-   [Learn more about survey software can help your business](#learn-more-about-survey-software-can-help-your-business)

## Essential survey software buying information 

[Survey software](https://www.capterra.com/survey-software/) helps businesses create, distribute, and analyze surveys to gather feedback and data from target audiences. It allows users to leverage customizable templates and built-in reporting features to facilitate the creation and analysis of surveys.

Thought leader Marisa Lather\[[1](#sources)\] says she uses this software “way more” than she initially imagined in her role as director of marketing and communications for a consulting firm.

“I use it for customer satisfaction surveys and market research, but we also use this software internally for things like employee engagement surveys or even for simple tasks like finding the best meeting times.”

Survey software is used to facilitate market research, measure customer satisfaction, or collect employee feedback for analyzing and segmenting data to identify trends and patterns within the responses.

Most online survey software products on the market are priced "per month," and their entry-level pricing plan ranges from $10 to more than $49.\[[2](#sources)\]

First-time buyers should begin evaluating with a budget, number of users, specific use cases, and necessary integrations in mind. Ensure you’ve consulted with stakeholders on a list of critical questions to help you evaluate systems based on your needs, such as: 

-   How does survey software facilitate data collection from multiple sources and does it offer features for offline data collection?
    
-   What integrations does the survey tool offer with other tools and platforms such as [CRM systems](https://www.capterra.com/customer-relationship-management-software/), email marketing software, and analytics tools?
    
-   How does the survey tool ensure compliance with data privacy regulations?
    
-   What segmentation capabilities does the survey software offer for targeting specific audiences or segments?
    
-   How does the survey software measure key metrics such as response rates, and satisfaction scores?
    

## What are the most reviewed survey systems?

[Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/) identifies the top survey systems based on a proprietary blend of user ratings and popularity, helping small businesses efficiently find the most effective survey solution for their needs.\[[3](#sources)\] Here are the five most reviewed products in our Capterra Shortlist for this category:

**Product**

**Overall score**

**Popularity score**

**Ratings score**

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

99/100

50/50

49/50

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

91/100

43/50

49/50

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

92/100

44/50

47/50

[Nextiva](https://www.capterra.com/p/175788/Nextiva/)

88/100

38/50

50/50

[SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/)

65/100

17/50

48/50

These rankings are determined by combining verified user ratings and publicly available web search popularity data: 

-   **Ratings score:** Relative score of the software based on ratings given by users on Capterra, normalized for the number and recency of reviews.
    
-   **Popularity score**: Relative popularity of software based on web search trends and products’ web presence.
    

## What is survey software?

[Survey software](https://www.capterra.com/survey-software/) lets users design and manage electronic surveys, polls, and questionnaires for market research. The tool also helps measure customer satisfaction rates and simplifies the employee feedback collection process. It can automate designing, scheduling, publishing, and conducting surveys using various user feedback-capturing formats, including radio buttons, checkboxes, drop-down menus, and free-form text fields.

The survey platform accommodates multiple methodological approaches to provide data reporting tools (such as charts and graphs) for analyzing online survey results. The generated reports can be summarized based on responses. These may include comparisons across different demographics or time zones, identification of trends and patterns, or data segmentation based on age groups, geographic regions, customer types, and other factors.

Capterra covers 777 survey software products, and we published 8,268 reviews from users of this software in the past year.\[[4](#sources)\] We'll draw from that proprietary data to highlight key considerations for businesses exploring survey software.

## What is survey software pricing?

Most online survey software products on the market are priced "per month," and their entry-level pricing plan ranges from $10 to $49+.\[[2](#sources)\]

-   Entry or starter-level software may include features such as templates, form metrics, and email notifications. 
-   Premium or advanced subscriptions priced higher may include additional features such as translations, analytics integrations, and access control management.
    

Pointing out some less obvious costs of owning survey software, Lather advises buyers to ask vendors about any restrictions on the number of responses collected, limitations on how long the data can be stored, and constraints on the ability to export data in certain formats. These factors can affect the overall cost and usefulness of the software.

This is especially relevant for any free survey software solutions. Capterra lists 270 [free](https://www.capterra.com/survey-software/s/free/) survey products and 430 survey products that offer a free trial.

Using a free trial or a free version of survey software offers the advantage of cost-effective evaluation, risk-free testing, and access to core features that can help businesses assess its suitability without financial commitment. 

* * *

### Pro-tip: 4 signs it’s time to upgrade

As your survey needs grow, you might find yourself outgrowing free or low-cost tools. Lather identifies several signs or situations where upgrading makes sense:

-   **Complexity of questions:** When surveys require advanced logic, such as conditional branching based on previous answers, basic tools may fall short.
    
-   **Brand consistency:** When you want your surveys to match your company's branding perfectly, you'll need tools that offer white-labeling options.
    
-   **Need to go global:** When expanding into international markets requiring features like translation support and time zone management.
    
-   **Guided survey creation:** When you need tools that offer strategic advice or smart recommendations for effective survey design.
    

* * *

## What are some survey software features rated by users?

All survey software tools include survey builder, reporting/analytics, and multi-channel distribution features. Most share various common features, such as data analysis tools, data import/export, and feedback management.

### Core survey software features

-   **Survey builder:** Create and manage surveys. 93% rate this feature as critical or highly important.
    
-   **Reporting/analytics:** View and track pertinent metrics. 86% rate this feature as critical or highly important.
    
-   **Multi-channel distribution:** Multi-channel distribution: Use more than one distribution channel, such as email, web link, or social media, to distribute surveys to customers. 59% rate this feature as critical or highly important.
    

### Common survey software features

-   **Customizable questions:** Tailor questions for your target audience. 95% rate this feature as critical or highly important.
    
-   **Data import/export:** Import and export files, reports, or other data to and from software applications. 80% rate this feature as critical or highly important.
    
-   **Question branching:** Design surveys that direct respondents to different questions based on their previous answers. 73% rate this feature as critical or highly important.
    
-   **Customizable templates:** Use layouts to match user’s preferences and requirements. 73% rate this feature as critical or highly important.
    
-   **Data analysis tools:** Analyze survey results via statistical testing or crosstabs directly within the software. 73% rate this feature as critical or highly important.
    
-   **Skip logic:** Avoid showing participants irrelevant questions determined by an answer to a previous question. 63% rate this feature as critical or highly important.
    
-   **Email marketing:** Create and send email blasts or campaigns. 49% rate this feature as critical or highly important.
    
-   **Feedback management:** Collect, analyze, and utilize feedback from users or customers to improve a product or service.  
-   **URL customization:** Modify a website’s URL to enhance readability, branding, or campaign alignment.
    

## Top benefits of survey software identified by users

**Enhances team collaboration**: Visualization options, including graphs, histograms, and pie charts, can highlight important data points and communicate survey findings, enhancing team collaboration.

_“Collaboration and sharing features promote teamwork and enable multiple users to contribute to the creation and analysis of surveys.”_

–Karina SC., analyst, human resources

**Helps businesses to collect client feedback**: Using online survey tools improves the ability to extract actionable insights and draw conclusions from survey data. Client feedback helps uncover trends and relationships by diving deeper into the collected data. 

_“We get the opinions and interests of our customers to use them at our best discretion, and it allows us to schedule, make informed purchases, and work with speed because we have that information at your fingertips.”_

–Robert A., IT specialist, real estate

**Enables better team management**: Soliciting feedback from employees can help boost morale, increase productivity, and improve employee engagement. It can also help businesses understand employees and address painponts in the workplace.

_“It gives us insight into how employees are feeling about the workplace, and we can see results over a long period of time.”_

–Tori E., HR assistant, food production

## Common survey software challenges identified by users

When it comes to the challenges of survey software, users cite pricing, free versions, and payments and rewards as problematic areas. 

Survey software users may encounter problems related to payments and rewards, including issues like delayed payments. Users must ensure the survey platform integrates with secure and trusted payment providers in order to reduce the risks associated with fraud and delayed payments.

Pricing for survey software is often tiered and is based on a monthly subscription. It is important to note that some features may not be provided with entry-level plans and users should get a complete overview of what features are or are not included before committing. Users must also consider that some features may be accessible in a free trial but may not appear in a lower-tiered price plan. 

In fact, product trials tend to play a primary role in the purchase decision according to 62% of buyers, followed closely by the vendor’s customer support (57%).\[[5](#sources)\]

## What is survey software used for?

Analysis of our extensive survey tool reviews highlights the most common use cases:

-   **Optimize email marketing targeting:** Survey software with email marketing features helps send surveys and manage their contact database. Tracking and reporting features also allow businesses to make data-driven decisions for email marketing strategies. 
-   **Design surveys from templates:** Businesses can use predesigned survey templates tailored to their specific business needs. These templates can also be used as a starting point to get ideas on how to structure an online survey, which can save time. 
-   **Acquire customer feedback:** Reviewers indicated that using an online survey tool to get accurate customer feedback allows them to act immediately, enhancing the survey’s efficiency and effectiveness. Feedback gives organizations valuable insights to improve their products, services, and customer experiences.
    
-   **Collect and analyze data:** Survey software, according to reviewers, facilitates data analysis through built-in analytics tools. Users can visualize survey data using charts, graphs, and tables to identify trends, patterns, and insights. 

Additionally, [SMS survey software](https://www.capterra.com/sms-survey-software/) is a type of survey software that helps businesses design and manage electronic surveys, questionnaires, and polls to measure customer satisfaction and engage with their audiences through mass text campaigns.

## Who uses survey software?

Survey software is used across varied industries including businesses, market researchers, academic researchers, human resource professionals, nonprofit organizations, government agencies, and academic institutions.

In the past year, nearly a third quarter (28%) of survey software reviews were from education management, IT services, higher education, and non-profit industries. From reviews left on our website, we found that 71% of companies that use survey software are primarily small businesses with 200 or fewer employees.\[[4](#sources)\]

## What to know about survey software integrations

We analyzed our extensive reviews database and, based on that, we determined the three categories of software that most often integrate with survey software are: 

**Email marketing:** Survey software integrates with email marketing software to embed or link surveys directly in marketing emails which enables data collection from recipients.

**Website builder:** By integrating with website builders, survey software can embed surveys of feedback forms into websites via drag-and-drop tools or code snippets.

**CRM:** Survey software integrates with CRM systems by automatically syncing survey responses with customer profiles to help businesses track customer feedback and preferences.

Beyond these common integrations, Lather suggests considering industry-specific and function-specific integrations. 

For example, she recommends that retailers integrate survey software with their e-commerce platforms. "It'll help you run post-purchase surveys, evaluate customer satisfaction, and preempt negative reviews," she explains. 

Similarly, HR departments might integrate surveys with human resources systems for employee engagement, while event organizers could connect to event management systems for post-event feedback.

Lather also highlights the value of analytics integrations: "The analytics tools you use in business should be able to quickly read that data and visualize how that data relates to broader business metrics,” she says.

## Recent trends in survey software

**Feedback management ensures transparency**: Businesses must focus more on utilizing feedback management features to collect, analyze, and utilize feedback from consumers to improve a product or service and ensure transparency. Transparency plays a crucial role in consumer engagement, especially when it comes to the way customer feedback is used. According to Gartner, businesses can improve survey response rates by adjusting survey invitation messages, thank you emails, and other means of building follow-up communication.\[[6](#sources)\]

**Survey design and strategy are becoming more important:** According to Gartner’s report on How to Optimize Survey Design to Collect High-Quality Voice-of-the-Customer Data, surveys without clearly defined strategies and objectives fail to garner customer insights that are pertinent, useful and actionable. It is important to have a clear survey design strategy as survey design is a multifaceted process. It is important to pay attention to multiple details. Survey software with customizable templates can help draft concise online survey questions to yield only necessary data to inform specific decisions or insights.\[[7](#sources)\]

## Learn more about survey software can help your business

-   [Capterra Value Report: A Price Comparison Guide for Survey Software](https://www.capterra.com/resources/survey-software-pricing-report/)
    
-   [6 Top-Rated Free Survey Tools](https://www.capterra.com/resources/free-survey-software/)
    
-   [Best Free Survey Software](https://www.capterra.com/survey-software/s/free/)
    

Sources

1.  [Marisa Lather](https://www.linkedin.com/in/marisalather/), LinkedIn
    
2.  **Capterra software pricing data:** Only products with publicly available pricing information and qualified software products within the category, as of October 7, 2023, are included in the pricing analysis. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology).
    
3.  **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology).
    
4.  **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past year as of the production date. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology).
    
5.  **Capterra’s 2025 Tech Trends Survey:** The 2025 Tech Trends Survey was conducted online in July 2024 to understand the timeline, organizational challenges, adoption & budget, vendor research behaviors, ROI.
    
6.  [Improve Survey Response Rate by Showing How Feedback Is Used](https://www.gartner.com/document/5269463), Gartner
    
7.  [How to Optimize Survey Design to Collect High-Quality Voice-of-the-Customer Data](https://www.gartner.com/document/4018264), Gartner