--- title: "10 Best Survey Software for Small Businesses 2026 | Capterra" description: "Find and compare the 2026 best Survey software for small businesses, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/survey-software/s/small-businesses/" page_type: "subcategory" language: "en" --- # Best Survey Software for small business Written by Andrew Blair Andrew is an analyst with over 4 years in CRM, marketing, and customer support software, plus AI. His insights draw on 150,000+ verified Capterra reviews and nearly 3,000 buyer interactions. [See full bio and all articles](https://www.capterra.com/resources/author/andrew-blair/). ## Top 10 ranked by small-business reviewer ratings ### Ranked small business Survey products | Rank | Product | Overall rating | Category rating | Key attribute | Starting price | Key features | | --- | --- | --- | --- | --- | --- | --- | | 1 | [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/) | 4.8 out of 5 (551 reviews) | 4.8 out of 5 (413 category reviews) | Highly rated for Value for Money | $83.00 Per User, Per Month | Included: Customizable Questions, Customizable Templates, Data Analysis Tools, Data Import/Export, Feedback Management, Mobile Survey, Question Branching, Question Library, Skip Logic | | 2 | [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) | 4.7 out of 5 (11,619 reviews) | 4.7 out of 5 (2,836 category reviews) | Highly rated for Ease of Use | Contact vendor | Included: Customizable Questions, Customizable Templates, Data Analysis Tools, Data Import/Export, Mobile Survey, Question Branching, Skip Logic; Not included: Feedback Management, Question Library | | 3 | [Typeform](https://www.capterra.com/p/137289/Typeform/) | 4.7 out of 5 (985 reviews) | 4.7 out of 5 (390 category reviews) | Highly rated for Ease of Use | $39.00 Flat Rate, Per Month | Included: Customizable Questions, Customizable Templates, Data Analysis Tools, Data Import/Export, Feedback Management, Mobile Survey, Question Branching, Skip Logic; Not included: Question Library | | 4 | [SurveyHero](https://www.capterra.com/p/191055/SurveyHero/) | 4.7 out of 5 (238 reviews) | 4.7 out of 5 (223 category reviews) | Highly rated for Ease of Use | $35.00 Flat Rate, Per Month | Included: Customizable Templates, Data Analysis Tools, Data Import/Export, Mobile Survey, Question Branching, Skip Logic; Not included: Customizable Questions, Feedback Management, Question Library | | 5 | [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) | 4.7 out of 5 (2,934 reviews) | 4.7 out of 5 (832 category reviews) | Highly rated for Ease of Use | $39.00 Flat Rate, Per Month | Included: Customizable Questions, Customizable Templates, Data Analysis Tools, Data Import/Export, Feedback Management, Mobile Survey, Question Branching, Skip Logic; Not included: Question Library | | 6 | [Zoho Survey](https://www.capterra.com/p/131426/Zoho-Survey/) | 4.6 out of 5 (457 reviews) | 4.6 out of 5 (101 category reviews) | Highly rated for Ease of Use | $35.00 Flat Rate, Per Month | Included: Customizable Questions, Customizable Templates, Data Analysis Tools, Data Import/Export, Feedback Management, Mobile Survey, Question Branching, Question Library, Skip Logic | | 7 | [UmfrageOnline](https://www.capterra.com/p/201674/Enquetes-Maken/) | 4.6 out of 5 (1,805 reviews) | 4.6 out of 5 (1,802 category reviews) | Highly rated for Ease of Use | $35.00 Flat Rate, Per Month | Included: Customizable Questions, Customizable Templates, Mobile Survey, Question Branching, Question Library, Skip Logic; Not included: Data Analysis Tools, Data Import/Export, Feedback Management | | 8 | [SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/) | 4.6 out of 5 (966 reviews) | 4.6 out of 5 (367 category reviews) | Highly rated for Ease of Use | $19.00 Flat Rate, Per Month | Included: Customizable Templates, Data Analysis Tools, Data Import/Export, Feedback Management, Mobile Survey, Question Library; Not included: Customizable Questions, Question Branching, Skip Logic | | 9 | [Survio](https://www.capterra.com/p/150091/Survio/) | 4.5 out of 5 (571 reviews) | 4.6 out of 5 (170 category reviews) | Highly rated for Ease of Use | €15.00 Flat Rate, Per Month | Included: Customizable Questions, Customizable Templates, Data Analysis Tools, Data Import/Export, Feedback Management, Mobile Survey, Question Branching, Question Library, Skip Logic | | 10 | [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) | 4.6 out of 5 (10,525 reviews) | 4.6 out of 5 (1,686 category reviews) | Highly rated for Ease of Use | $30.00 Per User, Per Month | Included: Customizable Questions, Customizable Templates, Data Analysis Tools, Data Import/Export, Feedback Management, Mobile Survey, Question Branching, Question Library, Skip Logic | Category rating: Rating from reviewers who used each product as Survey software, with the number of those reviews. Products are ranked by this rating, adjusted for how many reviews support it. For the complete directory, see [the full product list](#full-product-list). --- ## See top 10 product details ### 1. [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/) Overall rating: 4.8 out of 5 (551 reviews) Category rating: 4.8 out of 5 (413 category reviews) Key attribute: Highly rated for Value for Money Starting price: $83.00 Per User, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Customizable Questions: Included - Customizable Templates: Included - Data Analysis Tools: Included - Data Import/Export: Included - Feedback Management: Included - Mobile Survey: Included - Question Branching: Included - Question Library: Included - Skip Logic: Included #### Pros based on reviews - Comprehensive nonprofit survey solution - Intuitive platform with quick learning #### Cons based on reviews - Frequent technical and usability problems --- ### 2. [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) Overall rating: 4.7 out of 5 (11,619 reviews) Category rating: 4.7 out of 5 (2,836 category reviews) Key attribute: Highly rated for Ease of Use Starting price: Contact vendor Free trial: Not available Free version: Available #### Features reviewers most value - Customizable Questions: Included - Customizable Templates: Included - Data Analysis Tools: Included - Data Import/Export: Included - Feedback Management: Not included - Mobile Survey: Included - Question Branching: Included - Question Library: Not included - Skip Logic: Included #### Pros based on reviews - Intuitive and simple interface - Free and cost-effective solution #### Cons based on reviews - Requires constant internet connection - Limited security and privacy controls --- ### 3. [Typeform](https://www.capterra.com/p/137289/Typeform/) Overall rating: 4.7 out of 5 (985 reviews) Category rating: 4.7 out of 5 (390 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $39.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Customizable Questions: Included - Customizable Templates: Included - Data Analysis Tools: Included - Data Import/Export: Included - Feedback Management: Included - Mobile Survey: Included - Question Branching: Included - Question Library: Not included - Skip Logic: Included #### Pros based on reviews - Modern and engaging form design - Intuitive and clean interface #### Cons based on reviews - High cost and restrictive plans - Key features locked behind paywall --- ### 4. [SurveyHero](https://www.capterra.com/p/191055/SurveyHero/) Overall rating: 4.7 out of 5 (238 reviews) Category rating: 4.7 out of 5 (223 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $35.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Customizable Questions: Not included - Customizable Templates: Included - Data Analysis Tools: Included - Data Import/Export: Included - Feedback Management: Not included - Mobile Survey: Included - Question Branching: Included - Question Library: Not included - Skip Logic: Included --- ### 5. [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Overall rating: 4.7 out of 5 (2,934 reviews) Category rating: 4.7 out of 5 (832 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $39.00 Flat Rate, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Customizable Questions: Included - Customizable Templates: Included - Data Analysis Tools: Included - Data Import/Export: Included - Feedback Management: Included - Mobile Survey: Included - Question Branching: Included - Question Library: Not included - Skip Logic: Included #### Pros based on reviews - Beginner-friendly, intuitive interface - Versatile survey creation platform #### Cons based on reviews - Frequent glitches and slow support - Restrictive free plan and features --- ### 6. [Zoho Survey](https://www.capterra.com/p/131426/Zoho-Survey/) Overall rating: 4.6 out of 5 (457 reviews) Category rating: 4.6 out of 5 (101 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $35.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Customizable Questions: Included - Customizable Templates: Included - Data Analysis Tools: Included - Data Import/Export: Included - Feedback Management: Included - Mobile Survey: Included - Question Branching: Included - Question Library: Included - Skip Logic: Included #### Pros based on reviews - Comprehensive data analysis features - Effortless setup and deployment #### Cons based on reviews - High cost and limited free features --- ### 7. [UmfrageOnline](https://www.capterra.com/p/201674/Enquetes-Maken/) Overall rating: 4.6 out of 5 (1,805 reviews) Category rating: 4.6 out of 5 (1,802 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $35.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Customizable Questions: Included - Customizable Templates: Included - Data Analysis Tools: Not included - Data Import/Export: Not included - Feedback Management: Not included - Mobile Survey: Included - Question Branching: Included - Question Library: Included - Skip Logic: Included #### Pros based on reviews - Intuitive and accessible platform - Logical survey structuring tools #### Cons based on reviews - Restrictive and costly pricing - Complicated student discount process --- ### 8. [SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/) Overall rating: 4.6 out of 5 (966 reviews) Category rating: 4.6 out of 5 (367 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $19.00 Flat Rate, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Customizable Questions: Not included - Customizable Templates: Included - Data Analysis Tools: Included - Data Import/Export: Included - Feedback Management: Included - Mobile Survey: Included - Question Branching: Not included - Question Library: Included - Skip Logic: Not included #### Pros based on reviews - Beginner-friendly and efficient workflow - Intuitive and visually appealing design #### Cons based on reviews - Essential functions require payment - Exporting data restricted to paid plans --- ### 9. [Survio](https://www.capterra.com/p/150091/Survio/) Overall rating: 4.5 out of 5 (571 reviews) Category rating: 4.6 out of 5 (170 category reviews) Key attribute: Highly rated for Ease of Use Starting price: €15.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Customizable Questions: Included - Customizable Templates: Included - Data Analysis Tools: Included - Data Import/Export: Included - Feedback Management: Included - Mobile Survey: Included - Question Branching: Included - Question Library: Included - Skip Logic: Included #### Pros based on reviews - Intuitive and accessible platform - Versatile research tool #### Cons based on reviews - Restrictive free version and costs - Difficult student discount process --- ### 10. [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Overall rating: 4.6 out of 5 (10,525 reviews) Category rating: 4.6 out of 5 (1,686 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $30.00 Per User, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Customizable Questions: Included - Customizable Templates: Included - Data Analysis Tools: Included - Data Import/Export: Included - Feedback Management: Included - Mobile Survey: Included - Question Branching: Included - Question Library: Included - Skip Logic: Included #### Pros based on reviews - Efficient information gathering platform - Comprehensive feedback collection tool #### Cons based on reviews - Restrictive and costly pricing --- ## All survey software for small businesses [4.7 (985)](https://www.capterra.com/p/137289/Typeform/reviews/) [Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/) Capture richer insights with conversational surveys, smart logic, and AI-powered analysis that brings trends to the surface. [Learn more about Typeform](https://www.capterra.com/p/137289/Typeform/) Survey features reviewers most value Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Feedback Management Mobile Survey Question Branching Question Library Skip Logic 80% recommend this product [4.7 (729)](https://www.capterra.com/p/127957/SoGoSurvey/reviews/) SogoSurvey empowers individuals and small teams to uncover what recipients really think without needing advanced research skills. [Learn more about Sogolytics](https://www.capterra.com/p/127957/SoGoSurvey/) Survey features reviewers most value Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Feedback Management Mobile Survey Question Branching Question Library Skip Logic 89% recommend this product [4.9 (223)](https://www.capterra.com/p/156177/WorkTango/reviews/) [Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/) Employee surveys with AI-powered insights and action plans. Measure engagement across the entire employee lifecycle.  [Learn more about WorkTango](https://www.capterra.com/p/156177/WorkTango/) Survey features reviewers most value Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Feedback Management Mobile Survey Question Branching Question Library Skip Logic 93% recommend this product Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.7 (709)](https://www.capterra.com/p/152997/BirdEye/reviews/) Cloud-based reputation and marketing platform for multi-location brands managing reviews, listings, social media, and surveys. [Learn more about Birdeye](https://www.capterra.com/p/152997/BirdEye/) Survey features reviewers most value Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Feedback Management Mobile Survey Question Branching Question Library Skip Logic 85% recommend this product [4.6 (457)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/) [Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/) Zoho Survey helps create surveys, gather feedback, conduct research, and gain insights to improve business decisions. [Learn more about Zoho Survey](https://www.capterra.com/p/131426/Zoho-Survey/) Survey features reviewers most value Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Feedback Management Mobile Survey Question Branching Question Library Skip Logic 85% recommend this product [4.5 (393)](https://www.capterra.com/p/72549/Alchemer/reviews/) Alchemer offers the world’s most flexible feedback & data collection platform that allows organizations to effectively close the loop. [Learn more about Alchemer Survey](https://www.capterra.com/p/72549/Alchemer/) Survey features reviewers most value Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Feedback Management Mobile Survey Question Branching Question Library Skip Logic 0.0 (0) SurveyStance captures customer and employee feedback in the moment with one-tap emoji surveys on iPad kiosks, QR codes, email signature [Learn more about SurveyStance](https://www.capterra.com/p/186243/SurveyStance/) Survey features reviewers most value Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Feedback Management Mobile Survey Question Branching Question Library Skip Logic [## Google Forms](https://www.capterra.com/p/176571/Google-Forms/) [4.7 (11619)](https://www.capterra.com/p/176571/Google-Forms/reviews/) [Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/) Google Forms lets users create surveys and collect data using customizable templates within Google Workspace. [Learn more about Google Forms](https://www.capterra.com/p/176571/Google-Forms/) Survey features reviewers most value Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Feedback Management Mobile Survey Question Branching Question Library Skip Logic 89% recommend this product [## SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) [4.6 (10525)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) [Capterra Shortlist](https://www.capterra.com/survey-software/shortlist/) SurveyMonkey is the world’s most popular AI-powered platform for surveys and forms, built for business—loved by users.  [Learn more about SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Survey features reviewers most value Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Feedback Management Mobile Survey Question Branching Question Library Skip Logic 81% recommend this product [## Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) We deliver the tools to simplify and amplify digital marketing and drive results for your business. [Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Survey features reviewers most value Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Feedback Management Mobile Survey Question Branching Question Library Skip Logic ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (666) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Drag & Drop Email Marketing Feedback Management Generative AI Mobile Survey Offline Response Collection Question Branching Question Library Site Intercept Survey Skip Logic Support Audio/Images/Video URL Customization Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [360 Degree Feedback Software](https://www.capterra.com/360-degree-feedback-software/)[Customer Experience Software](https://www.capterra.com/customer-experience-software/)[IVR Software](https://www.capterra.com/ivr-software/)[Market Research Software](https://www.capterra.com/market-research-software/)[Employee Recognition Software](https://www.capterra.com/employee-recognition-software/)[Polling Software](https://www.capterra.com/polling-software/)[NPS Software](https://www.capterra.com/nps-software/) I'm looking for Survey Software that is: [Free](https://www.capterra.com/survey-software/s/free/) How to choose the right Survey Software? 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