The Top 20 methodology scores vendors on two metrics: reviews and search volume.
These two scores are weighted and combined into an overall score, which dictates the rank order of products in the Top 20.
To be eligible for inclusion in a category, products must:
Since Top 20 is intended to cover a given software category at large, the Top 20 team uses their market experience and knowledge, existing market-based research, and small business software buyer needs analysis to assess a product’s suitability for that category depending on whether it can reasonably be expected to be relevant to most software buyers across industries searching for a system in the category.
Data for the Top 20 report is compiled from published user reviews, third-party data sources, publicly available data and data submissions from technology vendors. The user-generated product reviews data incorporated into Top 20 is collected from submissions to all three Gartner Digital Markets sites (see above section for details). As a quality check, all reviews are verified and moderated prior to publication. Please refer to the Capterra Community Guidelines for more information.
Providers must abide by Capterra’s Top 20 External Usage Guidelines when referencing Top 20 content. Except in digital media with character limitations, the following disclaimer MUST appear with any/all Top 20 reference(s) and graphic use:
The Capterra Top 20 report constitutes the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Capterra or its affiliates.
We take the integrity of our research seriously. If you have questions or concerns about Top 20 content, the methodology, or other issues, you may contact the Top 20 team at firstname.lastname@example.org. Please provide as much detail as you can, so we can understand the issues, review your concerns and take appropriate action.
This schedule is intended to be used as a guide only and is subject to change. Six to eight weeks before an update is published, our research team sends a notification to all vendors listed in one of the categories we cover with information about the specific month an update will publish, the reviews analysis time period for the research and a product survey to inform our fact-base.
|Applicant Tracking||Q4 (2019)|
|Business Intelligence||Q1 (2020)|
|Call Center||Q3 (2019)|
|Church Management||Q1 (2020)|
|Construction Management||Q3 (2019)|
|Content Management||Q1 (2020)|
|Contract Management||Q2 (2020)|
|Database Management||Q3 (2019)|
|Digital Asset Management||Q3 (2019)|
|Digital Signage||Q3 (2019)|
|Digital Signature||Q4 (2019)|
|Document Management||Q2 (2019)|
|Email Marketing||Q2 (2020)|
|Employee Scheduling||Q3 (2019)|
|Event Management||Q1 (2020)|
|Field Service Management||Q1 (2020)|
|Fleet Management||Q4 (2019)|
|Help Desk||Q3 (2019)|
|Hotel Management||Q4 (2019)|
|Inventory Management||Q4 (2019)|
|IT Asset Management||Q2 (2019)|
|Law Practice Management||Q1 (2020)|
|Live Chat||Q2 (2020)|
|Maintenance Management||Q4 (2019)|
|Marketing Automation||Q3 (2019)|
|Material Requirements Planning||Q1 (2020)|
|Membership Management||Q2 (2020)|
|Mental Health||Q4 (2019)|
|Performance Appraisal||Q3 (2019)|
|Point of Sale||Q1 (2020)|
|Project Management||Q3 (2019)|
|Retail Management||Q3 (2019)|
|Salon Management||Q2 (2020)|
|School Administration||Q2 (2019)|
|Social Media Marketing||Q2 (2020)|
|Talent Management||Q2 (2019)|
|Web Conferencing||Q1 (2020)|
The Top 20 Most Popular methodology scores vendors on 3 metrics:
These scores are weighted, ranked, and combined into a market score, which dictates the presented order of products. Customers and users each make up 40% of the score, while the social numbers and reviews account for the remaining 20%.
The Top 20 Most Affordable methodology scores vendors based on a value algorithm with 3 components:
These scores are weighted and combined into an affordability score, which dictates the presented order of products. Features and cost of ownership each make up 40% of the score, and reviews account for the remaining 20%.
The Top 20 Most User-Friendly report methodology considers 3 components to score vendors:
These components are translated into a point value system by weighting each and combining into a user-friendliness score, which dictates the presented order of products. Usability accounts for 50% of the score, customer service for 30%, and reviews make up the remaining 20%.