# Best Virtual Tour Software 2026 | Capterra

> Find the top Virtual Tour software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/virtual-tour-software/s/mac

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# Best Virtual Tour Software

Last updated on March 24, 2026

How to find the right Virtual Tour Software?

Learn more from our team about Virtual Tour Software pricing features and benefits in our Virtual Tour Buyers Guide

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## What is virtual tour software? 

Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/)

Updated on March 24, 2026

[Virtual tour software](https://www.capterra.com/virtual-tour-software/) helps create simulated environments of real-world spaces (buildings, outdoor locations, etc.) as well as products and services. Virtual tours are experienced using a computer, mobile device, or special headgear. The tool creates virtual tours using a sequence of 360-degree panoramic images, videos, interactive hotspots, 3-dimensional models, and more.

Virtual tour software assists real-estate agents, educators, and sales representatives in providing their customers and clients with a better sense of space, design, location, interactivity, and other factors influencing buying decisions.

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For more information consult our [Virtual Tour Buyers Guide](#buyers-guide-content)

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## Top-rated software of 2026

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Plan Type

Free Trial

Popular

85% of professionals opt for a 30-day trial before the software purchase

Other subsciption plans:

Free Version

Monthly Subscription

Annual Subscription

One-Time License

Key Features

All key features

Popular

We have selected the most important and critical features as defined by Capterra user reviews

360-Site Stream

AI Copilot

Content Management

Conversion Tracking

Customizable Branding

Drag & Drop

Floor Plans & Maps

For Real Estate

Generative AI

Hotspot

Interactive Content

Lead Generation

Panoramas

Social Media Integration

Video Management

Virtual Reality

Voice-Over/Audio

Deployment

Cloud, SaaS, Web-Based

Desktop Mac

Desktop Windows

Desktop Linux

On-Premise Windows

On-Premise Linux

Desktop Chromebook

Mobile Android

Mobile iPhone

Mobile iPad

I'm looking for Virtual Tour Software that is:

[Free](https://www.capterra.com/virtual-tour-software/s/free/)

Table of Contents

-   [What are the features of virtual tour software?](#what-are-the-features-of-virtual-tour-software)
-   [What are the types of virtual tour software?](#what-are-the-types-of-virtual-tour-software)
-   [What are the benefits of virtual tour software?](#what-are-the-benefits-of-virtual-tour-software)
-   [How much does virtual tour software cost?](#how-much-does-virtual-tour-software-cost)
-   [How to choose the best virtual tour software?](#how-to-choose-the-best-virtual-tour-software)
-   [What are the common questions to ask virtual tour software vendors?](#what-are-the-common-questions-to-ask-virtual-tour-software-vendors)

## What are the features of virtual tour software?

-   **Floor plans and maps:** Create digital floor plans with directions to navigate and understand the layout of a building’s floors. Show different floor features such as elevators, stairs, doors, rooms, and more. Create maps to show the location of the building within a larger premise such as a campus or city.
    
-   **Panoramas:** Allow customers and clients to look in all directions and get a better sense of the design of a space, location, or object. Use multiple photos from different angles and put them together to create a single image.
    
-   **Virtual reality (VR):** Use VR headsets and other specialized hardware to give customers and clients a real-life tour experience. They can move around equipment or explore a floor or a building premise without physically visiting the location.
    
-   **Drag and drop edit:** Assemble different floor or building elements by dragging and dropping them from one location to another.
    

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## What are the types of virtual tour software?

-   **360-degree virtual tour software** lets you cover every corner and element of a space or object using panorama images. Users can explore a space or object from every angle and get a sense of the design. You can customize your 360-degree virtual tours using panoramic images, interactive hotspots, and various other media such as sound and graphics. 360-degree virtual tour software integrates with VR software to create an interactive virtual experience for customers and clients.
    
-   **3-dimensional virtual tour software** allows you to create virtual tours with 3-dimensional (3D) models of objects and buildings. Users need their laptop, smartphone, or tablet to take tours and interact with virtual objects such as dragging and dropping elements. The tool uses a 3D model, whereas 360-degree virtual tour software uses multiple pictures of a space clicked from different angles.
    
-   **Virtual reality (VR) software,** lets you create immersive real-world environments that are used for training and product prototyping. Such tours give users the feeling that they are present in the location. Virtual reality tours are experienced using headsets or helmets. Some virtual tour software lets you add sensory feedback for the users to experience the touch and feel of the objects they try to interact with.
    
-   **Augmented reality (AR) software** aids in the creation of computer-based immersive experiences for virtual tours, gaming environments, product trials, and training simulations. You can superimpose an image, video, and a 3D model onto the virtual environment in real time for users to interact with using their computer, laptop, smartphone, or a head-mounted display. AR software uses a combination of camera and GPS trackers to track the users’ location and align the digital content.
    

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## What are the benefits of virtual tour software?

-   **Enhance customer engagement in marketing campaigns:** You can allow customers to engage with the objects during the virtual tour. For example, customers can explore a location with 360 degree tours; analyze a product or service with a 3D virtual tour, or walk through the location with AR and VR tours. The tools let you add multimedia elements such as videos and voice overs to make the virtual tours appealing to the users. All these features let customers build a more personal connection with the product or service.
    
-   **Improve reach and accessibility for customers to explore offerings:** You can create virtual tours and add them to your business website, landing page, and social media ads. Your customers and potential buyers can check the offering without visiting your location, as physical barriers sometimes prevent a potential buyer from becoming a customer. Moreover, it assists with sending personalized and interactive updates to your customers on product or service launches. The tool lets you optimize your virtual tours for mobile devices for better accessibility to your customers viewing on their smartphones or tablets.
    
-   **Personalize product or service launch with virtual staging:** You can use augmented reality tools to give a personalized customer experience. They can view your products in their surroundings and explore by moving their smartphone or tablet from different angles. In addition, they can use their fingers to move the image and uncover nooks and corners. For instance, customers can use their smartphone to see how a selected piece of furniture will look in their room. They can move the furniture to identify the place it fits the best, pick different sizes and colors according to their room interiors, and more.
    
-   **Save on the cost of physical events:** You can switch to virtual events for customers to assess and explore the features and benefits of your products and services. This will help you save on business costs such as renting a space, announcements using banners, hoardings, print ads, transportation, and much more. This cost can be utilized to enhance the virtual tour experience for customers and clients.
    

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## How much does virtual tour software cost?

Most products in the market are priced on a per-month basis and can be divided into three pricing tiers based on their starting price.

**Price ranges:\***

-   $17 - $25
    
-   $25 - $55
    
-   $55+
    

_\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on December 19, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._

The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as an analytics dashboard, a virtual tour editor, virtual staging, and more.

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## How to choose the best virtual tour software?

-   **Assess your business needs:** Look for a virtual tour creator that aligns with your business goals and caters to your specific business needs and challenges. For example, an automotive or furniture business can use AR software with virtual staging, and real estate agents can use VR or 3D virtual tour software to showcase locations and building models.
    
-   **Consider virtual staging feature:** Find an AR virtual tour software with a virtual staging feature. This allows users to capture a space using their smartphone and tablet. The feature is either web-based or mobile application based. Users can visit the link, scan the QR code, or use the mobile application to capture space and check the placement of the selected object.
    
-   **Check for language localization:** See if your selected virtual tour software lets you personalize the tours for your customers by adding text or audio in their regional or preferred languages. Not only does it help enhance reach but improves engagement in your marketing campaigns.
    
-   **Look for a tour editor:** Find a virtual tour software that offers an editing tool for you to customize virtual tours with multimedia elements such as images, voiceovers, or videos. You can also add branding elements to your virtual tours such as company logos and colors that align with your brand voice.
    

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## What are the common questions to ask virtual tour software vendors?

-   **Is there a cap on the number of virtual tours created?** Check with the software provider if the tool lets you create only a specific count of virtual tours. To raise the cap, you need to upgrade to the next subscription plan or pay an additional fee for each virtual tour created.
    
-   **Does the tool allow social media integration?** Ask the software provider if you can integrate the selected virtual tour software with social media platforms such as Facebook, Twitter, or Instagram. This process allows you to directly create and publish social media ads with virtual tours. Plus, you can track user engagement on ads from the tool’s analytics dashboard instead of using a different platform.
    
-   **Is there an editing tool to customize virtual tours?** See if you can add multimedia elements to your virtual tour using the editing tool of the software. Most virtual tour software solutions provide an editing tool; however, with limited abilities. Some allow adding multimedia elements or branding, while the rest allow both.
    
-   **Does the tool allow tracking the engagement of virtual tours?** Ask the software provider about the reporting and analytics features of the tool. You should be able to track the engagement on ad campaigns with virtual tours directly from the tool’s dashboard.
    

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**Sources**

Products evaluated for the pricing calculation were taken from Capterra’s [virtual tour software](https://www.capterra.com/virtual-tour-software/) directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.