# Best Web Analytics Software 2026 | Capterra > Find the top Web Analytics software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/web-analytics-software --- # Best Web Analytics Software For more information consult our [Web Analytics Buyers Guide](#buyers-guide-content) [5.0 (2)](https://www.capterra.com/p/127617/WebMeUp/#reviews) WebMeUp auto-tracks real GSC rankings, queries & performance, stores historical data forever, submits sitemaps, and supports teams. [Learn more about WebMeUp](https://www.capterra.com/p/127617/WebMeUp/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.6 (28)](https://www.capterra.com/p/182661/LiveSession/reviews/) LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions. [Learn more about LiveSession](https://www.capterra.com/p/182661/LiveSession/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.7 (20)](https://www.capterra.com/p/163298/Visual-Visitor/reviews/) We Make B2B Sales Easier. Helping over 2,200 Sales and Marketing Teams Sell More in Less Time.  [Learn more about Visual Visitor](https://www.capterra.com/p/163298/Visual-Visitor/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) AI-powered website analytics that help you find actionable insights in your data. Trusted by 500,000+ websites. Seven-day free trial. [Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 85% recommend this product [4.6 (2318)](https://www.capterra.com/p/151962/SEMrush/reviews/) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product [4.8 (8)](https://www.capterra.com/p/206769/SegMetrics/reviews/) Finally, get clarity on your true lead value for each step of your marketing funnel [Learn more about SegMetrics](https://www.capterra.com/p/206769/SegMetrics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.9 (16)](https://www.capterra.com/p/170271/Funnel-Science/reviews/) The ultimate call tracking, conversion tracking, sales, and marketing software with predictive analytics [Learn more about Funnel Science](https://www.capterra.com/p/170271/Funnel-Science/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8093)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. [Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 86% recommend this product [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 84% recommend this product [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. [Learn more about Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 85% recommend this product [## Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (542)](https://www.capterra.com/p/163516/Hotjar/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data. [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 84% recommend this product [## Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) [4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/) Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500. [Learn more about Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/) [4.7 (386)](https://www.capterra.com/p/183761/Visitor-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Web analytics platform for tracking visitor behavior, website performance, engagement, and conversions. [Learn more about TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 80% recommend this product [## SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) SEO PowerSuite is an SEO software that offers keyword research, rank tracking, on-page optimization, and backlink analysis tools. [Learn more about SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 80% recommend this product [## Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) [4.5 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results. [Learn more about Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance.  [Learn more about Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product [## Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) [4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) Go from guessing to knowing with Pendo. Learn everything about your customers to improve everything about their digital experiences. [Learn more about Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 85% recommend this product [## New Relic](https://www.capterra.com/p/118128/New-Relic/) [4.5 (195)](https://www.capterra.com/p/118128/New-Relic/reviews/) Keep your website fast and error-free, improve your customer experience, and improve conversion rates with a plug-and-play solution. [Learn more about New Relic](https://www.capterra.com/p/118128/New-Relic/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Squirrly SEO](https://www.capterra.com/p/186713/Squirrly-SEO/) [4.7 (168)](https://www.capterra.com/p/186713/Squirrly-SEO/reviews/) AI-powered SEO with built-in analytics: track rankings, audits, and traffic to measure impact and grow smarter. [Learn more about Squirrly SEO](https://www.capterra.com/p/186713/Squirrly-SEO/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 84% recommend this product [## Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) [4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most. [Learn more about Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Smartlook](https://www.capterra.com/p/164713/Smartlook/) [4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels [Learn more about Smartlook](https://www.capterra.com/p/164713/Smartlook/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 91% recommend this product [## Dealfront](https://www.capterra.com/p/154835/Leadfeeder/) [4.2 (135)](https://www.capterra.com/p/154835/Leadfeeder/reviews/) Leadfeeder is a web analytics tool that identifies your site visitors and sends them to your CRM as leads. [Learn more about Dealfront](https://www.capterra.com/p/154835/Leadfeeder/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) [4.7 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more. [Learn more about Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 85% recommend this product [## Conductor](https://www.capterra.com/p/155139/Conductor/) [4.7 (118)](https://www.capterra.com/p/155139/Conductor/reviews/) Conductor helps brands increase visibility in AI & traditional search through SEO/AEO, content generation, & website optimization. [Learn more about Conductor](https://www.capterra.com/p/155139/Conductor/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 89% recommend this product [## Contentsquare](https://www.capterra.com/p/161591/ContentSquare/) [4.8 (116)](https://www.capterra.com/p/161591/ContentSquare/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Contentsquare is the #1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more. [Learn more about Contentsquare](https://www.capterra.com/p/161591/ContentSquare/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 96% recommend this product Page 1 of 4 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (133) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Management Funnel Analysis Generative AI Goal Setting/Tracking Heatmaps Keyword Tracking Multiple Site Management Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/)[Marketing Attribution Software](https://www.capterra.com/marketing-attribution-software/)[Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[MRM Software](https://www.capterra.com/mrm-software/)[Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)[Market Research Software](https://www.capterra.com/market-research-software/)