# Best Web Analytics Software 2026 | Capterra > Find the top Web Analytics software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/web-analytics-software --- # Best Web Analytics Software For more information consult our [Web Analytics Buyers Guide](#buyers-guide-content) [5.0 (2)](https://www.capterra.com/p/127617/WebMeUp/#reviews) WebMeUp auto-tracks real GSC rankings, queries & performance, stores historical data forever, submits sitemaps, and supports teams. [Learn more about WebMeUp](https://www.capterra.com/p/127617/WebMeUp/) [4.6 (5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/#reviews) Adobe Customer Journey Analytics enables easy exploration of the full customer journey by connecting customer behavior across channels. [Learn more about Adobe Customer Journey Analytics](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/) [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Great for: Activity Tracking AI-powered website analytics that help you find actionable insights in your data. Trusted by 500,000+ websites. Seven-day free trial. [Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) 85% of users recommend this product Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.6 (7)](https://www.capterra.com/p/81919/Marketing-Optimizer/reviews/) Provides a single interface to increase targeted traffic, maximize website conversion rates, and improve sales team performance. [Learn more about Marketing Optimizer](https://www.capterra.com/p/81919/Marketing-Optimizer/) [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) world's #1 retention cloud empowering digital consumer brands to increase customer retention and lifetime value [Learn more about CleverTap](https://www.capterra.com/p/155737/CleverTap/) [4.6 (28)](https://www.capterra.com/p/182661/LiveSession/reviews/) LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions. [Learn more about LiveSession](https://www.capterra.com/p/182661/LiveSession/) [4.8 (14)](https://www.capterra.com/p/219928/Userflow/reviews/) AI-powered product adoption platform to onboard, guide, and support users in-app—driving activation, adoption, and retention. [Learn more about Userflow](https://www.capterra.com/p/219928/Userflow/) [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Great for: Reporting/Analytics Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. [Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 86% of users recommend this product [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3795)](https://www.capterra.com/p/121701/HootSuite/reviews/) Good for: Enterprise Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [## Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.5 (3389)](https://www.capterra.com/p/143461/Squarespace/reviews/) Great for: Customizable Branding Cloud-based software that lets users build professional websites with customizable templates, AI tools, and domain names. [Learn more about Squarespace](https://www.capterra.com/p/143461/Squarespace/) [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3044)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Good for: Small Business Reveal which companies are browsing your website, how they found you and what they view using Pipedrive's Web Visitors add-on. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) 81% of users recommend this product [## Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Great for: Keyword Tracking Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) 82% of users recommend this product [## Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1135)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Good for: Value for Money Powerful analytics software for brands. Talk to a web analytics expert today. [Learn more about Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) 82% of users recommend this product [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Great for: Small Business AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) 84% of users recommend this product [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (581)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Great for: SEO Management Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. [Learn more about Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) 85% of users recommend this product [## Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Good for: Ease of Use Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data. [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/) 84% of users recommend this product [## Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) [4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/) Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500. [Learn more about Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) [## TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/) [4.7 (386)](https://www.capterra.com/p/183761/Visitor-Analytics/reviews/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) Great for: Activity Dashboard A high-performing app that offers an all-in-one solution for any website: website stats, UX & behavior, visitor interactions, & more. [Learn more about TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/) 80% of users recommend this product [## SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Good for: Conversion Tracking SEO PowerSuite is an SEO software that offers keyword research, rank tracking, on-page optimization, and backlink analysis tools. [Learn more about SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) 80% of users recommend this product [## Sisense](https://www.capterra.com/p/86955/Sisense/) [4.5 (378)](https://www.capterra.com/p/86955/Sisense/reviews/) Great for: Customer Service Sisense delivers rapid, full-scale analytics on large and scattered datasets and allows for easy exploration of complex data. [Learn more about Sisense](https://www.capterra.com/p/86955/Sisense/) 84% of users recommend this product [## Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) [4.5 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) Good for: Features All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results. [Learn more about Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) [## AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) [4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) Great for: Value for Money SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more. [Learn more about AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) 93% of users recommend this product [## Domo](https://www.capterra.com/p/119119/Domo/) [4.3 (329)](https://www.capterra.com/p/119119/Domo/reviews/) Good for: Features Domo is an AI and data products platform that unifies end-to-end data management, analytics, and automation in one solution. [Learn more about Domo](https://www.capterra.com/p/119119/Domo/) [## Looker](https://www.capterra.com/p/169053/Looker/) [4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Good for: Customer Service Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. [Learn more about Looker](https://www.capterra.com/p/169053/Looker/) 81% of users recommend this product [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (253)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Great for: Ease of Use Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance.  [Learn more about Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) 82% of users recommend this product Page 1 of 13 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (318) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Management Funnel Analysis Generative AI Goal Setting/Tracking Heatmaps Keyword Tracking Multiple Site Management Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/)[Marketing Attribution Software](https://www.capterra.com/marketing-attribution-software/)[Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[MRM Software](https://www.capterra.com/mrm-software/)[Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)[Market Research Software](https://www.capterra.com/market-research-software/)