# Best Web Analytics Software 2026 | Capterra > Find the top Web Analytics software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/web-analytics-software/s/iphone/ --- Best Web Analytics Software Last updated on July 21, 2026 # Best Web Analytics Software ### [Lucky Orange](https://www.capterra.com/ppc/clicks/collect/CA/directory/a55ba2ac-027a-48c1-9a38-a6d200b5007d/destination?country=US&language=en&specificLocation=category-upgraded-product-name&sessionStartPage=aHR0cHM6Ly9ieC1jYXB0ZXJyYS00MTg1aXoxcHItZzJkbS52ZXJjZWwuYXBwL3dlYi1hbmFseXRpY3Mtc29mdHdhcmUv&categoryId=172c4f9f-69de-45db-9acb-0ddc3e0124e0&listingPosition=1&ts=1784762446894&s=BC9BB5A6BCF23E542E1DE75BCE549912C2FF983A2630A34387BF29668AAD319D) [4.7(264)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)[Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) AI-powered website analytics that help you find actionable insights in your data. Trusted by 500,000+ websites. Seven-day free trial. [Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Pricing info Free TrialFree Version 5-4 (251)3 (10)2-1 (3) Free TrialFree Version ### [Adobe Customer Journey Analytics](https://www.capterra.com/ppc/clicks/collect/CA/directory/a688eddc-bd56-49a7-b91f-40f3c6afe04e/destination?country=US&language=en&specificLocation=category-upgraded-product-name&sessionStartPage=aHR0cHM6Ly9ieC1jYXB0ZXJyYS00MTg1aXoxcHItZzJkbS52ZXJjZWwuYXBwL3dlYi1hbmFseXRpY3Mtc29mdHdhcmUv&categoryId=172c4f9f-69de-45db-9acb-0ddc3e0124e0&listingPosition=2&ts=1784762446897&s=D98C7041A997A8226BAA272738FEAEBBBEB9DEF35FEEBD1FCFCE2CC655E47E25) [4.6(5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/reviews/) Adobe Customer Journey Analytics enables easy exploration of the full customer journey by connecting customer behavior across channels. [Learn more about Adobe Customer Journey Analytics](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/) Pricing info Free TrialFree Version 5-4 (5)3 (0)2-1 (0) Free TrialFree Version ### [WebMeUp](https://www.capterra.com/ppc/clicks/collect/CA/directory/3623f9a4-b234-4d67-a5e5-a6d200b77224/destination?country=US&language=en&specificLocation=category-upgraded-product-name&sessionStartPage=aHR0cHM6Ly9ieC1jYXB0ZXJyYS00MTg1aXoxcHItZzJkbS52ZXJjZWwuYXBwL3dlYi1hbmFseXRpY3Mtc29mdHdhcmUv&categoryId=172c4f9f-69de-45db-9acb-0ddc3e0124e0&listingPosition=3&ts=1784762446898&s=E6E0823261503A34FA8880A0E1737A1776CF0C2F85C48A47AB20F6A1220C71D7) [5.0(2)](https://www.capterra.com/p/127617/WebMeUp/reviews/) WebMeUp auto-tracks real GSC rankings, queries & performance, stores historical data forever, submits sitemaps, and supports teams. [Learn more about WebMeUp](https://www.capterra.com/p/127617/WebMeUp/) Pricing info Free TrialFree Version 5-4 (2)3 (0)2-1 (0) Free TrialFree Version Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ### [LiveSession](https://www.capterra.com/ppc/clicks/collect/CA/directory/c637b34c-40ed-43ce-a46b-a9dc004f0a41/destination?country=US&language=en&specificLocation=category-upgraded-product-name&sessionStartPage=aHR0cHM6Ly9ieC1jYXB0ZXJyYS00MTg1aXoxcHItZzJkbS52ZXJjZWwuYXBwL3dlYi1hbmFseXRpY3Mtc29mdHdhcmUv&categoryId=172c4f9f-69de-45db-9acb-0ddc3e0124e0&listingPosition=1&ts=1784762446899&s=65F4782829DAF24E9B7B2F752572FECFCF663D2911DEA0125770EE9654AAF9E8) [4.6(28)](https://www.capterra.com/p/182661/LiveSession/reviews/) LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions. [Learn more about LiveSession](https://www.capterra.com/p/182661/LiveSession/) Pricing info Free TrialFree Version 5-4 (25)3 (3)2-1 (0) Free TrialFree Version ### [Visual Visitor](https://www.capterra.com/ppc/clicks/collect/CA/directory/62f13825-ddb6-42af-97ac-a77c00a87f21/destination?country=US&language=en&specificLocation=category-upgraded-product-name&sessionStartPage=aHR0cHM6Ly9ieC1jYXB0ZXJyYS00MTg1aXoxcHItZzJkbS52ZXJjZWwuYXBwL3dlYi1hbmFseXRpY3Mtc29mdHdhcmUv&categoryId=172c4f9f-69de-45db-9acb-0ddc3e0124e0&listingPosition=2&ts=1784762446902&s=7D64ADD3A5D686F8BEEB2A0B5BBDD2D759E06A5DB0216B0614470B3FD1BF12F2) [4.7(21)](https://www.capterra.com/p/163298/Visual-Visitor/reviews/) We Make B2B Sales Easier. Helping over 2,200 Sales and Marketing Teams Sell More in Less Time. [Learn more about Visual Visitor](https://www.capterra.com/p/163298/Visual-Visitor/) Pricing info Free TrialFree Version 5-4 (20)3 (0)2-1 (1) Free TrialFree Version ### [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7(8099)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)[Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) [View Profile](https://www.capterra.com/p/177042/Google-Analytics/) [View Profile](https://www.capterra.com/p/177042/Google-Analytics/) Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. [Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Pricing info Free TrialFree Version 5-4 (7,823)3 (253)2-1 (23) Free TrialFree Version ### [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4(3800)](https://www.capterra.com/p/121701/HootSuite/reviews/) [View Profile](https://www.capterra.com/p/121701/HootSuite/) [View Profile](https://www.capterra.com/p/121701/HootSuite/) Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Pricing info Free TrialFree Version 5-4 (3,344)3 (370)2-1 (86) Free TrialFree Version ### [Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.6(3409)](https://www.capterra.com/p/143461/Squarespace/reviews/) [View Profile](https://www.capterra.com/p/143461/Squarespace/) [View Profile](https://www.capterra.com/p/143461/Squarespace/) Cloud-based software that lets users build professional websites with customizable templates, AI tools, and domain names. [Learn more about Squarespace](https://www.capterra.com/p/143461/Squarespace/) Pricing info Free TrialFree Version 5-4 (3,173)3 (189)2-1 (47) Free TrialFree Version ### [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5(3057)](https://www.capterra.com/p/132666/Pipedrive/reviews/) [View Profile](https://www.capterra.com/p/132666/Pipedrive/) [View Profile](https://www.capterra.com/p/132666/Pipedrive/) Reveal which companies are browsing your website, how they found you and what they view using Pipedrive's Web Visitors add-on. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Pricing info Free TrialFree Version 5-4 (2,854)3 (139)2-1 (64) Free TrialFree Version ### [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5(1141)](https://www.capterra.com/p/148516/Marketing-360/reviews/) [View Profile](https://www.capterra.com/p/148516/Marketing-360/) [View Profile](https://www.capterra.com/p/148516/Marketing-360/) Powerful analytics software for brands. Talk to a web analytics expert today. [Learn more about Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) Pricing info Free TrialFree Version 5-4 (1,023)3 (38)2-1 (80) Free TrialFree Version ### [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7(908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [View Profile](https://www.capterra.com/p/178819/EngageBay-Marketing/) [View Profile](https://www.capterra.com/p/178819/EngageBay-Marketing/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Pricing info Free TrialFree Version 5-4 (879)3 (22)2-1 (7) Free TrialFree Version ### [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7(585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) [View Profile](https://www.capterra.com/p/176340/Ahrefs/) [View Profile](https://www.capterra.com/p/176340/Ahrefs/) Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. [Learn more about Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Pricing info Free TrialFree Version 5-4 (566)3 (13)2-1 (6) Free TrialFree Version ### [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6(543)](https://www.capterra.com/p/163516/Hotjar/reviews/)[Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) [View Profile](https://www.capterra.com/p/163516/Hotjar/) [View Profile](https://www.capterra.com/p/163516/Hotjar/) Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data. [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/) Pricing info Free TrialFree Version 5-4 (525)3 (15)2-1 (3) Free TrialFree Version ### [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) [4.1(524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/) [View Profile](https://www.capterra.com/p/135148/Agile-CRM/) [View Profile](https://www.capterra.com/p/135148/Agile-CRM/) Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500. [Learn more about Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) Pricing info Free TrialFree Version 5-4 (413)3 (62)2-1 (49) Free TrialFree Version ### [TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/) [4.7(386)](https://www.capterra.com/p/183761/Visitor-Analytics/reviews/)[Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/) [View Profile](https://www.capterra.com/p/183761/Visitor-Analytics/) [View Profile](https://www.capterra.com/p/183761/Visitor-Analytics/) Web analytics platform for tracking visitor behavior, website performance, engagement, and conversions. [Learn more about TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/) Pricing info Free TrialFree Version 5-4 (373)3 (11)2-1 (2) Free TrialFree Version ### [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [4.5(382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) [View Profile](https://www.capterra.com/p/127616/SEO-PowerSuite/) [View Profile](https://www.capterra.com/p/127616/SEO-PowerSuite/) SEO PowerSuite is an SEO software that offers keyword research, rank tracking, on-page optimization, and backlink analysis tools. [Learn more about SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) Pricing info Free TrialFree Version 5-4 (354)3 (6)2-1 (22) Free TrialFree Version ### [Sisense](https://www.capterra.com/p/86955/Sisense/) [4.5(378)](https://www.capterra.com/p/86955/Sisense/reviews/) [View Profile](https://www.capterra.com/p/86955/Sisense/) [View Profile](https://www.capterra.com/p/86955/Sisense/) Sisense delivers rapid, full-scale analytics on large and scattered datasets and allows for easy exploration of complex data. [Learn more about Sisense](https://www.capterra.com/p/86955/Sisense/) Pricing info Free TrialFree Version 5-4 (360)3 (14)2-1 (4) Free TrialFree Version ### [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) [4.5(350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) [View Profile](https://www.capterra.com/p/152215/Moz-Pro/) [View Profile](https://www.capterra.com/p/152215/Moz-Pro/) All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results. [Learn more about Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Pricing info Free TrialFree Version 5-4 (320)3 (24)2-1 (6) Free TrialFree Version ### [Domo](https://www.capterra.com/p/119119/Domo/) [4.3(331)](https://www.capterra.com/p/119119/Domo/reviews/) [View Profile](https://www.capterra.com/p/119119/Domo/) [View Profile](https://www.capterra.com/p/119119/Domo/) Domo is an AI and data products platform that unifies end-to-end data management, analytics, and automation in one solution. [Learn more about Domo](https://www.capterra.com/p/119119/Domo/) Pricing info Free TrialFree Version 5-4 (282)3 (35)2-1 (14) Free TrialFree Version ### [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) [4.9(330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) [View Profile](https://www.capterra.com/p/149278/AccuRanker/) [View Profile](https://www.capterra.com/p/149278/AccuRanker/) SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more. [Learn more about AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) Pricing info Free TrialFree Version 5-4 (326)3 (2)2-1 (2) Free TrialFree Version ### [Looker](https://www.capterra.com/p/169053/Looker/) [4.5(282)](https://www.capterra.com/p/169053/Looker/reviews/) [View Profile](https://www.capterra.com/p/169053/Looker/) [View Profile](https://www.capterra.com/p/169053/Looker/) Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. [Learn more about Looker](https://www.capterra.com/p/169053/Looker/) Pricing info Free TrialFree Version 5-4 (264)3 (16)2-1 (2) Free TrialFree Version ### [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6(261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) [View Profile](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [View Profile](https://www.capterra.com/p/148472/SimilarWeb-Pro/) Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance. [Learn more about Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) Pricing info Free TrialFree Version 5-4 (253)3 (7)2-1 (1) Free TrialFree Version ### [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) [4.2(255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) [View Profile](https://www.capterra.com/p/277011/Brandwatch/) [View Profile](https://www.capterra.com/p/277011/Brandwatch/) Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform. [Learn more about Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Pricing info Free TrialFree Version 5-4 (216)3 (32)2-1 (7) Free TrialFree Version ### [Reportei](https://www.capterra.com/p/180418/Reportei/) [4.7(241)](https://www.capterra.com/p/180418/Reportei/reviews/) [View Profile](https://www.capterra.com/p/180418/Reportei/) [View Profile](https://www.capterra.com/p/180418/Reportei/) A digital marketing reporting and dashboard tool with a focus on paid traffic and social media. Easy to use and to integrate [Learn more about Reportei](https://www.capterra.com/p/180418/Reportei/) Pricing info Free TrialFree Version 5-4 (234)3 (5)2-1 (2) Free TrialFree Version ### [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) [4.5(238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) [View Profile](https://www.capterra.com/p/151951/Pendo-Platform/) [View Profile](https://www.capterra.com/p/151951/Pendo-Platform/) Go from guessing to knowing with Pendo. Learn everything about your customers to improve everything about their digital experiences. [Learn more about Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Pricing info Free TrialFree Version 5-4 (228)3 (7)2-1 (3) Free TrialFree Version Page 1 of 8 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Management Funnel Analysis Generative AI Goal Setting/Tracking Heatmaps Keyword Tracking Multiple Site Management Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/)[Marketing Attribution Software](https://www.capterra.com/marketing-attribution-software/)[Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[MRM Software](https://www.capterra.com/mrm-software/)[Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)[Market Research Software](https://www.capterra.com/market-research-software/)