--- title: "Best Web Analytics Software for Small Businesses 2026 | Capterra" description: "Find and compare the 2026 best Web Analytics software for small businesses, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/web-analytics-software/s/small-businesses/" page_type: "subcategory" language: "en" --- # Best Web Analytics Software for small business [4.7 (268)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) AI-powered website analytics that help you find actionable insights in your data. Trusted by 500,000+ websites. Seven-day free trial. [Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 85% recommend this product [4.6 (5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/#reviews) Adobe Customer Journey Analytics enables easy exploration of the full customer journey by connecting customer behavior across channels. [Learn more about Adobe Customer Journey Analytics](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [5.0 (2)](https://www.capterra.com/p/127617/WebMeUp/#reviews) WebMeUp auto-tracks real GSC rankings, queries & performance, stores historical data forever, submits sitemaps, and supports teams. [Learn more about WebMeUp](https://www.capterra.com/p/127617/WebMeUp/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.5 (287)](https://www.capterra.com/p/169053/Looker/reviews/) Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. [Learn more about Looker](https://www.capterra.com/p/169053/Looker/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 81% recommend this product [4.6 (7)](https://www.capterra.com/p/81919/Marketing-Optimizer/reviews/) Provides a single interface to increase targeted traffic, maximize website conversion rates, and improve sales team performance. [Learn more about Marketing Optimizer](https://www.capterra.com/p/81919/Marketing-Optimizer/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [4.7 (21)](https://www.capterra.com/p/163298/Visual-Visitor/reviews/) We Make B2B Sales Easier. Helping over 2,200 Sales and Marketing Teams Sell More in Less Time.  [Learn more about Visual Visitor](https://www.capterra.com/p/163298/Visual-Visitor/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. [Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 86% recommend this product [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3804)](https://www.capterra.com/p/121701/HootSuite/reviews/) Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. [Learn more about Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3064)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Reveal which companies are browsing your website, how they found you and what they view using Pipedrive's Web Visitors add-on. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 81% recommend this product [## Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) Web Analytics features reviewers most value Campaign Management Funnel Analysis Goal Setting/Tracking Heatmaps Keyword Tracking Referral Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting 82% recommend this product ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (319) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Management Funnel Analysis Generative AI Goal Setting/Tracking Heatmaps Keyword Tracking Multiple Site Management Pageview Tracking Referral Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Web Traffic Reporting Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/)[Marketing Attribution Software](https://www.capterra.com/marketing-attribution-software/)[Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[MRM Software](https://www.capterra.com/mrm-software/)[Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)[Market Research Software](https://www.capterra.com/market-research-software/) I'm looking for Web Analytics Software that is: [Free](https://www.capterra.com/web-analytics-software/s/free/)