---
title: "2023 Capterra Shortlist for Web Analytics | Capterra"
description: "Discover the highest-rated & most popular Web Analytics Software of 2023. Make Capterra Shortlist your first stop when searching for software."
source_url: "https://www.capterra.com/web-analytics-software/shortlist/"
page_type: "shortlist"
language: "en"
---

# 2023 Capterra Shortlist for Web Analytics

-   [All Products](https://www.capterra.com/web-analytics-software/)
-   [Capterra Shortlist](https://www.capterra.com/web-analytics-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popular software products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

## Our Top 5 Picks 2023 Capterra Shortlist

The five highest-scoring tools from our shortlist, compared on the metrics that matter most.

| Metric | [Hotjar (Top Rated)](https://www.capterra.com/p/163516/Hotjar/) | [Adobe Analytics (Great Value)](https://www.capterra.com/p/202871/Adobe-Analytics/) | [Contentsquare (Top Support)](https://www.capterra.com/p/161591/ContentSquare/) | [Microsoft Clarity (Easy to Use)](https://www.capterra.com/p/236349/Microsoft-Clarity/) | [Lucky Orange (Feature Rich)](https://www.capterra.com/p/150695/Lucky-Orange/) |
| --- | --- | --- | --- | --- | --- |
| Rating | 4.6 (544 reviews) | 4.5 (237 reviews) | 4.8 (116 reviews) | 4.8 (56 reviews) | 4.7 (264 reviews) |
| Capterra score | 99/100 | 95/100 | 94/100 | 91/100 | 90/100 |
| Starting price | $39.00/month | Not available | €49.00/month | $0.00 | $39.00/month |
| Free plan | Available | Not available | Available | Available | Available |
| Free trial | 15-day trial | Available | Not available | Not available | Available |
| Standout Feature | Annotations | Ad hoc Reporting | API | Conversion Rate Optimization | Autoresponders |
| Integrations | 71 integrations | 9 integrations | 59 integrations | 13 integrations | 8 integrations |

---

## Explore the Full Web Analytics Shortlist

[

](https://www.capterra.com/p/163516/Hotjar/)

## [Hotjar](https://www.capterra.com/p/163516/Hotjar/)

[4.6 (544)](https://www.capterra.com/p/163516/Hotjar/reviews/)[View all reviews](https://www.capterra.com/p/163516/Hotjar/reviews/)

[](https://www.capterra.com/p/163516/Hotjar/)

Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data.

Overall Score

99/100

Popularity: 50/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.5

Value for Money

4.4

Paid plans start at

$39.00Per Month

Free Trial

Free Version

Category Features

4/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/202871/Adobe-Analytics/)

## [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)

[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)[View all reviews](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

[](https://www.capterra.com/p/202871/Adobe-Analytics/)

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and their digital journeys.

Overall Score

95/100

Popularity: 46/50

Ratings: 49/50

Review Breakdown

Ease of Use

3.9

Customer Service

4.1

Features

4.4

Value for Money

4.0

Paid plans start at

Not provided by the vendor

Category Features

0/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/161591/ContentSquare/)

## [Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)

[4.8 (116)](https://www.capterra.com/p/161591/ContentSquare/reviews/)[View all reviews](https://www.capterra.com/p/161591/ContentSquare/reviews/)

[](https://www.capterra.com/p/161591/ContentSquare/)

Contentsquare is the #1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more.

Overall Score

94/100

Popularity: 44/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.9

Features

4.7

Value for Money

4.4

Paid plans start at

€49.00Per Month

Free Trial

Free Version

Category Features

8/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/236349/Microsoft-Clarity/)

## [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)[View all reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

[](https://www.capterra.com/p/236349/Microsoft-Clarity/)

Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.

Overall Score

91/100

Popularity: 42/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.6

Value for Money

4.9

Paid plans start at

Not provided by the vendor

Category Features

6/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/150695/Lucky-Orange/)

## [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)

[4.7 (264)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)[View all reviews](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

AI-powered website analytics that help you find actionable insights in your data. Trusted by 500,000+ websites. Seven-day free trial.

Overall Score

90/100

Popularity: 40/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.6

Value for Money

4.6

Paid plans start at

$39.00Per Month

Free Trial

Free Version

Category Features

9/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/182627/Matomo-Analytics/)

## [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)

[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)[View all reviews](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

[](https://www.capterra.com/p/182627/Matomo-Analytics/)

Matomo is the leading open-source web analytics solution. Make more informed decisions while ensuring data privacy and ownership.

Overall Score

88/100

Popularity: 39/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.5

Value for Money

4.7

Paid plans start at

$9.00Per Month

Free Trial

Free Version

Category Features

10/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

## Get the full software list now

### The latest prices and features straight to your inbox. Compare anytime.

[

](https://www.capterra.com/p/163517/Mouseflow/)

## [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)

[4.7 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/)[View all reviews](https://www.capterra.com/p/163517/Mouseflow/reviews/)

[](https://www.capterra.com/p/163517/Mouseflow/)

User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more.

Overall Score

86/100

Popularity: 37/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.6

Features

4.6

Value for Money

4.4

Paid plans start at

$31.00Per Year

Free Trial

Free Version

Category Features

12/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/164713/Smartlook/)

## [Smartlook](https://www.capterra.com/p/164713/Smartlook/)

[4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/)[View all reviews](https://www.capterra.com/p/164713/Smartlook/reviews/)

[](https://www.capterra.com/p/164713/Smartlook/)

Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels

Overall Score

86/100

Popularity: 38/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.6

Value for Money

4.5

Paid plans start at

$55.00Per Month

Free Trial

Free Version

Category Features

10/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/177042/Google-Analytics/)

## [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

[4.7 (8101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)[View all reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[](https://www.capterra.com/p/177042/Google-Analytics/)

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Overall Score

84/100

Popularity: 35/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.2

Features

4.6

Value for Money

4.7

Paid plans start at

Not provided by the vendor

Category Features

8/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/248710/Simple-Analytics/)

## [Simple Analytics](https://www.capterra.com/p/248710/Simple-Analytics/)

[4.8 (46)](https://www.capterra.com/p/248710/Simple-Analytics/reviews/)[View all reviews](https://www.capterra.com/p/248710/Simple-Analytics/reviews/)

[](https://www.capterra.com/p/248710/Simple-Analytics/)

Privacy-first alternative to Google Analytics.

Overall Score

76/100

Popularity: 27/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.9

Features

4.5

Value for Money

4.8

Paid plans start at

Not provided by the vendor

Category Features

0/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/173576/Serviceform/)

## [Serviceform](https://www.capterra.com/p/173576/Serviceform/)

[4.6 (30)](https://www.capterra.com/p/173576/Serviceform/reviews/)[View all reviews](https://www.capterra.com/p/173576/Serviceform/reviews/)

[](https://www.capterra.com/p/173576/Serviceform/)

Your ‍all-in-one business software for daily lead generation, marketing communication, customer service, and customer support.

Overall Score

74/100

Popularity: 25/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.7

Features

4.5

Value for Money

4.5

Paid plans start at

$9.00Per Month

Free Trial

Free Version

Category Features

4/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/183761/Visitor-Analytics/)

## [TWIPLA](https://www.capterra.com/p/183761/Visitor-Analytics/)

[4.7 (386)](https://www.capterra.com/p/183761/Visitor-Analytics/reviews/)[View all reviews](https://www.capterra.com/p/183761/Visitor-Analytics/reviews/)

[](https://www.capterra.com/p/183761/Visitor-Analytics/)

Web analytics platform for tracking visitor behavior, website performance, engagement, and conversions.

Overall Score

73/100

Popularity: 25/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.6

Value for Money

4.4

Paid plans start at

$2.99Per Month

Free Trial

Free Version

Category Features

11/14

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Web Analytics Software](https://www.capterra.com/web-analytics-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:May 28, 2023