# 2023 Capterra Shortlist for Website Optimization Tools | Capterra

> Discover the highest-rated & most popular Website Optimization Tools Software of 2023. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/website-optimization-tools-software/shortlist

---

# 2023 Capterra Shortlist for Website Optimization Tools

-   [All Products](https://www.capterra.com/website-optimization-tools-software/)
-   [Capterra Shortlist](https://www.capterra.com/website-optimization-tools-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/155191/Cloudflare/)

## [Cloudflare](https://www.capterra.com/p/155191/Cloudflare/)

[4.7 (515)](https://www.capterra.com/p/155191/Cloudflare/reviews/)[View all reviews](https://www.capterra.com/p/155191/Cloudflare/reviews/)

[](https://www.capterra.com/p/155191/Cloudflare/)

Cloudflare is a web performance and security company on a mission to build a better Internet.

Overall Score

100/100

Popularity: 50/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.3

Features

4.7

Value for Money

4.6

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

4/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/151962/SEMrush/)

## [Semrush](https://www.capterra.com/p/151962/SEMrush/)

[4.6 (2315)](https://www.capterra.com/p/151962/SEMrush/reviews/)[View all reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.

Overall Score

96/100

Popularity: 47/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.6

Value for Money

4.2

Paid plans start at

$139.95Per Month

Free Trial

Free Version

Category Features

11/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/176340/Ahrefs/)

## [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

[4.7 (581)](https://www.capterra.com/p/176340/Ahrefs/reviews/)[View all reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/)

[](https://www.capterra.com/p/176340/Ahrefs/)

Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.

Overall Score

93/100

Popularity: 44/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.5

Features

4.7

Value for Money

4.2

Paid plans start at

$99.00Per Month

Free Trial

Free Version

Category Features

10/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/201958/Divi/)

## [Divi](https://www.capterra.com/p/201958/Divi/)

[4.8 (1153)](https://www.capterra.com/p/201958/Divi/reviews/)[View all reviews](https://www.capterra.com/p/201958/Divi/reviews/)

[](https://www.capterra.com/p/201958/Divi/)

Divi is the most popular WordPress theme in the world and the ultimate visual page builder.

Overall Score

92/100

Popularity: 43/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.9

Features

4.7

Value for Money

4.8

Paid plans start at

$89.00Per Year

Free Trial

Free Version

Category Features

2/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/179542/GTmetrix/)

## [GTmetrix](https://www.capterra.com/p/179542/GTmetrix/)

[4.9 (33)](https://www.capterra.com/p/179542/GTmetrix/reviews/)[View all reviews](https://www.capterra.com/p/179542/GTmetrix/reviews/)

[](https://www.capterra.com/p/179542/GTmetrix/)

GTmetrix provides website performance testing and optimization recommendations to improve site speed for free.

Overall Score

91/100

Popularity: 41/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.6

Features

4.8

Value for Money

4.9

Paid plans start at

CA$14.95Per Month

Free Trial

Free Version

Category Features

4/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/163516/Hotjar/)

## [Hotjar](https://www.capterra.com/p/163516/Hotjar/)

[4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)[View all reviews](https://www.capterra.com/p/163516/Hotjar/reviews/)

[](https://www.capterra.com/p/163516/Hotjar/)

Hotjar provides digital experience insights. Understand how users behave on your site, what they need, and how they feel, fast.

Overall Score

89/100

Popularity: 41/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.5

Value for Money

4.4

Paid plans start at

$39.00Per Month

Free Trial

Free Version

Category Features

10/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/158740/Mixpanel/)

## [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)

[4.5 (145)](https://www.capterra.com/p/158740/Mixpanel/reviews/)[View all reviews](https://www.capterra.com/p/158740/Mixpanel/reviews/)

[](https://www.capterra.com/p/158740/Mixpanel/)

Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most.

Overall Score

87/100

Popularity: 39/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.3

Features

4.4

Value for Money

4.2

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

7/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/236349/Microsoft-Clarity/)

## [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)[View all reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

[](https://www.capterra.com/p/236349/Microsoft-Clarity/)

Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.

Overall Score

83/100

Popularity: 34/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.6

Value for Money

4.9

Paid plans start at

Not provided by the vendor

Category Features

10/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/150695/Lucky-Orange/)

## [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)

[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)[View all reviews](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

[](https://www.capterra.com/p/150695/Lucky-Orange/)

AI-enabled website optimization tools used by 500,000+ sites worldwide. Heatmaps, recordings, surveys and more included in every plan.

Overall Score

82/100

Popularity: 33/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.6

Value for Money

4.6

Paid plans start at

$39.00Per Month

Free Trial

Free Version

Category Features

10/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/142169/SE-Ranking/)

## [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)

[4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)[View all reviews](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

[](https://www.capterra.com/p/142169/SE-Ranking/)

SE Ranking's Website Audit tool finds every technical error hindering a website's SEO success.

Overall Score

82/100

Popularity: 33/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.6

Value for Money

4.7

Paid plans start at

$103.20Per Month

Free Trial

Free Version

Category Features

13/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/182627/Matomo-Analytics/)

## [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)

[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)[View all reviews](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

[](https://www.capterra.com/p/182627/Matomo-Analytics/)

Matomo is the leading open-source web analytics solution. Make more informed decisions while ensuring data privacy and ownership.

Overall Score

81/100

Popularity: 32/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.5

Value for Money

4.7

Paid plans start at

$9.00Per Month

Free Trial

Free Version

Category Features

6/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/163517/Mouseflow/)

## [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)

[4.7 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/)[View all reviews](https://www.capterra.com/p/163517/Mouseflow/reviews/)

[](https://www.capterra.com/p/163517/Mouseflow/)

User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more.

Overall Score

80/100

Popularity: 31/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.6

Features

4.6

Value for Money

4.4

Paid plans start at

$31.00Per Year

Free Trial

Free Version

Category Features

9/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/164713/Smartlook/)

## [Smartlook](https://www.capterra.com/p/164713/Smartlook/)

[4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/)[View all reviews](https://www.capterra.com/p/164713/Smartlook/reviews/)

[](https://www.capterra.com/p/164713/Smartlook/)

Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels

Overall Score

80/100

Popularity: 32/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.6

Value for Money

4.5

Paid plans start at

$55.00Per Month

Free Trial

Free Version

Category Features

8/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152215/Moz-Pro/)

## [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)

[4.5 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/)[View all reviews](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

[](https://www.capterra.com/p/152215/Moz-Pro/)

All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.

Overall Score

76/100

Popularity: 28/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.5

Features

4.3

Value for Money

4.1

Paid plans start at

$99.00Per Month

Free Trial

Free Version

Category Features

12/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/188553/Seobility/)

## [Seobility](https://www.capterra.com/p/188553/Seobility/)

[4.6 (62)](https://www.capterra.com/p/188553/Seobility/reviews/)[View all reviews](https://www.capterra.com/p/188553/Seobility/reviews/)

[](https://www.capterra.com/p/188553/Seobility/)

Seobility is a SEO software for better website optimization and SEO monitoring. Optimize your website for better search engine rankings

Overall Score

75/100

Popularity: 27/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.5

Value for Money

4.6

Paid plans start at

$50.00Per Month

Free Trial

Free Version

Category Features

8/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/233190/Polypane/)

## [Polypane](https://www.capterra.com/p/233190/Polypane/)

[4.8 (92)](https://www.capterra.com/p/233190/Polypane/reviews/)[View all reviews](https://www.capterra.com/p/233190/Polypane/reviews/)

[](https://www.capterra.com/p/233190/Polypane/)

Polypane is a stand-alone browser with built-in tools for responsive design, accessibility, performance, meta info.

Overall Score

73/100

Popularity: 24/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.8

Value for Money

4.7

Paid plans start at

$9.00Per Month

Free Trial

Free Version

Category Features

6/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/209021/Screpy/)

## [Screpy](https://www.capterra.com/p/209021/Screpy/)

[4.8 (236)](https://www.capterra.com/p/209021/Screpy/reviews/)[View all reviews](https://www.capterra.com/p/209021/Screpy/reviews/)

[](https://www.capterra.com/p/209021/Screpy/)

Web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team.

Overall Score

72/100

Popularity: 22/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.7

Features

4.6

Value for Money

4.8

Paid plans start at

$5.00Per Month

Free Trial

Free Version

Category Features

5/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

## [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (251)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)[View all reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

[](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance.

Overall Score

71/100

Popularity: 23/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.4

Features

4.5

Value for Money

4.2

Paid plans start at

$125.00Per Month

Free Trial

Free Version

Category Features

12/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/200592/WiserNotify/)

## [WiserNotify](https://www.capterra.com/p/200592/WiserNotify/)

[4.9 (123)](https://www.capterra.com/p/200592/WiserNotify/reviews/)[View all reviews](https://www.capterra.com/p/200592/WiserNotify/reviews/)

[](https://www.capterra.com/p/200592/WiserNotify/)

Enables the power of social proof & FOMO marketing strategy on the website.

Overall Score

68/100

Popularity: 18/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.9

Features

4.8

Value for Money

4.9

Paid plans start at

$12.00Per Year

Free Trial

Free Version

Category Features

2/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Website Optimization Tools Software](https://www.capterra.com/website-optimization-tools-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:January 31, 2023