Capterra Glossary
Weak Or Strong Signal
A weak or strong signal refers to a business experiencing a problematic emerging issue. This "signal" can be specific to different businesses, meaning problems with employee morale, or it can be industry-wide, such as changes to purchasing trends. It can also be a trend occurring throughout an entire country or world economy.
What Small and Midsize Businesses Need to Know About Weak Or Strong Signal
A challenge for small businesses may be keeping track of signals as they emerge. They will need to maintain the flexibility and ability to act on these signals, meaning that businesses need to ensure that they have staff resources monitoring critical signals. Alternatively, they will usually need to utilize outside services that can help them track and interpret appropriate signals and develop an appropriate course of action.