# Page 3 - Andrew Conrad | Capterra

> Page 3 - Andrew Conrad is a senior content writer at Capterra, covering business intelligence, retail, and construction, among other markets. As a seven-time award winner in the Maryland, Delaware, D.C. and Suburban Newspapers of America editorial contests, Andrew’s work has been featured in the Baltimore Sun and PSFK. He lives in Austin with his wife, son, and their rescue dog, Piper.

Source: https://www.capterra.com/resources/author/aconrad/page-3

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# /Page 3 - Articles by Andrew Conrad

Andrew Conrad

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Andrew Conrad is a senior content writer at Capterra, covering business intelligence, retail, and construction, among other markets. As a seven-time award winner in the Maryland, Delaware, D.C. and Suburban Newspapers of America editorial contests, Andrew’s work has been featured in the Baltimore Sun and PSFK. He lives in Austin with his wife, son, and their rescue dog, Piper.

[Permission-Based Email Marketing: What It Is, and How To Do It Right

Published October 27, 2020

A great way to quickly alienate a potential customer is to email them marketing messaging that they didn’t consent to and don’t want to receive. Depending on how you go about sending the email, it could also cost you more than $40,000 in FTC penalties.](https://www.capterra.com/resources/permission-based-email-marketing/)[We Debunked These 5 Myths About Workplace Effectiveness

Published October 13, 2020

Let’s face it, the internet is great for hilarious memes, but it’s not always the best for universal agreement and concise, truthful information. Despite the consensus on funny memes, the internet lacks consensus around productivity tools and how to make your teams more successful. Conflicting ideas, strategies, and recommendations abound.](https://www.capterra.com/resources/myths-about-workplace-effectiveness-busted/)[To Build or Buy Software? Pros, Cons, and Factors to Consider

Published June 25, 2020

Imagine that your business needs a new delivery vehicle. Consider these two options: While the benefits of building a completely customized vehicle may sound enticing, the strain on time and resources would make such an endeavor impossible for most companies.](https://www.capterra.com/resources/build-or-buy-software/)[8 Secrets of Highly Productive Employees

Published May 22, 2020

We all know at least one of them … That employee who always has a neat desk and signs off by 4 p.m. every day, but still manages to get everything done and then some, exceeding goals and garnering positive reviews every quarter.](https://www.capterra.com/resources/top-secrets-highly-productive-employees/)[3 Crucial Skills for Decision-Making That Could Save Your Business

Published May 14, 2020

Anyone can successfully run a business when everything is going right. It’s when things start to go wrong that true leaders reveal themselves—and when they become most valuable to their organizations.](https://www.capterra.com/resources/crucial-skills-decision-making-crisis/)[5 Highest-Paying Jobs for Project Management Professionals (PMP)

Published February 14, 2020

Whether you’ve always loved using project management software to complete projects, or you’re just really good at communicating with people, staying organized, and leading teams, you’re probably reading this article because you’ve chosen project management as your career path.](https://www.capterra.com/resources/top-5-highest-paying-pmp-jobs/)[Xero's Biggest Benefits: When to Use Xero Instead of the Market Leader

Published December 16, 2019

If you're shopping for accounting software for the first time, you could take the path of least resistance and sign up for QuickBooks, sync your accounts, and be done with it. QuickBooks is the most popular accounting software in the world, and it works great for keeping your business' books in order.](https://www.capterra.com/resources/xero-benefits/)[4 Essential Bookkeeping Tips for Small Businesses

Published December 11, 2019

Whether you're running a boutique shop in a small town or a futuristic drone rental service, you started your small business because you enjoy your niche or saw an opportunity—not because you wanted an excuse to stay up late crunching numbers and balancing accounting ledgers.](https://www.capterra.com/resources/essential-bookkeeping-tips-small-business/)[3 Essential Project Management Methodologies to Run a Successful Project

Published December 9, 2019

If you're a project manager, or even someone with a vague interest in project management software, you've heard of Agile project management (the hot industry buzzword for the past several decades) and Waterfall project management (the time-tested but dated approach).](https://www.capterra.com/resources/essential-project-management-methodologies/)[Understanding the Marketing Mix: The 4 P's of Marketing

Published November 22, 2019

In many ways, marketers are like cooks. To concoct a delicious meal, a cook must balance the right ingredients carefully. A dash of salt, a splash of hot sauce, a pinch of garlic. Miss an ingredient or dump in a tablespoon of salt when you only need a teaspoon and the whole meal is ruined.](https://www.capterra.com/resources/understanding-the-marketing-mix-the-4-ps-of-marketing/)

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