/ Page 6 - Articles by Dan Taylor

What is sustainable tourism? Well, it equals money. That's the formula in modern hospitality. Between 2014 and 2015 — just one year — the percentage of consumers who were willing to pay more for sustainable brands jumped from 55% to 66%, according to the Nielsen Global Corporate Sustainability Report. In addition, 73% of younger generations are more likely to pay more for sustainability compared to 51% of the Baby Boomer generation.

Ever been to a hotel that was a little too eco-friendly? Perhaps the stuff growing in your bathroom was less about making the hotel more environmentally friendly and more indicative of a hotel that was about to be shut down by the health inspector.

"Statistics are like a drunk with a lamp post: used more for support than illumination," — Winston Churchill. I love this Winston Churchill quote. It's my second favorite one, in fact. My favorite, of course, is this pithy saying of his: "When you don't know the origin of a quote, simply follow the lead of every other idiot on the Internet and attribute it to me."

Face it: You’re going to spend a lot of money on IT stuff in 2017. You can't avoid it. Hotels spend an average of 4.9% of revenue on IT and tech to improve their operations each year. That means if you're pulling in $1.5 million in revenue each year, you'll average spending $73,500 on adding bandwidth, securing your data and, yes, buying hotel management software. So if you do decide to plunk down some serious cash on software to streamline your hotel's operations, you need to get it right the first time.