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Kristen Bialik
Kristen Bialik is a senior specialist analyst covering customer experience for Capterra. She holds B.A.'s in English and Communications from the University of Michigan and an M.A. in Journalism Research from the University of Wisconsin-Madison. Follow her at @kebialik for insight on CX for small and midsize businesses.
How to Pick the Right Customer Data Platform for Your Personalization Strategy
Published July 3, 2019
Customer data platforms emerged on the business software scene several years ago and have been subject to a lot of hype since then. Despite the excitement, there is still some confusion on what a customer data platform (CDP) actually is, especially given its overlap with related technology.
What Is Contextual Data and How to Collect It
Published June 25, 2019
At one time or another, we've all heard a famous quote misconstrued or taken out of context. And though Robert Frost might actually tell you to just pick any old path and not mourn "The Path Not Taken," the paths you take toward understanding your customers and their broader contexts really do make all the difference.
Why You Need a Data Audit and How To Conduct It
Published June 18, 2019
Data audits can help your business tackle major concerns—from security to customer data accuracy—and reap benefits by addressing challenges head on.
How to Evaluate What Customer Self-Service Options Your Customers Want
Published June 6, 2019
These days, businesses and customers are realizing the benefits of customer self-service. What began as a cost-saving approach forced on customers is now something those customers increasingly desire, and expect.
So You've Made a Customer Journey Map. Now What?
Published May 31, 2019
Greetings, cartographers. You've put yourself in your customers' shoes and mapped their journey. You've added topographical nuance. Now what? Your customer journey map isn't meant to be wall art or a fixed route that never changes. And businesses of all kinds can struggle with how to effectively leverage a journey map once it exists.
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