# Page 3 - Toby Cox | Capterra

> Page 3 - Senior Content Writer @ Capterra covering software trends and stories of small business resilience. B.A. in Foreign Affairs and Middle Eastern Languages from the University of Virginia. Beekeeper and bookworm. Virginia native. I love yoga, getting lost in new places, and being outside.

Source: https://www.capterra.com/resources/author/tcox/page-3

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# /Page 3 - Articles by Toby Cox

Toby Cox

Senior Content Writer @ Capterra covering software trends and stories of small business resilience. B.A. in Foreign Affairs and Middle Eastern Languages from the University of Virginia. Beekeeper and bookworm. Virginia native. I love yoga, getting lost in new places, and being outside.

[How to Keep Customers Coming Back: Lessons in Community Building

Published October 5, 2020

Good businesses make sales, but great businesses figure out how to keep customers coming back. Since the pandemic started, many businesses have needed to adapt to the digital “new normal,” including new competitors, smaller staff, reduced hours, evolving consumer needs and expectations, and new financial restraints on both businesses and consumers.](https://www.capterra.com/resources/keep-customers-coming-back/)[How Software Can Offer Comfort in Uncomforting Times (And Help You Build Brand Trust)

Published September 15, 2020

The van that brought Frankie to the funeral home was now bringing her back home at her family’s request. People stood in the driveway to say their final goodbyes while maintaining a physical distance. Frankie’s grandchildren held signs with love notes scribbled in marker, and the adults raised a final glass to her life. They shouted “We love you, Frankie!” just in case she could somehow still hear through the van windows and purple-shrouded casket.](https://www.capterra.com/resources/build-brand-trust/)[How a Local Business Survived by Investing in People (And Software)

Published September 4, 2020

Brad and Lori Foster were driving to Austin from a business meeting in Houston when they learned about the shutdown. Combined, they have more than 40 years of experience in their industry, but neither could have prepared for the challenges the pandemic would present.](https://www.capterra.com/resources/agile-business-planning/)[How Software Helped Bring Community to Those With Parkinson’s

Published August 21, 2020

The exercise instructor welcomed the class and asked them to lift their hands and spread their fingers wide. Then, the class lifted their arms over their heads, took a deep breath in, and shouted the letter “E” as loudly as they could while exhaling. The class sustained the sound for 25 seconds, harmonizing with their neighbors as they lowered their arms.](https://www.capterra.com/resources/overcoming-challenges-by-going-digital/)[Save Money by Renegotiating Your Business' Software Contracts

Published May 5, 2020

For wedding and portrait photographer Alana Lindenfeld, the decision to renegotiate her SaaS contracts was an easy one. The COVID-19 outbreak halted normal business processes, and Lindenfeld needed to cut costs to stay afloat.](https://www.capterra.com/resources/renegotiate-software-contracts-to-save-money/)

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