/ Page 2 - Articles by Toby Cox - Guest Contributor

When you're involved with a business as an owner, leader, or decision-maker, you invest a lot of time, money, and emotional energy trying to make the business successful. In the process, you develop your own perception of the brand you worked so hard to help build, and this perception you develop as a stakeholder in the business may make it difficult to recognize areas for improvement.

If you don't already have a digital marketing strategy or invest in any digital channel, such as email marketing, content marketing, or social media, you may be wondering how digital marketing can help your small business and if it's worth the investment.

Digital marketing isn't one-size-fits-all: The ideal digital marketing strategy for one business may look completely different from your own business's ideal online marketing strategy.

If you've had a digital marketing strategy in place for a while, you have an idea of how a strong digital marketing strategy can benefit your business. But if you're just starting out, it might be hard to imagine these benefits.

Digital marketing is a crucial part of your business—without it, your business would be less visible, attract fewer customers, and, ultimately, make fewer sales. But digital marketing shouldn’t be something you invest in and leave alone.

After going through the software buying process, you finally did it—you found a platform that fit your business needs, budget, and stakeholder expectations. Congratulations! This is no easy feat.

Are you taking advantage of all your vendor has to offer to ensure a smooth transition to their software? You’ve purchased software, your employees are onboarding (or already onboarded), and the new platform is becoming an integrated part of your team—well done!

Reaching out to vendors is a big step in the software buying journey—it means you’ve already done the initial legwork of the selection process: well done!

If you are a small business decision-maker who adopted new software within the last year, you’re probably looking for ways to measure the success of your software implementation. According to Capterra’s 2023 SMB Tech Trends Survey*, struggling to prove a positive return on investment (ROI) is one of the top three reasons why 33% of software buyers experience buyer's remorse.