/ Page 2 - Articles by Tirena Dingeldein

Our Small Business Week story starts with one of the best technology innovations of all time: the trebuchet. A trebuchet—for those who aren't experts in siege weapons used in medieval warfare—is a catapult that uses rotational acceleration to “sling" projectiles at enemies.

Thoreau has a good point for business owners, deeper philosophical interpretation aside: You've already got a great business, but you need a support structure to keep it standing.

It's 2019, and if you're a small-business owner you know that a data security breach can cripple—or kill—your business. You're not alone in knowing that you need to invest in securing your customer's data.

To all the technology marketers out there, here's a question for you: How much would you pay to get your hands on a crystal ball that tells you exactly what your potential leads want to buy in the next few years?

Modern workers often see open office plans and coworking spaces as excellent collaborative environments, where they can work with, rather than next to, their coworkers.

Marketing automation software prepares businesses for better marketing and client communication as they grow. One of the most popular marketing automation software solutions out there, Pardot, provides several marketing features that can enhance a client's experience as they move through the marketing funnel, but it might not be the best option for every marketing team.

"I have a stomach virus." "I have a sore throat." "I just can't stop coughing." Employees send you a note they're out sick, and then they miraculously recover within a day or two. Managers watch this happen all the time.

We all know that small businesses struggle. We've all heard that about 50% of businesses fail within their first five years, but we hear less about the 20% of businesses that fade within a year of opening or about the fact that, ten years in, two-thirds of small businesses will have shut their doors.

Starting a small business comes with so many ideas and dreams. You just know that everyone will love your product, that it's going to change the world, and you won't let anything stand in your way.