/ Page 2 - Articles by William Delong - Guest Contributor

The symbol of a sales funnel provides a one-way picture of how prospects start at the top and work their way down their customer journey. But a funnel has limits. A marketing funnel, on the other hand, is fantastic for landing new customers.

You just landed a huge contract, one that could have gone to your largest competitor. But you underpriced the big fish in the pond by promising speed, agility, and skills to complete the project on time and within the customer's parameters.

Project management communication plans must include transparency across all stakeholders to ensure the project moves forward as planned. This keeps stakeholders on task, on time, and on their toes. Project transparency plans allow you, as a small business owner or project manager, to hold everyone accountable to deadlines so that the project can move forward.

You've seen an uptick in abandoned carts lately, and it's not just about inflation or rising prices. Then your team dug a little deeper only to find out your inventory management system glitched and was showing that you didn't have entire categories of products in stock when people went to checkout.

From onboarding to learning how to use a new tool, learning management system (LMS) software gives you complete control over training, passing grades, retraining, and improving your employees' skills to ensure they are where they need to be.